A Design Thinking Web & Mobile Development House

So many companies. How would you pick one? There is no easy way. Speak with a few. Hopefully us too. As we share a little more about us below, we wish you great success in your endeavor. 

Idyllic Software is an integrated Design and Development studio. 

We lead with Design Thinking. Our hyper-focus on user research and user-centric experience design enables us to move your product in the right direction. 

We work with high growth firms and start-ups. Apart from Design thinking, we are experts in Ruby on Rails and javascript technologies. 

We respect start-up constraints and see it as a strength for creative thinking. We've worked with several start-ups to define and launch the Minimum Viable Products. One of our Boston based startup customers raised a Series B round of funding and was valued at $60M after the launch.

We are looking for interesting business challenges. Do you have one for us? Let's talk.

 
$25,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2010
Idyllic Software
BC Tech Hub, 887 Great Northern Way,
Vancouver, BC BC V5T 4T5
Canada
Idyllic Software
724 Erie Street # 3
Oak Park, IL 60302
United States
Idyllic Software
1724 Broadway
Boulder, CO 80302
United States
Idyllic Software
One Broadway,
Cambridge, MA 02142
United States
Idyllic Software
D-321 Neeklanth business Park, Vidyavihar West
Mumbai, MH 400086
India
Idyllic Software
505 Nyati Emporius, Baner
Pune, MH 411045
India

Portfolio

Key clients: 

Sears & Roebuck | NTT Communications | Peapod | TRX Training | MGIEP (A UN ORG) | Founders Institute | Kabbage | Wealthbar | VerticalFox | EmpireCLS | Rain Rich Sprinklers | Schloop

Launched a Startup to Value at $60M

Launched iOS and Android applications for a Boston based startup, Bridj. The application was backed by Ruby on Rails API. Upon launch they raised a Series B round of funding to value at $60M. 

We only had 10 weeks to deliver the project which was quoted to take more than 8 months by most other companies with a cost north of a million dollars. The iOS and Android application development along with a Ruby on Rails backend took us 14 weeks to deliver and the rest was history.

Ship those Golfsticks

Provide golfers with the best rates to ship their clubs to the destination of their choice by fetching pricing information from UPS and FEDEX. Determine the best carrier for a given shipment by comparing the services offered by both carriers at runtime with an eye on maintaining business margins. Built highly accurate shipping reports for the accounting team.

Shipsticks is a Ruby on Rails shop and we leveraged caching mechanisms to repspond to user requests in less than 3 seconds.

Slam Dunk Moble Experience

Designed a food-ordering experience for NBA fans while they watch a live game at a major sports arena in the US without missing a beat of the game.

This wasn't a run-of-the-mill app that will be used while relaxing on a couch at home, or while waiting in a queue just to kill time. The app will be used inside an arena during a live game event. The arena is packed, the fans are completely engulfed in the game, are going crazy cheering the teams, the noise level is rocket high. Fans want to emotionally stay with the game. Period. So how do we craft an experience that is minimal? An experience that is non-intrusive? A customer experience that will not let fans miss even a minute of game’s play? Still, from the business point of view, we wanted the fans to place their orders to achieve the business objectives.

Built a Toll Free Exchange

We successfully delivered a toll free exchange whose customers are some of the biggest names in the industry like: Incontact, Ringcentral. Even Google ended making itself a Operator(Resporg).

This was a great example of Ruby on Rails Development for scalability for the number of calls that come during the peak hours are huge.

Founders Institute

Helped Adeo Ressi migrate the website to latest Ruby on Rails version for Fi.co.

TRX Training

We helped TRX Training employ to Browser CMS for website content management.

Reviews

Sort by

Web and Mobile Application Development for Marketing Agency

“They are reasonable and fair, but they’re also excellent at what they do.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Idyllic worked on several large-scale development projects to augment limited internal resources. Projects included a custom web portal and mobile and tablet applications.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
CEO, Marketing and Advertising Agency
 
Verified
The Review
Feedback summary: 

The ongoing partnership reflects Idyllic’s consistent development expertise and reliable delivery. The team’s most recent project, mobile applications built in Ruby on Rails, garnered serious interest at industry conventions. They were praised for their forward-thinking approach to building great software.

