Full Service Digital Design, Dev & Marketing

Interactive Strategies is a full-service digital agency known for integrated solutions grounded in strategy.

Since 2001, we have been helping associations, non-profits and commercial clients tackle complex challenges. We fundamentally understand that to succeed online, you must balance strategy, design/UX, content, technology and marketing. This approach helps our clients evolve and transform their organizations and ensures measurable results in an ever-changing multi-channel, multi-touch world.

Our CMS platforms of choice are WordPress, Drupal and Sitecore. We also have experience with a range of fundraising and donor platforms including Engaging Networks, EveryAction, Luminate and Raiser's Edge. Our sites also integrate with several association managment systems (AMS) including netForum, Personify, Aptify, iMIS, Nimble, and more. We also partner with Coveo ( for search search) and SiteImprove (for accessibility). Based in Washington, DC.

 
$25,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2001
Show all +
Washington, DC
headquarters
  • 1133 Connecticut Ave, NW Suite 600
    Washington, DC 20036
    United States

Portfolio

Key clients: 
American College of Obstetricians and Gynecologists, Certified Financial Planners Board, Wilson Center, Lupus Foundation of America, The Wilderness Society, Special Olympics, JK Moving, Southland Industries, American Association for University Women, American Society of Cataract and Refractive Surgeons, Association for Health System Pharmacists, American Society for Civil Engineers, American Society for Clinical Oncology, Conquer Cancer Foundation, Davis Construction, Brightview Senior
Certified Financial Planner Board of Standards (CFP Board) Image

Certified Financial Planner Board of Standards (CFP Board)

When CFP Board needed to meet challenging new business goals from their flagship web site, they turned to Interactive Strategies to completely re-engineer the user experience to align with their user needs.

We began with user research to quantify needs across a dozen key audiences. We followed up with interviews to understand audience motivations. Combining that with analytics and

competitive analysis, we designed a new experience that provides both logical next steps and motivational messaging to move candidates through the funnel to professional certification.

To support strong content creation, we created editorial processes and governance rules, then implemented them within Sitecore CMS. We also customized Sitecore to integrate data with NetForum to power personalized dashboards for candidates and CFP professionals.

American College of Obstetricians and Gynecologists (ACOG) Image

American College of Obstetricians and Gynecologists (ACOG)

To implement the online component of their “Vision 2020” strategic plan, ACOG is relied on Interactive Strategies for a complete strategic re-imagining of their Web properties. From clinical guidelines to medical news to local chapter events, we built a new user experience grounded in primary research into the needs of their many distinct audiences.

The new site showcases a more

vibrant ACOG brand and streamlined user experience, integrating content and data from nearly a dozen disparate sites. Users can now find (and buy) the materials and courses they need within a single experience that includes e-commerce and a member dashboard.

Behind the scenes, Interactive Strategies empowered ACOG content teams with a customized implementation of Sitecore CMS, giving them both flexibility and ease of use. More than providing technology, we also helped ACOG shape new content governance processes to manage content across dozens of internal stakeholders from the national, regional and local levels.

The Wilson Center Image

The Wilson Center

The Wilson Center is a leading institution for in-depth research and dialogue. The new website, which is slated to launch in late 2019, focuses on driving exploration of the organization’s rich research and insights. To this end, we worked with the Wilson Center to implement logic that promotes related content on nearly every page of the site — so visitors are always presented with clear pathways to content of

interest. The site also features a modern take on the Wilson Center brand and a revamped information architecture centered around user interests.

A key piece of this project is a comprehensive content migration from Wilson Center’s current Drupal 7 site to the new Drupal 8 site, which entails mapping 245 fields and migrating close to 100,000 pieces of content.

The Wilderness Society Image

The Wilderness Society

We are the current digital fundraising agency of record for The Wilderness Society.

Our partnership began in 2017 when The Wilderness Society was looking for a marketing partner who could help them hit their end-of-year giving goals. We exceeded those goals, but what makes us even prouder is that we’ve become a trusted partner in guiding and executing their overall digital fundraising strategy, which includes social,

display, email and search.
Food Allergy Research & Education (FARE) Image

Food Allergy Research & Education (FARE)

FARE’s new website elevates its new research mission; weaving in storytelling that demonstrates its impact and establishes a better ability to continue delivering trusted resources.

We focused on educating the public on the dramatic increase in people with food allergies and how allergies do not discriminate by age. We provided audience-based content that drives users to what they seek

most, while distinguishing between universal actions, such as donate, and content specific actions. The new site reframes FARE as a Powerful Research Organization, by showcasing how it is leading the charge on accelerating innovations and identifying gaps in research.

We also empowered people to become engaged through fundraising, awareness, and advocacy initiatives. Emphasis was placed on promoting the WHY to give/get involved and to show FARE’s impact. We provided FARE with clear, actionable guidance as well as technical recommendations that will significantly improve both its search engine optimization as well as overall content governance.

