IDEACTO | Experience for e-commerce

Please describe your company and your position there.

I am CEO at Ragnarson. Ragnarson is a team of experienced developers with 14 years of experience building web applications for clients all over the world. We specialize in working with startups, from the early stages of building MVPs, supporting them with VC talks, building the product, customer development, up to recruiting and training internal teams.

For what projects/services did your company hire IDEACTO | Experience for e-commerce?

We hired IDEACTO to support us in working with our client building a car leasing platform. Our client wanted to optimize the purchasing process based on UX/UI continuous optimization service.

What were your goals for this project?

Our client wanted to optimized the car selection configurator as a key purchase funnel. We had three main goals - adapt configurator for mobile, combine two purchase funnel and simplify the car selection process.

How did you select this vendor?

We knew IDEACTO as one of the best UX/UI agencies in Poland, and we knew that they specialized in eCommerce process optimization. They also have a strong experience in working with Software Houses - it was important for us. After a few meetings, we knew that is the ideal partner for us and our client.

Describe the project in detail.

Ideacto had a series of discovery meetings with the client to discuss goals and objectives. They also learned his experience from the off-line purchase process. After that Ideacto provided quantitative and qualitative data analysis. After a few interactions and discussions, the vendor came back to us with UX and UI design.

What was the team composition?

Our client worked with UX Designers and UI Designers. Also, a Project Manager supported the whole project.

Can you share any outcomes from the project that demonstrate progress or success?

We saw 226% increase in leads, 231% increase in returning users and 246% increase in mobile users. The new design of purchase funnel makes it much more leads.

How effective was the workflow between your team and theirs?

Ideacto worked directly with our client and provided us frequent updates. We used a phone conference and e-mail for all communication. I have no objections to the quality of communication in our project.

What did you find most impressive about this company?

I was impressed by Ideacto's knowledge of the optimization purchase funnel in eCommerce. The team of UX and UI designers was very experienced and involved. They also know the specifics of working together with the software house team.

Are there any areas for improvement?

We were satisfied with their work every step of the way. 

Please describe your company and your position there.

I am the Product Owner at Business-To-Business Company with focus on Beauty portfolio.

For what projects/services did your company hire IDEACTO | Experience for e-commerce?

We were introducing brand new B2B eCommerce solution and wanted to ensure that key goals delivered within new UI layer will be flawlessly executed by wide range of Users

What were your goals for this project?

Smooth transition from desktop-only to full RWD platform of 0,5 million active users

How did you select this vendor?

We were looking for the small company with startup mentality to ensure specific problem will be approach with curiosity rather than quick-billing-via-template attitude. IDEACTO emerged as perfect candidate given their location, size and our experience from previous projects (focused on delivering unique capability).

Describe the project in detail.

On the paper it looks in the standard way: 0. We shared the users personas we wanted to focus on 1. We delivered access to partially working website 2. We supplied Ideacto with list of potential candidates 3. Governance was set using the online collaboration tools 4. Ideacto managed the interviews recruitment process 5. Arranged on-site participation for our Team Members 6. Delivered results in the phased manner given initial request 7. Complied final report in Polish & English for actionable outcomes.

What was the team composition?

4-5 with single contact point, 2 Interviewers, Designer.

Can you share any outcomes from the project that demonstrate progress or success?

We received list of over 60 different points, classified form "critical-for-go-live" ending on "nice-to-have" for critical users flows. The report contents was structured to the extent of convincing key project stake-holders of making the late changes to ensure desired quality

How effective was the workflow between your team and theirs?

It varied, at the very beginning we faced several slow-downs caused by single communication contact point, message was affected & we didn't proceed as fast as we wanted. The situation vastly improved as we encouraged for direct communication with the respective Team Members.

What did you find most impressive about this company?

Our Company operates in quite unique selling model which is hard to grasp in the light of traditional digital market tools. From this stand point I was positively surprised in seeing the understanding of what we are doing & trying to achieve rather then enforcing they

Are there any areas for improvement?

Yes, while we are happy with the end-results I see that way-of-working with Corporations (slow by definition) should be mastered: 1. In some cases the pragmatic advise can deliver more value vs complete solution more agile companies can afford 2. Operations centered around single person can slow-down the entire process.

