Ingenia Agency

Please describe your company and your position there.

I’m part of the investor relations and executive information team. Peñoles is a Mexican mining-metallurgical company with global reach.

For what projects/services did your company hire Ingenia Agency, and what were your goals?

We needed to redesign our website to improve its performance and overall functionality. It was essential to renew its image, improve the usability of the site, enrich the experience for the end user and facilitate content management for internal administrators.

How did you select this vendor and what were the deciding factors?

We searched online for web developers and shortlisted 7. We interviewed them and assessed their proposals both in terms of content and pricing. Additionally, our cybersecurity team made tests with them and Ingenia was one of the two developers who passed it. We decided to work with Ingenia because of their skills and expertise on web developing.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After agreeing to work together, we had a kick-off meeting to discuss the objectives and schedule the deliverables of the project. We divide it into 2 parts on Phase I the main deliverables or steps were: brief, benchmark, look and feel home, work plan, charter, concept creative & technology. For Phase II: Look and feel, wireframes, front end, back end, tests, launch. They used MODX to build the page and provided training on basic usage to several members of the company involved on updating different sections of the webpage.

How many people from the vendor's team worked with you, and what were their positions?

The project manager was our main contact throughout the process. Nevertheless, through the different stages of the project, we also worked with the heads of design (UX/UI), front and back end, tester, SEO, QA, Content (and their teams working behind the scenes).

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are now better prepared to provide key information to our stakeholders and answer the most frequent questions in the easiest way. We can monitor visits to the webpage and we have seen an increase, we can also confirm the most reviewed sections of the page, which is valuable to us.

Describe their project management style, including communication tools and timeliness.

The Project management's attention was outstanding, she was really neat, distributed meeting minutes, and gave a proper follow-up. The project manager was always available and solved our inquiries throughout the process of the page development.

What did you find most impressive or unique about this company?

They usually propose creative and innovative alternatives, they are willing to solve unexpected problems or make the necessary adjustments to reach the best possible outcome. Great design!

Are there any areas for improvement or something they could have done differently?

They should improve the attention on the deliverables, both on timing and quality, as there were delays versus the initial timeline and typos/mistakes on the information displayed during the building and test phases. Costs are another issue because there were some extras not contemplated in the initial proposal.

Introduce your business and what you do there.

I’m the president and director of a multi-faceted community networking startup, experiential learning, and goods and services exchange network.

What challenge were you trying to address with Ingenia Agency?

We needed their expertise in software development to establish our Brilliance™ platform.

What was the scope of their involvement?

We’ve identified the different components of our platform and discussed our projected timelines with Ingenia Agency. We’ve organized the development in a number of sprints, with each sprint focused on one component of the platform. First, we focus on the mock-up for that sprint and then the frontend and backend work follows. That way we can proceed to the mock-up of the next sprint while work is done to complete the front- and backend elements. We revise the mock-up of each sprint as needed until we get it right.

What is the team composition?

We’ve worked with at least 15 resources from Ingenia Agency; we scale up and down depending on the development phase.

How did you come to work with Ingenia Agency?

We were looking for potential development providers online when we saw Ingenia Agency’s profile via Clutch.

What is the status of this engagement?

Our ongoing engagement with Ingenia Agency started in December 2020. We’re looking to launch the product by August 2022.

What evidence can you share that demonstrates the impact of the engagement?

The development process is still underway, so there are no quantifiable metrics to share at this stage. From a collaborative perspective, we commend Ingenia Agency for playing an integral role in bringing our core product to life. We’re also anticipating that they’ll help us meet our goal of global engagement.

How did Ingenia Agency perform from a project management standpoint?

Ingenia Agency efficiently meets our standards in project management — they respond well to our feedback and are keen on meeting our needs to ensure that our product launches on time. While we’re not progressing as quickly as we’ve envisioned, we understand that any full-stack development project takes time.

What did you find most impressive about them?

Ingenia Agency doesn’t simply work to deliver technical services but to express that they understand our business goals and share the same values as ours.

Are there any areas they could improve?

Nothing stands out at the moment.

Do you have any advice for potential customers?

Present the right plan and ask them the right questions to determine if they can provide the services you need.

Introduce your business and what you do there.

I’m the chief innovation officer of a property management firm.