BACKGROUND

Could you briefly describe your organization?

The organization is called Central Coast. It’s a social media advertising agency. We produce and distribute content across social channels for our clients as well as build and share some applications for them or contract those tasks to development firms.

What is your position?

I’m the CEO.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges you were attempting to address when you initiated the relationship with Idyllic Software?

We’ve worked with them for a long time. They’ve partnered with us for almost three years now on various projects. Our challenge was basically internal staffing needs. We just don’t have the capacity to deal with large-scale development projects. We needed to partner with an external team in order to augment our development staff. We had to ensure that the firm we partnered with had a large talent pool of reliable and proficient developers. 

SOLUTION

How did you select Idyllic Software as your solution partner for this endeavor?

I had someone working for me who’d gone through the same computer science program at DePaul University with Jinesh [Parekh, founder of Idyllic Software]. It was through a mutual connection of theirs that Jinesh reached out to us. That’s how we were originally introduced to Idyllic Software.

Could you describe the scope of work delivered by Idyllic Software?

In our case, it was a fair amount of HTML, HTML5, for some front-end proof of concept development for a custom Web portal. They’ve also done a significant amount of Rails work for us. They’ve redesigned and deploying some fairly intricate mobile applications.

Currently, we’re working with them right now on two projects, both Rails projects. One is a mobile application, and the other is a tablet application. One is a smartphone, and one is a tablet application, all in built in Rails and across platforms.

Could you provide a sense of the size of these initiatives in monetary terms?

We’ve spent almost half a million dollars for one, and another couple of hundred thousand for another.

When was the most recent project completed?

I’m actually in San Juan, Puerto Rico, for a convention with a client to speak about this new application that is almost complete. It’s in the last bit, and we’ll put it on hold until this meeting has ended. It’s working great. Idyllic has done a great job with it.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of their work?

Right now, these two clients at the convention are very excited. I’m very excited about this, the redesign of this application, which has cost a small fortune. It’s been ongoing for three years, and they’ve really done an excellent job. The user experience is much better than it was before. We’ll see what the end users’ reaction will be, but the main client has seen it already and is very happy. The prototype that they built a couple of years ago for us is for the cloud portal, basically to manage virtual machines on an enterprise cloud for a large telecom. The second in command was using with their work, and their portal as a demonstration of the future thinking of this company. It’s an enormous telecom company. I know those sounds anecdotal, but it’s been great.

When working with Idyllic Software, is there anything you’d consider special or unique about their approach or development methodology that distinguishes them from other vendors you’ve worked with?

I can’t say anything but good things about them. We partner with them quite a bit. We’ll be working with them again on a project for a newer client of ours, and it’s a pretty big deal. Sometimes, the perception of an Indian shop is this cheap offshore kind of thing. That’s not what they are. They are certainly not inexpensive. They are reasonable and fair, but they’re also excellent at what they do, incredibly responsive. I’ve worked with Jinesh quite a bit, but also four or five other members of specific teams, depending on what we’re building. We usually have stand-ups once a week. We use Google Hangouts for project updates. It’s been a fantastic relationship.

They’re really smart, too. I’ll give them that. I appreciate the fact that they have a fairly strong point of view and provide valuable recommendations. They’re not just doing exactly what we say, but rather giving a point of view and taking a lot of things from a business standpoint. In terms of software development, which they’ve now been doing for about 10 years, it’s very easy for those projects to explode because someone will have to do it and the developer says sure, and then it just keeps going. They’re very good at focusing on MVP, getting past the milestones to get something out and done because every day, somebody comes up with a new “what if,” and that invariably causes scope creep beyond belief. I’ve worked with other developers in the past who love to build and do that. They have no problem doing it, but they don’t articulate that it will make the project go on forever. That’s one of the difficult things about software development, even in the agile process. From a software development standpoint, it’s great when you’re on the other side. If I’m on the billing side of clients, they like to get the money coming in. But, when I’m paying for that and have to manage what’s coming through, having a reliable development team that can micro-manage itself is essential.

In retrospect, are there areas you think that Idyllic Software can improve upon as a service provider?