Please describe your company and your position there.

I am a CEO of software house from Wrocław. We are specialized in developing complex web application based on Magento 1 and 2. Our business focus is placed upon B2B market from various industries.

For what projects/services did your company hire Ideacto?

We have been using Ideacto’s services and their skills for quite some time over last few years and they never let us down event if deadlines were tight. Their designers often support our project in terms of in terms of providing functional analysis of web applications as well as usability audits and professional interface design.

What were your goals for this project?

New client from fashion industry was seeking out for a proven agency to perform a full technological migration from current platform along with professional redesign of their e-commerce that has been present on various foreign markets. As far we were capable to perform such migration it became clear that we will need an experienced third-party design agency to deliver such a demanding results.

How did you select this vendor?

Because we have already cooperated with Ideacto several times we knew that they will be perfect match for this client due to their huge experience in working for fashion online stores.

Describe the project in detail.

The scope of work at Ideacto’s side includes market and competition analysis, conceptual design of new look&feel and conducting in-depth workshop with our client at their HQ in order to deliver fully tailored and original interface. The goal was to deliver a process-efficient interface that would go hand to hand with specific need of client’s target group and will be hassle-free on development stage.

What was the team composition?

Our development team works very closely with Ideacto’s UX and UI designers and project managers whilst communication with client is conducting simultaneously regarding specific area of undertaken tasks.

Can you share any outcomes from the project that demonstrate progress or success?

Ideacto took the first part of the project and showed an amazing commitment to cater our client’s needs for the initial scope of work. The communication between us and client’s managers was swift and flawless which gaves us a great feedback and opportunity to up-sell Ideacto’s services regarding online sell optimization.

How effective was the workflow between your team and theirs?

Communication was being proceeded perfectly with full understanding on both end. Because of this our client has have feeling of control over the process and being up to date entire time. Unquestionably, the flexibility of Ideacto when they use different tools for communication is a big advantage. Their friendly approach towards clients’ difficult decisions stands out.

What did you find most impressive about this company?

Their all-hands-on deck attitude is a big plus when comes to deliver extraordinary quality in short term deadline. We never had to negotiate or revise schedules. Ideacto’s team shows a rare combinations of great experience and simplicity in showing possibilities to a client.

Are there any areas for improvement?

I cannot think of any. They are undeniably a trustworthy partner.

Introduce your business and what you do there.

I’m the head of Central/Eastern European region at Horizon Global Group, an American investor who acquired Westphalia Automotive, a fully automotive company where I work.

What challenge were you trying to address with Ideacto?

We needed to contract someone to help with digital marketing.

What was the scope of their involvement?

First, they did our landing page and an audit of our website. We just needed something simple to display and explain the product. What was most important was that it had features explained and a dealer locator. They contact the dealers and distributors in it.

We also needed help with Google campaigns as well as many other tasks that were sent to them like graphics, simple banners, some social media management when I didn’t have my staff that could do it.

The photographs of the products were also done by them. They had a subcontractor doing it, but we gave them our products and did the photo spec.

We also have a central website in many languages. It’s based on TYPO3. I asked them to make an audit of the Polish version of the website and many bugs were found that they corrected before the Google Campaign.

What is the team composition?

We have one main point of contact.

How did you come to work with Ideacto?

I searched for someone in my city because I’m traditional when it comes to commissioning services that I don’t know too much about. I assumed I might need to meet in person to talk more about it. I used to work with somebody else and I wasn’t satisfied. Then I reached out to Ideacto and I stayed with them.

How much have you invested with them?

$25,000-$30,000.

What is the status of this engagement?

We started working together in June 2017 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They deliver quality work. They don’t try to charge too many hours for simple jobs, which keeps us satisfied.

How did Ideacto perform from a project management standpoint?

Their project management is very good.

What did you find most impressive about them?

The graphics and all the small jobs they do are necessary but not their key service. They really are passionate about rebuilding, refreshing, and auditing websites.

Are there any areas they could improve?

No, I’m a satisfied customer.

Do you have any advice for potential customers?

