What evidence can you share that demonstrates the impact of the engagement?
Within the first month, we increased our revenue from $50,000 to $100,000. Klaviyo’s analytics show that between 25–35% of our sales come from email marketing. For example, last month we made 35% of our revenue through email and this month it was 25%.
We’ve now grown from a $100,000 company to a more than $3 million company. Our growth is at 1,400% over the last two years. There are many contributing factors—email marketing, social media, other marketing efforts—but their work has been a huge part of it. They voice our work in friendly tones that bring people back to our websites.
How did Instant Email Copy perform from a project management standpoint?
We communicate mostly through email it's a lot easier to get things done. If things are a little confusing or unclear, we have a phone meeting. They’ve been excellent.
What did you find most impressive about them?
They don't need too much direction and they're able to work on their own. That’s been phenomenal. For example, I'm working with an agency right now to develop a new website that's been nothing but a nightmare. I appreciate that Instant Email Copy can take directions and go ahead with the work.
Are there any areas they could improve?
Not that I can think of at this point. We couldn’t ask for more than 25–35% of our business from email marketing and they’re constantly testing to make improvements. I’m pretty excited.
Do you have any advice for potential customers?
Email marketing is absolutely necessary to create an emotional connection with your brand. Having a series of emails for when someone purchases from you or abandons from you is the first step to sales. Once you have a sale or a brand that resonates, send weekly newsletters. All of that is critical to email marketing for any business.