Impressive

Summary (tl;dr)

An integrated, multi-funnel approach combining SEO, PPC and social media ads took prospects from the awareness phase through to the decision phase. The result?

• 500% more traffic
• 61x return on ad spend
• 10,400 ranking keywords

The Challenge

Although the brand had already experienced some well-deserved success, they came to Impressive in 2019 wishing to elevate their vision to a global one. With the desire to increase brand awareness as well as to significantly increase sales and achieve a higher ROI, they wanted a strategy that covered all bases.

The Strategy

Our social media strategists used a three-stage funnel when building out the ads. The top of the funnel was dedicated to brand awareness, and our design team created engaging ads that would showcase a wide variety of Billy J’s products. Moving further down the funnel, we served action-oriented social ads that would turn passive browsers into buyers to maximize conversions.

Impressive’s PPC specialists created a strategy that would maximize the opportunities of pay-per-click platforms. Creating YouTube ads as a top-of-the-funnel (ToFU) strategy, we could create awareness and showcase the brand’s beautiful clothes, shoes and accessories in an engaging format.

Around the middle of the funnel, the team utilized display marketing ads to facilitate a consideration stage for potential customers that already had some awareness of the brand. The bottom of the funnel mostly consisted of Google Ads and Google Shopping campaigns, which both drove a huge boost in sales and an average monthly return of 41X for the client.

In addition to on-site SEO, our team worked to build authority using off-site white-hat strategies, resulting in Billy J ranking for leading keywords that have up to 40,000 searches every month.

The Results

With all disciplines complementing each other, Impressive was able to boost Billy J’s brand and increase their sales, for long-term results and notable growth for the organization.

Summary (tl;dr)

Since January 2020, Ivory & Deene has seen major organic traffic growth, with their flatline in progress becoming a thing of the past. We compared the period of 9 months before and after Impressive’s SEO campaign to find:

• 131% growth in organic sessions
• 99% growth in organic revenue
• 4x more clicks to the website

The Challenge

Impressive’s SEO team was handed the challenge of improving the organic visibility of Ivory & Deene’s unique products, to increase their organic traffic and online revenue. Our client was searching for at least a 6x return on their investment per month.

The Strategy

Our approach was driven by Ivory & Deene’s target audience, so we began by studying their demographics to build a content strategy around. By looking at quantitative data collected from Google Analytics, and qualitative data taken from an interview with the client, we generated a clearer picture of the target audience and created the brand’s tone-of-voice to suit.

We then combined the keywords across 3 phases to target audiences in the top, middle and bottom of the funnel in order to improve rankings, traffic and conversions.

Once the keywords and URLs had been finalized, our in-house writers got to work on a detailed content brief. This was supported by ongoing optimization including deep technical audits to identify and resolve any technical SEO issues and a close eye on performance monitoring to ensure traffic, rankings and conversions continued to grow.

The Results

We checked out the data in Google Search Console, to find that total clicks to the website have more than quadrupled in the last 6 months, and impressions have more than doubled.

The SEO campaign has also led to a lot more keywords ranking in top 3 and 4-10 positions. Right now, the website has 122 keywords in top 3 positions, and 216 keywords in positions 4-10.

Summary (tl;dr)

Our powerful strategy proved to overcome the client’s original target by a phenomenal amount. Despite their goals of reaching $100,000 per year, we now average $140,000 per month in online sales.

• 459% increase in total site transactions
• 600% increase in total online revenue
• 74% increase in organic users

The Challenge

When the brand first approached Impressive, they had zero online presence and wanted to find out how they could grow this. Originally starting out as stockists, they had recently shifted to an eCommerce store and needed a fresh, results-driven strategy.

Synergie Skin’s new marketing manager approached us to help achieve their original target of $100,000 of revenue in the first 12 months with Impressive.

The Strategy

We engaged in a comprehensive cross-channel approach to ensure Synergie Skin was able to surpass their objectives. Impressive’s in-house SEO, PPC, and social media teams worked together to build an integrated strategy that focused on the brand’s best-moving products.

With the anti-aging market in the midst of a huge growth period, we concentrated on making sure we put the right products in front of the right audience at the right time – to give Synergie Skin the competitive advantage it needed.