Lupus Foundation of America Image

Lupus Foundation of America

The Lupus Foundation of America has driven every major milestone in lupus research, from funding the development of the sole drug for treating lupus to establishing the only national pediatric lupus research program. But the Foundation’s website wasn’t telling their research story, so they were losing critical fundraising dollars to their main competitor.

We redesigned the site to allow for more visual

storytelling, while helping the Foundation rethink how they talk about themselves—threading their research impact throughout. The new site positions them as the lupus research driver, while assuring patients that they can continue to turn to the Foundation for support, resources and hope.
Smithsonian Science Education Center Image

Smithsonian Science Education Center

The Smithsonian Science Education Center sells and supports a unique curriculum for grades K-8 focused on Science, Technology, Engineering and Math. We designed their new site to relate their compelling story, build understanding of their offerings and compel users to purchase, donate and get involved. We brought the content to life with case studies, testimonials, playful visuals and strong interactivity.

Brightview Senior Living Image

Brightview Senior Living

Choosing a senior living home is an extensive, emotionally taxing process that typically begins on the web. We delivered a site that connects with potential residents and their families – who are often driving the exploration process. An interactive map makes it easy to find a community. Then each community has its own unique feel – using flexible modules controlled in an easy-to-use Sitecore CMS.

Davis Construction Image

Davis Construction

Nationally recognized for their local vision and industry experience, Davis Construction stands out from their competition - and they needed their website to do the same. It was up to us to build a site that showcases their breadth of work, attracts top talent, and demonstrates the Davis difference.

Wolters Kluwer Image

Wolters Kluwer

Wolters Kluwer Legal and Regulatory wanted to improve online engagement, streamline multiple technology systems, and transform a legacy print publishing model into a more viable and profitable demand generation platform. Through research, including surveys and one-on-one usability studies, we helped them better serve a variety of users whether a legal expert or the general public. With an improved user experience and smarter

content strategy, the new site draws content from more than 15 different systems and serves it in one seamless experience. Another key was how to find the right balance between giving away valuable content and what to keep behind paywalls. Powerful taxonomy provides related, relevant content and boosts lead generation.
American Society of Clinical Oncology (ASCO) Image

American Society of Clinical Oncology (ASCO)

Since 2014, we have had the pleasure to partner with ASCO’s social media team to help them expand the organization’s social media footprint and further establish ASCO as a leader in cancer care and research. After our initial social media strategy phase, we’ve since developed and deployed multiple targeted social media campaigns to grow organizational awareness, amplify thought leadership and promote ASCO’s industry-leading

Annual Meeting.

Reviews

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Microsite for D.C. Tourism Company

"What I really like about Interactive Strategies is that they are one of the most personable and approachable agencies around."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Interactive Strategies developed a Drupal-based microsite for a tourism company. They provided design, building, hosting, and content services. The client has retained them for another website project.

The Reviewer
 
51-200 Employees
 
Washington, D.C.
Daniel Kleiner
Senior Manager of Digital Marketing & Website Operations, Destination DC
 
Verified
The Review
Feedback summary: 

Although the microsite was retired, it was extremely successful during its three years of operation, earning approximately one million views in 2015. The site's design was so appealing it became the basis for the client's main platform.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

Destination DC is essentially the tourism bureau for Washington, DC.

What is your position?

I am the Senior Manager of Digital Marketing and Website Operations. My area covers most things digital: website, email, social.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Interactive Strategies?

We needed to build a new microsite for a new product campaign called “DC Cool”.

SOLUTION

Please describe the scope of their involvement in greater detail.

Interactive Strategies had responded to our request for proposal amongst a couple of other agencies. We used them to build a Drupal-based microsite to house DC content that was a little more local-focused, for use in advertising to visitors outside the area. Their scope of service was to design, build, host, and enter content.

How did you come to work with Interactive Strategies?

I had reached out to four or five agencies in the area. I used to work in advertising and knew of some of the smaller companies that could handle a project of this size.

Could you provide a sense of the size of this initiative in financial terms?

Total spend was in the range of $10,000 to $50,000.

What is the status of this engagement?

The project has been completed. It was hugely successful for us and was retired very recently. It was up and running for about three years or so. We are currently working with them on another website project as well.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The campaign was hugely influential on the redesign of Washington.org, which is our primary website. “DC Cool” was our foray into more modern content marketing, and we ultimately wound up folding that style into the primary site because people liked it so much.

In 2015, the page did just a hair over one million page views and just a hair under 500,000 unique views, so it was a big success. It performed especially well on our social channels as well. It was a small-scale version of what we would ultimately become with the latest version of our website, which just launched about three weeks ago.

How did Interactive Strategies perform from a project management standpoint?

We had a dedicated project manager who was the primary point of contact, which was great. Initially, we met with the president of the company and their larger team of strategists and designers. As we got more into the project, we worked more directly with the project manager. They were succinct in their project management and really filtered out the noise.

What distinguishes Interactive Strategies from other providers?

