What was the scope of their involvement?
For our brand development and brand books, we did a deep dive into what we stand for, what our brand means, and what our customer message is. We gave them an outline highlighting these points. We showed them our competitors and which ones we thought did and did not do a good job to model our website from.
They gave us three different options for the homepage of our website. We picked the final option after we both had an understanding of what we gravitated toward. They developed the rest of the website from there.
What is the team composition?
David (Managing Director, IdeaWork Studios) was our main point of contact throughout the whole process. Once we moved into the creative portion, we worked with Jay (Executive Creative Director, IdeaWork Studios), Steph (Head of Creative Services, IdeaWork Studios), and one other teammate.
How did you come to work with IdeaWork Studios?
After deciding to look at different companies, we sent out an RFP for someone to develop our website. We listened to several pitches until we felt like it would be a good fit because of the relationship and budget-wise. One of our authors had previously worked with IdeaWork Studios, so he was the one who recommended them to us.
How much have you invested with them?
We spent over $100,000 on the website, then paid a monthly retainer for photoshoots and other services.
What is the status of this engagement?
We worked with them from May–December 2019.