ICEO may not be a delivery company, but it's a company that delivers nonetheless. Established in 2008, ICEO has worked with numerous businesses, both startups and corporations, ensuring their success on the ever-expanding, competitive global market. We're one of the first companies in the industry to ever implement pixel perfect design strategies, as well as game-changing quality assurance procedures.

Nowadays, this may seem like nothing special, but the experience we've gathered over the years is what makes us stand out. Each of our team members has a highly specialized skill set, different workflow and creative outlook. That's why we treat each project individually, headhunting the best industry professionals if needed. Each of our clients' products is assigned a hand-picked, personalized team that best fits their business goals.

While IT, design & marketing are our bread and butter, we're neither a digital agency, nor a software house. Who we are is a company – a company that turns ideas into MVPs, MVPs into businesses, and businesses into industry giants. We do it by following the "Less is more" philosophy, combining subtle creativity with high quality User Experience – perfectly balanced, as all things should be. 

$50 - $99 / hr
10 - 49
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Edinburgh, United Kingdom
  • 101 Rose Street South Lane
    Edinburgh EH2 3JG
    United Kingdom
other locations
  • Smoleńsk 23
    Cracow 31-108


Key clients: 

Since 2008, we've worked with businesses based in Europe and the USA, our cooperation ranging from simple one-shot projects to full-blown partnerships maintained to this day. In our portfolio, you'll find projects for diverse, often highly specialized sectors, such as: FinTech, BPM, DMS, AR, big data storage, eCommerce, event automation and ad serving. Our key clients include: BitBay, Wolters Kluwer, European Muay Thai Fed, Link4, SalesBee, Mondeos, LOCALPLAY, Proces.io and Documento.

BitBay Mobile Image

BitBay Mobile

The task
BitBay exchange, a core BitBay Group product, is an award-winning cryptocurrency trading platform. With the general public’s interest in crypto and FinTech growing rapidly, BitBay saw an opportunity to develop a new product. A mobile cryptocurrency exchange app – a perfect fit for the crypto market.

The challenge
To satisfy the preexisting client base consisting of

power users, while remaining approachable and beginner-friendly. As there weren’t any similar products to benchmark and improve on, we had to put extra effort into UX research and testing. In cooperation with BitBay and BitBay PRO users, as well as non-traders, we ran several A/B pretests in order to find what works best for both groups.

The extra
Although pretesting resulted in great user experience improvements, one mobile feature became an obstacle to overcome – the keyboard. While both qwerty and numeric keyboards are great at what they were designed for, they aren’t the best fit for trading. To combat this, we headhunted a talented iOS developer who assisted in creating a dedicated in-app keyboard with the following features:

  • Seamless cursor manipulation
  • Calculator-like C and CE functions
  • On-screen keyboard lock

Since the app’s launch in late 2018, our team continues to update the product. If you’re interested in learning more, you can read our case study on Behance.

BitBay Pay Image

BitBay Pay

The task
BitBay Pay, a BitBay Group product, aims to solve one of the crypto community’s largest issues. Namely: asset liquidity. Keeping in mind that cryptocurrency payment processing was still in infancy, with only one major competitor on the market, BitBay tasked us with creating a complex, all-in-one crypto payment solution.

The challenge
To create a solution for both

online and brick-and-mortar businesses that would surpass the competition in terms of performance, cost-efficiency and UX.

The solution
The final product was split into 3 parts – a payment gateway, a mobile POS terminal app, and a management panel giving our partners access to their funds at all times. Three teams have been formed to work on designated tasks under supervision of the assigned Product Owner. The system turned out to be extremely efficient. So efficient, in fact, that BitBay offers 50% lower fees than any cryptocurrency payment processor and maintains similar level of profitability.

The extra
While the 1.0 version of the platform could be considered a success, acquiring clients such as G2A.COM, THE LIST and numerous small-to-medium businesses, we felt that it could be improved on in a huge way. In 2019, we’ve set out to create BitBay Pay 2.0. The new, revamped POS app offers better, more intuitive UX. The payment gateway now addresses arising market needs, such as STOs, and the new management panel now sports a fresh UI and gives access to store analytics.



