Indicium

Please describe your company and your position there.

I am the CEO of an industry based in the construction industry. We sell a variety of products from screws to mailboxes to large stores. We are based in the south of Brazil and we have 12 employees.

For what projects/services did your company hire Indicium Tech?

I was having problems with field sales, difficulties to hire good salesman and high expenses. We decided to begin an inside sales project, not very common on our market. The challenge was: how to find new customers fast and with a good fit?

What were your goals for this project?

We wanted to do target marketing using our base of customers and also a list of LEDs to do active selling.

How did you select Indicium Tech?

It was a long process of trying to find the best provider for the job. I was lucky to find Indicium through my college network.

Describe the project in detail.

The first step was to do an x-ray on my customer base. With that data we classified the customers by size and product like. Second step was to find LEADs similar to my customers, also by size and product link. With all the information we started to generate list of LEADs and to do active selling.

With the data was also possible to do target marketing in area we wanted to operate and with the LEADs we wanted to call. Every 15 days we had a meeting to discuss the results and to improve the extract of LEADs.

What was the team composition?

The team was composed by me and my seller. The side of Indicium was two analysts initially than some meeting with the CEO to discuss all the project.

Can you share any outcomes from the project that demonstrate progress or success?

With their help we started an inside sales operation. In the beginning it was complicated because customers are used to receiving visits, but we developed some speeches and direct mail to attract LEAD's attention. Today inside sales represents 60% of my sales, in the year of the project we increased 15% in sales.

How effective was the workflow between your team and theirs?

It was very effective. They were fast to generate the LEAD list and also to modify what was going wrong. With they work on my customer data, it was clear to me where was the good customers and what product sell to them to increase sales.

What did you find most impressive about this company?

The meetings to discuss the project and the results were the best parts. They were compromised to make things work, with tips for my seller and to me with my products. Is was very good to see some ideas of people that are not inside the company.

Are there any areas for improvement?

We were very satisfied with the results. The target marketing have to improve a little, because we don't have the ability to work with facebook and google, they can also offer this kind of work and do all the process.

Please describe your company and your position there.

Landyachtz is a B2C and B2B Brand in the action sports industry. We make skateboards, longboards and components. Our brand sells direct via our website and thru retail partners globally. I am the marketing manager at Landyachtz.

For what projects/services did your company hire Indicium Tech?

We hired Indicium to create a company dashboard where we could track all our analytics and metrics in one area. We have a strong digital presence so we wanted to see social media analytics, website data, paid ads and email marketing in one, easy to digest place.

What were your goals for this project?

We wanted to monitor how our marketing was effecting engagement and ultimately sales thru our direct channels. We wanted to be able to see, in one place, how our efforts on social media and other consumer facing verticals effected our daily, weekly and monthly direct sales. We also wanted a space where other stack-holders in the company could quickly look and see performance.

How did you select this vendor?

We where referred by an employee who had worked with Indicium in the past.

Describe the project in detail.

We need Indicium to plug all of our channels into one dashboard and set up automation to generate the reports we where interested in. The task was simple enough to outline as we knew the areas we needed metrics from.

What was the team composition?

n/a

Can you share any outcomes from the project that demonstrate progress or success?

We now have an area where we can login and clearly see how all of our channels are performing. We can select date ranges and manipulate the dashboard to serve our needs. It's handy to not have to go to each individual channels reporting areas and cross reference everything. Having all our data in one space makes it easy and efficient to analyze our campaign performance.

How effective was the workflow between your team and theirs?

Indicium was prompt and easy to communicate with. We are in different time zones so often we would connect on work and shift to email communication. The workflow was simple and straight forward.

What did you find most impressive about this company?

Indicium would listen to our requests and execute on them. Some issues arose when plugging in certain aspects of our website but Indicium worked through issues to deliver what we needed.

Are there any areas for improvement?

If they where struggling to meet a deadline, they would proactively reach out and tell us why. These delays rarely happened but when they did, the added communication was greatly appreciated. These issues where generally directly related to oddities within our systems, so unforeseen hurdles would appear. In the future, Indicium could possibly spend more time understanding the nuances of each unique business structure.

