Digital Product Design and Marketing Agency
Idea Fueled is a digital product design and marketing agency based out of India. We're a small, young and experienced team of strategists, researchers, designers, engineers, and writers who believe in making the best work, and best to work with.
As a full-service provider, wherever you are in your digital journey, we’ll meet you there.
- Startup
- Evolution
- Revolution
We can help you with but not limited to:
- Experience design
- Identity and content
- Technical development
- Marketing
Let's discuss what we can build together.

headquarters
-
Magnet Cowork, Plot 130, Opp. Hyatt Regency, Industrial Area Phase I, ChandigarhChandigarh, 160002India
Recommended Providers
Focus
Portfolio
Pizza Hut Japan, Travoyager, MentorDex, Diqit, Coach Stack

On-Demand Moving & Furniture Delivery
On-demand movers and a truck in under an hour to load, haul and deliver anything for you. A seamless experience delivered through the mobile app.

Pandora Timer - Browser, Desktop and Mobile App
The software makes it very easy for users to practise pandora technique while working on multiple tasks and make their day productive. The software works well on browser but users can use the desktop or mobile apps as well.

A Complete Cloud Kitchen Solution for Restaurants
We partnered with DIQIT to deliver cloud kitchen to Pizza Hut Japan. It includes:
- Restaurant admin panel.
- POS system.
- Kitchen Display System.
- Dispatch System.
- Drivers App.
- Ecommerce web app.
- Sales App.
- Waiter App.

High Conversion Landing Page for Coding Bootcamp
We helped Devslopes redesign their coding Bootcamp landing page for a better conversion rate.

Community Social Shopping App
The app allows you to show with friends and get their reviews in real time.

Price Watching Tool - Chrome Extension And Mobile App
The tools give you the ability to shortlist and add products to your wishlist and purchase them once their price drops or a voucher code is available.

Digital Music App
The app allows you to listen to songs and podcasts.

Marketing and Sales CRM
A full platform of marketing, sales, customer service, and CRM software. It is a web-based solution with limited features accessible on the mobile browser.

On-Demand Video Creation & Curation App
Record and share video messages on the fly and share them with your audience on social channels, and emails. The app has an in-built teleprompter and scriptwriting feature to create very professional videos.