I haven’t really had any issues on that side. I know that sounds ridiculous, but there’s nothing they need to improve on within the context of our relationship. They’ve been very responsive and successful. The mobile area is going to be something that they continue to grow and improve because they’re primarily doing Web applications for desktop and laptop. I think they could definitely grow in tablet because I think that’s necessary. The work they’re doing for mobile right now is outstanding, but I think it was a little bit of new territory. Either way, they’ve been able to deliver.

5.0
Overall Score It’s been an outstanding relationship.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They’re excellent at communicating when it’s pushing behind the deadline. They manage it well.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would absolutely refer them, and I have, and I will continue to.

Custom App Development for Transportation and Shipping Service Provider

"Idyllic is outstanding....They literally became a part of our team."

Quality: 
5.0
Schedule: 
4.5
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

After offering a free two-week trial, Idyllic Software provided ongoing development resources. Their work included design, backend development, data preparation, and migration.

The Reviewer
 
11-50 Employees
 
West Palm Beach, Florida
Alex Ressi
Chief Technology Officer, Shipsticks
 
Verified
The Review
Feedback summary: 

After just four months, the business witnessed an impressive 600 percent growth. New features, including an online coupon system, helped stabilize the online processing and tracking platform. These technical improvements led to a much more efficient shipping flow.

BACKGROUND

Could you briefly describe your organization?

Shipsticks is a low-cost service provider that ship’s boarding equipment so that you don’t have to carry it or travel with it to your destination. We started exclusively with golf clubs, but we also now transport luggage and ski equipment.

What is your position?

I’m the CTO of our organization.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges you were attempting to address when you initiated a relationship with Idyllic Software?

We had tried to use a couple of different U.S.-based software development firms, including some pretty high profile ones here. They couldn’t effectively manage our project. We went through a campaign to try and hire an in-house developer, but the company is based in Florida. It was very challenging to find a developer that wasn’t overcharging for their mediocre work. We were hooked up with Idyllic Software through an independent consultant we had talked with. We contacted Idyllic with our statement of work, and they made us an offer that we couldn’t refuse. They basically said, “We’ll do two weeks of software development for you guys for free. If you like what we produce at the end of time period, then you can pay for it. Otherwise, no harm, no foul.” That’s how our relationship began. We’ve since scaled our relationship with Idyllic Software in accordance with our project needs, but we continuously give them more work. 

SOLUTION

Could you describe the scope of work that they’ve delivered over the course of this relationship?

Yes. They’ve done a considerable amount of work for us. They’ve basically operated as an extension of our own organization. We had, at one point, three developers from Idyllic that were serving as our core development team. I would handle the project management component, and they would deal with the technical specs. They’ve been responsible for visual design, backend development, data preparation and migration, third-party systems integration, server configuration, QA/QC and performance testing, and support.

Could you provide a sense of the size of this initiative in monetary terms?

We’ve spent at least $500,000 on their services, if not more.

Does this relationship remain ongoing?

It was until about two weeks ago, when we decided to transition to a different service provider. 

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?

They’ve completely overhauled our shipping flow and made it much more efficient. They helped to enable the growth of our business by almost 600 percent in four months. They’ve completely stabilized our online processing and tracking platform. They’ve released a host of new features, including a coupon system. These are just a handful of the improvements we’ve made with Idyllic Software.

When working with Idyllic software, is there anything you’d consider special or unique about their development methodology that distinguishes them from other vendors you’ve used?

The most important thing from my perspective was that they worked with our style of development. We tried using a firm here in the United States that wanted to talk with us once a week, set up a Sprint and then go ahead and just try and execute on a plan. We needed a closer touch in order to get some of the complex tasks accomplished. I think Idyllic is outstanding in the sense that they’ve accommodated us, and they literally became a part of our team. They did not in any way feel like an external vendor to us.

In retrospect, are there areas that you think Idyllic Software could improve upon as a service provider?

I don’t know. One of the reasons why we moved away was due to cost, which is a primary driver for us. We found a lower cost provider that had more of an integrated suite of services. That’s why we ended up moving away from Idyllic. I felt like they were better managers as a whole, with some minor exceptions. Idyllic Software has a fantastic team of developers, but I didn’t get the sense that their management team could really scale with projects without diminishing some of their efficiency. For their price point, I’d want to have both areas covered. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Outsourced Custom Application Development Boutique Software Development Firm and Consultancy

"They helped ensure that our product was architectured in a way that would be maintainable and scalable moving forward."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Idyllic provided the full stack of development services and implemented custom backend coding for an MVP. They also collaborated on the core architecture and system integration with third-party applications.