What challenge were you trying to address with Ingenia Agency?

We needed more developers to accommodate our robotic process automation (RPA) needs.

What was the scope of their involvement?

Ingenia Agency has initially helped us onboard resources to meet our development needs. We’ve given them detailed job descriptions, and they’ve launched the pre-screening process based on our qualifications. They’ve then sent five candidates, and we’ve made offers to three of those. Their developers now aid our RPA efforts by deploying solutions that automate our daily tasks to improve data accuracy.

What is the team composition?

Our main point of contact is their CEO.

How did you come to work with Ingenia Agency?

We found Ingenie Agency online and reached out to them to outline our staffing needs.

How much have you invested with them?

We’ve spent less than $10,000 so far.

What is the status of this engagement?

Our ongoing engagement with Ingenia Agency started in October 2021.

What evidence can you share that demonstrates the impact of the engagement?

We’re satisfied with Ingenia Agency’s staffing solutions. Our 60% hiring rate for the candidates they’ve endorsed is our main success metric for their work.

How did Ingenia Agency perform from a project management standpoint?

We communicate via email and Microsoft Teams. Ingenia Agency has a streamlined hiring process — they’re receptive to our feedback and keen on sending reminders to help us stay on track with our staffing goals.

Are there any areas they could improve?

Nothing stands out — I’m pleased with everything.

Do you have any advice for potential customers?

Prepare detailed job descriptions and maximize your involvement in the interview process.

Introduce your business and what you do there.

I am a brand manager at a private university in Mexico.

What challenge were you trying to address with Ingenia Agency?

We needed help with our digital transformation. We hired Ingenia Agency to position our brand better in the digital ecosystem.

What was the scope of their involvement?

Ingenia Agency acts as our digital marketing strategy consultant. They guide our decisions and provide support for all of our creative projects and marketing campaigns. 

What is the team composition?

We initially had 5–6 people working with us, but that team has grown since we’ve established a second campus. 

How did you come to work with Ingenia Agency?

One of their founders is an alumnus of our university. We evaluated two other agencies, but they didn’t show as good an understanding of our philosophy as Ingenia Agency. 

What is the status of this engagement?

We started working with Ingenia Agency in 2018, and our partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

In terms of the engagement rate, our university currently ranks first within the education sector in our area. Our brand has become well-positioned, and we’re now able to reach about a million people per month. We’re also now able to produce organic content cost-effectively, with other universities using ours as their standard reference. 

How did Ingenia Agency perform from a project management standpoint?

Ingenia Agency has provided a great project manager with whom we have very fluid communication and a high sense of trust. We are very happy with his work and would love to have that same project manager leading all of our accounts.

What did you find most impressive about them?

They’re the best agency we’ve worked with when it comes to brand content creation.

Are there any areas they could improve?

They could have a bit more balance when it comes to their people; some have a very high-level profile while others are only at the entry-level. They could perhaps provide training for the less experienced members to get them on the same level as the others. 

Introduce your business and what you do there

I’m the marketing and communication manager at GMX Seguros, an insurance company.

What challenges were you trying to address with Ingenia Agency?

We initially engaged with them to develop a new company website.

What was the scope of their involvement?

Our biggest project with Ingenia Agency was the website development, but we’ve collaborated with them on other projects for SEO, design, and UX.

They’ve restructured the site and made it easier to navigate. We shared our previous website with them and discussed what we wanted it to look like. Then, we did the layout, and they worked on the new site architecture based on that.

What was the team composition?

We’ve worked with a project manager, a web designer, and a developer, among others.

How did you come to work with Ingenia Agency?

They were referred. We had a pitch and evaluation process before choosing them. At the time, we evaluated three different service providers. We did an evaluation matrix with scores to rate various aspects, and Ingenia Agency was the best rated after this process.

How much have you invested in them?

We’ve spent about 1 million Mexican pesos (approximately $48,000 USD).

What is the status of this engagement?

We started working with them about four years ago, in 2017, and it’s an ongoing collaboration.

What evidence can you share that demonstrates the impact of the engagement?

Our collaboration has generated a very positive impact. One of our main goals was that the site would help us get more leads, and along with our communications strategy, it certainly has allowed us to do that. Even though we don’t have direct sales on the website, clients contact us through it. 