Crypto Wallet SAAS Web App
A responsive web-based crypto wallet service for the Internet Users who buy and sell their cryptocurrency.
Reviews
the project
Design & Digital Mktg Svcs for IT Consulting & Services Co
"The team truly understands what's the need of the hour and how to align resources to the critical requirements."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am currently handling all the digital marketing operations for my organization. We are into data science and AI consulting.
For what projects/services did your company hire Idea Fueled?
When we started our digital marketing department, we needed a reliable team to create all types of content for us - text, images, videos, and animations to generate thought leadership in the B2B domain. As Idea Fueled was a one stop agency that even offered to help us with our content marketing efforts, we decided to go with them.
How did you select this vendor and what were the deciding factors?
A few years back, we engaged with them for a video project and got to know them via reference. Seeing their understanding, strong recommendations in bettering the project were the deciding factors. The main reason was they worked exactly as an in-house team so we decided to go with them for our content designing and marketing efforts.
Describe the project in detail and walk through the stages of the project.
We started off with them for just the content designing in order to gauge the quality. Over a period of 3 months, they proved to be a really good partner in marketing our content so we upscaled our requirements to:
- social media content designing
- videos
- blogs
- articles
- PRs
- web copies
They also created the ad copies for our LinkedIn and Facebook PPC campaigns from deciding the design to a creative text copy of the ad images.
How many resources from the vendor's team worked with you, and what were their positions?
We are working with 5 resources from their team.
- There's an account manager who is handling all the communications with us
- 2 content writers
- 2 UI designers
Can you share any outcomes from the project that demonstrate progress or success?
The team understands our priorities and never hesitates to take up iterations wherever required. The content copies provided by them are getting decent traction in terms of traffic. Additionally, the ad creatives designed by them also got us good results.
How effective was the workflow between your team and theirs?
The workflow has been smooth till now and they are really good at communicating. We hold weekly meetings to review the progress and decide a plan of action for upcoming weeks.
What did you find most impressive or unique about this company?
The team truly understands what's the need of the hour and how to align resources to the critical requirements. They have always been patient with our feedback.
Are there any areas for improvement or something they could have done differently?
We believe in experimenting with things at a faster pace but at the same time, quality is equally important. They always prefer quality over speed.
the project
Full Stack Web Dev for Online Reputation Management Space
"The workflow and communication were very effective."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of an Online Reputation Management Company.
For what projects/services did your company hire Idea Fueled?
We are currently in preparation of launching our new business in the Online Reputation Management (ORM) space. We wanted our site to be exciting and to stand out from the crowd with, UX/UI, videos and animation. I literally vetted 33 companies from around the globe before I chose Idea Fueled and its co-founder Puneet.
How did you select this vendor?
We went through an extensive Interview Process with all the candidates and this company was one of our top three candidates. We ended up choosing Idea Fueled for a variety of reasons but in large part because of their experience and immediate grasp of our project concept by only our first call. They understood the business and the necessary functionalities we would need to include to best maximize our sales and revenue. We could also tell right away that they are a very personable and genuine team. An added bonus was that communication was very easy and there was never any language barrier whatsoever.
Describe the project in detail and walk through the stages of the project.
Puneet is extremely organized with his approach. The process began with a documentation of the scope of work in order to provide reference to all the design and development work for further steps/phases. The next phase was branding where they performed research and sketches with logo designs sketch few logo versions based on previous conversations and meetings they had with us. The next step was designing.
They prepared, decided, sketched, and created a visual and graphic design as well as a clickable prototype. The final stage is the actual development of the website where all the approved UI is converted to HTML/CSS and gets implemented on everything. Moreover, Idea Fueled has been terrific in making the changes, modifications, and edits that we have brought to them even after it appeared the website was complete. They’ve remained reasonable and helpful throughout.
How many resources from the vendor's team worked with you, and what were their positions?
We worked Mainly with the UX/UI Designer who also served as the Project Manager for the company. He works directly with his wife, Esha, who also worked on the design process of our website. They work together seamlessly and are a great combination of technical skills, creativity, and business acumen.
Can you share any outcomes from the project that demonstrate progress or success?
We are extremely pleased with the work, time, and commitment that was provided by Idea Fueled. We’ve shown the design mockup during its various stages to various people in our circle, some of who are CTO’s of companies, and they have all been amazed and impressed by the design work and dedication of this team.
How effective was the workflow between your team and theirs?
The workflow and communication were very effective. Although there is a time difference, they were very on the ball and very responsible with scheduling calls, answering emails, and phone calls. They never kept us waiting on calls and were always on time, even when scheduling last-minute meetings and adding in last-minute edits. If they are going to be unavailable, they will tell you ahead of time and there will not be any guessing as to whether they will be available or not.
What did you find most impressive or unique about this company?
What I found most impressive and unique about this company is that all the work is done by married couples who are both very experienced and successful Website Developers. Their work is not only professional, efficient, and timely, but it is also personable. The line of communication isn’t passed along to a sea of different people but to just one source and I believe that aided in the process of executing this design in such a short period of time. I specifically sought out a company that had the requisite talent but also one that wasn’t layered in bureaucracy and multi-layers of unnecessary staffing.
