Award-Winning Experiential & Sampling Agency

Experiential Marketing:

As one of the top experiential agencies UK we design, build and deliver experiential campaigns, product sampling roadshows and brand activations. From brand experiences like our PureGym Shipping Container to Rihanna’s Kiss-O-Meter and Yorkshire Water’sblockages campaign we’ll work with your concept and budget to produce a worked up solution, design, logistics and management plan. If you’ve got an idea for a brand experience we’ll bring it to life.

Product Sampling:

As a full service product sampling agency we design, create and implement sampling roadshows across the UK. We have more than a decade of expertise, experience, knowledge and execution in delivering nationwide end-to-end product sampling roadshows, tours and campaigns, and supplying premium sampling staff. From product sampling campaigns like distributing 50,000 protein shakes at London tube stations to 150,000 cereal bars we have the infrastructure to deliver.

Promo Staff:

We have nationwide teams of high calibre promo staff with 5* Google reviews including promo girls, product sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors in London, Leeds, Manchester, Birmingham, Edinburgh, Glasgow, Cardiff, Newcastle, Liverpool, Bristol, Brighton and more. All our staff are iMP staff supplied with a full photo, statistics and experience profile for pre-activity selection. 

Promo Vehicles:

Branded ice cream van hire, promotional vehicles, promo vans, camper van hire and conversion, custom promo vehicles… we have a wide range of promo vehicles customised to suit all types of mobile product sampling, advertising, promotional and experiential campaigns. We also build bespoke custom promo vehicles from the ground up.

 
$1,000+
 
Undisclosed
 
50 - 249
 Founded
2008
Show all +
Leeds, United Kingdom
headquarters
other locations

Portfolio

Key clients: 

Maserati, Fiat, Kellogg's, NHS, Jeep, LG, Ben & Jerry's, o2, Hollister, Microsoft, Wall's, Cadbury, Rolls-Royce

Yorkshire Water 'Unblock Against The Clock' Image

Yorkshire Water 'Unblock Against The Clock'

Following the success of an integrated campaign to reduce blockages in hotspot areas through an experiential tour executed by iMP, Yorkshire Water further commissioned iMP to develop and create an escape room style consumer experience.

Named 'Unblock Against The Clock' and constructed from two shipping containers stacked on top of each other, this (literally) huge brand activation includes three fully colour coordinated

rooms: a kitchen, a bathroom and a sewer (of course). The top and bottom containers are linked by a bespoke twisting tubular slide which leads down from the kitchen and bathroom into mock sewer complete with fatberg, rats, spiders and other blockage nasties. Led by an iMP 'Crystal Maze' style host, consumers are challenged to solve clues against-the-clock via touchscreen systems in each of the rooms.

The clues direct consumers to non-flushable items hidden somewhere inside the room. Once found consumers are then able to move on to the next room. Not as easy as it might sound as the containers hold a colossal 26,000 ball-pool balls making it all the more difficult to find the rogue items.

The premise of the activation is to educate consumers about what NOT to flush down the toilet or sink at home, thereby reducing blockages and the number of costly residential callouts by Yorkshire Water.

Every year, Yorkshire Water is called out to more than 30,000 sewer blockages across the region, costing £2.4 million with 40% of these blockages being caused by wet wipes flushed down toilets. Visiting Leeds, Bradford, Wakefield, Huddersfield and Sheffield city centres, the tour has helped significantly reduce the number of blockages and continues throughout ‘Unblocktober’ across Yorkshire.

Roll-Royce Wraith Experiential Image

Roll-Royce Wraith Experiential

We sent six of our most experienced automotive brand ambassadors for training at Rolls-Royce headquarters, Goodwood, in preparation for four weeks of experiential activity in the Victoria Quarter, Leeds.

Showcasing the stunning new Rolls-Royce Wraith our team absorbed dozens of technical facts about elements like paintwork (7 stages, 5 days and 50kg of paint), amazing stories about the brand using bulls instead of cows

for their leatherwork (bulls don’t get pregnant so there are no stretch marks on the leather…) and little gems like 62% of Rolls-Royce cars ever made are still running.

With a minumum of two brand ambassadors working on rotation seven days a week our staff allowed members of the public unprecedented access to the Wraith.

Carefully identifying genuinely interested buyers the iMP team generated super-quality leads (on average 2 per day) offering further access to the car and booking of possible test drives.

The team qualified each lead before taking potential customer details which were then passed on to Rolls-Royce for follow up.

Grenade Product Sampling Image

Grenade Product Sampling

Award-winning Grenade Sports Nutrition have partnered with iMP to promote a new range of protein packed products through consumer product sampling at key commuter times across the UK.