The Results

Our powerful strategy proved to overcome the client’s original target by a phenomenal amount. Despite their goals of reaching $100,000 per year, we now average $140,000 per month in online sales. March 2020 was a record month in history for the business – despite the coronavirus pandemic. When examining current performance in comparison with the same time last year, Synergie Skin has experienced an 89.5% increase in revenue.

Summary (tl;dr)

After 24 months of working with this client, growing from strength to strength, we were able to keep the momentum going despite the challenges of the 2020 landscape. In fact, March 2020 was a record month in revenue for online sales in digiDirect’s history.

• 129% increase in organic traffic
• 38% increase in conversion rate
• 33% increase in revenue

The Challenge

Despite the brand’s previous success and status as a household Australian name for all things camera equipment, digiDirect wanted to find innovative ways to channel eCommerce in order to grow their online presence and increase their revenue.

When they approached Impressive, they already had a huge presence in the physical market but wanted us to drive visits to their online store. In short, they wanted to be the leading result in search engine results pages for users searching for the products they sell. They also found that their online conversion rate was low – much of the traffic coming in wasn’t turning into sales, so they wanted to find out how to turn this around.

The Strategy

We launched the strategy with a deep-dive audit, to identify any inefficiencies in digiDirect’s customer journey and pinpoint why the conversion rate wasn’t as high as it could be.

We then turned the brand’s current digital strategy on its head. We moved away from focusing on generating links and instead, executed a content-heavy SEO campaign. This included the optimization of key categories and over 7000 product pages, rolling out the content overhaul on a monthly basis, and ensuring the site was technically sound to deliver a better customer experience.

The Results

March 2020 was digiDirect’s biggest month ever in revenue for online sales. These figures were achieved despite the economic decline that’s occurred from coronavirus, with most brands struggling to maintain their usual sales figures – let alone beat them.

Summary (tl;dr)

A masterfully executed SEO campaign coupled with an carefully targeted, high-conversion Google Ads campaign allowed us to consistently outperform our targets and deliver ten times the revenue in September 2020 compared to September 2019.

• 878% increase in year over year sales
• 92% increase in traffic
• 23% increase in conversion rates

The Challenge 

Already offering their laptops, desktops and touch-enabled devices through a network of retailers, Acer saw an opportunity to grow revenue through strengthening their eCommerce capabilities. An overall small online presence combined with a limited internal team primarily focused on Google Ads meant that rankings – and thus conversions – for the online store had suffered.

With competitors seeing exceptional success investing in their eCommerce channel, Acer wanted the same for them. 

The Strategy

A company this large with goals this ambitious needed an intricate, precisely calibrated strategy – and that’s exactly what out experts delivered. We began with a deep audit of their website, looking for content gaps and UX shortfalls that were causing the client to miss out on ranks and conversions. As part of the onsite optimisation, fresh content was ordered for dozens of pages across the website, supporting key categories including laptops, desktops and gaming.

Meanwhile, our SEM team got to work putting together a winning Google Ads campaign for the client. Working off an understanding of their key demographics as gamers and the technologically savvy, the team built a campaign full of powerful, persuasive ads that resonated with the client’s niche audience.

The Results

The numbers speak for themselves. By September – just four short months after we kicked off the campaign – we had doubled the monthly revenue of the Acer website. As we close in on the end of this first year of the campaign, we are well on our way to smashing those ambitious revenue targets, helping to make Acer an eComm force to be reckoned with.

Summary (tl;dr)

Petite Cosmetics approached Impressive to make the most of their database and find innovative ways to grow their brand via additional marketing channels. We set about creating segmented audiences and streamlined workflows through powerful automation platforms, to increase customer retention and repeat purchases.

• 75% increase in revenue
• 1.5x above the industry average for automated emails
• 2x above the industry average for new leads from site pop-ups

The Challenge

Petite Cosmetics didn’t have any solid marketing plan in place when they approached Impressive, wanting to retain and grow their customers. With their founder being a major influencer, they had primarily relied on the community she’d built up – made up of millions of YouTube subscribers and over 180,000 Instagram followers.

This meant the organization had a massive database of subscribers that they weren’t utilizing to its full potential. Because of Impressive’s vast experience in eCommerce and in growing the international presence of companies, Petite Cosmetics wanted us to help them better communicate with their audience and drive their growth in the USA.

