Please describe the scope of their work.
We worked with them on quite a lot of things, from microsites to email marketing. The largest thing that they do for us is, they built and support our main website, which is our hub of all our fitness centers across the world. There’s a full e-commerce platform there, we sell memberships, and we manage members’ accounts on there. The site also integrates the club member management system as well.
What was your process for selecting IdeaWork Studios with which to work?
At the time, it was kind of an easy process, to be honest. A former employee of ours, who was managing digital marketing, went to work for them. His knowledge of us and how everything worked was very important to us. We had worked with them on some smaller projects prior to that, so it was a combination of those two things.
If I were going at it again, what I found with IdeaWork is that they are very efficient. When I’ve looked at other agencies for prior projects, I definitely was given a lot of extra costs with regards to discovery time. So, I think IdeaWork is the kind of company that quickly gets to the heart of what you’re trying to achieve, and they do that with you, there’s a full collaboration. Once the plan is figured out, then we are able to move forward on the project quickly and efficiently. So, it’s not going to cost you a fortune.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
[It was] $35,000 for a microsite, and the main site was $600,000. So, it really depends on the scope of what you’re trying to achieve.
When did you start working with them, and is the relationship still ongoing?
The relationship started in 2008, and is ongoing. Besides building the site, we have them on a monthly retainer to support it, make enhancements. They also built our app as well.