What evidence can you share that demonstrates the impact of the engagement?
Our original aim when we asked Incite Response to redesign our site was to find new clients. In the past year, we’ve established new ventures with larger companies, including affiliations and partnerships. Every one of those people has told me that they like my site.
Incite’s work has made us appear professional and larger than we are. That’s what I was hoping for. We got a tier-one site at a very good price. It stands up against the websites of larger companies that were developed over multiple years. Incite Response has really built our online presence. They’ve allowed us to put our best foot forward.
Integrating the marketing database is a progressive approach that shows how Incite Response looks for better ways to get the most out of their team and resources. It will allow us to push our website to potential clients and generate more leads.
How did Incite Response perform from a project management standpoint?
We communicated almost exclusively via email. While we were building the site, we were in constant contact over a period of two to three weeks. The interactions became less frequent as time went on.
Incite has a team that’s proficient in the various areas we needed to construct an effective marketing website. For example, they have in-house copywriting.
What did you find most impressive about them?
They were responsive to help me with any changes I wanted to make. When working on a project, I don’t want to send an email about a small change and get a response three days later. Their responses were instantaneous, which was very helpful. They kept the momentum going so that we could get a lot of work done quickly. That’s probably one of the best things about them—they provide instant response and stay on top of any task until it’s completed. This enables everyone to be much more productive.
Are there any areas they could improve?
I haven’t come across anything that they haven’t done flawlessly. This may change but, at this point, they give me exactly what I’m looking for at an affordable price with instant responsiveness.
Do you have any advice for potential customers?
On websites I’ve worked with other providers in the past, I had to carry the ball much more than I expected. I became accustomed to having to explain exactly what the homepage and other elements needed to look like. I had basically just hired a web designer to take my ideas, write the code, and make it all happen.
This wasn’t the case with Incite. The back-and-forth process was easy compared to what I’d experienced before. It was refreshing—and we made a lot more progress that way.
My advice to a potential client would be to let the provider carry the ball. Let them come back to you with their ideas and you might be surprised. You don’t need to think of everything yourself.