Are there any areas for improvement or something they could have done differently?
The entire project was executed wonderfully, professionally, and without any chaos or conflict. They really did a great job and I’ve already committed to using their services again on another project. We will be continuing to utilize their services on this project as well for our ongoing needs and growth.
the project
UI/UX Design for Retail Furniture App
"They are always on top of the game to suggest and recommend what's appropriate based on industry alignment."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CTO for DevCare Solutions, responsible for the overall technology operations of the organization and responsible for ensuring technology needs which provide business value are served to our clients.
For what projects/services did your company hire Idea Fueled?
Enhancement of the Sales experience process for one of the largest retail furniture outlet in the US.
What were your goals for this project?
To provide UI/UX for Web and Mobile applications which were Greenfield. the applications are to be used by internal sales associates and understanding the needs of associates and delivering optimum UX for a B2E was critical, primarily transitioning from a paper based process to a digital process. The goal of these applications were to improve the overall sales experience process for the associates and the customers and thereby increase the revenue.
How did you select Idea Fueled?
Idea Fueled was selected through a stringent process after identifying and interviewing 16 vendors. They had shown excellent understanding of the project right from day 1 and were able to showcase what they could bring to the table immediately.
Describe the project in detail.
Idea Fueled was engaged through a discovery process and were provided with minimal guidelines for coming up with the UI/UX for the scoped applications. I worked with their designers to provide the details of the engagement and their team was responsible for delivering the UI mockups, prototype and then the required assets that the UI developers could you.
What was the team composition?
Two UI designers.
Can you share any outcomes from the project that demonstrate progress or success?
Idea Fueled was able to deliver the required outputs within schedule and within anticipated budget. Working in a compressed schedule was the biggest challenge and they could easily overcome the challenge, almost effortlessly. The business / client approved the designs without a single iteration or feedback which is the biggest achievement and shows how well the team understood the requirements and have done their research on the business.
How effective was the workflow between your team and theirs?
The team were spot on in terms of maintaining a single channel of communication and were almost available throughout. We've used Microsoft teams as a channel of communication.
What did you find most impressive about this company?
People. Thats what makes any company. Extremely professional and are experts in what they do. Their communication, deliverables and setting expectations right from the get-go made it super easy for my team to set right expectations to the client. With several unique points they bring to the table, the most unique is their understanding of the requirements effortlessly. I hardly had to spend time with them to describe the requirements.
Another aspect is their Thought Leadership. They are always on top of the game to suggest and recommend what's appropriate based on industry alignment.
Are there any areas for improvement?
None that I can think.
the project
Full Stack Development for Startup Travel Tech Company
"They always ensured deadlines were met in advance, and they reached out frequently to discuss satisfaction."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company is a startup web software used for travel planning. I am the CEO and Founder, and currently aiming to redesign the way that we think, plan, and go about travel.
For what projects/services did your company hire Idea Fueled?
I have hired Idea Fueled for the entire full stack development of my startup web software. They have handled numerous and all portions from UX/UI sketching, to full stack dev. and implementation. They are an absolute amazing team to work with and their level of quality is absolutely incredible.
What were your goals for this project?
My goals for my project thus far were to put together and MVP and transition into the releasing of numerous rounds of features to follow the MVP. They have been excellent in helping me to organize, structure, and implement everything I need to get from point A to Z.
How did you select Idea Fueled?
I originally selected this team after working with them on UpWork for numerous portions of my project.
Describe the project in detail.
The project entailed full stack development for creating a web based software for travel itinerary planning. It entailed design, full stack dev. work, as well as all wireframing and UX UI.
What was the team composition?
The team composition was both Esha and Puneet for the entirety of my project. They are a fantastic team.
Can you share any outcomes from the project that demonstrate progress or success?
Outcomes from this project that show success are emulated by Puneet consistently setting goals, and delivering the product far in advance and far past my expectations for excellence. Every time I assigned him a task, he presents it days in advance and at a level of such high professional work, that I am blown away every single time.
How effective was the workflow between your team and theirs?
The workflow was fantastic. I spoke on a daily or every other day basis with Puneet and Esha. Puneet and Esha have fantastic English skills and are very on top of their organization. They always ensured deadlines were met in advance, and they reached out frequently to discuss satisfaction.
What did you find most impressive about this company?
What I found most impressive, is how well they work together as a team. Puneet handles the dev side and Esha handles the wireframing and graphical side for UX-UI. They are an AMAZING team. I could not think of a better team to work with. This is why I have chosen to utilize them for my entire project.
Are there any areas for improvement?
None. A+++ team.
the project
Website Redesign for Marketplace Startup
"Their workflow was very effective, and they were timely."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CEO at Marketplace Startup
For what projects/services did your company hire Idea Fueled?
Hired Idea Fueled for site redesign due to new updates to the user experience.
How did you select this vendor and what were the deciding factors?
After reviewing several proposals, I was attracted to Idea Fueled's great reviews and examples of their previous work.
Describe the project in detail and walk through the stages of the project.
Full site redesign for desktop and mobile.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with 1-2 people, mostly Puneet.
Can you share any outcomes from the project that demonstrate progress or success?
