Ideators

Please describe your company and your position there.

We at Phase2 Marketing have been enabling businesses with online strategies and growth models. I am the social media manager with accounts for some of our main clients including pharmaceutical, personal care, and e-commerce clients.

For what projects/services did your company hire Ideators?

We need to hire/partner with a conversion optimization agency/team to take care of some of our clients for their different needs related to: Conversion rate optimization ROAS (Maximum yield on ads and paid media) Web analysis Business forecasts and estimates Conversion tracking and analytics setup.

Ideators had a similar working experience along with some key professionals who were primarily working in the CRO and Optimization domains for years, which was absolutely according to our search.

How did you select Ideators and what were the deciding factors?

We selected them due to their subject matter expertise in conversion rate optimization and web traffic analysis. They had an experienced team of CRO analysts, web analysts, and data analysis and tracking specialists.

Describe the project in detail and walk through the stages of the project.

The project started with the initial discussion about how they work and optimize while doing CRO. We discussed the key steps and processes they follow to conduct a brief analysis and audits for their given projects.

After we got convinced with the skills and their offerings, we exchanged the documents such as NDA, RFP, and SLAs to get it started. The project duration was around 4 months which was completed exactly as per the given timeline from our side.

How many resources from the Ideators team worked with you, and what were their positions?

Ideators added some of the key members to the team, including CRO analysts, Web Analysts, UI/UX engineers, Data analysts, User testing specialists, and a key account manager for communication between client and their team.

Can you share any outcomes from the project that demonstrate progress or success?

The feedback we got from the client on the basis of the results and work progress was exceptional. Ideators took their job to a very serious level and delivered the best results in the quickest possible time.

The paid media traffic conversion rate shifted to 4.2% from 2.1%, adding a significant number of ROAS for the ad campaigns. Similarly, the average session and interaction time was also improved on the owned media and organic traffic. Their overall Conversion optimization worked really well for our client.

How effective was the workflow between your team and theirs?

We kept a very simple and efficient workflow in order to make things easier to discuss and communicate at all levels. We use to conduct daily scrum meetings and standups, and a weekly progress report with the client.

What did you find most impressive or unique about this company?

They delivered whatever they committed or even beyond. This is not usually observed in most digital services firms.

Are there any areas for improvement or something they could have done differently?

I think they should work for all types of clients in different industries and regions. This will make them look more professional and experienced in the domain of CRO

Please describe your company and your position there.

Currently, I am an internet sales manager with multiple departments and teams under my supervision including E-Commerce, Platform Sales, Customer Success, B2B Sales, Vendor Management, and Distribution.

For what projects/services did your company hire Ideators, and what were your goals?

To expand our online operations for delivery, new orders, vendor management, and customer support, we immediately required a customized and purposely built customer resource management software, particularly designed as per our business model to manage the entire end-to-end sales department inside the organization.

We already had some subscriptions to SaaS-built online CRM tools, but those were lacking some specific features which we required to smoothen our sales operations. Salesforce was considered a better solution for this complete requirement and we needed a software firm to integrate it.

How did you select this vendor and what were the deciding factors?

Ideators caught our attention on Clutch where there was a long list of Salesforce companies. We contacted some of them and discussed our ideas and our requirements.

Since we were short of time for the execution to expand our sales operations, Ideators committed the least possible time to integrate, and also the quickest timeline to engage. So it was a clear decision by the management to go with Ideators.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project started with an initial meeting, with their project managers and our major role players to share the primary and secondary requirements and timelines for the complete execution. Later on, after the development plan and RFQ were shared by Ideators, we conducted another meeting with all stakeholders from our side with the Ideators team to broaden the discussion to depth.

Once the development plan was finalized, we shared the existing CRM with Ideators to take insights and data. They deployed their salesforce engineers and consultants to start working on the action plan.

How many people from the vendor's team worked with you, and what were their positions?

We had multiple people from Ideators working along with our IT team members including the Director of Software Services, Project Manager, Salesforce Lead, Salesforce Engineers, Technical Writers, and a Cloud Engineer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Soon after we deployed our new CRM powered by Salesforce, our systems and processes became drastically effective and efficient. We did not require multiple tools or applications to manage our sales, e-commerce, vendors, or inventory since this new platform had it all and it was quite convenient for the end-users to use it. It saved us a lot of time every day in our daily sales and supply operations.

Describe their project management style, including communication tools and timeliness.

We mutually agreed upon following the agile project management for this work, since they were adept at the agile method, it was friendly to them to work and deliver results as soon as possible. We were in daily communication with their entire team to discuss the work and updates, through Google Meet, & Emails.

What did you find most impressive or unique about this company?

We were impressed with their efficiency and and on-time delivery, with a sense of commitment, is the best quality of Ideators

Are there any areas for improvement or something they could have done differently?

Yes, they should improve their remote working capabilities to better serve while their team goes WFH, rest of everything is above standard

Please describe your company and your position there.

I work as a People Development and Cultural Lead, where I take care of most of the people operations, employee relations, and HR functions (Currently independent contractor). I led the initiative for the cultural and occasional activities for the employees to take part in our online sessions during remote work through an online employee engagement platform, similar to a social network.

For what projects/services did your company hire Ideators?

We needed a solution for managing our in-house employee activities, social sharing, and events. We had tried some online software and paid tools, but none of them remain helpful. So we decided to build and manage something on our own.

How did you select this vendor and what were the deciding factors?

Ideators proposed their offerings to us at a tech conference, where they displayed how they solved complex digital problems for one of their previous clients with a 1000+ head count. The idea seemed close to our needs and we decided to have a brainstorming session with their team.

The idea of taking managed services instead of project development was a much better choice in order to reduce errors, streamline communications and make things exactly according to our needs. Ideators proposed a fair and reasonable offering for such requirements and thus we decided to make them our digital partner.

Describe the project in detail and walk through their service package.

The project started with an ideation and research phase, in which the product owners at Ideators proposed some wireframes for the software and its functionalities. Moving forward, we decided on the features, sections, technology frameworks, and database for the entire project. The service package contained complete end-to-end delivery of the solution plus the management of software and database after the successful launch.

How many resources from the vendor's team worked with you, and what were their positions?

Directly, there were multiple resources involved during or throughout the process such as:

• A Product owner
• Software architect
• Software engineer (x6)
• Software Team Lead (x2)
• Software Quality Assurance Engineer (x2)
• UI & UX Engineer (x3)
• technical content writer

Can you share any outcomes from the project that demonstrate progress or success?

The outcomes were great. We were engaging the whole company under one single window, with some awesome features like attendance, scores, awards management, orientations, introduction sections, etc. In fact, this was not just an engagement too for us, but a complete network for the entire company. The product is yet to advance and excel in terms of many features and functions, but still, it's a great start for us.

How effective was the workflow between your team and theirs?

We maintained a flexible, agile, and growth-oriented workflow with Ideaotrs in order to reduce efforts and minimize time waste for both sides. Since they already had well-developed strategies and execution plans for such software, it did not cause us any delay in service or gap in communication.

What did you find most impressive or unique about this company?

Communication was the key, and they were well-communicating service providers.

Are there any areas for improvement or something they could have done differently?

In our opinion, there is nothing, however, the sky is the limit and they can keep enhancing their quality.

Please describe your company and your position there.

I am currently heading the Human Resources department with staffing, augmentation, recruiting, and people operations. Our company is one of the leading and fast-growing advertising and digital marketing firm based in Chicago, IL, with some famous fortune 500 clients worldwide.

For what projects/services did your company hire Ideators?

