Creative Consulting Strategy and Execution
Hello, we are Insign.
A creative consulting agency designed to help you grow in a new space, fast! Creative-driven and business-minded, we take the best of both worlds and add a little “je ne sais quoi".
We have ideas. Lots of ideas. Good ones too.
Whether you’re a start-up or established brand, we can help you any and every step of the way.
We build brands.
We launch products.
We engage communities.
21 rue du Faubourg Saint-AntoineParis, A75 75010France
Avenue BourguibaDakar, DA 32339Senegal
Large Enterprise: Danone, Materne, Bioderma, Continental, GE, ENGIE, Roche, Mylan, Renault Trucks, Esthederm SMB and Start-ups: Tediber, Birdee, Cyclofix, FUELL, MOBS Design, Nanobiotix, Ellipse
The Ask: Promote European residences and increase the number of subscribers to the Citadines loyalty program called “Ascott Online Advantage” (aka. collect user data)
The Big Idea: “Be the City”, a digital marketing campaign and gamified promotion with cheeky and clever branding across social media
The Results: 70% conversion rate for loyalty program and 25% share rate of the game
The Ask: Encourage the importance of a daily routine to limit acne and have healthier skin
The Big Idea: Position yourself as the “face of reference” for people with acne-prone skin, and share what you do to make it better.
We partnered with 4 Influencers to enlist a team of two ambassadors each for a month long skincare challenge. Each team choreographed a daily skin routine - 30 seconds in the morning, 30 seconds at night - for 30 days straight. To promote the challenge, teams posted their choreographies across social media encouraging followers to take the challenges and post their own skin routines using the hashtag #SebiumChallenge. One lucky #SebiumSquad member won a professional photoshoot with an Influencer + became the face of BIODERMAs new social campaign.
The Results: 50+ pieces of video content generated by 4 teams across 5 social media channels (Instagram, Snapchat, TikTok and Facebook) + various UGC content
Client: Pom’Potes (GoGo SqueeZ in the U.S.)
The Ask: Celebrate 20 years of Pom’ Potes and make it fun for kids
The Big Idea: We wanted to engage children and get them to play outside so we created “Treasure City”, a scavenger hunt in 4 main cities in France.
Parents and kids could interact with “Pombot”, a chatbot messenger that gave clues and riddles on where to find the hidden fruits scattered around each city.
The Results: 4,000 happy kids and one happy client :)
The Ask: Launch a new mobility service for urban drivers
The Big Idea: A carefully crafted crowdfunding campaign and then some…
Execution: In 4 months time, we...
- Crafted FUELLs value proposition, brand identity, and communications plan
- Created a go-to-market strategy
- Launched a crowdfunding campaign
- Launched FUELLs social media channels
- Executed a social media campaign + Influencer activation
- 750 k€: pre-sales generated through crowd-funding in 1.5 months
- 15,000: number of prospects embedded in the database in 1 month