The Strategy

Our automation team launched a complete re-strategy of the organization’s Klaviyo account, optimizing their welcome series and abandoning cart emails to be more in tune with the brand and to communicate relevant messages to a segmented audience, at the most optimal times.

We also created engaging pop-up forms to increase lead generation and initialize flows for post-purchase and customer win-backs, with the aim of increasing customer retention and repeat purchases.

The Results

By launching an integrated automation strategy that comprised SEO, PPC, and social ads, Petite Cosmetics saw an increase in revenue and was able to adopt more efficient ways of communicating with its user base.

Summary (tl;dr)

By expanding Kookai’s online paid media presence the brand saw an incredible lift in revenue directly attributable to our efforts. Comparing June - Aug 2021 to the same time the previous year there is a 191% increase in revenue brought in by paid media activity.

• 395% increase in new visitors from paid media activity
• 191% increase in paid media revenue
• 10% increase in ecommerce conversion rate

The Challenge

Both offline and online, the fashion industry is one of the most competitive verticals to be positioned within. When lockdowns were introduced across Australia due to COVID, it became apparent to Kookai that relying on offline transactions was a thing of the past.

As Kookai already had a well-established loyal customer base in market, our objective was to find new customers online and to increase online revenue for Kookai.

The Strategy

To position Kookai front of mind to online shoppers we launched Google Ads and Shopping campaigns, targeting those with intent to purchase fashion pieces online.

In addition to this we restructured Kookai’s  social media strategy to introduce conversion based objectives at all stages of the customer journey, and introduced detailed retargeting strategies for the brand.

The Results

By expanding Kookai’s online paid media presence the brand saw an incredible lift in revenue directly attributable to our efforts.

Comparing June - Aug 2021 to the same time the previous year there is a a 191% increase in revenue brought in by paid media activity.

Summary (tl;dr)

As a result of our digital strategy, Impressive was able to support Harrolds during the COVID-19 pandemic, alleviating financial constraints and instability by generating record-high web traffic and revenue for their online store.

• 110% increase in organic traffic
• 170% increase in Google Ads revenue
• 65% increase in paid media ROAS

The Challenge

Still in their digital infancy, luxury fashion brand Harrolds reached out to Impressive to help grow their online presence and eCommerce revenue.

The Strategy

After reviewing their current digital marketing efforts, the Impressive team put together an award-winning omni-channel strategy – targeting Harrold’s key demographics and niche audiences.

Utilizing paid media and organic channels, we generated brand awareness, with the ultimate goal to grow online conversions.

The Results

As a result of our digital strategy, Impressive was able to support Harrolds during the COVID-19 pandemic, alleviating financial constraints and instability by generating record-high web traffic and revenue for their online store.

Summary (tl;dr)

Leading skincare brand Bioderma came to Impressive as they wanted to cut through the oversaturated market and find a qualified audience who had a need for their products. Not only did we deliver a considerable increase in overall traffic, but our performance-based targeting also ensured we drove a quality audience.

• 364% increase in display campaign goal completion
• 59% increase in Google Ad conversion
• 19% in organic traffic

The Challenge

Leading skincare brand Bioderma came to Impressive as they wanted to cut through the oversaturated Australian market and find a qualified audience who had a need for their products. They briefed us on finding the best channels to do so, however, they didn’t have any eCommerce functionality on their website, so in order to achieve Bioderma’s objectives the Impressive team had to flip performance marketing on its head.

The Strategy

Taking an Agile marketing approach, we used typically performance-focused channels to not only achieve brand objectives (awareness, qualified reach) but also to drive a qualified audience through to the Bioderma site. We measured engagement goals in Analytics, such as product views, time on site, and ‘find a store’ clicks. Having a fluid budget allowed us to optimize as required, maximizing these results and ensuring we were targeting the right audience for the Bioderma brand.

The Results

Not only did we deliver a considerable increase in overall traffic, but our performance-based targeting also ensured we drove a quality audience (based on measurable data).

Summary (tl;dr)

Sunyee International is a leading supplier of premium 4x4 accessories and outdoor camping supplies. Their mission is to engineer great offroad and outdoor products at affordable prices.