The task
LINK4, part of a WIG20-listed PZU Group, was the first Polish insurance company to introduce “direct insurance” – a policy that could be bought over the phone or Internet. Always being one step ahead of the competition, the company made sure to stay on top. With that in mind, LINK4’s product development team approached us to discuss an eCommerce insurance solution.


At the time, Polish eCommerce market was already extensive and diverse, with the yearly transaction volume exceeding PLN 30bn (EUR ~7,2bn). The solution would have to be compatible with not only open source shopping platforms, such as PrestaShop and WooCommerce, but custom-made online stores as well.

The solution
We’ve explored our possibilities and reached out to SalesBee in order to leverage both our combined experience and the reach stemming from SalesBee’s commercial success. As a result, an easy to implement system that benefited the retailers, as well as the customers, has been created. Not only did it allow the customer to insure their order, it would individually rate each retailer and display a Trusted Seller Certificate when a set of conditions were met. As for the open source-powered stores, plugins were created, enabling 5-minute integration.

The extra
A landing page has been created, informing both online retailers and customers how the product works, when the insurance applies and who to contact in case a seller should be deemed untrustworthy.

SalesBee Image


The task
SalesBee, like many of our clients, got in touch with us to discuss a startup idea – an eCommerce marketing automation tool. At first, that might seem like a run-of-the-mill project, but there was a catch to it.

The challenge
SalesBee would utilize cutting-edge technology to help online retailers reach new customers, analyze shopping data, and use it in an

omnichannel strategy. The system was to not only increase sales, but also personalize the shopping experience for each customer.

The solution
Using Big Data analysis, the system tracks SalesBee-integrated site users’ behavior and device data in order to form a digital footprint. This allows for offer personalization, custom responses, and overall better User Experience. The tool treats each client individually, choosing solutions that would be the most effective – be it remarketing, exit popups or email. If a customer returns, the tool activates cross-selling or up-selling techniques, depending on the user’s data, such as price bracket preference or price sensitivity.

The extra
Instead of simply delivering the product, we’ve included some extra features that make SalesBee stand out:

  • Dynamic Content Creator – for popups, mailing and all sorts of content on the site itself.
  • Plugins & API – for open source eCommerce platforms, such as Presta, Magento, etc.
  • Mobile app – in case a customer would call, the app would show basic data, i.a. cart value.
Camcolt Image


The task
Camcolt planned to enter a very particular market. A profitable one, that’s for sure, but to say oversaturated with competition would be an understatement. Adult entertainment industry has seen several changes and trends over the years, with brands gaining and losing popularity thanks to great marketing strategies (or lack thereof).

The challenge
To create a premium

streaming service that would stand out among the competition and attract not only the viewers, but, most importantly, high-profile streamers. The service was to be considered luxurious and targeted to big spenders, all the while remaining approachable to new users.

The solution
When it comes to adult industry, proper marketing, UX and UI are key components, but to stand out, something extra would be needed. In Camcolt’s case – gamification. Naming itself was a part of the strategy, as it included both the purpose (Cam) and the unique spin (colt). Instead of the usual tokens, the site used “bullets”. Spending enough of those would unlock certain “achievements” – streamer’s milestones. The site gave off a video game-like feeling, further entertaining the viewers and enticing them to spend more.

The extra
Service availability is key. Most streaming services, be it music or video, know that and deploy not only web and mobile apps, but dedicated clients & gaming console apps, even. That’s why we have devoted additional time to develop iOS and Android apps compatible with SmartTV/Miracast/WiDi TVs.


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Development Services for Document Automation Solution

"They’re effective and innovative. What’s not to like?"

Willing to refer: 
The Project
$200,000 to $999,999
Apr. 2014 - Jan. 2017
Project summary: 

ICEO developed a document automation system that integrated easily with MS Office to help users sort and fill out paperwork. They aimed for a 60% increase in auto-fill efficiency over traditional input methods.

The Reviewer
51-200 Employees
Warsaw, Poland
Former CEO, Document Automated System
The Review
Feedback summary: 

Automated data validation reduced the overall volume of incorrect invoices, which saved time and resources. ICEO provided insights that helped make the product commercially viable. The solution was so successful, that the company was acquired by a multinational publishing firm.

The client submitted this review online.


