What evidence can you share that demonstrates the impact of the engagement?
They were the perfect extension of our team and helped us complete projects that we probably wouldn’t have been able to execute without them. They helped us accelerate our sprint velocity. I think that if I’d hired someone in-house to complete some of these projects, it would’ve taken another six months, whereas ICVR Interactive knocked them out in a month or two.
Our client ended up getting around 9,000 new emails through the viral loops strategy that ICVR Interactive helped to implement. The solutions they provided were super reliable. The overall value was that we were able to take on projects that we would’ve had to turn down had we not been able to leverage ICVR Interactive.
How did ICVR Interactive perform from a project management standpoint?
They did an awesome job and were very transparent. Having communication technology helped a ton; we used their project management software to manage the deliverables and team coordination. We could get in touch quickly and easily using Asana and Slack. We also communicated via text.
They were super organized and always had a project plan from the start, providing Gantt charts to show when things would be done. Working with them was a relief because we didn’t need to micromanage them; their team just reported to us. They delivered on time and mostly on budget. We went slightly over budget with the game app, but that was mostly because the client requested several design changes at the last minute. If it hadn’t been for that, we would’ve been on budget.
They were very flexible and fair. If we needed their help with tasks that weren’t in the original scope, they worked things out.
What did you find most impressive about them?
They were perceptive and had circular thinking. With our previous agency, we had to ask countless questions to ensure that they were considering all of the solutions. We had to push them, whereas ICVR Interactive did all of the thinking and analysis.
They provided strategic recommendations. ICVR Interactive not only served as our consultants but also pushed our thinking. For instance, a big part of the performance-based marketing that we do is building landing pages and WordPress sites and then optimizing them. When our game development client needed help with their traction strategy, our previous development partner said they could build the solution on WordPress, but it turned out we couldn’t. ICVR Interactive pushed back when our original idea was wrong and told us the right way to get it done.
ICVR Interactive were thought partners who went above and beyond, and it was easy for our teams to work together. There were things that my team wouldn’t have thought of, but because they’re experts, they made suggestions and proposed solutions.
Are there any areas they could improve?
No, they were really awesome to work with. Communication was great, and they always checked in. My only constructive feedback is that they didn’t understand our marketing lingo at first, but they were eager to learn and got up to speed as quickly as they could.
Any advice for potential customers?
Take a step back and let them lead. Because we had such a stressful experience with another team, I came into this engagement trying to push our agenda. We were behind on the project and needed to deliver. However, instead of pushing what you think needs to be done, let ICVR Interactive do what they do best. You just need to trust that they’re going to get the work done. Also, Slack is the best way to keep tabs on their team.