ImageX

Introduce your business and what you do there.

I’m the VP of communications at a nonprofit organization dedicated to developing HIV prevention products for women and other technologies that they can use to protect their sexual and reproductive health. We also provide them with access to our products when most urgently needed.

What challenge were you trying to address with ImageX?

We were creating a site for the Dapivirine vaginal ring, one of our lead products. This product has pharmacovigilance monitoring as a regulatory requirement, so we needed a website designed to provide medical information on that product to consumers and healthcare professionals by country-specific regulatory requirements.

What was the scope of their involvement?

ImageX helped us design and develop the website we needed. It provides information about the ring according to each country’s regulatory requirements, which vary. It also guides users on reporting safety issues, adverse effects, or any product complaints. Additionally, it provides healthcare professionals and product users with educational tools like user guides and healthcare provider guides to minimize the risks associated with using and prescribing the product.

ImageX provided us with web development services in all areas, from start to finish. For its design, they took into consideration the UX and our various regulatory requirements. This was a challenging task because the site needed different entry points for consumers from each country, considering the audience, depending on whether the user was a consumer or a healthcare professional. Although the site was very simple and had only a few pages, those had to be different for each country and audience. Once they finished the site, they provided us with training so that we knew how to use it.

What is the team composition?

We worked with 5–6 people from ImageX, including developers, UI/UX designers, and technical people.

How did you come to work with ImageX?

We were already working with ImageX to develop our organization’s primary website, and given that we had a very positive experience, we continued working with them.

How much have you invested with them?

We spent roughly $80,000.

What is the status of this engagement?

We worked together from February 2021–March 2022. However, we still use ImageX for website maintenance purposes.

What evidence can you share that demonstrates the impact of the engagement? 

ImageX was great to work with. They proved to be congenial and very smart, and they assembled a great team to work on different areas of web development. Additionally, they asked us the right questions and provided great ideas for the site design. Ultimately, the site was very visually pleasing, and it effectively met our needs.

How did ImageX perform from a project management standpoint?

ImageX’s project management was great. They met with us regularly and kept us on schedule, which was very helpful. Additionally, they were very organized and efficient overall.

ImageX used a sort of tools to manage information, like Basecamp and spreadsheets. They were also very transparent about what they were doing and helped us know what we needed to do to ensure that the project was kept on budget and on time.

What did you find most impressive about them?

The quality of Imagex’s team distinguished them from others. Each team member had something to contribute to the project, and they were very organized in letting us know who we needed to reach out to and when. They were also very organized in providing feedback and meeting with us to ensure that the project maintained momentum. Additionally, they had great feedback and ideas, and they showed a high level of commitment and enthusiasm about the project.

Are there any areas they could improve?

I can’t think of anything they could’ve improved on; the project went very well.

Do you have any advice for potential customers?

Take advantage of everything that ImageX has to offer; they’re very available and answer every question you have. Additionally, ensure that you understand every part of the project and know exactly what you need to do at every step.

Introduce your business and what you do there.

We create opportunities for people to connect, grow, and learn within an ever-changing Jewish landscape. We have a fitness center, pool, and over 100 programs every year. I’m the web manager who oversees all our web projects.

What challenge were you trying to address with ImageX?

We wanted to redesign our website to increase traffic and user engagement.

What was the scope of their involvement?

Jack (Owner) worked with us to identify and sort out pain points with our customers by integrating Drupal with our community experience platform. Currently, they’re responsible for all Drupal updates to our main website.

They also troubleshoot integration problems on Personify, the platform where we store customer data.

Finally, ImageX provides SEO and UX integrations, as well as helps us identify our visions. They’ve also been helpful in regards to organizing our content.

What is the team composition?

Right now, we’re working with Richard (Service Account Manager), our project manager and Simon (Lead Developer).

How did you come to work with ImageX?

They were selected by my predecessor, mostly on the basis of their work with the YMCA and their ability to integrate with community experience platforms.

How much have you invested with them?

Our budget is around $250,000.

What is the status of this engagement?

We’ve been working together since December 2018.

What evidence can you share that demonstrates the impact of the engagement? 

