Design Knows No Boundary

Bronze
VERIFIED

A boutique branding agency for exceptional businesses. Strategic in approach. Exquisite in craft. Clients include Westfield, Porsche, Oakley and F1.

We are based in London but work globally.

www.ikon.london

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
2009
Show all +
London, United Kingdom
headquarters
  • 152 - 160 City Road
    London EC1V 2NX
    United Kingdom

Portfolio

Key clients: 
Westfield, Porsche, Oakley & F1
Ikon business cards Image

Ikon business cards

ikon designed these iconic business cards for their own promotional services, helping to make them one of the hottest agencies in their market and serving as a powerful and memorable way to attract new leads and leave an impression on in-person contacts.

Westfield Print Brochure Image

Westfield Print Brochure

ikon designed this print brochure for Westfield, one of the world's largest shopping brands. The black, red, and white brochure is classy, timeless, and sophisticated, perfectly encapsulating the Westfield brand for a powerful marketing tool.

Coronation Festival Image

Coronation Festival

We designed the creative for the an event held in Buckingham Palace. It celebrated all the Royal Warrant Holders and an evening gala was televised on the BBC drawing in 3.5 million viewers

Media 10 Booklet Image

Media 10 Booklet

Booklet for Media 10, the leading events company in the UK

W11 Construction Website Image

W11 Construction Website

Rebrand of a luxury residential construction company with website and brochure

Westfield Student Event Campaign Image

Westfield Student Event Campaign

Print and digital campaign for Westfield

Wylie Environmental Website Image

Wylie Environmental Website

Custom designed and built branding and website design for an environmental company

Princes House Brand Identity Image

Princes House Brand Identity

We created the identity for a property developement in London

Reviews

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Branding Materials for Commercial Real Estate Firm

"Due to their small size, they're able to respond quickly and are very flexible."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2015 - Ongoing
Project summary: 

ikon delivers branding materials and other assets for a global commercial real estate company. They've delivered creative briefs, pitch decks, advertising copy, and literature for new clients.

The Reviewer
 
5,001-10,000 Employees
 
France
Harita Shah
Media Director, Unibail-Rodamco-Westfield
 
Verified
The Review
Feedback summary: 

Using pitch decks from ikon, the client has been able to secure multiple advantageous partnerships. The team's collaborative approach makes for a seamless workflow and a fruitful engagement. Their adaptability, coupled with the superior quality of their work, sets them apart from other providers.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Unibail-Rodamco-Westfield is a global retail property company with Westfield London being the biggest shopping mall in Europe. My role is Director of Creative, Media, Comms and Events across Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ikon | Boutique Branding Agency?

We have used ikon over the past 4 years for varied creative needs from retailer/brand and development pitch decks, to creating insitu graphics to rollout of campaigns.

What were your goals for this project?

The goal for each project vary due to the nature of the projects. The key objective in all our projects is to bring the ‘Westfield’ brand to life visually within our core brand filters of always being epic, fashionable, zeitgeist, fun and simple. Whilst maintaining a high premium finish.

SOLUTION

How did you select this vendor?

Through a recommendation

Describe the scope of their work in detail.

We have worked with ikon on projects with various scopes. Retail is very fast paced and Ikon have been responsible for turning around a high standard of creative in very short timelines.

Other projects have been receiving a creative brief and presenting back concepts and then delivering the creative work. Working with illustrators, copywriters and our marketing team to produce the final outcome.

What was the team composition?

Mainly working with Alex Colley, the Creative Director who would instruct his team on projects where necessary. Alex works with a wide range of stakeholders within the organisation from the marketing managers, commercial team, CMO and pitch decks for the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One was helping us create a pitch deck that aided us in securing one of the largest advertising deals in Westfield history. He has constantly helped us pitch to win new strategic partners.

Another successful project was designing literature for us to go to every resident of a new property development we were involved with, that got a really great response from everyone involved.

How effective was the workflow between your team and theirs?

The workflow is always pretty seamless, they have worked well with me and my team. Due to their small size, they're able to respond quickly and are very flexible. They have also become brand guardians as an extension of the marketing team enabling them to work with departments within the organisation.

What did you find most impressive about this company?

I would say reliability and being available for emergencies outside the normal 9-5 working hours! Regardless of what we have thrown at ikon, they have always delivered a high standard of work and personal service every single time.

Are there any areas for improvement?

Not really, we have been pleased with the close relationship we have built with ikon.

5.0
Overall Score They deliver great work and have a great rapport with team
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always work around our deadlines even if they are sometimes less than 24 hours!
  • 5.0 Cost
    Value / within estimates
    Value for the level of service
  • 5.0 Quality
    Service & deliverables
    They always deliver to a very high standard.
  • 5.0 NPS
    Willing to refer
    They care about the work they produce and answering the brief

Branding and Web Design for Professional Training Product

"...Alex made the process enjoyable. We had a blast actually putting it together." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jul. - Dec. 2018
Project summary: 

ikon | Boutique Branding Agency created a brand identity including colors, typography, and a wordmark. They also designed the frontend of a website connected to a reporting engine and in-house application.

