Seeing as Lucis is our in-house concept everything you see was created by our design team, from logo's to fonts to the imagery that supports the marketing opportunities. A brand needs to portray the same ''tone'' to start being recognizable and trustworthy, Lucis went through several transformations during the cube shape phase, these transformations were explicitly communicated to the brand followers. Lucis has…
since shifted into the next pill-shaped phase which was properly communicated through various strategies. Our design team created similarities in the packaging and prior line of accessories to create a smooth transition. This was further emphasized by the actual products which were designed to create the same ''feel'' in a different shell.
One of the largest influences in the representation of products and a brand is good visuals. Which is one of the main reasons why having a design team can be so beneficial for promotional purposes and sales. All of the visuals used on the websites, campaigns and social media channels were shot and created by this design team. We utilized rendered imagery to showcase concept ideas to a broad audience. If these had a positive response we would produce and use these same products in photoshoots using a variety of equipment including drones to show every angle of the product. The team would then create promotional videos and skits that could be used as great presentation and sales tools for all the outlets and platforms.
In today's digital environment Search Engine Optimization (or SEO) is of vital importance to a companies' credibility. This is even truer with conceptual products that are sold through a variety of crowdfunding campaigns. A solid website and SEO score can create a more trustworthy image for the product and the company behind it. The website we created for Lucis was based on our visuals and supported by informative copywritten texts that presented the concept and features. WEBSHOP A webshop should be easy, informative and enticing, which is exactly what we tried to recreate with the Lucis™ webshop. The concept had been made clear and people were referred to the webshop on other websites. The webshop acts as an easy selling tool that is quick and easy in use which makes for a great buying experience.
Another great showcase tool are the 3D configurators we built for Lucis. A configurator is a custom-made software solution that enables the user to view and alter the product in a full 3D-environment. We built the configurator to help introduce people to the concept and play with the features. The configurators are used as a selling and promotional tool that lets consumers people pick and choose their best version of the products. This unique tool is easy to understand and supported the Lucis crowdfunding campaigns, websites, and the webshop.
Crowdfunding was an essential tool in the Lucis concept process. When we started in 2015 we used it to help fund the initial production which enabled us to create more and better products. At the same time the crowdfunding campaigns introduced the concept to the world, we designed the page to be clear coherent and engaging using stunning visual imagery. The success of the first campaign led us further down the crowdfunding path working on platforms like Indiegogo & Kickstarter. All in all the campaigns collected enough money to fund several concept rounds and create the brand that Lucis is today.