They have a lot of very good and expensive ideas. You need to watch your wallet. They’re very creative, but you need to know your budget.

Please describe your company and your position there.

I am marketing specialist in car fleet management company in Warsaw. Our company hires about 140 people in Poland, 2850 globally.

For what projects/services did your company hire Ideacto?

Ideacto was hired to help to identify our needs regarding calculating tool which we want to implement and to help us to prepare requirements for the tender.

What were your goals for this project?

We needed to identify our client needs from user experience perspective. In this case we decided to hire professional UX agency to help us with this subject.

How did you select this vendor?

We searched in the internet for a ux agency. We also collected recommendations from the market. Ideacto had a good portfolio, clients references and reasonable prices so we decided to work with them.

Describe the project in detail.

Once, we decided to start this project, we had a series of skype meetings to discuss our needs, goals and challenges. We needed to select interdisciplinary team members from our company, who will participate in the workshop. We had set a date for all day workshop. During the workshop we followed the agenda of the meeting. We were working in 2 groups. We used few technics of work to identify a potential process shape– successfully.

What was the team composition?

The team from agency side counted 3 person. We had a dedicated PM and 2 UX designers.

Can you share any outcomes from the project that demonstrate progress or success?

This project was only the first step to create calculating tool, so I can only share the information, that in the result of the workshops, whole process were agreed by different team members, which was very challenging considering the fact, that every department have different needs.

How effective was the workflow between your team and theirs?

PM was very communicative and he provided us with presentation with the complete results of our workshop.

What did you find most impressive about this company?

Their extensive experience, communication skills, and professional attitude were impressive.

Are there any areas for improvement?

At this stage I don’t see any

Please describe your company and your position there.

Deputy Marketing Director responsoble for creating and deweloping new bank’s website in Euro Bank S.A. Position in the market is in the first 10th biggest bank’s in Poland.

For what projects/services did your company hire Ideacto?

We wanted to create totally new website including UX design. Challenge was to deliver new quality for customers, new tools, functionality but very simple and usefull.

What were your goals for this project?

We wanted to have profesional and in-trends solution with increasing online sales of our products.

How did you select this vendor?

We prepared a tender and invite professionals with the best experience and opinions in the market. We choose the best quality and design proposals for our project.

Describe the project in detail.

During the project we had a lot of workshops, consultations, researchers to be shure that our direction is the best. We checked how to show information on the website, graphics, functionalities, tools, calcators with customers and choose solutions with the best ranks. We cooperated also with company responsible for developing operstional system and CMS.

What was the team composition?

We had dedicated Project Manager who was respondible for delivering all elements, informations and graphics on time. The team included also UX/UI designers, graphics and testers.

Can you share any outcomes from the project that demonstrate progress or success?

We had very positive Feedback from our company, from our customers and from the market. We increased sales from our website.

How effective was the workflow between your team and theirs?

The communnication was very good and effects of our work was visible soon thanks engaging both teams. Helps us especially workshops, meetings, statuses, calls and open minds.

What did you find most impressive about this company?

Their knowledge and experience set them apart. Webdesign, user experience, understanding difficult finance servises and flexibility.

Are there any areas for improvement?

From the perspective of time I can say that at the end of the project we worked really fast, effective and understood each other very well, but we need time for that.

Please describe your company and your position there.

I am the CMO at a bank located in Poland. We provide financial services for individual clients and micro companies. I oversee all communication activities incl. digital presence.

For what projects/services did your company hire Ideacto?

We decided to replace existing website and build new one from scratch. New CMS, new UI. We do not have any in house designers and UI specialists so we decided to outsource the entire redesign.

What were your goals for this project?

We wanted the website to be the easiest to use bank website in Poland. We aimed at clear, modern yet approachable look and feel coherent with brand visual identity.

How did you select this vendor?

Vendor was selected in a pitch process. We selected vendor based on their experience, credentials and price point.

Describe the project in detail.

We started with 84 working hours of meeting with various stakeholders to diagnose their needs and fine tune UX/UI brief. At the same time the agency cooperated with SEO experts to take their perspective into consideration when working on information architecture.