Starting with London and Manchester, Grenade branded sampling teams were deployed from 7am at high footfall tube stations across London including St. Paul’s, Chancery Lane, Embankment, Covent Garden, Shoreditch and Old Street and on busy

commuter routes in Manchester city centre. The strategy also included product sampling and distribution around head office sites for Co-op and Sainsbury’s with the purpose of catching the attention of trade buyers and category managers before work.

Distributing a combination of more than 50,000 Grenade protein shakes and new protein spreads the sampling activity was supported by a recipe card using Grenade products.

A full event report including sample distribution figures, consumer photos and feedback was submitted to the client post-activity with incremental updates throughout the activity each day.

iMP managed all logistics of the campaign from sampling location research, permits, applications and site bookings to stock management, storage and recycling, health and safety, vehicles, training and staffing.

“Working directly with the team at Grenade HQ has been a refreshing and unique experience. Their non-nonsense ‘get the product out there’ attitude fits perfectly with iMP’s approach when it comes to high volume, fast-paced grand and go sampling.”

Reviews

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Escape Room Marketing Experience for Utilities Company

"They’ve done nothing but facilitate some of our most creative ideas."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2019 - Ongoing
Project summary: 

iMP Experiential designed, built, managed, and staffed an escape room-styled brand experience for a water utility company. The room mimicked drain blockages and helped shed light on proper disposal procedures.

The Reviewer
 
1,001-5,000 Employees
 
Leeds, United Kingdom
Adrian Flanagan
Campaign Lead, Yorkshire Water
 
Verified
The Review
Feedback summary: 

The brand experience has been key in supporting the company's anti-blockage campaign. Hotspot areas notorious for blockages saw a decrease in domestic calls as residents became more educated on disposal methods. iMP Experiential's ability to think outside the box impressed.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Campaign Lead for Yorkshire Water utilities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMP Experiential?

We commissioned iMP to design, build, manage and staff an escape room style consumer brand experience to promote our anti-blockage campaign.

What were your goals for this project?

To educate consumers in Yorkshire blockage hotspots about how to responsibly dispose of certain types of waste that they would otherwise flush or pour away.

SOLUTION

How did you select this vendor?

We have previously worked with iMP on another experiential project earlier in the year and selected them based on the success of this previous campaign.

Describe the scope of their work in detail.

Named 'Unblock Against The Clock' and constructed from two shipping containers stacked on top of each other, this huge brand activation includes three fully colour coordinated rooms: a kitchen, a bathroom and a sewer.

The top and bottom containers are linked by a bespoke twisting tubular slide which leads down from the kitchen and bathroom into mock sewer complete with fatberg, rats, spiders and other blockage nasties.

Led by an iMP 'Crystal Maze' style host, consumers are challenged to solve clues against-the-clock via touchscreen systems in each of the rooms. The clues direct consumers to non-flushable items hidden somewhere inside the room. Once found consumers are then able to move on to the next room.

Not as easy as it might sound as the containers hold a colossal 26,000 ball-pool balls making it all the more difficult to find the rogue items.

What was the team composition?

Our marketing team worked directly with the campaigns manager, strategic operations manager and director of iMP

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning the work we have seen a reduction in the number of hotspot blockages and domestic callouts.

How effective was the workflow between your team and theirs?

Very effective. Easy communication and responsiveness.

What did you find most impressive about this company?

First let me say that trying to sum up the ability of iMP to meet a client’s needs in a review is ineffable…. but I’ll try.

11 months ago we walked through the doors of iMP simply looking for additional face to face engagement support with our consumers. After proving themselves time and time again we entrusted iMP with some of our largest campaigns. They’ve done nothing but facilitate some of our most creative ideas, where most have said, “That’s not going to be possible.”

iMP have always said “Let’s do it, let’s make it happen”.

We’re now 11 months in and they’ve designed and built a complete staging area for our eight foot Dinosaur mascot, and taken both on the road touring what now must be over 100 locations engaging directly and indirectly with 100’s of thousands of consumers.

They’ve taken two empty, unused, plain shipping containers and turned them into something people never thought they’d see, creating a blockbusting experiential pop up that simply WOW’s consumers!

While we posit in favour of the work outside the realm of staffing resource, it has to be said that the true heart of the organisation is its people. We’ve worked alongside the Engagement Professionals from iMP on numerous events, each hand selected for our campaigns and they’re truly inspiring and represent our brand as if they were our own.

The Engagement Professionals speak candidly about other agencies they’ve worked with in the past but always seem to have one common truth when referring to iMP – “They’re great to work for, they take the time to get to know me and just look after me”. Do I recommend iMP? Unequivocally!

Are there any areas for improvement?

None.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer