Ideal Insight

Please describe your company and your position there.

I'm producer at Rough Cut Entertainment, a media company which develops and promotes the titles of UK comic-book publishers Rough Cut Comics whose titles includes The Surgeon, Rose Black and Freedom Collective. We also produced comic-book spin-offs to movies such as Brian Yuzna's Society.

For what projects/services did your company hire Ideal Insight, and what were your goals?

We acquired the services of Ideal Insight to produces a visual marketing strategy - a short-form trailer - for our TV pilot based upon the Rose Black graphic novel series.- to promote the series to potential buyers and to audiences for showcase TV festival platforms.

How did you select Ideal Insight and what were the deciding factors?

We had been recommended on a number of companies who could devise a trailer for our project and we selected on the basis of a company who had an understanding of the project's distinctive components and one which would meet the budget we had.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Ideal provided us with a detailed agenda of the production process in producing the trailer; and we had an initial discussion with the Project Manager and the creative partner who would produce the video. Discussion included what we wanted from the trailer; key scenes we needed to use and our idea of the finishing item.

Each step was carried out quickly and to details and I was left with total confidence through the entire process.

Who did you work with and what was the feedback process like?

We worked initially with an Account Director who assigned us our Project Manager and an Editor who worked with both Sound and Visuals. The feedback process was first class at all times; and as such, the whole process moved quickly and efficently.

Can you share any outcomes from the project that demonstrate progress or success?

The final product definitely contributed to the sales of the project on vimeopro.

Describe their project management style, including communication tools and timeliness.

Ideal Insight provided an efficient time table of the production schedule; initially through their Account Manager who was the first port of call from our initial email. All future emails and phone call conversations were punctual and productive; and the schedule was deliberated over two zoom calls and a few further emails.

We didn't require too much explanation during production, but I am positive if we need, this correspondence would have been handled efficiently.

What did you find most impressive or unique about this company?

Everything always came down to the final product - and Ideal Insight delivered to us in spades.

Are there any areas for improvement or something they could have done differently?

I don't think there's very much - from my own personal experience of this production venture - I could suggest for improvement.

Please describe your company and your position there.

Oasis Loss Modelling Framework is a non-profit organisation, offering open-course software. My role as the Community, Marketing and Events Manager is to ensure our clients and the wider community are up to speed about current projects, provide them with engaging material and offer them a platform/website with relevant content they can use to make the best of our product, as well as bringing together organisations from various backgrounds (i.e. Insurance and Academia) to work together.

For what projects/services did your company hire Ideal Insight?

We wanted to create a 'Information Library' for our community to offer them a space where they can learn more about catastrophe modelling, which is not widely known and currently not covered at Universities.

The content ranges for beginners to advances, covering all aspects for those interested in pursuing a career in catastrophe modelling (Insurance), or learn more about specific topics (climate change), as well as getting to know key players in there market to engage with for future projects.

How did you select this vendor and what were the deciding factors?

We were looking for a professional organisation who understands how to create engaging content. After speaking to Ben Fathers, who shared a lot of material with us, we decided that IdealInsight would be a good fit due to their experience and quality of material.

Describe the project in detail and walk through the stages of the project.

At the kick-off meeting between IdealInsight and ourselves, we agreed on the best way of how to manage all content, given the health situation. We explain the outcomes and what we want to achieve with the videos, asked if a mix of pre-recoded videos and live recordings could be merged together but make them look professionally.

Ideal Insight explained the best way of collecting all material and took care of providing us with a platform where we could upload pre-recorded material as well as look at stuff they have produced. As we had to wait for some speakers to provide us with some files, Ideal Insight was able to work on 2-3 at the time, which was helpful and therefore the work spread over a couple of months, giving us time to review each recoding in detail.

At the end we were able to just simply download the files from the platform provided. Throughout the project, we did have a lot of changes but Ideal Insight ironed out all the issues we had.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a total of 4 resources. We had an initial call with Ben, the Managing Director, to give him an overview about the project and if Ideal Insight is the right organisation to help us achieve our project goal. Then we had a dedicated Project Manager, Kate, who took care that all recordings were on one place, made sure we are on track and chased either side if anything was missing/or had to be changed.