Please describe your company and your position there.

I was a CEO of a software development company acquired by a large, multinational publishing firm. Now I am Document Automation Development Director.


For what projects/services did your company hire ICEO?

Data management, especially document automation in a country as chock-full of convoluted paperwork as Poland, seemed like a necessity. Yet there not only seemed to be no competition, but rather a complete lack of a product to begin with.

I needed a solution that would help to automate document management, a document automation system would work even better. One that would standardize Microsoft Office with physical paperwork and increase overall time efficiency, all the while decreasing the error rate among the clients.

What were your goals for this project?

I needed a document management system that wouldn’t just solve the current problems but prevent similar document-related ones from happening in the future as well. Something more than a simple database or cloud, more of a standard form generator with a sorting system.

I also needed the software to be easily integrated with MS Office, check for errors and help the user fill out the paperwork with as little hassle and room for error as possible.


How did you select this vendor?

I outsourced part of my own project to ICEO in the past. I specialized in web development and they could take care of custom software that a past client of mine wanted to include on the website. Happy with the results, I didn’t think twice before contacting them again.

Describe the project and the services they provided in detail.

They designed, developed and launched a document management system, as well as the commercial website and integration plugins for MS Office.

I explained the problem in an email, to which they responded the next day with a skype call date. Expecting an early-stage, budgeting, etc. meeting, I was pleasantly surprised with them having already prepared some ideas and solutions to discuss.

After deciding on a couple, they immediately got to work and the first frameworks and UI propositions were presented after no more than 1,5 week. We held meetings and team calls to discuss the development, updates and mockups were sent via email.

A seemingly ready, tested product sometimes had to be optimized from the UX standpoint, which took up to 2 months in total. The reason for that additional development time being ICEO’s goal of reaching a 60% efficiency increase over traditional computer input methods.

I was positively surprised that they were able to pull through within the deadline, even though the goal was their own. After reaching that threshold and with everything set up, the vendor registered an independent company and launched the product.

What was the team composition?

The team was composed of a product owner, a project manager, 3 backend and 2 frontend developers, 1 UX specialist and 1 UI designer. The product owner was responsible for overseeing the service commercial monetization.


Can you share any information that demonstrates the impact that this project has had on your business?

The product helped greatly with document management. Automated data validation reduced the number of incorrectly filled out invoices, saving time and accounting spending. Sometime later, the product found its niche commercial success.

How was project management arranged and how effective was it?

The product helped greatly with document management. Automated data validation reduced the number of incorrectly filled out documents, saving time and spending. Sometime later, the product found its niche commercial success. It was later sold to a large, multinational publishing company and rebranded.

What did you find most impressive about this company?

They not only delivered a great product, they have found a way to commercialize it so that it would benefit my company in the long run.

A revolutionary document management system that I thought of as a market issue, they actually provided some insightful comments about, helping with the sale in a way, with all due credit and benefits for the idea. They’re effective and innovative. What’s not to like?

What’s also worth mentioning is the way they can simply focus on the product itself. Instead of trying to deliver each and every feature individually within time crunches, their team focused on delivering major updates that provided actual, meaningful changes to how the program functioned.

Not once have they disappointed me in this regard.

Are there any areas for improvement?

Sometimes, the ideas discussed during the meetings seemed over the top, but that’s what meetings and brainstorming is for. With the clarity of mind and decisiveness, we could always come to a sensible conclusion in the end, which resulted in a great final product. And it’s the end product that matters most.

Overall Score Again, a great software house, digital agency and business consulting office, all in one. It’s a pleasure to do business with them.
  • 5.0 Scheduling
    Quick replies to emails, all deadlines met, new ones set within reason and for good reason. Overall, very good workflow.
  • 5.0 Cost
    Value / within estimates
    ICEO’s pricing is on the expensive side, but it’s more than reasonable given the quality. Then again, the project paid for itself after some time.
  • 5.0 Quality
    Service & deliverables
    At the time, it was groundbreaking. The effectiveness and commercial success demonstrate it, but personally I am very happy with the result.
  • 5.0 NPS
    Willing to refer
    Very likely. I actually have referred them a couple of times. They’re a great company. Very communicative, open, innovative and pleasant to work with.