Please describe your company and your position there.

I am the coordinator responsible for analytics related to customer data at ENGIE Brasil Energia. This includes the construction and oversight of marketing and sales KPIs and market KPIs

For what projects/services did your company hire Indicium Tech?

There are two main challenges: 1) To have the Energy consumption data of all Electricty Free Market consumers ready to be consumed on a BI tool (Power BI) 2) Link these consumers with the available companies public data (From Brazil's IRS) 3) Develop a methodology to determine Economic Groups according to societary/company corporate chain

What were your goals for this project?

The may goal was to be able to segment the Energy consumption base according to Economic groups and provide more intelligence in terms of market data analyses, market share calculation, close follow up of market trends and supply the sales team with powerful sales-related information.

How did you select this vendor?

We know indicium from a previous successful pilot we ran in 2019. The company was selected for this pilot after technical interviews with companies located in Florianópolis, where ENGIE headquarter is also located, a city recognized as the tech capital of Brazil.

Describe the project in detail.

Data integration and database structuring for a ENGIE, a power generation company responsible for the commercialization of over 13% of Energy in the free market of electricty. This also mean Indicium has to integrate all their codes in ENGIE's Data Lake and Data Warehouse. They also developed crawlers and data modeling for economic groups and na API for enriching ENGIE's data with data only available on Indicium's Data Warehouse.

What was the team composition?

On ENGIE's side, we were 3 analysts that are responsible for customer and market data at the Company. On Indicium's side, they had a Project manager, two data engineers and one data scientist working on the Project. I also assume they relied on their structure of several other data scientists for specific tasks.

Can you share any outcomes from the project that demonstrate progress or success?

We are in the early stages of the Project yet, therefore no actual result. However we expect to save hundreds of hours per year of data gathering and analysis, as well as several GB of same data stored in multiple places and better information for the sales team that may translate in higher margin and better time-efficiency.

How effective was the workflow between your team and theirs?

Frequent communication every week. Formal Sprint review every two weeks. Everybody available to each other through multiple platforms (WhatsApp, Email, Bitrix and so on)

What did you find most impressive about this company?

Extremely high technical capacity. They have knowledge of several diferente tools, including all tier 1 tools we use. They are only done when the client is happy with the result.

Are there any areas for improvement?

So far there is nothing specific to be pointed out. Of course, on our side, quality > speed, so any delay that may happen in the schedule will not be a big deal if the quality is right.

Please describe your company and your position there.

I am one of Blasi & Valduga's name partner specialized in Tax Law, foreign trade and customs law.

Blasi & Valduga is a traditional and prestigious Brazilian Law Firm, based in Florianópolis, Santa Catarina. We operate since 1970, serving relevant national and international companies, governments and financial institutions.

We consistently deliver positive results while solving complex legal challenges, especially in the realm of tax law, M&A, foreign trade, and administrative law.

For what projects/services did your company hire Indicium Tech?

Brazil imposes several limitations that restrict typical marketing approaches for lawyers. Therefore, we hired Indicium to reformulate our sales and marketing strategy, considering these legal restrictions.

Also, we were struggling to manage our extensive and messy database. We tried optimizing processes, buying software, and creating methodologies but nothing worked. Indicium assisted us in structuring and visualizing our data.

What were your goals for this project?

Enhanced productivity, costs savings, process improvements, and data visualization.

How did you select this vendor?

My partner and I selected Indicium. We were not looking for simple software. We needed to restructure our whole business system. We chose Indicium because it is the best company we found, that could provide an end-to-end and personalized service that met our objectives.

Describe the project in detail.

The overall scope included data warehouse and BI implementation as well as the marketing strategy. My role was assistance with data assessment and business key metrics.

What was the team composition?

Four people were directly involved in the project. One data scientist, one designer, a project manager, and an IT specialist. The team remained the same and did not change over time.

Can you share any outcomes from the project that demonstrate progress or success?

It used to take at least fifteen days until I could get a report, now I can easily access any business information in real-time.

How effective was the workflow between your team and theirs?

