As one of the top experiential agencies UK we design, build and deliver experiential campaigns, product sampling roadshows and brand activations. From brand experiences like our PureGym Shipping Container to Rihanna’s Kiss-O-Meter and Yorkshire Water’sblockages campaign we’ll work with your concept and budget to produce a worked up solution, design, logistics and management plan. If you’ve got an idea for a brand experience we’ll bring it to life.
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Escape Room Marketing Experience for Utilities Company
$50,000 to $199,999
Jan. 2019 - Ongoing
Willing to Refer
"They’ve done nothing but facilitate some of our most creative ideas."
Oct 23, 2019
Campaign Lead, Yorkshire Water
Leeds, United Kingdom
iMP Experiential designed, built, managed, and staffed an escape room-styled brand experience for a water utility company. The room mimicked drain blockages and helped shed light on proper disposal procedures.
The brand experience has been key in supporting the company's anti-blockage campaign. Hotspot areas notorious for blockages saw a decrease in domestic calls as residents became more educated on disposal methods. iMP Experiential's ability to think outside the box impressed.
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing Campaign Lead for Yorkshire Water utilities.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire iMP Experiential?
We commissioned iMP to design, build, manage and staff an escape room style consumer brand experience to promote our anti-blockage campaign.
What were your goals for this project?
To educate consumers in Yorkshire blockage hotspots about how to responsibly dispose of certain types of waste that they would otherwise flush or pour away.
How did you select this vendor?
We have previously worked with iMP on another experiential project earlier in the year and selected them based on the success of this previous campaign.
Describe the scope of their work in detail.
Named 'Unblock Against The Clock' and constructed from two shipping containers stacked on top of each other, this huge brand activation includes three fully colour coordinated rooms: a kitchen, a bathroom and a sewer.
The top and bottom containers are linked by a bespoke twisting tubular slide which leads down from the kitchen and bathroom into mock sewer complete with fatberg, rats, spiders and other blockage nasties.
Led by an iMP 'Crystal Maze' style host, consumers are challenged to solve clues against-the-clock via touchscreen systems in each of the rooms. The clues direct consumers to non-flushable items hidden somewhere inside the room. Once found consumers are then able to move on to the next room.
Not as easy as it might sound as the containers hold a colossal 26,000 ball-pool balls making it all the more difficult to find the rogue items.
What was the team composition?
Our marketing team worked directly with the campaigns manager, strategic operations manager and director of iMP
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Since beginning the work we have seen a reduction in the number of hotspot blockages and domestic callouts.
How effective was the workflow between your team and theirs?
Very effective. Easy communication and responsiveness.
What did you find most impressive about this company?
First let me say that trying to sum up the ability of iMP to meet a client’s needs in a review is ineffable…. but I’ll try.
11 months ago we walked through the doors of iMP simply looking for additional face to face engagement support with our consumers. After proving themselves time and time again we entrusted iMP with some of our largest campaigns. They’ve done nothing but facilitate some of our most creative ideas, where most have said, “That’s not going to be possible.”
iMP have always said “Let’s do it, let’s make it happen”.
We’re now 11 months in and they’ve designed and built a complete staging area for our eight foot Dinosaur mascot, and taken both on the road touring what now must be over 100 locations engaging directly and indirectly with 100’s of thousands of consumers.
They’ve taken two empty, unused, plain shipping containers and turned them into something people never thought they’d see, creating a blockbusting experiential pop up that simply WOW’s consumers!
While we posit in favour of the work outside the realm of staffing resource, it has to be said that the true heart of the organisation is its people. We’ve worked alongside the Engagement Professionals from iMP on numerous events, each hand selected for our campaigns and they’re truly inspiring and represent our brand as if they were our own.
The Engagement Professionals speak candidly about other agencies they’ve worked with in the past but always seem to have one common truth when referring to iMP – “They’re great to work for, they take the time to get to know me and just look after me”. Do I recommend iMP? Unequivocally!