Hyperlocal Inc.

BACKGROUND

Please describe your company and your position there.

I am a manager at a property management firm in Chicago.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hyperlocal Inc.?

1. move Yardi to the cloud
2. Setup user-friendly website
3. skip the middle man and rent directly from the website
4. create renters portal
5. enhance reputation

What were your goals for this project?

Move our Yardi system into the cloud, setup a website where potential renters can schedule apartment viewing, renters can pay online and request maintenance in a simple way.

SOLUTION

How did you select this vendor?

We tried to talk to around 5 vendors, only Hyperlocal was able to go through our technical burdens and take care of all the aspects of the project.

Describe the scope of their work in detail.

1. Move Yardi to the cloud- work with Yardi team export to data, setup the cloud. 
2. Create website with building pages where potential renters can view available apartments and schedule viewing
3. Create portal where users can login make payments online 
4. Ability to send maintenance request by current renters 
5. We needed automation to properly distribute incoming questions and requests with better oversee 
6. We needed good SEO and local SEO to ensure that we are visible in the search engines  
7. We wanted the project to be super simple to use on our and customer end 8.
8. Rebranding 
9. We needed someone to help us with online reputation  
10. We wanted to create a way to skip rental agencies and rent directly from us. 
11. Possibly there is more but cannot recall at the moment.

What was the team composition?

We had small teams on both ends, 2 and 2 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are passing the threshold of 75% users paying online, which makes our lives much easier. At the moment our occupancy ratio grew up to 94% - this is means tens of thousands of dollars to us annually. Our website traffic is still growing and our owners are extremely happy. We actually are planning to go with other suggestions by Hyperlocal towards the end of this year.

How effective was the workflow between your team and theirs?

We used emails for pretty much most of the work, we also organized meetings regularly.

What did you find most impressive about this company?

Communication - they never over promised, technology knowledge - I feel like they can do anything, professionalism - team was really on top and was prepared for the meetings.

Are there any areas for improvement?

I am happy and the owner is happy as well, as I mentioned we hiring them for more work actually.

BACKGROUND

Introduce your business and what you do there.

I am the manager of SYNlawn, an artificial landscaping company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hyperlocal Inc.?

We wanted to amplify our online presence, so we decided to partner with an experienced digital marketing firm.

SOLUTION

What was the scope of their involvement?

Hyperlocal Inc. is responsible for our entire digital marketing plan. Their services include SEO best practices, PPC advertising, email campaigns, keyword research, and organic growth strategies. They also develop content for our website and social media.

What is the team composition?

Their CTO was our single point of contact.

How did you come to work with Hyperlocal Inc.?

They were generating amazing results for our other company, so we decided to hire them for SYNlawn as well.

How much have you invested with them?

Over the past two years, we have spent between $50,000 – $100,000 for their services.

What is the status of this engagement?

Our partnership began in 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hyperlocal Inc. is an integral part of our business growth. We set very ambitious goals, and their team managed to surpass our projections. Their work undoubtedly deserves the highest praise.

How did Hyperlocal Inc. perform from a project management standpoint?

They are extremely hands-on, even in areas outside of their scope of work. We can always depend on them to be available when we need them.

What did you find most impressive about them?

Hyperlocal Inc. consistently delivers incredible work, which is why we constantly expand their scope.

Are there any areas they could improve?

We have had such a positive experience that I have not noticed any troubling areas.

Do you have any advice for potential customers?

Our business is unique, so our experience may not apply to most companies.

BACKGROUND

Please describe your company and your position there.

I am the owner at Chicago Roof Deck, located in Chicago IL. We specialize in high end outdoor spaces.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hyperlocal Inc.?

Initially we used internal team to work on marketing efforts in our organization. Starting 2018 we were actively looking for someone who could help us take over outbound marketing, CPC, google business as well social media. Hyperlocal seems like the best fit to our varies needs.

What were your goals for this project?

We needed a new website, reorganize messaging, repurpose the value proposition, analytics, online advertising, lead management and marketing consulting.

SOLUTION

How did you select this vendor?

Hyperlocal was the only company that offered us comprehensive solution that we were looking for.

Describe the scope of their work in detail.

- Marketing Strategy - Value Proposition - website redesign - web-to-lead setup - CRM setup - Competition Analysis - Social Media content creation - blog content creation - outbound email campaigns (mail chimp) - SEO - PPC - Display Advertising - Phone System and IVR - Yelp maintenance - Google business updates - Client Feedback system - Call and forms conversion - Consulting

What was the team composition?

I worked directly with the owner Andre. My team worked directly with the Hyperlocal team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Jan - Apr 2019 we had over 50% more hits on the website and 80% more incoming leads. Our sales are up as well.

How effective was the workflow between your team and theirs?

Super effective. We try to keep our communication in emails.

What did you find most impressive about this company?

It’s jaw dropping how Hyperlocal runs this project. Everything was on time, superb communication with all team members and primary by the effectiveness of their marketing.

Are there any areas for improvement?

Not really.