Indicium project management was spot on. Our communication was always smooth. Whenever we needed, they were available and ready to help. That was especially important during the BI deployment phase. This communication contributed to the success of our project.

What did you find most impressive about this company?

I think what distinguishes Indicium is that they actually deliver what they sell. They are always ahead of the competition and offer advanced solutions that are not available in Brazil. I understand the complexity of data science services; therefore, I am impressed by the quality and efficiency of Indicium's services and response to my business demands.

Are there any areas for improvement?

Our project was a tremendous success. I would not have done anything differently.

Please describe your company and your position there.

Founder of construa equity, a business services company that helps clients build and enhance equity.

For what projects/services did your company hire Indicium ?

To build data infrastructure from the ground up for analytics purposes.

How did you select this vendor and what were the deciding factors?

I learned about Indicium through personal networking. At the time, I had interviewed several companies to solve my challenge, however, Indicium was the only qualified competitor that could meet my demands given their team’s expertise, methodology, and technology.. 

Describe the project in detail and walk through the stages of the project.

The project consisted on implementing a data infrastructure from the ground up.

• First phase
  • Infrastructure - Data lake, Data Warehouse
  • Extract load from external and internal sources
• Second phase
  • Data transformation
  • Dashboards development for my clients
• Third phase
  • Dashboards and KPI improvements
• Forth phase:
  • Include any key technologies and features.

Data model using Kedro to understand the pricing of private and public companies.

How many resources from the vendor's team worked with you, and what were their positions?

Four. Data engineer, data scientist, analytics engineer, project manager.

Can you share any outcomes from the project that demonstrate progress or success?

Real-time Data visualization that meets my client's needs. Effective data models to advance on company’s strategy.

How effective was the workflow between your team and theirs?

The workflow has been 10/10. Their agile methodology and deliverables are impressive and have been working effectively since the project started.

What did you find most impressive or unique about this company?

The ability to respond to challenges, technical expertise, managerial ability, and innovative thinking. 

Are there any areas for improvement or something they could have done differently?

No. Everything has been going incredibly well.

Please describe your company and your position there.

The Center for Territorial Intelligence is an independent, non-profit organization, composed of researchers specialized in land use modeling and public policy evaluation. My position is Computer Engineer Intern and my duties includes:

• Maintenance and development of geographic database
• Testing in cloud work environments
• Evaluation of data integration architectures
• Development of spatial queries in database.

For what projects/services did your company hire Indicium?

Development of advanced cloud data infrastructures based on Idicium's methodologies and best practices from the market and the Academy.

How did you select this vendor and what were the deciding factors?

The choice for Indicium was based on previous success cases, and because the company is reference in the market.

Describe the project in detail and walk through the stages of the project.

The project was based on 5 sprints:

1. The first sprint was the initial infrastructure setup and definition of data extraction
2. AWS Infrastructure Setup + Data Integration
3. GCP infrastructure Setup + Data Integration
4. Data transformation (via DBT) + Testing of the new integration
5. 5th: Final tests, infrastructure adjustments and comparisons between AWS and GCP platforms

How many resources from the vendor's team worked with you, and what were their positions?

We had: 1 Leader Data Engineering; 1 Project manager; 1 Leader data scientist; 1 Data Engineer.

Can you share any outcomes from the project that demonstrate progress or success?

So far, we are very satisfied with the partnership, especially because of the team's flexibility to adapt new solutions. The project has not finished yet, but we are optimistic with the results shown so far.

How effective was the workflow between your team and theirs?

They have a reliable team of experts who were willing to respond to our questions. We mostly spoke over email or during alignment meetings on Google Meet.

What did you find most impressive or unique about this company?

Team flexibility to adapt new solutions.

Are there any areas for improvement or something they could have done differently?

We believe there is room for the company to evolve in work involving geospatial data.

Please describe your company and your position there.

I am the leader of the Analytics area of ​​Grupo Moura, where we have a total of 6,000 employees where we are leader in Brazil and Southern Cone in battery sales.

For what projects/services did your company hire Indicium ?