Then we moved on to wireframes for both mobile and desktop. Translating brand visual identity to website design was the next stage. After few iterations the agency came back to us with perfect design. Vendor was also responsible for delivering designs ready for implementation.

What was the team composition?

We contacted mainly project manager but also when needed UX and graphic designer. We felt sufficient number of people was engaged. Project management was very efficient.

Can you share any outcomes from the project that demonstrate progress or success?

Project was awarded Site of the month distinction by Kentico. We had good qualitative feedback both internally and from the market. We also did notice +46% conversion rate increase for current accounts.

How effective was the workflow between your team and theirs?

Project management was very efficient. We connected over the phone for status meeting at least once a week. Our daily feedback was smoothly implemented.

What did you find most impressive about this company?

I was most impressed by how well they handled internal workshops we had with various stakeholders.

Are there any areas for improvement?

No. I am very satisfied.

Please describe your company and your position there.

I'm a CMO at edrone - instant ROI Platform for eCommerce. We have over 50 people at this moment, our two main markets are CEE and LATAM. Our customers are medium and big eCommerce companies.

For what projects/services did your company hire Ideacto?

We were looking for partnership with company that have vast experience with designing for eCommerce to help us increase knowledge in our company and create better marketing materials.

What were your goals for this project?

Increased knowledge within company and providing value to our customers by running workshops and creating tutorials.

How did you select this vendor?

References from common customers and high brand awareness within market.

Describe the scope of their work in detail.

1. Running workshops for our customers about eCommerce usability, design process and conversion rate optimisation
2. Giving speeches on our partners and customers conferences about data analytics, UX, conversion rate optimisation, do's and dont's of design process
3. Creating tutorials on marketing communication and testing.

What was the team composition?

We've worked closely with CEO and Partnership Manager on setting initial scope of work. Later on, we worked with different specialists based on the topic of the workshops or tutorials.

Can you share any outcomes from the project that demonstrate progress or success?

One of the most important one is fact that 80% of customers that took part in their workshops said that they would recommend it to their co-worker / colleague because it increased their knowledge in UX competences

How effective was the workflow between your team and theirs?

Nothing to complain about, they were always on-time delivering what we agreed upon.

What did you find most impressive about this company?

Openes and quickness

Are there any areas for improvement?

n/a

Please describe your company and your position there.

I am the CEO of The Software House, a custom software development company.

For what projects/services did your company hire Ideacto?

We needed support on one of our software projects for our client. We needed UI/UX work for an online video editing app.

What were your goals for this project?

We needed to deliver great software for our customer and we couldn't do it without product design.

How did you select this vendor?

We had already worked with Ideacto in the past. For this project we didn't consider anyone else, we were confident they would deliver what we needed.

Describe the project in detail.

Ideacto worked with us and with our client on the designs. They delivered wireframes, which were accepted and later turned into UI designs. After development they did some testing of the implemented app.

What was the team composition?

A Product designer worked on the project from Ideacto's side. Additionally, they provided us with support on the project from one of their senior managers.

Can you share any outcomes from the project that demonstrate progress or success?

Our client is extremely happy with the design work Ideacto delivered for them. We're glad to have worked with them, because the cooperation went without problems, communication was great and they answered any questions we had very quickly.

How effective was the workflow between your team and theirs?

Smooth! We cooperated using our standard tools (Slack, Jira). The cooperation between our developers and their designer was great.

What did you find most impressive about this company?

Great talent and engagement into the development process. They were also able to get started on the project quickly, which was a great plus.

Are there any areas for improvement?

Nothing I can think of!

Please describe your company and your position there.

External Agile Coach

For what projects/services did your company hire Ideacto?

Digitalization

What were your goals for this project?

Make it more business-driven and agile oriented.

How did you select this vendor?

Relationships from local IT community

Describe the project and the services they provided in detail.

UX initial workshops, customers interviews, CX and UX recommendations

What was the team composition?

Multidisciplinary

Can you share any information that demonstrates the impact that this project has had on your business?

Focus on UX & CX from customer perspective

How was project management arranged and how effective was it?

Good communication, especially with sales force (formal issues)

What did you find most impressive about this company?

They take a very human approach to things.

Are there any areas for improvement?

No