Experience, expertise and flexible structure.

INO Group is a communication agency that provides a full cycle of advertising services.

INO Group is №9 among all Russian advertising companies and №1 among agencies with the head office in St. Petersburg (based on the two main media budget ratings in Russia, provided by ACAR and AdIndex.ru).

 

The company was founded in 2005 and since then has been actively working and developing in the advertising market. INO Group is a team of dynamic professionals, always ready to seek innovative solutions. Heads of each agency are also responsible for a certain direction within the group, which allows you to constantly be aware of all phases of projects, quickly form joint teams and effectively solve problems.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2005
Show all +
St. Petersburg, Russia
headquarters
  • Nevsky pr., 114-116, BC "Nevsky Center", 9th floor
    St. Petersburg 191025
    Russia

Reviews

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Digital Marketing Services for Ferry Operator

"We always feel that INO Group cares about providing the best solutions and services possible."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2018-2019
Project summary: 

INO Group coordinated digital marketing efforts for a ferry operator. Their services included devising a marketing strategy to include display ads, paid search, and paid social campaigns.

The Reviewer
 
11-50 Employees
 
St. Petersburg, Russia
Head of Web Communications, MOBY SPL LIMITED
 
Verified
The Review
Feedback summary: 

INO Group has capably managed a full suite of digital marketing campaigns, resulting in more efficient advertisements at a lower cost than prior vendors. The team is committed to client success and exhibit a sound project management approach.

The client submitted this review online.

BACKGROUND

Introduce your business and what you do there.

I am the head of web communications at MOBY SPL LIMITED, a European ferry operator.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with INO Group?

We hired INO Group to serve as a digital marketing partner. We needed assistance with marketing strategy, display ads, paid search, paid social, and analytics.

What were your goals for this project?

We wanted to increase brand awareness and thereby increase sales and our number of passengers.

SOLUTION

How did you select this vendor?

INO Group showed a high level of professionalism and marketing knowledge during our search for a digital marketing partner.

What was the scope of their involvement?

INO Group coordinates our online advertising campaigns in the Russian market. They are consistently working to improve the effectiveness and efficiency of our initiatives. We always feel that INO Group cares about providing the best solutions and services possible. We have recently started working with them in a foreign market, as well, which is a landmark moment for our cooperation.

What is the team composition?

Our team consists of an account manager, an account director, a traffic manager, a digital strategist, a social media marketing and content manager, a paid search specialist, and a paid social media marketing specialist.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The efficiency of our campaigns has steadily improved. We see better results, and we are spending less money than we were a year ago. INO Group has outperformed the previous vendors we’ve worked with.

How did INO Group perform from a project management standpoint?

The process of project management has always seemed easy and precise.

What did you find most impressive about them?

They are proactive and willing to go the extra mile.

Are there any areas they could improve?

No, we’ve worked very well together.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Food Delivery Firm

“They combine a very attentive, individualized approach with a high level of professionalism.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
2017 - Ongoing
Project summary: 

INO Group supports digital marketing efforts, managing out-of-home (OOH) advertising, organizing radio ads, and organizing events. They’re responsible for making campaigns more efficient. 

The Reviewer
 
1 - 10 Employees
 
Russia
Employee, Health Food Delivery Company
 
Verified
The Review
Feedback summary: 

INO Group is a reliable partner that has contributed to substantial company growth. They’re proactive and are able to resolve ongoing issues quickly without asking needless questions.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Grow Food is a healthy food delivery company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire INO Group?

We hired them for out-of-home (OOH) advertising, radio ads, and digital marketing activities such as event organization.

What were your goals for this project?

We wanted to increase brand awareness and the number of orders (purchases).

SOLUTION

How did you select this vendor?

We knew and liked the team working there.

Describe the project in detail.

We’ve worked with INO Group for several years on an ongoing basis. They work in our company’s best interest and help make advertising campaigns more efficient.

What was the team composition?

The team depends on the task, however, we always know to whom we can address all of our questions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company is growing rapidly, and having reliable partners—one of which being INO Group—is an essential part of that. They always help us resolve any issues quickly, and they’ve independently solved many matters concerning ongoing processes without burdening us with a huge amount of unnecessary questions.

How effective was the workflow between your team and theirs?

They use the usual tools, and the process is smooth.

What did you find most impressive about this company?

They combine a very attentive, individualized approach with a high level of professionalism.

Are there any areas for improvement?

As we see it now, there are no areas for improvement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer