iMark Infotech Pvt. Ltd.

Introduce your business and what you do there.

I'm the COO and co-founder of Centric, an activewear e-commerce brand. 

What challenge were you trying to address with iMark Infotech Pvt. Ltd.?

We launched in April 2020, and we wanted to work on our digital marketing campaigns. As a result, we needed a service provider to help us with our on- and off-page SEO campaigns. 

What was the scope of their involvement?

iMark is working on our on- and off-page SEO campaigns, including our link-building efforts. They’re responsible for doing keyword research, where we target around 50 keywords to rank for. 

They’re writing guest posts for us to build links for the website. On top of that, they’re creating profiles for our company on various platforms to ensure we rank higher on search engines. 

What is the team composition?

I mainly interact with the account manager, who’s also in charge of keyword research and reporting. Other specialists are also working on website development, writing guest posts, and doing other things. 

How did you come to work with iMark Infotech Pvt. Ltd.?

I found them on Upwork, where I interviewed several vendors. I felt that iMark was the strongest of them.

They had great reviews, and the contract was straightforward: they would help us find high-volume keywords to rank for while doing competitor analysis to see which ones were relevant to our industry. Given that, we decided to go on a six-month contract with them. 

How much have you invested with them?

So far, we’ve invested around $5,000. We’ve renewed our contract, and each of the contracts costs around $2,500–$3,000. 

What is the status of this engagement?

We started working with them in April 2020, and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We check out Google Analytics to see how we’re performing, and we’re currently ranking highly for the keywords we’re targeting. Right now, we rank first for keywords like “high-performance athletic wear” and “high-performance apparel activewear.”

How did iMark Infotech Pvt. Ltd. perform from a project management standpoint?

Although there were delays at first, our communication has improved. Initially, it took iMark a few days to respond to us. However, we believe that was only because of the problems caused by the COVID-19 pandemic. 

What did you find most impressive about them?

iMark delivers in terms of helping us rank highly for keywords that we didn't rank for in the past. On the other hand, we haven’t tried other SEO service providers, so we don’t know if these results are expected. 

Are there any areas they could improve?

No, there aren’t any. When we have issues, I simply complain to them directly, such as when we had problems in communication. 

Do you have any advice for potential customers?

Be clear of what you want to accomplish and what your goals are. They have a lot of services that you can use, such as running competitor analysis, keyword research, and updates on your website. It’s always good to ask them for those things. 

Introduce your business and what you do there.

We are a digital marketing agency that’s also part of a marketing network in the United States. We’re made up of 140 highly trained master consultants around the world. We do websites and SEO for our clients and we’re focused on strategic marketing.

I’m the president and founder of the company, and I have more than 20 years of experience in web development and design. I’m also one of the original founding members of an SEO organization.

What challenge were you trying to address with iMark Infotech Pvt. Ltd.?

I have a niche to specialize in healthcare marketing, so I have a lot of small physician practices and the largest physician practice on the East Coast for vascular surgery. I also have podiatrists, plastic surgeons, physical therapists, and orthodontists as part of my clientele. I was looking for support, but I was still unsure if I could get the consistency and the commitment to excellence that I need for my customers.

What was the scope of their involvement?

iMark Infotech Pvt. Ltd. provides SEO services for my customers in the healthcare industry. Initially, they started providing keyword research to a podiatrist customer, but now they’re doing that for all my customers.

Additionally, they also do quite a bit of content creation like blogging and link building for my website.

What is the team composition?

There are quite a few people working at different times. In the emails that I use on our project management software, Basecamp, there are as many as 15 people involved. However, I typically see about four people involved on a monthly basis who communicate with me. Although I only communicate through a team leader.

I know there’s a decent team working on my accounts. I don’t know what their specific titles are, but what I do know is they’re all digital marketing specialists. Because each one that I interact with knows exactly what they’re doing — I never have to correct them.

How did you come to work with iMark Infotech Pvt. Ltd.?

iMark Infotech reached out to us and seemed to have a really good presentation. We checked them out online and found that they have a legitimate presence, so I gave them a shot. 

I ignore most of the emails I get except for iMark Infotech’s. Mainly because they didn’t try to hide who they were. I get all these emails from "John Jones" or "Terry Smith @gmail.com", and I know that they’re foreign offshore companies trying to get me to respond. iMark Infotech was straightforward, saying that they’re one of the largest companies in India. I can tell that they have a handle on what they’re doing based on how they communicated through email.

They were upfront and honest about who they were from the start — and their prices are outstanding. I took the opportunity to increase my revenue with each client that I send them to save money.

What is the status of this engagement?

The ongoing partnership started in January 2019.

What evidence can you share that demonstrates the impact of the engagement?

Percentage-wise, I experienced a 40% increase in revenue by going with iMark Infotech over my previous supplier. What’s important to local SEO is to make sure that my clients get on page one of Google — and without exception, they manage to get them there with any customer I give them.

As I said, I’m an expert, so when something’s not right I can fix it right away. I wouldn’t advise my customers to do this if the team didn’t know what they’re doing — but they do a good job. They may need little guidance as there are some cultural differences that must be corrected. Sometimes they’ll select a term that’s totally unrelated in a keyword research, but that’s how it would be with anybody.

They are also uber-communicative. I hear from my team leader 2–3 times a week, I get weekly and monthly reports that I never ask for, and if anything significant happens such as a rise in recurring domains or rank, I get a notification on it. That high degree of communication is one of the things that makes me feel very comfortable about iMark Infotech.

How did iMark Infotech Pvt. Ltd. perform from a project management standpoint?

They perform very well. They use a lot of the same tools that I would use if I was doing the work. It’s clear and I recognize the tools from their reporting like SEMrush and other well-known SEO tools. That proves to me that they know what they’re doing because it takes time to ferret out those tools and pick the best ones. I already know what the best tools are because we vet all of them. Thus, it gives me more confidence when I see them using the tools that we think are number one in the industry.

They’re also very good with Basecamp. They send me all the documents through there, and it allows me to know what they’re doing on a daily basis. It’s a great tool and they use it well.

What did you find most impressive about them?

One thing that’s impressive is they’re willing to jump on a call any time it’s necessary. Despite the fact that it happens when it’s convenient for me to talk to them, which is usually at night. Their communication skills are also very good, so it’s comfortable doing business with them as an outsourcer.

Are there any areas they could improve?

No frankly, they exceeded my expectations. Their prices are great, they communicate well, and they do what they say they’re going to do. I don’t know what more you could ask from a good vendor.

Do you have any advice for potential customers?

My advice would be to answer them quickly and efficiently in Basecamp when they need something from you. The only time things start to go south is when I lag behind what they say they need. The best way to have them do the best job, is when they ask for something like reviewing keywords. If you get back to them right away, they will act immediately. If you don’t, they’ll wait for you.

They’re kind of polite. They’ll remind you and they’re never overbearing — but it delays the project. The only thing I have to complain about in this relationship, is that sometimes I’m too busy to get back sufficiently as I’d like to.

Please describe your company and your position there.

I'm a digital marketing manager at a full service marketing agency.

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

We hired iMark to assist us in our SEO service, the goal was to find a reliable team that we could trust with our projects.

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

We did our research and compared iMark with some other SEO companies but iMark definitely stood out from the rest. Our deciding factors were track record, price and ease of communication.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

iMark works with us on an ongoing basis, providing optimization recommendations, back linking, directory submissions, blog submissions and analytics.

How many people from the vendor's team worked with you, and what were their positions?

My point of contact is an account executive but at any given time there's at least 15 - 20 iMark team members working on our projects.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ever since we've started with iMark, we've noticed considerable improvements in keyword positions, domain & page authority, backlinks, and all our KPIs.

Describe their project management style, including communication tools and timelines.

They use a project management tool called Basecamp to keep track of current & past projects, the client is also provided with a dashboard for analytics and progress tracking. We can also communicate directly with the team member on Skype or email.

What did you find most impressive or unique about this company?

They are a hardworking team, proactive in providing suggestions and always on top of industry trends.

Are there any areas for improvement or something they could have done differently?

No, so far they've exceeded our expectations.

Please describe your company and your position there.

Boutique Coaching consultancy / Founder

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

Add/design WIX eCommerce link to Zoho CRM API (i.e. download of MP3 audiobook) and MailChimp databases. Design in line with current website branding Built landing page with second domain name - creation of eBook landing page with CTA

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

references on the internet / quote - deciding factors were unavailability of Wix professional and time due to summer holidays in Europe

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

All of the above was achieved with huge delays (6-months for a 8 weeks max type of work)

How many people from the vendor's team worked with you, and what were their positions?

An army of different project managers - 10+ - possible contractors and some key members of iMark team whom seem to coordinate the whole on baseCamp.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most deliverables were completed after much delays, iterations, some were postponed (posting an eBook on publishing platforms). Best work was the landing page on second domain name

Describe their project management style, including communication tools and timelines.

Project management style is at beginners level, with a multitude of emails/communications/threats on Upwork - the project was delayed by about 3-months with a lot of time and effort solving miss-communications. It's almost as the company accepted the project without scoping this internally. I'm currently waiting on response from complaint to Upwork about the ethics of this company to warn other potential buyers.

What did you find most impressive or unique about this company?

Their honesty at the beginning, commitment, and determination to solve technical problems were impressive. But once the project was completed they did not respect the after service support. Although the company discounted final payment currently some API links are not working and mobile version not professional due to their coding.

Are there any areas for improvement?

Project management / professionalisation of coordination definitely / technical level of their project managers outside 1-2 whom I perceive to be well knowledgeable.

Please describe your company and your position there.

I am a strategist at a professional services firm, that provides a variety of services to business, including consulting, web/app dev, and internet marketing

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

iMark has consulted and executed on a variety of projects for our business, including creating our own website, and running our marketing campaigns.

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

I asked a few industry peers for recommendation and heard iMark's name a couple times. Then after a very professional sales call with my account rep I decided to move forward.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off call with the account rep, project manager, and certain developers, so they clearly understood the scope of project and needs.

On an ongoing basis we keep in touch via chat/conference calls, and basecamp to ensure clear delivery. iMark uses all the top industry software and tools!

How many people from the vendor's team worked with you, and what were their positions?

I communicate with my account rep and project manger, who then manage the rest of the team (developers, billing etc.) making it a very easy experience for me

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a whole my experience with iMark has been excellent, they have been kind and professional and always deliver on time to a high quality.

Describe their project management style, including communication tools and timelines.

Basecamp, Zoom etc. They always turn projects around timely.

What did you find most impressive or unique about this company?

Their excellent communication and attention to detail were impressive.

Are there any areas for improvement or something they could have done differently?

All around iMark is a 9.5/10. Areas for improvement would be lower prices (they are high quality so I can't really complain haha),

Please describe your company and your position there.

Chiropractor looking for website and online exposure

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

Imark has been very helpful in bringing my website rank to 1 in my local area and on the first page in surrounding areas

How did you select this vendor and what were the deciding factors?

Based on their previous work which was shown to me i selected them and they have not dissapointed

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO work and website optimization

How many people from the vendor's team worked with you, and what were their positions?

1-2

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Very proficient in their quality of work

Describe their project management style, including communication tools and timeliness.

Very well organised and communicated

What did you find most impressive or unique about this company?

Their level of professionalism and understanding

Are there any areas for improvement or something they could have done differently?

Not really. They've been doing a great job.

Please describe your company and your position there.

Founder & Director-Party Entertainment Hire

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

SEO services The goals were to increase the ranking of specified keywords

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

I selected them through Upwork. The deciding factors were the testimonials and the knowledge they presented.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Making changes to my website and consistenly adding backlinks and other SEO related criteria.

How many people from the vendor's team worked with you, and what were their positions?

Many of the team helped, which led to me being more comfortable and in good hands.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Unfortunately, I had to end the contract due to closing the business. However, the results were increasing every single month and if I had continued the service I without a doubt would've ranked to the front page of Google.

Describe their project management style, including communication tools and timelines.

Extremely consistent weekly reports -Email -Zoom -BaseCamp

What did you find most impressive or unique about this company?

Their willingness to help and respond to any question is amazing.

Are there any areas for improvement or something they could have done differently?

They are amazing. Everything was 10/10

Please describe your company and your position there.

Owner of Team Empathy, a digital consultancy that loves to help people.

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

SEO retainer services that I offer my clients.

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

They run all SEO services for me. They're amazing!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

So I sell SEO and part of what I do. All I need to do is provide access, keywords and a few other things, and imark gets the rest sorted for me. They provide weekly and monthly updates as well as live progress though Basecamp and their custom dashboards

How many people from the vendor's team worked with you, and what were their positions?

Loads, but my point of contact is 1 to make it easy.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Rankings going up, happy clients, and super transparent. Love it

Describe their project management style, including communication tools and timelines.

Basecamp, email and WhatsApp. Communication daily if I need it, otherwise weekly and monthly updates.

What did you find most impressive or unique about this company?

Handling the entire project, creating results and being good communicators and real people; it really helps!

Are there any areas for improvement or something they could have done differently?

Loving it all so far.

Please describe your company and your position there.

Owner of company providing legal services.

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

Web content marketing, SEO, advertising

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

The company is very professional and well organized. They provide full transparency and are diligent with their work.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

IMark was hired to increase my company's online presence through SEO, website optimization and other marketing suggestions.

How many people from the vendor's team worked with you, and what were their positions?

I had a team of people regularly working with me, however, I had one primary contact, who was a campaign manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have seen provements in my online presence, including improved search engine rankings.

Describe their project management style, including communication tools and timelines.

They have been great at management expectations. We work together regularly and communicate mainly through e-mail or video conferencing.

What did you find most impressive or unique about this company?

Their professionalism, diligence, and transparency are impressive.

Are there any areas for improvement or something they could have done differently?

My experience thus far has been great, I cannot point to anything specific that needs improvement since they've been great.

Please describe your company and your position there.

Director of a boutique marketing agency.

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

SEO link building to build long term domain authority and rankings in competitive local industries.

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

Choosing between several partners and analysing their past performance and quality of team. Felt very comfortable with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Ongoing SEO link building after strong SEO base formed by utilising sound site structure, on page SEO, content SEO and core local link building. iMark were engaged to build worldwide links to the sites.

How many people from the vendor's team worked with you, and what were their positions?

Worked with the director, the head of the SEO team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All ranking metrics have been met and continue to thrive.

Describe their project management style, including communication tools and timelines.

Great communication via their project management system, Skype and emails. Always a point of contact.

What did you find most impressive or unique about this company?

They deliver solid results, great management, and great communication.

Are there any areas for improvement or something they could have done differently?

Sometime their reporting is too thorough and their support ticket system while handy follows you up too many times without being able to unsubscribe.