Our client provides digital business consulting services supplying customers with AI-powered marketing insights and marketing recommendations. 

Challenge 

The company was looking for an effective, dependable, and innovative solution for evaluating brand performance based on its presence in the media. The goal was to create a platform scanning diverse media and communication channels for references to the brand and evaluating its reputation from the audience sentiment.

Solution 

For this project, Intellias chose to leverage the analytical capabilities of artificial intelligence. We built a ChatGPT-based platform consuming raw data from various media, including social networks, blog posts, and articles, preparing it for NPL-driven sentiment analysis, and supplying it to a user-friendly mobile application in the form of coherent and clear reports.

Business outcome 

The use of ChatGPT as a core component of a platform generating personalized business insights allowed the business to increase efficiency of its analytical resources, reduce the data processing time, improve the quality of brand performance evaluation reports it generates for customers, and achieve a significant cost reduction.

https://intellias.com/chatgpt-powered-solution-for-evaluating-brand-performance/