The Reviewer
 
1-10 Employees
 
San Francisco Bay Area
Founder, Software Development Firm
 
Verified
The Review
Feedback summary: 

Idyllic provided a mix of technical depth, flexibility, and awareness of budgetary constraints. They launched an effective, valuable product that is the basis of the company.  The team is consistent with solid talent and quality engineering services. They communicated during off hours as needed.

BACKGROUND

Could you begin by briefly describing your organization?

We recently rebranded. It’s Simple.co. We’re about helping small businesses better manage their online presence. We try to deliver the same consultative services that a consultant would provide a small business, but through software. Our platform analyzes the online presence of a small business. It teaches them how to create one if they don’t have one, and then provides ongoing monitoring and strategic recommendations.

What is your position?

I’m the co-founder and technical lead.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges you were attempting to address when you initiated the relationship with Idyllic Software?

When we began this business, we had a lot of work on our hands. As you can probably imagine, there is a lot to do when you’re first starting a business. We also had some custom software to develop; the platform that I mentioned. We were looking to outsource our development to a technology partner in order to create our first minimum viable product [MVP]. We’d already formed a well-defined concept, so we needed a team of developers to create a functional application to test.

SOLUTION

Could you describe the scope of the project?

They provided the full stack of development services. They implemented a lot of custom backend code. We handled most of the visual design ourselves, but they assisted with some of the strategic components. We collaborated closely with them on most of the core architecture. They also helped us integrate and configure the system with third-party applications. Overall, most of their work was relegated to the technical aspects.

How did you select Idyllic Software as your solution partner for this endeavor?

We were considering developers all around the world. At first, we conducted our research here in the United States, but they were very expensive and most offered services that weren’t necessarily relevant to our project. We then looked at places in the Far East: Indonesia, Eastern Europe and some, just like Idyllic, that were in India. As I mentioned, we had an idea of what we wanted to build. I sent our project specs out to a handful of potential vendors and received estimates from them. We used their proposals to evaluate how we’d work with them, and Idyllic really demonstrated that they could work with a startup. They understood that requirements evolve and change. We’re agile enough to work with that. They were also people who understand that startups are often on a budget and work with budgetary constraints. It was a mix of technical depth, the ability to work with changing and evolving requirements, and to recognize what our financial circumstances were very stringent.

Could you provide a sense of the size of this initiative in monetary terms?

Our total spend was just under the $100,000 mark.

When was this project completed?

There was a point at which we completed the core development phase, but I stay in contact with Idyllic all the time. If there are questions that come up occasionally, I can reach out to them for support.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?

They helped build our product. If you go to our website, for example, you’ll see testimonials about why people like our product and the value that we’re able to deliver. Idyllic was a key contributor to that success, since the functionality couldn’t exist without their services. If we hadn’t launched an effective and valuable product, we wouldn’t even be here right now.

When working with Idyllic Software, is there anything you’d consider special or unique about their approach or development methodology that distinguishes them from other vendors?

I can say that they’re able to deliver on a consistent basis. They have solid talent, and they provide quality-engineering services. They were able to help me ensure that our product was architected in a way that would be maintainable and scalable moving forward. These are things you would look for in any good development shop. In addition to that, the other thing that really drew my eye was their ability to balance those three levers that I mentioned earlier: The ability to work with changing requirements, ability to work within my budget, and the ability to help me identify or really scope out my project given the document of my vision.

In retrospect, are there areas you think they could improve on as a service provider, or are there things you’d do differently as the client before initiating a project with Idyllic?

I can’t really think of too much. The biggest obstacle when dealing with outsourced partners is dealing with people in different time zones. We were able to figure out what worked for us. They were flexible with us and usually hopped on calls during off hours to deliver progress reports and answer our questions or concerns. In an ideal situation, that wouldn’t be something to overcome, but I think they were able to do it well.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Very willing.