Based on our website feedback form for both platforms, our customer base is happy with all the results. ImageX has been very helpful in pushing us out of our internal jargon and making out sites more logical for first-time users.

How did ImageX perform from a project management standpoint?

We have weekly meetings involving Richard and our senior data director. They primarily use Basecamp for communication. They’re very responsive, especially over urgent email requests.

What did you find most impressive about them?

They’re the only provider

Are there any areas they could improve?

I can’ think of anything right now.

Do you have any advice for potential customers?

Be explicit and transparent about data systems and legacy connections and how your functionality plays into them. This will help ImageX map out the best way of solving your problems.

Introduce your business and what you do there.

I’m the communication and development associate of a nonprofit organization; we provide assistance and other types of community programs for spouses and dependent children of the Air Force airmen.

What challenge were you trying to address with ImageX?

We needed help with website development for our organization.

What was the scope of their involvement?

ImageX developed our website and is currently helping us with paid search ads, SMM, and SEO.

What is the team composition?

We mainly work with two members of their team, including web and SEO specialists.

What is the status of this engagement?

We started working together in January 2019, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’ve always been on time to get my requests done. Their team also does a great job of explaining things to me — even when they have never done something before, they’d call their advanced team to see how to do things properly.

Overall, the partnership has been successful, and I enjoy working with them because they’re very self-sufficient, and I don’t have to handhold them through the processes.

How did ImageX perform from a project management standpoint?

In terms of tools, we use Basecamp, and we post our requests there. We also have a select amount of hours per month, and their team does a great job managing them and letting us know when we’re going under or over them.

We also have good communication through Google Meet biweekly meetings to see how we’re doing.

What did you find most impressive about them?

Their timeliness and efficiency in explaining things that we don’t understand are outstanding. Overall, they’re a great team, and I’d like to continue working with them as much as possible.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they do an awesome job providing us with the best services and information.

Do you have any advice for potential customers?

Come in with a plan; sit down with your team to determine what you need and create a plan before reaching out to ImageX. That way, they’ll be able to assist you better in what you want.

Please describe your company and your position there.

YMCA of Central Ohio provides the community of Columbus with a range of wellness and fitness related facilities and services. I am their web designer / developer.

For what projects/services did your company hire ImageX, and what were your goals?

Our website's CMS was not updated since its first install about 5 years ago. We were around 13 updates behind the current version and the complexity of the updates was beyond us. We hired ImageX to get our site up to date.

How did you select this vendor and what were the deciding factors?

We knew ImageX was a preferred company to work with for those using the OpenY distribution of Drupal and they have been around from the start of this distribution. Members of their team had immense knowledge of the CMS, so it only seemed logical to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

It was, overall, a pretty straightforward project. The team created a test environment which housed a clone of our website. Over the course of a month or so, they were able to push each update successfully then move into a thorough testing phase. They then let us do some testing of our own and made whatever changes we desired.

We had also realized a significant amount of content was posted to our live site while the test site was being worked on, so we had them take the necessary steps to import our newer content to the test site. We then completed our testing and they made the site live without any issues.

How many people from the vendor's team worked with you, and what were their positions?

We mainly worked with the team's service account manager but had some communications with their technical product consultant and one of their main developers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site was in rough shape before the update. Broken features, elements no longer displaying properly or at all, annoying bugs with annoying workarounds, and a general feeling of our site being held together with sticks and tape.

After the updated site was made live, there was a noticeable speed increase in how the CMS operated. Additionally, all of the bugs and broken features were fixed, which ultimately saves us time when creating and editing content. Users on the site also were able to experience faster navigation, as our breadcrumbs were working again.

Describe their project management style, including communication tools and timeliness.

We met virtually each week to discuss how the project was going and to see if we had any questions or other concerns. We found their work on the project to be rather quick and of high quality. Everyone we communicated with was very helpful and friendly. We truly felt our site was in good hands. Any questions we had were answered shortly after asking.

What did you find most impressive or unique about this company?

We found their quick turn around and friendly communications to stand out the most. We really felt supported and the efficiency of their project management has certainly left an impression.

Are there any areas for improvement or something they could have done differently?