We usually get multiple requirements from the clients regarding the complete end-to-end digital strategies, not limited to digital marketing, paid marketing, but also conversion optimization services. At Norton, we decided to outsource the complete conversion rate optimization domain to a specialist agency, capable of bringing the prospected results. Ideators came into our knowledge through LinkedIn, with a strong portfolio of CRO results from their previous clients.

How did you select this vendor and what were the deciding factors?

Primarily the portfolio, with some of the large clients in e-Commerce, Fintech, and SaaS. Since we had similar clients seeking conversion optimization, the previous work experience was quite matching to our professional needs.

Describe the project in detail and walk through the stages of the project.

Ideators came up with a series of audits in their proposal, from website audit, usability audit, adaptiveness testing, screen/device testing, campaigns, and analytics audit. This was the first stage of the project. Later on, their digital strategists and CRO experts kept going on further optimizations, from UI/UX, Design, Speed, and Campaign improvement measures.

How many resources from the vendor's team worked with you, and what were their positions?

Ideators equipped some of the most brilliant digital experts, with a firm experience in the CRO domain, particularly:

• digital project lead
• analytics expert
• UI/UX design engineer
• CRO lead
• CRO specialist
• some Paid Marketing Managers to completely dive into the project

Can you share any outcomes from the project that demonstrate progress or success?

To date, their optimizations, recommendations, and strategies have made significant effect and progress on our client's work (Campaigns, conversions, revenues, and user reports). The project is still going on and we are renewing the contract since we are in a positive direction.

How effective was the workflow between your team and theirs?

We never heard or noticed any delay in the service, communication, and deliverables. Because both parties (Norton Advertising & Ideators) have similar work styles, communication mediums, and reporting methods.

What did you find most impressive or unique about this company?

Ideators are experienced in simplifying processes. That's probably the best thing we found in their work.

Are there any areas for improvement or something they could have done differently?

We would recommend them to add more digital services list to their offering to entertain bigger and better clients.

Please describe your company and your position there.

I am the admissions advisor and board member for the college, looking after the admissions (international and national), staffing, and managing other administrative matters in the admission office.

For what projects/services did your company hire Ideators, and what were your goals?

We were in search of a reliable partner technology firm to develop our admissions portal (both for online and on-campus learning programs) from start, as our previous admissions portal was designed years ago, considering it was a need of time for our college to get advanced admission management system.

How did you select this vendor and what were the deciding factors?

We carefully shortlisted some technology companies with a background in educational services, Ideators was one of them. After looking into their previous clients, some from higher education and EdTech, we thought they were the right team to understand our cause better.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Initially, they interviewed our stakeholders who were directly/indirectly involved in the complete admissions & enrollment cycle. Though the process was a bit complex, Ideators got the understanding in less than four weeks to complete their data collection. They worked on making the wireframes, project flow charts, diagrams, and user interfaces moving forward. The last part of the development involved user testing in which we also participated as end-user to test the simplicity, functionality, and performance of the system

How many people from the vendor's team worked with you, and what were their positions?

Ideators made sure to incorporate the relevant and best resources for our project, which had: Technical Project Manager Developers & Engineers (Backend & Front-end) User Interface Designers Technical Writers (for documentation) Software testers

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Before the completion, Ideators ran several user testing modules using real people, developers, end-users, stakeholders, and also the BOT testers to measure the success of the program in order to minimize the errors.

After launch, we observed a great improvement in our admission process, as it was simplified and shortened by the use of a modern software solution. The portal was also discussed in the board meeting and was praised for its features and functions.

Describe their project management style, including communication tools and timeliness.

From an educational institution perspective, we were strict with the deadlines and commitments, which were fulfilled by the Ideators.

This was possible due to the ease of communication, daily project discussions, weekly meetings, and addressing the issues on time. The mode of communication remained convenient for all the resources involved including Emails, Documents sharing, Online Conferencing, etc.

What did you find most impressive or unique about this company?

Their experience and precision in EdTech were their best attributes.