The Moura Group is starting the journey of digital transformation of its entire business and an important step is the implementation of the Data Culture throughout the Group, where we hired Indicium to be our partner in this process of data culture at all levels of the Moura Group.

How did you select this vendor and what were the deciding factors?

we launched an RFP, where we selected 3 partners, after a dialogue with Indicium evaluating cost and benefit, we closed a partnership between Moura Grupo and Indicium.

Describe the project in detail and walk through the stages of the project.

Our project was divided into 5 major milestones, where we titled our 360º Data project:

• Squad 1 - Chat with the business
• Squad 2 - Process and Technology X-ray
• Squad 3 - General Business Diagnosis
• Squad 4 - Strategic Data Planning and Data Maturity Survey
• Squad 5 - Execution of data oriented projects based on planning.

How many resources from the vendor's team worked with you, and what were their positions?

The resources that are working at Grupo Moura:

• Matheus Dellagnelo - CEO
• Marcello Gava - Commercial Director
• Caroline Mano - Project Manager

Can you share any outcomes from the project that demonstrate progress or success?

The main result that we are already reaping is the beginning of the internal acculturation of the Group's people and the structuring of the cloud data architecture where we are going to start centralizing the data of the entire group. Having a single source of truth, democratizing power bi, promoting the empowerment of the entire group's business areas where they can build technology.

How effective was the workflow between your team and theirs?

Indicium team is very flexible, always available to support the entire Moura Group with the performance of partners.

What did you find most impressive or unique about this company?

The most impressive point is the technical knowledge of indicium where they manage to translate the technical language into an understanding that is easy for the business to absorb.

Are there any areas for improvement or something they could have done differently?

I believe that at this moment, as we are starting our journey, all points are being well guided and guided.

Please describe your company and your position there.

Headquartered in Jaraguá do Sul, north of Santa Catarina, BOGRANTEX has been operating in the children's market since 1990 with the purpose of offering quality fashion that provides identity, empathy and comfort, all at a fair price.

As Head of Marketing my main goals at the company are:

• Micro and macroscopic analysis of the market.
• Observation of competing companies, consumers, trends and scenarios.
• Monitoring of custmers in digital environments.
• Collect and provide information for marketing, commercial and product development departments.
• Management of online and offline retail channels (B2C).

For what projects/services did your company hire Indicium Tech?

Implementation of a business intelligence structure, forecasting models, and data apps to predict sales and future clothing collections.

What were your goals for this project?

Reduce waste with raw materials and be more accurate with the products that best please our customers

How did you select Indicium Tech?

We did some online research on this type of supplier. also, Indicium Tech was highly recommended by a professional from another segment.

Describe the project in detail.

At the beginning there were many face-to-face meetings to align all needs. At that point, we would like the Indicium staff to get to know our market segment and our problems in depth. Several areas were involved in the project. Marketing, IT, accounting and finance. we had to put everyone on the same page and then provide the data in the most correct way so that Indicium could deliver this project to us. The project lasted practically a year.

What was the team composition?

At the beginning the team was composed of an IT professional, a product engineering professional, an accounting professional, a cost professional and two marketing professionals.

Can you share any outcomes from the project that demonstrate progress or success?

After the project, our ABC curve result showed a rapid improvement with regard to the correctness of the developed collections. Also, we can identify a decrease in waste of raw material and consequently less stock.

How effective was the workflow between your team and theirs?

I would say that the tuning was perfect. The communication was easy and the staff at Indicium was very receptive whenever we had questions about the project. It was very easy and pleasant to work with them!

What did you find most impressive about this company?

The capacity in treating data and delivering in a way that would help our company to make more accurate decisions. Also their deep knoladge in data mining and science.

Are there any areas for improvement?

I would say no!

Please describe your company and your position there.

I am the CMO in a Construction company, headquarted in Florianópolis, Brazil. We have 60 employees and our projects are high standard vertical properties

For what projects/services did your company hire Indicium Tech?

We always looked for data that could help assure the success of our projects. Indicium brought to us the capability to analise large amount of data, giving us directions to decide wich kind of product we should develop to wich kind os public focusing in sales success.

What were your goals for this project?