Our team honestly has no complaints of any kind. The entire experience with them was seamless.

Introduce your business and what you do there.

I’m a director at Claremont McKenna College, a higher education institution. 

What challenge were you trying to address with ImageX?

We had an outdated CMS, and we needed help migrating our website to a better platform and adding some custom features and modules. 

What was the scope of their involvement?

Image X is migrating 10,000 pages from our website from Drupal 7 to Drupal 8. They’re also updating all of the custom core and contributed modules on our site. Additionally, they’ve installed Layout Builder and did some frontend UI design work. 

ImageX has also created a custom registration system for one of our colleges that will be used by our speakers, students, faculty, and staff. The development is ongoing, but we’re currently wrapping up.

What is the team composition?

I work with Brent (Executive VP), Alexander (Technology Director), Bjorn (Digital Experience Solutions Director), Dmitry (Senior Software Developer), Travis (Portfolio Director), Matt (Design Director), 

How did you come to work with ImageX?

ImageX reached out to me, and we talked for about six months. I researched their past work and found that their references were very satisfied with their work. Ultimately, we chose to work with ImageX because they had an amazing staff, project managers, and developers. 

How much have you invested with them?

We’ve spent close to $200,000.

What is the status of this engagement?

We started working together in December 2019, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

ImageX has always delivered a well-designed product. From a technical perspective, its functionality exceeded our expectations. The process is going flawless; there have been a few minor hiccups, but they’ve been able to fix them. 

How did ImageX perform from a project management standpoint?

ImageX is excellent at project management. They’ve always communicated about our schedule and budget. They’ve reported any concerns in advance so we can prepare. They do live demos of their output, and they follow up with us. Regardless of whether it’s an easy or difficult conversation, they are great to work with. 

Our project manager sets clear goals, and they report budgeting deliverables. We always know where we are in the process since they are responsive. If we have a problem, we’ll just submit a ticket, and they will fix it in a matter of hours. We use Basecamp and Jira to collaborate. 

What did you find most impressive about them?

I’ve worked with many agencies before, but ImageX is just one of the best partners out there. From project management to designers to developers, I’ve enjoyed working with them. They are kind, polite, and dedicated — they’ve delivered and exceeded our expectations. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Listen to the experts at ImageX — they have a really experienced team. They have a lot of knowledge, expertise, and insight that can save you money — they have an efficient way to organize a project. Their team understands the process from beginning to end. 

Understand what they have to say and offer. They’re an incredible team to work with.

Please describe your company and your position there.

I am the Director of Marketing for a large YMCA Association. We have 14 branches and an overnight camp. We run hundreds of classes and programs for the whole family. Our goals are to prepare youth and teens to succeed, strengthen and support families, develop caring communities, and encourage and inspire healthy living.

For what projects/services did your company hire ImageX?

Our website was outdated and needed a massive overhaul for the benefit of members, program participants, and staff. We wanted to start from scratch and when we decided to jump in with Open Y we knew we needed a partner that had Open Y experience.

How did you select this vendor and what were the deciding factors?

We created an RFP and met with several companies that had been recommended as Open Y partners. We deliberated and decided to go with Image X.

Describe the project in detail and walk through the stages of the project.

The primary goals of the project are to:

• Improve the overall experience, design, and information architecture to achieve organizational goals and speak more effectively to key audiences.
• Attract and convert prospective members, families, donors, and other constituents.
• Enhance communication through improved content and features.
• Leverage Open Y to ensure the site is easy to update, maintain, and improve over time.
• Setup and launch Virtual Y.

How many resources from the vendor's team worked with you, and what were their positions?

I would estimate we worked primarily with 4-5 people: an Account Manager, a designer, developers and programmers, and QA

Can you share any outcomes from the project that demonstrate progress or success?

We just launched the new site, but overall the feedback has been incredible so far. Both from employees and customers. Everything works as it's supposed to and it looks fantastic. No metrics yet as it's so new.

How effective was the workflow between your team and theirs?

I've never worked on a big project that was as well organized as this one. We used Basecamp for all communication, which made referencing things easy. Plus weekly zoom calls kept everything on track. Everyone was incredibly personable and easy to work with. If we got a little behind (which was always because of us not them) they were understanding and helpful about getting us back on track.

