Insightland

Please describe your company and your position there.

One of the most popular manufacturers of shoe accessories and footwear in the world. It has been on the market for over a hundred years. Nowadays, our company sells its products in more than 120 countries worldwide, yet manufactures its products in the US and UK.

For what projects/services did your company hire Insightland, and what were your goals?

We needed an SEO agency that would comprehensively deal with the SEO strategy for the entire website. First, the SEO agency did a thorough SEO audit, and in the next steps, Insightland took up the implementation of the set goals.

How did you select Insightland and what were the deciding factors?

We decided to cooperate with Insightland because of their professionalism. They adapt their solutions to our business's specifics and actively come up with ideas for our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, they’ve prepared a tailored strategy with particular actions to ensure that each step is thought out and leads to the best result. The Insightland team’s work consisted of strengthening the selected key phrases, optimizing the store website’s content, a thorough analysis of search results, and continuous support of ongoing activities.

How many people from the vendor's team worked with you, and what were their positions?

The team was made up of dedicated SEO specialists, a data analyst, and a content manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During 2020, we recorded a 30% increase in positions among key phrases in the TOP3. In numbers, this means that 3,464 out of 4,530 phrases that bring conversion entered the TOP3 search results.

Describe their project management style, including communication tools and timelines.

During the project, we were in constant contact with each of the specialists. Thanks to this, cooperation was efficient and trouble-free.

What did you find most impressive or unique about this company?

Insightland's activities are well-coordinated, creative, and are always delivered on time.

Are there any areas for improvement or something they could have done differently?

I don't see any area where Insightland's work would need improvement.

Please describe your company and your position there.

Medicine is a Polish brand with clothes, accessories, and more, with over 100 stores in CEE as well as its own e-commerce store. We work with Polish designers who create Medicine's collections. We also cooperate and support young and talented artists from various art fields.

For what projects/services did your company hire Insightland, and what were your goals?

We are looking for ways to develop our e-platform, and we needed a professional SEO agency that would help us grow in every aspect of SEO. Starting from an in-depth audit through its implementation and doing everything to maintain the highest level.

The goal was to increase the website's visibility on Google by optimizing the store's website, implementing high-quality content in the indicated areas of the website, and setting up a blog.

How did you select Insightland and what were the deciding factors?

From the very beginning, we saw that Insightland approaches their work professionally, they seem to be very creative, and there was a spark of understanding between us right away.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Insightland started right from the beginning - developed a detailed SEO strategy. They proposed monthly activities in each SEO area and some ad hoc measures. They created creative solutions whenever there was a need.

How many people from the vendor's team worked with you, and what were their positions?

The team was made up of SEO specialists, a data analyst, a content manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In just over a year, we recorded an increase of 119% on phrases that entered TOP3 (in numbers: from 1781 to 3916). The situation is similar in the TOP10 positions - here, the increase is 194% (in numbers, from 781 to 2302).

Describe their project management style, including communication tools and timelines.

Throughout the project, we contacted specialists from every SEO area to fine-tune the version of each issue as detailed as possible. The responsiveness and professional approach of the entire team were very high.

What did you find most impressive or unique about this company?

Extensive knowledge in every area of SEO, fast and efficient communication, punctuality, and especially everyone from Insightland's team has a great attitude.

Are there any areas for improvement or something they could have done differently?

At the moment nothing comes to my mind.