We had to decide what characteristics our building should have to maximize sales.

How did you select this vendor?

We had select 3 possible companies to help us with this projects, Indicium was the one that showed most technical skills, but what really caught our attention was their market knowledge and the way they give us the indication of what to do.

Describe the project in detail.

We had a big mass of a data about the region we decided to do our next project. But we didn't have the capabilitie to analyse the data and get insights tjat trully showed the behavior of our target public and mostly wich was the demand for every kind of project that we had in our table.

What was the team composition?

We were assigned to a Project Manager, for sure they had a few data analists in this project, but our contact was always with the Project Manager

Can you share any outcomes from the project that demonstrate progress or success?

We changed our project because of the results showed to us. We received the direction build smaller units and our sales are 25% over our expectations. All 1 bedroom units have benn sold, but Indicium said that we should build even more 1 bedroom units, we were kind conservative and decided to not do in the suggested intensity. Now we know we should have been followed Indicum's guidelines by the book

How effective was the workflow between your team and theirs?

We had direct access to the project manager em simply used email or whatsapp to follow the project

What did you find most impressive about this company?

The analysis precision, the data sets wasn't that good, but even with that they give a high class group of insights

Are there any areas for improvement?

We were very satisfied with their work

Please describe your company and your position there.

Dialogo does ecommerce deliveries, with a third party network, attends the biggest e-commerces in Brazil and dezens of others. I was a partner- director, leading the project, whilst implementation. Now I am just a partner

For what projects/services did your company hire Indicium Tech?

We horr Indicium to implement our BI. We had a mix of big excel archives, with mixed informations that don’t talk each other. Our system were not friendly to collect data, therefore we spend more time organizing them, then analysing. The decision making became slow

What were your goals for this project?

Remove the excel spreadsheets, have a confiable information and facilitate the decision making

How did you select this vendor?

By indication. Indicium has great clients, important vompanies in their segment and I knew some of them. Besides, they demonstrate strong knowledge, confidence, and a friendly atmosphere. Their project proposal eas very aligned with our demand,

Describe the project in detail.

We organized meeting to start the projetc with both teams, share our goals and the project schedule and main steps to achieve. We had meeting eith the leaderships once a week, while the indicium team work daily to understand our data.

The operational teams (dialogo e indicium) had a meeting very often, almost daily. As our system was from another companh, this was a special issue. We had to jeep an eye on these matter. The 3 opertional team work to solve problemas and to make the data viable. Again, we had checkpoints with the leaderships to solve eventual main issues.

Indicium propose the delivery four main points. 1) the draw of the database, how the architeture would be 2) Import the Figures and checking 3) defining main views 4) train the users and implementation The first part they work mainly by their own and had a great challenge They need our help With the third part team that own the system.

Fortunately they have a good negotiation and relashionship skills that facilitate to pass through this challenge. Import figures and checking figures demand a hard work together between indicium and dialogo with some checpoints to advance. To define the views, they were very patinent and diligent as we had still the “excel mindset”. They help us advance and change the mindset Finally they were very prestative and able to train our people and diciplined to implement the BI

What was the team composition?

One project leader One date scientist One technical leader One data engineering

Can you share any outcomes from the project that demonstrate progress or success?

We defenetely change our mindset, how to work with the figures. With the excel we had to much work to get the figures usally late. There forenwe had tommake decisions with the instinct and our knowlede. Know we are able to have the info on time and decision making is more technical

How effective was the workflow between your team and theirs?

We improve as we learning by doing. At first our leaderships meeting were not so aligned, as we in dialogo try to “protect” our operational team, saving their time. As we perceived this, we gave them all the empowerment needed And the things run well. We had great empathy within the teams which facilitate everything

What did you find most impressive about this company?

Their knowledge an technical skills. They talk business with us and they know how to transfere that to the technique. Also they were very patient to our demands and have a great habilty to negotiate, tomexolain when our demands were not accurate

Are there any areas for improvement?

I think their subestimate the dificulty of our business and how we operate, mainly the dificulties of our TMS system. But they embrace the problem and turn around the problems into Solutions.