Then we worked with two guys, See and Jack, who were responsible for the videos itself (they recoded the in-person ones and cut the videos to its final stage).

Can you share any outcomes from the project that demonstrate progress or success?

We received a lot of positive feedback and are looking into growing the content over time. We do not track any visitors but are actively sharing the content with our community.

How effective was the workflow between your team and theirs?

Very efficient. We were constantly in touch, either side did their best to meet the deadlines and iron out any issues that occur during the project (i.e. name/title changes on the file, different angle of recording, or how to best highlight what had been said). We used email, Dropbox and Vimeo.

What did you find most impressive or unique about this company?

Flexibility. Due to Covid-19, we had to change our idea from having in-person recordings only to a mixture of Zoom/Skype recordings and in-person recordings. Ideal Insight was very professional, relaxed, and forthcoming to accommodate our needs and requirements.

Are there any areas for improvement or something they could have done differently?

None

Please describe your company and your position there.

I am the managing director of a company that produces and applies an antimicrobial coating system to many different within the construction industry.

For what projects/services did your company hire Ideal Insight, and what were your goals?

We wanted to send a clear message to the construction industry that our product would be advantageous to areas of interest and that we have a product that would be able to give surfaces 99.9% anti bacteria and antimicrobial protection to areas that had heavy use by the general public

How did you select this vendor and what were the deciding factors?

We were recommended to Ideal Insight by an existing client who could not recommend them highly enough.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

A full initial planning meeting took place and decisions were made on how to move forward with a story board - several follow up meeting were had in order to finalise.

Who did you work with and what was the feedback process like?

We had our own project manager and a team who we dealt from beginning to end, giving us confidence all the way.

Can you share any outcomes from the project that demonstrate progress or success?

We have been specified on several projects as a direct result of the video produced.

Describe their project management style, including communication tools and timeliness.

Our project was dependent on many factors, we were held up by various test results, this was caused by a third party. Ideal Insight were patient and reassured us that the project would be completed as soon as they had all relevant details and they were as good as their word.

What did you find most impressive or unique about this company?

They provided total service tailored to our needs in a very specialized and important industry.

Are there any areas for improvement or something they could have done differently?

Through very difficult times during the pandemic - Ideal Insight were always available for us. So for us, we have no notes of improvement.

Please describe your company and your position there.

I'm the Senior Content Marketing Executive for a global BPM company.

For what projects/services did your company hire Ideal Insight, and what were your goals?

We were looking to create crisp, concise client testimonial videos with some of our most valued customers in the UK.

How did you select this vendor and what were the deciding factors?

We found Ideal Insight through online research. Their positive reviews on the internet were what motivated us to choose them for the first time and we have worked with them on multiple projects since then.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

For all of our projects, we usually start with giving the team a brief about the client, their business scenario and relations with our company. We then create a question bank for the interview. Ideal Insight's team then goes down to the shoot location with their crew (on our behalf) and conducts the interview. They are very flexible in terms of availability and even make arrangements for us to oversee the shoot via Zoom.

Who did you work with and what was the feedback process like?

We have worked with multiple videographers in the team and all of them have been very professional. Our account director Nick is always helpful & accommodating to our needs.

Can you share any outcomes from the project that demonstrate progress or success?

The videos shot by Ideal Insight have been highly valuable for our business. In addition to helping us reach out to new customers via social media channels, these videos have also been well-received in key board meetings with prospects.

Describe their project management style, including communication tools and timeliness.

Ideal Insight's management style was very professional yet flexible. They are very clear with communication and have always delivered our projects well on time.

What did you find most impressive or unique about this company?

Since we manage the shoots remotely, the Ideal Insight team really takes it upon themselves to make the client feel comfortable - almost acting like an extension of our team.

Are there any areas for improvement or something they could have done differently?

No complaints.

Please describe your company and your position there.

I am the founder of Miti LTD. We combine product design and nature to build sustainable designs. We focus on creating unique and versatile household products.

For what projects/services did your company hire Ideal Insight?

We needed someone to manage our social media accounts. Create content and do regular posting while also building a wider engagement through ads.

How did you select this vendor and what were the deciding factors?