What did you find most impressive or unique about this company?

The knowledge and insight they've brought to the table are impressive. But even more than that, just being super easy to work with and just plain good at their jobs was such a gift. If anything ever went wrong, there were never any excuses, they were very upfront and honest and just got the job done.

Are there any areas for improvement or something they could have done differently?

Nothing could have been improved, I don't have one complaint.

Introduce your business and what you do there.

I’m the corporate website manager for a semiconductor company. We have over 20,000 employees and perceive around $7 million in revenue.

What challenge were you trying to address with ImageX?

We hired ImageX to help us with several things, mainly focused on web development.

What was the scope of their involvement?

ImageX helps us with Drupal web development, UX consulting, and business analysis, which is around creating specifications for new functions on our site. Our website isn’t an e-commerce site, but they’ve also helped us design our product pages.

One of their main involvements was around Drupal site migration and upgrade, as well as with a lot of development. ImageX has also provided us with software architecture services, defining features on our website for product searching.

We’ve been working with them for over eight years now, so there have been a lot of projects on which we’ve worked together. The site is so big, and they’ve done so much work that it’s difficult to recap it all.

What is the team composition?

Throughout our engagement, we’ve worked with around 12 people from ImageX. Originally, we started working with their owner, and we’ve worked with the VP of business development and the VP of technology. We’ve also worked with lead developers, Drupal developers, business analysts, a UX designer, an analytics person, and a project manager.

How did you come to work with ImageX?

Back then, ImageX had a strong presence in the Drupal community, so their expertise in Drupal is what originally attracted us to them.

How much have you invested with them?

We’ve spent around $1 million.

What is the status of this engagement?

We started working together in April 2013, and the engagement is ongoing. We plan on continuing working with them.

What evidence can you share that demonstrates the impact of the engagement? 

We’re always looking to have the best UX for our industry, and ImageX continuously delivers what we’re looking for — they’re hitting their commitments, and the quality has been good. From a customer standpoint, the website has gotten positive feedback.

How did ImageX perform from a project management standpoint?

Communication has been great. When we ask them for certain work to get done, it gets done on time.

What did you find most impressive about them?

Communication is one of ImageX’s strengths — they’re very open and direct.

Are there any areas they could improve?

ImageX is a smaller consulting agency. Working for a large company like ours has caused them to go through growing pains. As they take on larger enterprise customers, they’re going to need more resources available to support them, and that is going to require adaptation.

Do you have any advice for potential customers?

Put out all your requirements upfront. With web projects, the scope tends to grow, and you tend to want new things later on. The more you can define what you need upfront, the better the engagement is going to be. That way, they’ll be able to design and build the project around that. When things change is when schedules get pushed out.

Please describe your company and your position there.

I am the Vice President leading Marketing and Communications for the YMCA of Greater Dayton. Since 1870, the YMCA of Greater Dayton has contributed to the lives of hundreds of thousands of boys and girls, and men and women of all ages, races, religions, and economic backgrounds.

We are a not-for-profit organization with the unique opportunity to touch the lives of infants through seniors throughout the Miami Valley.

With twelve facility locations and numerous program sites throughout Montgomery, Greene, Preble, Auglaize, Mercer and northern Warren Counties, as well as YMCA Camp Kern, a large year round resident camp located in Warren County, the YMCA of Greater Dayton serves approximately 200,000 people annually through membership and programs.

We provide programs for youth and adults, swimming, gymnastics, aquatics, sports programs as well as child care, preschool education, and summer day camps.

For what projects/services did your company hire ImageX?

The focus of our work with ImageX is to partner with a full-service digital agency that will work with the YMCA of Greater Dayton to update and manage our existing daytonymca.org website, developed on the OpenY platform using Drupal, that integrates seamlessly with our current CRM/ecommerce platform (Daxko).

The vision of our website is to be on the cutting edge of OpenY website technology that creates an amazing user experience for our members and guests.

What were your goals for this project?

