What was the scope of their involvement?
They helped us with our paid digital platforms, which included paid search, display, and Facebook and Instagram advertising. They support us on campaign builds and advise us on how to achieve our goals. Historically, we have never had a four-year plan for our paid work. We hold lots of events, promote our retailers through paid channels, and often implement ad hoc campaigns with two weeks’ notice. Illuminate handled that very well.
We are currently working with them to run evergreen content across the majority of our year-round paid channels, which will serve as a foundation for our ad hoc campaigns. For example, we will work with them to create some specific campaigns for a big event that we have coming up soon.
They excel at understanding our goals, advising us about the best way to achieve them, and design strategies to drive traffic into our boutiques. These were things I personally didn’t know about.
What is the team composition?
We were assigned one project manager, who left in December. We now have a new project manager.
How did you come to work with Illuminate Agency?
We were working with them prior to me joining the company.
How much have you invested in them?
We spend $1,690 per month with them.
What is the status of this engagement?
We started working with them in 2016 and the work is ongoing.