Are there any areas for improvement or something they could have done differently?

We did not find anything in them to improve or overcome, they are at their best

Please describe your company and your position there.

I am a senior education counsellor and board member at an organization with a solid educational record and history in providing elementary school education in Thailand

For what projects/services did your company hire Ideators, and what were your goals?

It was a need of time prior to the global pandemic and lockdown situations occurred in Thailand, so our organization started looking for the alternate options to provide the same level of quality education without risking the lives of students and staff members. We were prepared for the outbreak and lockdown and therefore we started to develop our own learning management system in January 2020.

Our goals were to simplify e-learning, record management, classroom activities and day-to-day coordination between staff, students, teachers and students.

How did you select this vendor and what were the deciding factors?

We got an idea about their offerings and previous experience in managing and developing quality learning management systems for small and medium level schools, by one of our peers in the USA. We further explored about their overall offerings, which offered end-to-end digital transformation and cyber security as well. To us, it was a competitive factor to hire such a firm with a diverse working portfolio and coverage of services

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The key steps involved in the process were:

1. RFQ Phase (1 Week)
2. Onboarding & Business requirement document for software solution (1 Week
3. Wireframes, solutions and system flow proposal (2 weeks)
4. Core software development (10 Weeks)
5. Internal testing (1 Week)
6. User testing and adaptiveness (2 Weeks)
7. Quality assurance and deployment (2 Weeks) The complete project took around like a 5 months, which was expedited as per our request in order to reduce the educational loss of students due to lockdown. The LMS was fully functional and live by May 2020.

How many people from the vendor's team worked with you, and what were their positions?

Ideators provided a sufficient team to cover the project in a limited time frame, which had:

1. Solution architect
2. Project management lead
3. Senior software engineers (3)
4. UI/UX Engineers
5. Software testing expert In the middle, we added a requirement to deliver the project prior the given deadline, which was fulfilled by the Ideators as they added a software engineer & UX Engineer to the team

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During the testing, we had already witnessed the effectiveness and outcomes of the LMS. It was well-optimized, carefully designed and developed keeping the usability of children as the end-users. The entire system reflected a sense of precision and user perspective design in order to enhance experience of learning

Describe their project management style, including communication tools and timeliness.

The style of project development, communication and engagement was too professional and tech savvy. We enjoyed working within their environment, and working methods, which were so agile and able to bring results in a quick manner. They kept things simple and straight, to avoid delays in the development of the system.

What did you find most impressive or unique about this company?

Their approach to a complete digital transformation, is definitely the best attribute in Ideators and we selected them primarily because of this one

Are there any areas for improvement or something they could have done differently?

During the commencement, we did not find anything that needs to be improved, however there's always room for improvement and excellence.

Please describe your company and your position there.

I am serving as the chief operating officer at Vertex HSE Service (Pvt) Ltd, we are a human safety engineering services and consulting firm with operations in Pakistan, UAE, and Saudi Arabia. We offer all kinds of safety engineering and consulting services.

For what projects/services did your company hire Ideators?

We were seeking software engineers to make our systems for HSE consulting, ERP for our records, and regulatory matters, the software has to be as per international standards for managing entire HSE operations for our multiple clients.

Since we belong to the HSE domain and had no previous experience in the software field, we decided to outsource our software segment to Ideators, which appeared to be the competitive service provider as per our analysis.

How did you select Ideators and what were the deciding factors?

We inquired about the best and leading software companies with local operations, ideally for small-scale businesses, so Ideators came into our radar, because of their recent work for one of our related clients. Therefore we decided to move forward with Ideators

Describe the project in detail and walk through the stages of the project.

The project was initiated in a very quick manner because our requirements and budgets were quite open and straightforward. The RFQ phase took around a week, which was later accepted and mutually agreed upon by our management. Then the given resources were observed and vetted, before the takeoff.

Describe the recruitment process in detail.