1. The facilitation of acquisition and retention of memberships through any and all digital connection points, including but not limited to, web, apps, and kiosks.
2. To ensure that our members and potential members experience an inviting and cutting edge digital experience when visiting the YGD website. This is accomplished by ensuring that Security updates, Drupal Core updates, Upgrades to the latest versions of Open Y, roadmap execution where budgets and prioritization allow are executed in a methodical and routine basis.
3. To enable a friction-free method for all YGD customers to interact with the organization for services such as child-care, camps, donations, and all other programs offered by the YGD.

How did you select ImageX?

We created an RFP and distributed this to several qualified companies that had been working on OpenY Websites. We then compared the proposals from five companies and ultimately selected ImageX.

The factors that we chose to use to make this decision were as follows:

• The proposed solution meets the needs and criteria set forth in the RFP
• The proposal shows expertise in recommending and communicating appropriate technical and aesthetic solutions
• Prior work demonstrates artistic, innovative, and user-friendly interfaces that engage communities and viewers
• Candidate has successfully completed similar projects and has the qualifications necessary to undertake the project
• The price is commensurate with the value offered. As a non-profit, the Y can accept pro bono services and recognize the provider to the full extent allowed by the IRS, including naming the proposer within the web site and other collateral as a supporter and partner
• The candidate firm has appropriate staff to develop the site in the time frame needed
• The information is presented in a clear, logical manner and is well organized

Describe the project in detail.

Primary Goals

• Execute a one year agreement for website maintenance and other related tasks.
• Maintain our current UX and design from http://daytonymca.org by working collaboratively with YGD to keep a simplified navigation structure and work within current website design branding guidelines.
• Assist in improving current trajectory of primary KPIs (traffic and leads) by assisting YGD in monthly measurement and improving our SEO capabilities resulting in improving the amount of organic search traffic that is finding daytonymca.org.
• Ensure high quality relationship and project management collaboration between YGD and Digital Partner.
• Perform required website maintenance and bug-fixes.
• Manage and give guidance to YGD on upgrades to latest releases on Open Y and Drupal.
• Install security patches as needed.
• Available to answer questions / technical support / technical consulting.
• New feature development when CDA budget allows or creation of separate Scope of Work proposal to add new features to the website. Secondary Goals
• Establish a long-standing relationship with a full-service agency of record for continued website improvements as we progress towards fully establishing OpenY capabilities.
• Receive strategic guidance to the YGD on, but not limited to:
• Drupal capabilities and the latest Open Y capabilities/recommendations
• Which elements/features of the current site should be prioritized for improvement.
• Which elements/features on the OpenY roadmap for 2019 and beyond should be prioritized differently than they currently are to ensure we are achieving the maximum ROI on our digital investment.
• Suggestions for future elements/features to include on our roadmap for 2019 and beyond to further drive growth associated with our primary goals and objectives.
• Give guidance and support with A/B testing functions to enable further iteration aimed towards KPI improvement.

What was the team composition?

As a full service digital agency, ImageX has provided us with a dedicated Account Executive, Lead and Support Developers, SEO Team Lead and other support staff when requested. Thus far our entire team has stayed intact and has been a very beneficial component to our work with them to date.

Can you share any outcomes from the project that demonstrate progress or success?

The overall service that we have received from ImageX has been great! So far in 2021 we have seen a decrease in our bounce rates, an increase in engagement and increased online sales through the website.

How effective was the workflow between your team and theirs?

Project management and communication has been exceptional!

What did you find most impressive about this company?

I have been most impressed with the knowledge and insight from the staff team assigned to our account.

Are there any areas for improvement?

None so far.

Introduce your business and what you do there.

I’m the director of enterprise systems for a maritime academy. I oversee the website, our ERP, admissions CRM, and basically all our websites and systems.

We’re a small, specialized state school. Our majors all specialize in going into the maritime industry. It doesn’t mean that our students will necessarily go out to sea. We have two majors, marine engineering and marine transportation, where students will have their careers out on the water. Our other majors are related to the industry in general.

We have 1600 FTE students in undergrad. We’re a regimented school so our students are in a regimen and wear uniforms. There’s no military obligation for them when they graduate, but it does feel very military-like on campus, so we’re very specialized in that way.

