Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?
We just launched in January, so I don’t have any metrics yet. I know that True Voice Media is vigilant about A/B testing. It’s a continual refining process. Everyone that goes to the website knows exactly what it is and where to go for what. It’s easy to navigate, high-powered, and hard-hitting. Within about 30 seconds, you know about me, the company, and what I’m offering. I love the imagery that Jeff chose.
For my previous site, which probably cost me $30,000 and took over a year to build, nobody knew what I was offering. It was an informational site. Nobody knew that I was offering a video course that they could buy. They didn’t know that I was offering executive coaching. It was pretty but not functional. When Jeff redesigned the site, he was really fast. It took a fraction of the time, was a fraction of the cost, and is twice as effective.
The whole team is responsive and kind. They’re not arrogant and don’t withhold information. They are always available, approachable, and ready to help in any way. It’s just great to work with them.
How did True Voice Media perform from a project management standpoint?
We started out with a strategy meeting, so we didn’t put the cart before the horse. We had a fairly intricate strategy laid out with bullet points of things I was responsible for and when they were due. There was a flow of what would happen when, as well as “if/then” scenarios because you have to be agile. You have to be able to shift gears because it’s a creative process.
We would touch base along the way, and they made it super easy. They sent me reminders with a link to a Google Doc, showing me where to put the copy. They were very specific with their directions, which helped me tremendously. The plan was overwhelming at first, and I didn’t know where to start.
What did you find most impressive about True Voice Media?
I think they’re ideal for startups and small to mid-size companies. They are so current with their information. There aren’t 20 layers of people and account managers to go through. Small business people and entrepreneurs can relate to their responsiveness.
Are there any areas True Voice Media could improve?