What evidence can you share that demonstrates the impact of the engagement?
We were impressed with what we gained from an audience acquisition standpoint. I’m not going to say that it’s directly attributed HyperDrive Interactive, but it was definitely because of their guidance.
We reached close to 200,000 users in the loyalty program. Additionally, our e-commerce transactions have grown exponentially on the consumer and B2B sides over the last few years in working with them.
The team always has the company’s bottom line in mind. I was in direct contact with them during the entire relationship, and I felt like they always put our needs and wants first. They offered great suggestions, some of which worked and others which didn’t.
How did HyperDrive Interactive perform from a project management standpoint?
We used spreadsheets sometimes, but they didn’t have a formal project management tool. There were times where we felt like certain elements got put on the backburner.
If they had some sort of tool in place to keep on top of it, it wouldn’t have gotten lost. As far as tracking certain projects and initiatives, they could’ve done better.
Overall, we had weekly meetings with them, and we kept a running list of goals and things that we wanted to work on. Communication-wise, they were always on top of it. We could email or text them and they would get back to us immediately.
What did you find most impressive about them?
We had some major data issues because we had some legacy data that was pretty bad. HyperDrive Interactive went above and beyond in working with our in-house IT team to try to fix the data.
The team was very patient even though that project took quite a long time. They knew the end goal and understood what we would get out of it once it was fixed. They had the patience to work with us to get through it.
Are there any areas they could improve?
They could use a standardized project management tool. Internally, we use Asana, but we didn’t onboard them onto it. Other than that, they were very knowledgeable and had different experts in different areas. It always seemed like we were their only client because of how involved they were in our work.
Do you have any advice for potential customers?
I would highly recommend HyperDrive Interactive. They did a good job of understanding and analyzing the business as a whole as well as specific business needs.
They took time to understand what’s going on as opposed to making any assumptions.
When I asked them for KPI or general reports, and even slide decks on specific opportunities in the marketplace, the team was willing to put something together for us that we could then present to upper management internally. They always went above and beyond what we expected.