• 123% increase in organic traffic
• 231% increase in page one keywords
• 44% increase in transactions

The Challenge:

As a result of the lockdowns, curfews, and travel restrictions that were implemented in the latter half of 2020 in Victoria and the Northern Beaches of NSW, Sunyee faced a huge dip in organic traffic. Additionally, there were a fair amount of technical issues, as well as little to no on-page content, which made it difficult for Sunyee to be discovered via search engines. Limited category descriptions were also a factor in minimal organic traffic.

The Strategy: 

Impressive set out to analyze the existing landscape by identifying, prioritizing, and fixing the top technical issues that covered indexation, structured data, and page experience.

We read through popular product descriptions in order to identify additional keywords and categories that were relevant and would lead to more search visibility and organic traffic. We compared this with phrases with Google Search Console, taking note of pages that were high for impressions. Once we'd established these, we created additional categories based on this information.

As content formed a major part of this strategy, target audience research was critical to the success of the campaign. We went back and rewrote or added to the existing content on the main category pages using a complete keyword refresh. This ultimately allowed our in-house writers to provide more educational content that would be relevant to the keywords users would be searching for.

The Results:

By conducting an analysis of top-performing categories and brands based on the past 6 months’ revenue from all traffic sources, as well as identifying the right audience, Sunyee saw an increase in organic traffic, page one keywords, and revenue.

Summary (tl;dr)

Elevation107 began working with Impressive in April 2020 following an unsuccessful eCommerce migration by another agency and unprofitable campaigns. Our aim was to get Elevation107 back on the slopes by yielding profit, maximizing their ROI across various channels, and building an organic, sustainable online presence.

• 127% YoY increase in eCommerce revenue
• 366% increase in non-brand clicks
• 89% increase in page 1 rankings

The Challenge: 

Ongoing lockdowns and travel restrictions across Australia saw the demand for skiing and snowboarding gear plummet. Coupled with existing issues as a result of a failed website migration with another agency, Elevation107’s eCommerce sales were in freefall. Restoring traffic and visibility, boosting sales, and improving conversion rates was no easy feat - but the experienced team at Impressive was ready to take on the challenge.

The Strategy: 

Our plan involved recovery work to salvage lost rankings post-migration, identifying and pursuing new traffic growth opportunities around commercial queries, and driving qualified traffic to the site through bespoke mobile and desktop campaigns. No avenue was left unexplored as we incorporated all relevant ad extensions, including call-out and enhanced sitelinks. To target potential customers in the middle of the sales funnel, we rolled out dynamic product ads across Facebook and Instagram. Finally, we launched a segmented automation campaign to capture prospective customers at every stage of their journey.

The Results:

The client’s site was restored to its performance pre-migration, equipping them with the necessary tools for a successful online presence.

With an Impressive partner, not even a global pandemic could keep Elevation107 snowed under.

Summary (tl;dr) 

Luxo Living saw a significant change in customer spending habits, leading to a drop in revenue in 2020. Luxo Living wanted to turn this around, driving more visitors to their site and more customers to the checkout.

By deploying a powerful integrated campaign, Impressive was able to turn the pandemic woes around, making Luxo Living a prominent feature in homes once again.

• 86% increase in revenue
• 65% in sessions
• 78% in new users

The Challenge

It was time for Luxo Living to break out of the pandemic slump and claim its rightful place back on top of the online furniture industry. While this was quite a feat with ambitious goals ahead, Luxo Living had the right team behind them to make it happen - Impressive.

The goal of this campaign was to drive traffic back to the site, increase overall revenue by 78% and cement the brand at the front of potential customers' minds.

The Strategy:

To achieve those goals, it was imperative that we threw everything we had into the campaign. The chosen strategy was to deploy an integrated campaign, utilizing multiple channels including SEO, SEM, social media, and automation that would work together harmoniously to achieve the common objectives.

Our plan was to target high-intent keywords on search, create and optimize content-rich category pages for organic SEO, build backlinks, improve site architecture and make use of social and paid media from a remarketing and top of funnel perspective. Following this, we then came in with email automation tactics to further segment and nurture prospective customers.

The Results:

Overall, the integrated campaign led to a drastic increase in website traffic with an increase of 65% in sessions and a 78% increase in unique users.

Like with every campaign, the real proof of success lies in the pudding - the revenue. In just one year, Luxo Living also saw a monumental 86% increase in sales compared to the previous year. 

Did we mention this was during a global pandemic?