Could you share any statistics or metrics from this engagement?
The campaign was hugely influential on the redesign of Washington.org, which is our primary website. “DC Cool” was our foray into more modern content marketing, and we ultimately wound up folding that style into the primary site because people liked it so much.
In 2015, the page did just a hair over one million page views and just a hair under 500,000 unique views, so it was a big success. It performed especially well on our social channels as well. It was a small-scale version of what we would ultimately become with the latest version of our website, which just launched about three weeks ago.
How did Interactive Strategies perform from a project management standpoint?
We had a dedicated project manager who was the primary point of contact, which was great. Initially, we met with the president of the company and their larger team of strategists and designers. As we got more into the project, we worked more directly with the project manager. They were succinct in their project management and really filtered out the noise.
What distinguishes Interactive Strategies from other providers?
What I really like about Interactive Strategies is that they are one of the most personable and approachable agencies around. I’ve been doing web work for a long time and am a pretty good judge of what’s being presented to me. It starts with their president, Bruce, and goes down through the entire company. Everyone that I’ve brought in, that has interacted with them, has walked away saying how much they liked them and how friendly they were.
Another area to highlight are their fantastic presentation skills. They’re definitely one of the first agencies that I’ve worked with in this area that uses web-based wireframing tools rather than a deck. They actually pull up a wireframe site, sometimes with its own functionality, which is impressive.
Is there anything Interactive Strategies could have improved or done differently?
I really don't have any improvements for the project we worked on. They executed it in an extremely tight timeframe and on budget, with little hassle.