Also, our agents can now consult relevant information, download invoices, or have online sales points. We’ve had excellent feedback from them.

How did Ingenia Agency perform from a project management standpoint?

They’ve been great. Ingenia Agency has shared their working methodology with us. We can constantly check the progress, which is very helpful and practical. They meet deadlines most of the time — the delays have been on our side. Also, we communicate exclusively with a project manager, which makes it very easy to get information from different areas from a single contact point. Overall, their project management is excellent.

What did you find most impressive about them?

Their response time and post-sales attention are outstanding.

Are there any areas they could improve?

Sometimes when we ask for an adjustment on the site, the code changes throw other things out of balance. That’s an area of opportunity for them.

Introduce your business and what you do there.

I’m the CEO of a data solutions consultancy.

What challenge were you trying to address with Ingenia Agency?

We were optimizing some legacy business processes and modernizing them, so we needed to develop a Java-based web application.

What was the scope of their involvement?

Ingenia Agency is responsible for the front- and end development of our web application. They work with Java to accomplish these efforts.

What is the team composition?

We work with two people currently, but we might add a third in the future.

How did you come to work with Ingenia Agency?

We did a bunch of Googling and looked at different reviews for Central and South American development agencies. Ingenia Agency was the quickest to respond with a fully fleshed-out pitch.

What is the status of this engagement?

We started working together in May 2021, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Their collaborative nature has ensured positive results. Their team has successfully embedded into our wider project team, which facilitates a smooth app development process.

How did Ingenia Agency perform from a project management standpoint?

They have a very personal level of communication. We can message their CEO to resolve any issues, and we get a quick response. Adding on to that, they take things seriously when there are unexpected changes.

What did you find most impressive about them?

Their key strength is their personal touch. They’re quite accommodating and flexible, always engaged and willing to help.

Are there any areas they could improve?

No — we’ve been very happy with them.

Introduce your business and what you do there.

I work at a company called Fimer, which is dedicated to renewable energy and manufactures solar inverters. I’m the marketing manager for Latin America.

What challenge were you trying to address with Ingenia Agency?

We wanted to develop a campaign for a new era in solar projects. We went through a rebrand and had Ingenia handle the entire digital campaign through social media, Google, emails, and more.

What was the scope of their involvement?

We had several conversations with Jesús (Project Manager), who is our assigned project manager. From there, we decided to launch the campaign through social media, including Facebook, Instagram, and LinkedIn, as well as emails, Google search, and Google display ads. Our objective was to reach a 1% click-through rate based on our reach while also generating leads. 

What is the team composition?

We’ve only interacted directly with the project manager and the media director. I know that Jesús relays all information to the digital team, so there are other people involved.

How did you come to work with Ingenia Agency?

I’ve known Ingenia Agency and worked with them at a previous job. We found them through a market study of the strongest digital agencies in Mexico. I worked on several campaigns with Ingenia Agency, and when I switched jobs and came here in February, I brought them with me. 

How much have you invested with them?

This year’s project cost around $12,000.

What is the status of this engagement?

The current campaign started in June 2020, and our relationship with them is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The impact of their work is really good. Most of the people that visit the landing page are from the countries where our campaigns are currently active. About 50 or 60% of them are from this specific new era of our solar campaign.

We’ve obtained about 600 leads from the campaign which it’s still active and running till February of 2021.

How did Ingenia Agency perform from a project management standpoint?

Communication is great. They’re very proactive and do what we ask of them. 

What did you find most impressive about them?

When it comes to anything digital, they really stand out. Overall, I enjoy working with them, and they’ve been the ones to produce the best results compared to other agencies I work with.

Are there any areas they could improve?

Ingenia Agency isn’t very flexible when it comes to receiving payments. They also took a while to provide a quotation and at times it seems like they’re not interested in our project. I have strict deadlines for launching the campaign so this was uncomfortable for me.

Introduce your business and what you do there.

I am a senior marketing manager at an automotive company.

What challenges were you trying to address with Ingenia Agency?

We engaged them for their web development services.

What was the scope of their involvement?

Ingenia Agency manages the platform for the company’s website, they are in charge of usability, consumer experience, responsiveness, and process improvements, among other things. They work mainly in the site’s backend.

How did you come to work with Ingenia Agency?

They were already working with the company when I started, so I’m not aware of the process they used when they hired them.

What is the status of this engagement?

I have been working with them since I started working at the company a year and a half ago, although they have been collaborating with the company for longer.

What evidence can you share that demonstrates the impact of the engagement?

We have almost eliminated all incidents on our website, thanks to a quality control system they implemented. We have also increased the visits on our website, and have maintained this large number of visitors through time. We’re pleased with Ingenia Agency’s services.

How did Ingenia Agency perform from a project management standpoint?

We communicated via Teams, Whatsapp and email. We also had a weekly status meeting to check updates. 

What did you find most impressive about them?

Ingenia Agency has helped us reach important improvements on the site’s infrastructure, including compliance with corporate standards, security, and maintenance, among others.

Are there any areas they could improve?

There’s nothing that comes to mind.

Introduce your business and what you do there.

I work for a university in Mexico City. Specifically, I work in the marketing and admissions department for one of the 20 degrees we offer at the university.

What challenge were you trying to address with Ingenia Agency?

We wanted to grow our social media following from zero followers and create brand awareness. We also needed to create enough leads to generate conversions.

What was the scope of their involvement?

Ingenia Agency managed the social media account for a specific degree program. Their team created a brand awareness campaign driven through social media to attract candidates to our program. It was basically a lead generation campaign. The two social platforms used were Facebook and Instagram.

What is the team composition?

We worked with a project manager, a content manager, a storyteller, and a person overseeing the plan. In total, there were four people involved.

How did you come to work with Ingenia Agency?

The university recommended that we engaged Ingenia Agency. They were the best option with the best credentials. They also had a great proposal regarding content and how to position our degree on social media.

How much have you invested with them?

Last month, we spent $120,200 MXN (approximately $6,075 USD).

What is the status of this engagement?

Our ongoing collaboration started around June 2019.

What evidence can you share that demonstrates the impact of the engagement? 

We have more leads and more students interested in receiving information about our bachelor’s degree. This specific degree is aimed at women only, so it’s a greater challenge building an audience. Their team increased our recognition, growing our social following by 300%.

How did Ingenia Agency perform from a project management standpoint?

Ingenia Agency became familiar with the brand in a short amount of time, enabling them to push out work. They’re always on time, and their creative proposals for the campaigns and content are great.

What did you find most impressive about them?

Ingenia Agency captured the profile of the students who we want to attract to our program. They demonstrated their knowledge of that concept in the creative campaign, which led to great visual content that’s appealing to potential students.

Are there any areas they could improve?

No, I don’t know how they could improve.

Introduce your business and what you do there.

I’m the head of the communication department at a university in Mexico.

What challenge were you trying to address with Ingenia Agency?

We needed help with our social media campaigns. We wanted to have one of the best engagement rates of all the universities.

What was the scope of their involvement?

They came up with the social media strategy and presented it to us. We approved the strategy.

Now, Ingenia Agency helps us with our Instagram, Facebook, Twitter, and LinkedIn. They do the creation of the content. The team also conducts research of universities and what they’re doing on their social media.

What is the team composition?

There are 6-8 people involved in the project. I know the COO, CEO, our project manager, some designers, producers, and photographers.

How did you come to work with Ingenia Agency?

The CEO is an alum of the university. He presented his agency and we loved what he was doing, so we decided to partner with them.

How much have you invested with them?

We’ve spent about $100,000.

What is the status of this engagement?

We started working together in June 2018 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We have some KPIs with the engagement rate. We have monthly meetings where we see the results. They follow up with the results and they’ve been very good. I’m very happy with their work.

How did Ingenia Agency perform from a project management standpoint?

We have weekly meetings to discuss whether we’re advancing or what we have to do to get the result we want. They deliver as promised.

What did you find most impressive about them?

Ingenia Agency offers very good service — not just in terms of social media, but also in keeping their customers happy. They’re very good at creating content.

Are there any areas they could improve?

They could work on their lead attraction campaigns.

Do you have any advice for potential customers?

Have monthly or weekly meetings. It’s one of the things that has worked with us. I’ve had many meetings with Pablo (CEO), and it’s been very good.