What challenge were you trying to address with ImageX?

We did a big move to Drupal from ColdFusion about five and a half years ago with ImageX. Just recently, we brought them on to redo our website and migrate it from Drupal 7 to Drupal 8 with all of our new school branding applied to it.

What was the scope of their involvement?

We went through a planning stage with ImageX. We created our own design with a graphic designer that we work with separately. Our team supplied the design work to ImageX and had some discovery calls with our internal constituents at the academy to decide what would be the best method of delivering that with Drupal 8.

Next, we created a number of custom blocks with ImageX so we would have a lot of flexibility in using different design pieces on various pages. Even though we have a template, it’s really flexible for us because they created all of these different blocks that we could add to pages. There’s also the flexibility to use a layout builder so not every page has to have the same layout. It was a lot more flexible than our Drupal 7 build.

From the discovery session, we moved pretty quickly into the development sprints. We took a piece at a time in the build and reviewed it at the end of each sprint. Once we felt there was enough in place, we started moving our content over ourselves. We did a huge content overhaul. Part of the goal of the new website was to eliminate anything that was outdated or unnecessary to show to a prospective student.

We were moving away from the idea that the website was also a repository for our current students and staff and wanted to use it as a marketing tool, first and foremost, to prospects and alumni. On our part, we had a lot of work to do to massage all of that content and put it back into the new site.

After launching, we still have some development pieces and features that we decided we’d like to continue working with ImageX on. There were things that came up in the project that we thought would be nice. Things like additional ADA compliance or optimization would make it easier for people using adaptive or accessible technology on our site. We did sign a service agreement with ImageX after the launch so that we could continue doing these second-phase development pieces.

What is the team composition?

We had a large team to start with during the discovery phase. ImageX has specialists in everything like business analytics and UX. The main players on our team were our project manager, a financial controller, and lead developer. There were some other developers, but I didn’t correspond with them much.

How did you come to work with ImageX?

Five or six years ago, we researched a lot of different companies. Our team created an SOW with about five Drupal firms. We ultimately went with ImageX because of their positive reviews and wide folder of working with higher education institutions. It was such an easy choice to go with them again because the Drupal 7 launch went so well.

How much have you invested in them?

The new launch was around $125,000. Annually, we spend about $7,500 on our service agreement.

What is the status of this engagement?

We’ve worked with them for six years now. We started the ongoing engagement in October 2014.

What evidence can you share that demonstrates the impact of the engagement?

Our launch was in December 2020, and it was very smooth. The call to action that we wanted our academy to be easier to find definitely has been accomplished. We get more clicks on the things we want people to click on. We’ve seen an increase in engagement on our pages for majors and how to apply depending on what applicant type; we have numbers to support that.

How did ImageX perform from a project management standpoint?

They’re very responsive and dedicated to making sure the client is happy. I consider myself to be a somewhat difficult client, and they always deliver. ImageX is always accommodating to new requests. I say I’m difficult because I’ll add new requests throughout the project as things change, are revealed, or develop.

They’re very responsive to change, which is excellent. ImageX is very open to adding pieces to our phase two and very easy to work with. The lead developer we had was very responsive. Things didn’t always have to go through a funnel to get to the lead developer. We have an easy connection right there with them.

We use Basecamp for message communication. Our teams used a rate log throughout the whole project, which was in Google Drive, but that was great for prioritizing different items and looking at what was going to be delivered in the next sprint.

What did you find most impressive about them?

It’s just how responsive they are. We work with a lot of different providers for different things across our campus. Our academy has many systems, and it’s always a breeze to work with ImageX because we know they’re going to respond. They are going to look into exactly what it is that we want so requirements and expectations are met.

Are there any areas they could improve?

No, nothing is coming to mind.

Do you have any advice for potential customers?

ImageX has numerous experts in different aspects of web development, UX, and business analytics. It’s a good idea to have a solid foundation of what you’d like the outcome of the project to be because they’ll present you with many experts and you’ll have to decide what’s the most important according to your budget. If you had an infinite budget, it’d be amazing but you have to boil it down to what it is you want to include in the project.