The given software engineers by Ideators were vetted and interviewed by our management, since they were already recommended and qualified for the job, we took the advice and quickly started the project with the Ideators team that included of Technical project manager, senior software engineer, software engineer, UI/UX engineer, and QA analyst.

Can you share any outcomes from the engagement that demonstrate progress or success?

The timeline for the whole project and engagement was around 15 months, which is going really great at this moment. We see a great pace in the working of the team and see the great alignment of the team with the goals

How effective was the workflow between your team and theirs?

Workflow, communication, and transparency are up to the mark, to make things easier for all stakeholders who are part of this engagement. Both parties (Vertex HSE & Ideators) are on the same page in order to make the flow simpler and result-oriented.

What did you find most impressive or unique about this company?

Their energy to solve problems is their key quality and the most impressive part of the partnership.

Are there any areas for improvement or something they could have done differently?

Meanwhile, we would suggest they focus more on the engineering/industrial sector for better business opportunities

Please describe your company and your position there.

I am working as a sales manager, for the biggest and leading pharmaceuticals manufacturing, and research company in Pakistan.

For what projects/services did your company hire Ideators?

We were in search for experienced conversion rate optimization experts to enhance our conversions on our main website, related to queries, messages and subscriptions. We could not find any single vendor covering such services in Pakistan. Ideators came in our radar when we found them on search, offering the skills we were seeking for.

How did you select this vendor and what were the deciding factors?

Well, we were in short of time and available vendors, also the qualified ones. Therefore we took Ideators to carry on the work

Describe the project in detail and walk through the stages of the project.

Once the project was commenced after our BRD document, RFP and RFQ were accepted and finalized, we provided accesses to all our digital dashboards, such as analytics, web admin, and advertising platforms. Team Ideators quickly started to work on the audits they committed, such as UI/UX audit, page speed audit, adaptiveness audits etc. The next step they did was reporting and solution offering to improve those aspects.

How many resources from the vendor's team worked with you, and what were their positions?

Ideators aligned their following 6 resources on the project:

• Digital Project Manager
• Digital Analyst
• Web Engineer
• UI/UX Engineer
• SEO Specialist
• CRO Specialist

Can you share any outcomes from the project that demonstrate progress or success?

After their findings came from audits, and the changes we made as per recommendations, we observed clear differences and increase in conversions, traffic quality and responsiveness. The CX percentages are in upward direction

How effective was the workflow between your team and theirs?

We had a very efficient workflow, by means of engagement, meetings and tasks allocation

What did you find most impressive or unique about this company?

Their responsibility to work with clients is the most impressive part.

Are there any areas for improvement or something they could have done differently?

We did not find any drawback in them. They are quite skilled.

Please describe your company and your position there.

I am serving as the director of human resources. Our firm is a focused mental and behavioral health facility, treating men, women, children, adolescents and seniors in the community.

For what projects/services did your company hire Ideators?

We were in huge need for IT staff for our development and technology department, for years, we had been working without advanced technological equipment's and digital platforms, since COVID19 outbreak, our need for different digital solutions such as telemedicine, online appointments, hospital and healthcare management system increased, and we immediately needed a dedicated IT staff to look after our IT operations, networking, development of apps and web software, and programs for efficient healthcare management in order to transform our current medical facility.

How did you select this agency and what were the deciding factors?

We found Ideators through LinkedIn after referred by one of our board members who already hire them some time ago. We evaluated Ideators among other qualified vendors for this services on certain points, after that, we took the decision to take their staff augmentation services, the key reason for the decision was their communication, work process and lastly the overall costs.

Describe the project in detail and walk through the stages of the project.

We had a constrained budget for the whole augmentation, due to which Ideators costs were so close to fit within that limit, after that they conducted a test among their resources and provided us the cleared resources. Since we already had discussed to hire the team as per their recommendation, we took the team onboard and aligned them with our IT managers. The process is already in going, and yet has to achieve certain milestones.

