The Ask: Encourage the importance of a daily routine to limit acne and have healthier skin
The Big Idea: Position yourself as the “face of reference” for people with acne-prone skin, and share what you do to make it better.
We partnered with 4 Influencers to enlist a team of two ambassadors each for a month long skincare challenge. Each…
team choreographed a daily skin routine - 30 seconds in the morning, 30 seconds at night - for 30 days straight. To promote the challenge, teams posted their choreographies across social media encouraging followers to take the challenges and post their own skin routines using the hashtag #SebiumChallenge. One lucky #SebiumSquad member won a professional photoshoot with an Influencer + became the face of BIODERMAs new social campaign.
The Results: 50+ pieces of video content generated by 4 teams across 5 social media channels (Instagram, Snapchat, TikTok and Facebook) + various UGC content