Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I’ve been happy with the results that come out. When you're working with freelancers, the big deal or the big issue is communication. I've had designers sitting at a desk right next to me, and I still couldn’t convey sometimes what I was trying to accomplish. But then doing it over instant messenger is sometimes even more difficult, and that is how we conduct business primarily. However, they do a pretty good job of getting on the point. The more legwork I do to describe what I'm looking for—providing examples, things like that—the better off the end result that comes back.
It’s hard to say in terms of return on investment, conversion rates, and things like that exactly what leads to those individual items. I do know that by employing Ingenioushues, we’re able to pump websites out more quickly and landing pages out more quickly, and obviously, that lends itself to the overall success of the business. I can't say on any particular project that they’ve done that it’s accelerated anything in a measurable fashion. That being said, they do great work. I would recommend them to anybody, honestly.
How did Ingenioushues perform from a project management standpoint?
I have one point of contact. I don't know how many people they have internally. Everything that I do goes through him. From what I understand, he farms it out to his guys internally, and they do the work. We pretty much collaborate through Skype.
As far as project management, you mentioned the two primary metrics—budget and time—and they’re very good with both. All of the requirements are usually delivered within the specified timeframe and budget we discussed. There have been times when I would like to get a project done quickly. We have an idea, we need to move on it fast, and I ask him if it can be done. Usually, he cranks something out very quickly on short notice. I’m willing to pay extra for that, of course, but in those times when I've put those time constraints on him, they’ve come through every time. We never had an issue with language or time barriers.
What did you find most impressive about Ingenioushues?
On the time aspect, it’s nice because they’ll work over our weekend. A couple of weeks ago, they had done the design for a project. I provided some revisions on a mock-up and sent it back to them and asked them if they could have the HTML version of that same page done by Monday. I handed it to them on a Friday. He said that they would, and sure enough, everything was completed and turned in Monday morning, and it looked fantastic.
Are there any areas Ingenioushues could improve?
Like I said, there have been just a couple of times where what they came back with initially didn't quite fit my thought process, but that’s going to happen with anybody. That’s the nature of outsourcing and of trying to translate your vision to text and communicating that way. That’s a common problem, and it rarely happens with them. If I'm not satisfied with the work at any given time, they’re more than willing to take a hit on it.