Describe the recruitment process in detail.

We first discussed our needs, for every possible IT solutions which we were aiming to augment, Ideators provided us the solutions and resources to fill those departments. After that, we got a clear picture for the number of resources required. Ideators then provided us the bracket budgets for all kind of teams and resources. We carefully evaluated the prices and selected the most suitable option. Lastly they conducted a task and test as per our requirement, and the cleared candidates were onboarded for the project.

Can you share any outcomes from the engagement that demonstrate progress or success?

We already had numerous expectations from the IT teams, as they were hired and sourced as per our choice. As the project is moving forward, we are delighted to see the commitments of the teams, daily engagements, problem solving and timelines. They are quite above the standard we set.

How effective was the workflow between your team and theirs?

Being in healthcare sector, our communications and timelines are very strict and we expect others to be as per the guidelines we follow. So far, the teams by Ideators have a great sense of responsibility and dedication, and they work as per our workflow and methodology. Our teams (both inhouse & outsourced) are in regular contact for every single issue.

What did you find most impressive or unique about this company?

Ideators has maintained their standard in both commitment and quality of work. This is the most impressive and applauded attribute about this company.

Are there any areas for improvement or something they could have done differently?

Surely, they can enhance their domains and teams to work onshore with some enterprise clients, directly.

Please describe your company and your position there.

I am working under the capacity of Assistant Manager Cyber Security and Project Management, I am looking after major and multiple clients from different regions across Middle East, South Asia and Europe.

For what projects/services did your company hire Ideators?

We usually get requirements from the clients to be fulfilled on an immediate basis, from all sorts of cyber security and SecOps services, including managed cyber security services, which as a consulting firm, we do not provide and cover.

We took Ideators onboard as a third-party vendor to manage and fulfill the requirements of the clients, also providing the dedicated resources

How did you select this agency and what were the deciding factors?

We had already limited number of vendors for this purpose, as there are limited services firms for cyber security in the region. Ideators, was among the top-ranked cyber security firm on Clutch, also on Google, with some of very positive reviews related to Cyber Security.

We interviewed the company's leadership and project managers, to get to know their values and culture better, and this was the conclusive factor before we hired them for a long-term agreement.

Describe the project in detail and walk through the stages of the project.

As this is an ongoing project, with managed cyber security services, and dedicated resources, we do not have any open stages, or phases, however the firm engaged Ideators as vendor by taking following steps:

1. Screening of vendors/services providers
2. Requirement of services and proposal (RFP)
3. Initial meeting and discussion related to projects
4. Screening of professionals and RFP provided by Ideators
5. Interviews of candidates and stakeholders involved in the project
6. On-boarding and allocation of tasks followed by daily scrums and meetings (Ongoing)

Describe the recruitment process in detail.

Ideators provided us a some of their most competent and qualified cyber security team members who were available to deploy on 50%, 75% and 100% allocation for the clients.

We were provided with their profiles and resumes, also the portfolio in which covering the major areas and industries for each candidate. Provided of those resources, we hired the whole team as per our immediate requirement.

Can you share any outcomes from the engagement that demonstrate progress or success?

However we are still in engagement for this project, we can say that initial outcomes were above expectations, and meet the standards of both us and the clients. With ongoing the project, the engagement is getting smoother and efficient as we work on daily basis with their team, and we expect to see even better results than now.

How effective was the workflow between your team and theirs?

Ideators is communicative, efficient, and agile. We work in the same method, so it is directly related to our working style. Workflow is direct and communicative, without any buffers or roadblocks.

What did you find most impressive or unique about this company?

We found them to be a company lead by youngsters and energetic tech enthusiasts, who have the abilities to win the game. They are far above the typical consulting firms.

Are there any areas for improvement or something they could have done differently?

To be honest, they can do much better if they brand themselves in a right way. We already heard about them through Clutch and Google, but their overall branding requires attention.