We searched online and Ideal Insight were highly recommended. This gave us the trust to use their services.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, they helped us create strategies to find our best audiences on both Instagram and Facebook. They then created content, wrote captions and researched the best hashtags for each post they will share. After 3 months, they started creating and managing our social media ads.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an accounts manager, social media manager and ads manager. A team of 3 in total.

Can you share any outcomes from the project that demonstrate progress or success?

Our Instagram went from 0-400 in a space of 3 months without doing any trading.

How effective was the workflow between your team and theirs?

We would have regular meetings with the ads manager and he would brief us on all the steps that have been taken - also made sure to drop a weekly email informing us on the progress of campaign.

What did you find most impressive or unique about this company?

They're very knowledgeable when it comes to the services they offer compared to companies I have worked with before

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

I am the Executive Officer for a charity that seeks to reduce road casualties in Greater London

For what projects/services did your company hire Ideal Insight?

We needed a company to take an innovative approach to creating short social media films that addressed night-time road safety issues

How did you select this vendor and what were the deciding factors?

We shortlisted three companies after a tender process. This company reflected the best ideas, and was affordable and trusted due to a previous success

Describe the project in detail and walk through the stages of the project.

After an initial meeting with stakeholders the company drew up eight themes and storylines, understanding our aspirations they guided us to the best platforms and then refined the six chosen themes, working to a tight timetable made more difficult due to Covid restrictions

How many resources from the vendor's team worked with you, and what were their positions?

We worked via the Account Manager with the creative team who were very accessible, and then with the team who placed the media and reported back

Can you share any outcomes from the project that demonstrate progress or success?

Road safety is often a hard topic to achieve engagement in, but the videos resulted in a high level of views and the cost to us per click through to our website was 0.02p which is excellent value.

How effective was the workflow between your team and theirs?

The Account Manager was quick to respond and understood the unique stance of our organisation in that there were multiple stakeholders paying into the campaign who each required an input and bespoke feedback on the campaign

What did you find most impressive or unique about this company?

We appreciate their innovation and speedy knowledge gathering that produced excellent short social media films. They addressed different aspects of the overall campaign aim

Are there any areas for improvement or something they could have done differently?

We were able to afford a repeat of the campaign a year later, so the assets are still held in high regard and remain well received by the target audience. Feedback from stakeholders raised an unforeseen issue with one of the films but the company was quick to address this in order to achieve stakeholder satisfaction, so I cannot think of anything they should or could have done differently.

Please describe your company and your position there.

I work for a London based events venue and I am the Senior Sales Planner there. I was tasked with showcasing our venue in the best way with new video content.

For what projects/services did your company hire Ideal Insight, and what were your goals?

We hired Ideal Insight to project manage, film and edit the video and put together one minute of footage, that showcases our brand and entices people to book with us.

How did you select this vendor and what were the deciding factors?

Through an initial search on Google. We have to take 3 options to the decision-maker and compare and contrast. Our deciding factor came down to the fact that we felt we received a very professional experience with Nick at Ideal Insight and that he fully understood what we wanted.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The video is a one-minute promotional video as well as 7 smaller videos of our premium spaces. We had initial discussions, then two shoot days, 3 rounds of edits and then the final video.

Who did you work with and what was the feedback process like?

I worked with Nick to discuss what we wanted and Rob on the two days of filming. Both were very professional, understood what we wanted and were helpful to respond. They really delivered exactly what we wanted.

Can you share any outcomes from the project that demonstrate progress or success?

We have had some really good feedback from clients and competitors with regards to the product. We are having the video embedded into our website which enables us to quote our clients and include these videos. In the current climate, this helps us sell.

Describe their project management style, including communication tools and timeliness.

They were concise and clear with how the whole process would work. They understood what we wanted.

What did you find most impressive or unique about this company?

I think they were very flexible, professional and slick with their delivery.

Are there any areas for improvement or something they could have done differently?

I appreciate there is a large amount of work that goes into editing, but we probably could have done with a few more rounds of edits, however our budget wasn't able to allow for anymore.

Please describe your company and your position there.

Coordinator. Not for Profit.

For what projects/services did your company hire Ideal Insight, and what were your goals?