The Reviewer
 
1-10 Employees
 
Saint Paul, Minnesota
Regina Hepp & Vidyotham Reddi
Co-Presidents, The Rejuvi Venture
 
Verified
The Review
Feedback summary: 

Beyond delivering technical products like a web frontend and reporting templates, ikon | Boutique Branding Agency delivered a unique look that separates their client from industry competitors. Their flexibility was on display through the project, as well as their passion for the work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for the Rejuvi Venture, a startup. We have been in development mode for about three years and we've been incorporated for about a year and a half. We are a software to service organization that delivers leadership development excellence by the way of products and services to organizations across the globe. My role with the organization is the co-president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ikon | Boutique Branding Agency?

Because we are a startup SaaS organization, we needed ikon to do three things. One was we needed them to develop our brand identity. We knew what our name was, but we needed a logo and brand elements associated with it. The second thing was to establish our website to work in relationship with our application, reporting engine, and resource repository. Finally, we needed them to build out some next-level reporting templates for our application.

The brand work applies to our entire organization, but the website and reporting were for the organizations and people that would be brought in underneath the Rejuvi Venture umbrella—our customers.

SOLUTION

What was the scope of their involvement?

For the brand, all we had was a name, so they needed to start from scratch to produce everything from our logo and complete color scheme to typography and wordmark. The wordmark was actually just trademark recently, so we’re excited about that.

When it came to the website, they also had to start from scratch, pulling together something that would act as a frontend our application and our reporting engine. In the beginning, they conceptualized what it could and should look like and articulated each of its components. Then they build it out and instituted the colors they identified for our brand, as well as photography and graphic elements. They did it all.  

If you use our software you're going to get an intelligence report produced instantaneously based on your leadership capability and organizational capacities. We needed three templates built, one for executive leaders, another for sales leaders, and the last for service leaders. The output of our reporting engine had to be in alignment with one of our differentiators. ikon designed the templates to specifically not look like technical documents. We wanted them to be very easy to understand with lots of graphic elements. This allows users to look at it and get quick insights.

What is the team composition?

Alex (Creative Director, ikon | Boutique Branding Agency) was with us all of the time. Whether he had others do some of the leg work behind the scenes, I'm not really sure. There were times when we had lots of heavy writing to do, so he brought in a guy named James who also did a great job.

How did you come to work with ikon | Boutique Branding Agency?

We were already working with a firm based out of the UK (as ikon is), and when that first firm heard we were looking for a branding company, they referred us to ikon. We considered a number of other firms as well. We weren't necessarily looking for a firm based out of the UK, as much as a company that could meet our needs. We spent time with a number of firms and interviewed four. We knew right away that ikon was the right fit for us.

What is the status of this engagement?

We worked together from July until December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

First, the fact that we went through the very arduous process of getting these things trademarked, which is not easy to do is the first significant result for us. If what ikon produced was not unique, that would have caused difficulties in the trademark process, but we didn’t have any of those.

We play in two very busy, high-traffic spaces: software as a service and leadership development. Everything they produced for us needed to pop and not look like everybody else’s in the industry, especially because there are colors you see most leadership development companies use. Alex helped us to understand those industry patterns.

People are, quite frankly, blown away by the quality of our website design. It pops because of the beautiful brand, its look and feel, its graphic elements, the combination of colors, and the richness of the data we put out there. What I love most is that we use so many different graphic elements: photography, custom graphics, a pencil drawing. They were able to weave it all together so you can look at our website and know that it wasn’t done with a standard website creation tool.

How did ikon | Boutique Branding Agency perform from a project management standpoint?

They were clear up-front about understanding what our deadlines were. They also asked really good questions about how we liked to work and how we liked to keep track of things, meaning they worked inside of our parameters, which I really appreciated. We held onto our deadline, our meeting structures, our collaboration sites, and they molded to us. That was the first thing I noticed about them. They molded to us.

We’d never been through this kind of branding thing before, so even though this was hard work, it was fun. There were moments throughout the process—whenever he saw us going in a direction he might've been concerned about—where he pushed us to think beyond what we knew and helped get us to a very different place. He did it so gracefully, not saying we had to follow him because he was an expert, but just kindly point out different ideas and inform us about things.

We’re based on two different continents and three time zones, so we worked in regularly scheduled calls and email, but we also established two other things that were really easy. One was WhatsApp, which we used for quick informal, water-cooler-type conversations. We’d create a thread to have short pieces of information passed around. There were also impromptu phone calls. Finally, we did have some regularly scheduled meetings.

What did you find most impressive about them?

We had another company that did the backend implementation, but one of the pieces of feedback I have for ikon is that they worked incredibly well as a trio of people trying to get this accomplished. There was us, there was ikon, who was our branding design team, and then we had a technical team and they worked very, very well in that environment. And they built a great partnership with our technical team.

We went through this process and it was, it was so much hard work. I had never done this particular piece before so it was a lot, a lot of hard work, but Alex made the process enjoyable. We had a blast actually putting it together.

Are there any areas they could improve?

To be honest with you, I can't think of anything meaningful that I would want them to work on

Do you have any advice for potential customers?

The first thing would be to be open, to be really open to not having all the answers. This firm is going to take you to places you never thought you could go, and you've got to be open to that.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    It’s one thing to give all fives for a major project, but it's another to say you’d hire them again. And we did hire them again.
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
United Kingdom
ID
07837168
Date of Formation
Nov 7, 2011
Client Reviews
VERIFIED CLIENT REVIEWS
2
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
November 3, 2019