I worked with Puneet for this job and he was fantastic. Delivered exactly what I needed, worked quickly, responded fast to feedback, and made changes as we needed throughout the project. Very strong designer who understood the look/feel we wanted and delivered. Even when edits were needed, he would often nail it on the second revision, so didn't require a lot of extra work or time. Very fair and helpful. Would highly recommend and plan to work with him again.
How effective was the workflow between your team and theirs?
Their workflow was very effective, and they were timely.
What did you find most impressive or unique about this company?
Very strong designer who understood the look/feel we wanted and delivered. Even when edits were needed, he would often nail it on the second revision, so didn't require a lot of extra work or time.
Are there any areas for improvement or something they could have done differently?
No
the project
Website Design for Marketing & Advertising Startup
"I appreciated their expert suggestions."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder of a startup
For what projects/services did your company hire Idea Fueled?
Support on designing company website
How did you select this vendor?
Experience and attitude
Describe the project in detail and walk through the stages of the project.
Understanding current design system, building whole website based on current design, complete few rounds of feedback.
How many resources from the vendor's team worked with you, and what were their positions?
1
Can you share any outcomes from the project that demonstrate progress or success?
Happy with end design.
How effective was the workflow between your team and theirs?
Easy and responsive. I appreciated their expert suggestions.
What did you find most impressive or unique about this company?
Listening and professionalism
Are there any areas for improvement or something they could have done differently?
None
the project
Website Design for Motorcycle Parts Company
"The designs were made very professionally."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the director of a motorcycle spare parts in Thailand.
For what projects/services did your company hire Idea Fueled?
We want a highly responsive web application for our clients to use.
How did you select this vendor?
Look for the skills and the past projects.
Describe the project in detail and walk through the stages of the project.
a few discussion on the requirements. a draft wireframe were created. the wireframes were discussed, and changes were made. the vender provide realistic mock ups
How many resources from the vendor's team worked with you, and what were their positions?
I worked director with the designer.
Can you share any outcomes from the project that demonstrate progress or success?
The designer has been very helpful, and provided ideas which directly come from his experiences. We appreciate his insights. The project done well.
How effective was the workflow between your team and theirs?
We communicate on the daily basis during the design phase. The vender was willing to make changes according to our discussion.
What did you find most impressive or unique about this company?
They worked very fast with high quality. The designs were made very professionally.
Are there any areas for improvement or something they could have done differently?
I don't see the area of improvement. The vendor had proven that we chose the right vendor
the project
UI/UX Design for Hospitality Startup
"They were a superb ideation partner who took our MVP vision above and beyond."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Stealth Startup
For what projects/services did your company hire Idea Fueled, and what were your goals?
Build an MVP design for a hospitality app
How did you select this vendor and what were the deciding factors?
Upwork and quality of portfolio
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
MVP design based on ideation and prototyping
How many resources from the vendor's team worked with you, and what were their positions?
Puneet - UX Design
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Above and beyond designed MVP
Describe their project management style, including communication tools and timeliness.
Excellent communication skills and every meeting was on time
What did you find most impressive or unique about this company?
One of the gems of the community - They were a superb ideation partner who took our MVP vision above and beyond - professional, courteous and on time to every single meeting. Great communication skills and very responsive. Would love to partner with again.
Are there any areas for improvement or something they could have done differently?
Nothing really - everything was perfect
the project
UX Design for Astrology Website
"Puneet gets the job done. He demonstrates attention to detail and good taste."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of an early-stage startup in the Boston area.
For what projects/services did your company hire Idea Fueled?
I was creating a 2 sided marketplace for astrology videos and I hired Puneet to do the UX work for the whole site.
How did you select this vendor?
On Upwork based on the excellent reviews he had and also interviews.
Describe the project in detail and walk through the stages of the project.
Puneet iterated over the website and developed multiple screens for us, on time and on budget.
How many resources from the vendor's team worked with you, and what were their positions?
I worked directly with Puneet.
Can you share any outcomes from the project that demonstrate progress or success?
We have completed development of the website and are about to launch it shortly.
How effective was the workflow between your team and theirs?
Some of the communication was over whatsapp and some of it over email. Puneet was always responsive.
What did you find most impressive or unique about this company?
Puneet gets the job done. He demonstrates attention to detail and good taste.
Are there any areas for improvement or something they could have done differently?
Nothing negative to say.
the project
POS System Dev for Fastfood Chain
"Very easy and readily available to work even on weekends. The standard and quality of work are very high."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Director of a business solutions company. We provide enterprise IT solutions for POS systems.
For what projects/services did your company hire Idea Fueled?
To develop the software for the POS system for a large fastfood chain.
What were your goals for this project?
To make POS system for large chains of F & B branches.
How did you select Idea Fueled?
Through networks and Upwork
Describe the project in detail.
Making software solutions for POS systems, a one-stop solution for the customers.
What was the team composition?
50 dev people.
Can you share any outcomes from the project that demonstrate progress or success?
The POS system is running well in five stores in Japan.
How effective was the workflow between your team and theirs?
Very good.
What did you find most impressive about this company?
Very easy and readily available to work even on weekends. The standard and quality of work are very high.
Are there any areas for improvement?
NIL.