On completion of a funded sport based project for young wheelchair users, in partnership with another Not for Profit, we requested video content to consider how learning and impact could be shared beyond the lifetime of the project. The videos will feature on our website, social media and will compliment a webinar and PDF resources, aimed at encouraging, empowering and better equipping sports practitioners (PE teachers, community sports coaches, etc) to be able to deliver inclusive sport and inspiring young wheelchair users to participate in sport.

How did you select this vendor and what were the deciding factors?

We liaised with a couple of video production companies, taking into account our budget, timelines and availability. Ideal Insight fit the brief and understood our vision.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Initial discussions took place with our Comms team to understand the brief and the look and feel of our brand. Filming dates were set and a discovery video call was had with the team coordinating the project and young people. Filming was relaxed and friendly, adapting to unexpected interruptions or noises. Communication after the event was efficient, open and in good time.

Who did you work with and what was the feedback process like?

We worked with Nick in project management and Jack in production. Both were excellent to work with, efficient and great communication. Content was shared via Vimeo links and regular emails.

Can you share any outcomes from the project that demonstrate progress or success?

The videos are yet to be shared, they will be part of a larger body of work that continues to raise awareness, measure impact, develop learning opportunities and promote inclusivity.

Describe their project management style, including communication tools and timeliness.

Communication was open and timely. We were advised of expected timelines, made aware of any challenges, potential delays, questions. We didn't experience any issues.

What did you find most impressive or unique about this company?

Very approachable and experienced. Nick and Jack had good insight, asked questions when needed and simply got on with the project.

Are there any areas for improvement or something they could have done differently?

All in all, it was a great experience from beginning to end.

Please describe your company and your position there.

Dark Intelligence is a unique, new digital intelligence agency specialising in Darknet and Dark Web surveillance that ultimately protects against Darknet threats by alerting businesses to incoming or outgoing connections to the Darknet in near real time. The company works with global law enforcement and intelligence agencies to provide actionable intelligence on cyber criminals, hackers, and Advanced Persistent Threat groups and can provide unparalleled intelligence on corporate data discovered on the Dark Web.

For what projects/services did your company hire Ideal Insight?

The design and completion of a four-minute corporate video for a number of conferences.

How did you select this vendor?

We interviewed three other video production companies for the job, but Ideal Insight was way ahead of the rest, with regards innovative and workable creative concepts that fulfilled the brief perfectly. In a nutshell, they just got us and our business straight away.

Describe the scope of their work in detail.

Nick and his team had a two-week brief to put together a compelling, visually-pleasing 4-minute corporate video for a last-minute conference we were attending. . We knew a two-week deadline was a big ask - but Ideal Insight worked night and day to meet the deadline - and even coped with some changes we wanted to make at the last minute.

What was the team composition?

Nick and his team worked closely with us to fulfil the brief - and even worked overnight to meet the tight deadline.

Can you share any outcomes from the project that demonstrate progress or success?

The corporate video was used at a number of conferences and went down extremely well with audiences.

How effective was the workflow between your team and theirs?

Communication between Ideal Insight and ourselves was fast and effective - and they responded to change requests in rapid time.

What did you find most impressive about this company?

I’ve dealt with a number of video production companies before, but none have come anywhere close to offering such an astounding service, fast turnaround and true understanding of your business as Ideal Insight. I couldn’t recommend them more highly.

Is there any area for improvement or anything that could have been done differently?

They surpassed all our expectations.

Please describe your company and your position there.

I'm the Senior Brand Manager for a plant-based food and beverage company.

For what projects/services did your company hire Ideal Insight, and what were your goals?

We have now used Ideal Insight twice to create multiple sell in videos to educate and excite prospective customers about our products.

How did you select this vendor and what were the deciding factors?

We were recommended to Ideal Insight as we were looking for a quick solution for creating multiple videos in one brief.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We created our storyboard, this was reviewed by the team with tweaks made back and forth and then the team got into production.

Who did you work with and what was the feedback process like?

We worked with George and Ed - feedback was well received and changes made quickly.

Can you share any outcomes from the project that demonstrate progress or success?

We are in the process of sharing videos now but so far have had great feedback.

Describe their project management style, including communication tools and timeliness.

Quick timelines and very speedy communication.

What did you find most impressive or unique about this company?

They were very personable and easy to work with. Nothing was too much hassle and they explained everything very clearly.

Are there any areas for improvement or something they could have done differently?

n/a