What I really like about Interactive Strategies is that they are one of the most personable and approachable agencies around. I’ve been doing web work for a long time and am a pretty good judge of what’s being presented to me. It starts with their president, Bruce, and goes down through the entire company. Everyone that I’ve brought in, that has interacted with them, has walked away saying how much they liked them and how friendly they were.

Another area to highlight are their fantastic presentation skills. They’re definitely one of the first agencies that I’ve worked with in this area that uses web-based wireframing tools rather than a deck. They actually pull up a wireframe site, sometimes with its own functionality, which is impressive.

Is there anything Interactive Strategies could have improved or done differently?

I really don't have any improvements for the project we worked on. They executed it in an extremely tight timeframe and on budget, with little hassle.

5.0
Overall Score – At a high level, there's really no major negatives. It's been pleasurable and they've done excellent work.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Almost anything I've ever done with them has been exactly on time.
  • 4.0 Cost
    Value / within estimates
    I think they are certainly in line with the rest of the industry.
  • 5.0 Quality
    Service & deliverables
    They are excellent at what they do and they deliver on what they promise.
  • 5.0 NPS
    Willing to refer
    – I've recommended them to a lot of other friends and colleagues in the industry.

Website Redesign for Smithsonian Science Education Center

"[Interactive Strategies] seemed to know what we needed even when we didn't know we needed it."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Interactive Strategies completed a site upgrade on a short timeline. They reorganized the site, created wireframes, and redesigned the site's flow.

The Reviewer
 
5,000-10,000 Employees
 
Washington DC
Taryn White
Product Support Specialist, Smithsonian Science Education Center
 
Verified
The Review
Feedback summary: 

Since launching the new site, the client has seen a decrease in bounce rates and increases in traffic, length of site visits, and correspondence through the site. They praised Interactive's organization and professionalism.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

I work at the Smithsonian Science Education Center. We develop science curriculums, video games, and science videos for the K-8 age group.

What is your position?

I am the Curriculum Product Support Specialist.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Interactive Strategies?

Our original website was very disorganized. It was hard for users to find specific topics, search for information, and register for events. The content that we wanted to feature was getting lost in the complexities of the site and we needed a change.

SOLUTION

Please describe the scope of their involvement in greater detail.

We brought in Interactive Strategies with a very tight timeline because we were working on grant funding that needed to be spent by a certain date. They did a fantastic job reorganizing our site in such a short time. They created wireframes for us and redesigned the flow of the site.

In addition to traditional redesign services, Interactive Strategies came to a conference that we were holding at the time, and talked to the users of our site: teachers, administrators, people in the community, etc. Through those conversations they determined what our site was lacking and what information people were looking for. We never would have gotten that information without them. From there, they realized that our site had no clear message and that people didn’t know what to do when they got to our site. All of this information contributed to their successful rebuild of our site.

How did you come to work with Interactive Strategies?

We sent out a bid and were seriously considering at least nine agencies that sent us proposals. Interactive Strategies rose to the top because they addressed problems specific to us. They showed us that they really went through the site by doing mock-ups on our proposal and showing us specifically how they planned on improving those. That really spoke to us and showed us that they were thinking about our message and our audience.

Could you provide a sense of the size of this initiative in financial terms?

We’re in the $50,000 to $200,000 range for everything.

What is the status of this engagement?

The project has been entirely completed, but Interactive Strategies has been extremely helpful for answering any questions. Our contract allotted a couple of months for maintenance work after the project was completed, but we’re off the maintenance now and we still sometimes shoot them a question if we need help.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I don’t have any hard numbers, but our traffic has gone up and our bounce rates have gone down. People are staying on the page longer because they are able to find what they’re looking for. We also have an email address on the site that people can refer to if they have a question. Before our redesign, we would get one or two emails each month, but now we’re seeing at least a couple each day.

How did Interactive Strategies perform from a project management standpoint?

I mainly worked with two people. Mark Davenport was the person who drove the project at first. He showed us the designs and helped communicate our thoughts to the designer. He seemed to know what we needed even when we didn’t know we needed it.

After the design was somewhat established, we started migrating the information from our old site to the new one. This part of the project was led by Katie Okawa, who was amazing. She was very attentive and responsive to any questions and she helped us with a lot of odds and ends. We definitely felt like the whole team was very organized and professional. It was nice to be able to rely on them for this project and know that they weren’t dropping the ball because everyone in my office had 10,000 other projects going on at the same time.

What distinguishes Interactive Strategies from other providers?

This is the first time we’ve ever done a complete redesign, so this process was new for us. I can’t go on enough about how great Interactive Strategies was to work with, and how easy they made the whole process for us. Since we are a government agency, there can be a lot of red tape and back and forth. Interactive Strategies was able to work with everything we threw at them. It was a huge project and they really delivered. I will definitely hire them again if we ever have a need.

Is there anything Interactive Strategies could have improved or done differently?

I learned more about what we could improve than them. They worked really well with us on the tight deadlines, so no, I don’t have anything.

5.0
Overall Score It was very good.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Very likely.