Hustleware — on hiatus

BACKGROUND

Please describe your company and your position there.

I am the owner of a perfume company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustleware, and what were your goals?

At first, I thought we just needed a logo. Hustleware helped us realize that we needed the whole thing—branding.

SOLUTION

How did you select this vendor?

It has been my dream to have my own perfume business, but I had no idea where to start and how to do it right. Fortunately, I knew the perfect man for the job. I reached out to John not only for his impressive experience in branding but also because he was already familiar with the perfume industry.

Describe the scope of their work in detail, including any steps and the final deliverables.

The first step was perhaps the biggest. Hustleware took the time to get to know who we are, who we're trying to reach, what we offer, who our competitors are, and more. Once they had a firm understanding of our company, they developed a brand identity for us. We had a tagline, logo, packaging design, and other assets that we could use—both online and off.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with John, the designer and brand strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

John's expert advice on branding has been refreshing and valuable. The outcome is a total compliment magnet and an elegant brand identity that I feel proud to call my own.

Describe their project management style, including communication tools and timeliness.

Working with Hustleware was a pleasure from start to finish. John kept us involved in every step of the process. We had weekly meetings to go over the progress and got frequent updates via email.

What did you find most impressive or unique about this company?

Hustleware's commitment to learning more about our business and doing the necessary research at the start was impressive. John took on the branding project as if it were his own.

Are there any areas for improvement or something they could have done differently?

So far, so good.