Digital marketing with a human touch

Human Marketing is a human-to-human inbound marketing agency focused on ROI and dedicated to growing companies with a purpose. Our custom digital marketing strategies include business planning, content marketing, SEO, email marketing, website design and development, conversion rate optimization, social media marketing and paid advertising.

 

At Human Marketing, we work with a small number of companies so we can produce meaningful results, provide personal attention and offer complete transparency into our process. Our outlook on inbound marketing is simple: Treat prospects like people, and tie business revenue and relevance to every marketing activity.

To reach the right people with a message that resonates, you need an inbound marketing strategy rooted in real data. We interpret your analytics, make data-driven marketing decisions and translate the results into metrics that matter to your business.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2015
Show all +
Irvine, CA
headquarters
  • 9551 Irvine Center Drive
    Irvine, CA 92618
    United States

Reviews

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Digital Strategy Partner for E-commerce Business

“They do so much for us, and they’ve been doing it for so long, that we view them as a business partner of ours.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2015 - Ongoing
Project summary: 

Human Marketing handles on- and off-page SEO for a clothing company. They spearhead content creation, PPC campaigns, and backlinking, as well as track website KPI’s. They’re also in control of social media.

The Reviewer
 
1-10 Employees
 
Anaheim, California
Billy Thompson
President and Founder, Thompson Tee
 
Verified
The Review
Feedback summary: 

Investments have been returned four times over, and search engine rankings are comparable or better than those of larger brands. Their nearly daily communication, pricing transparency, and ROI-driven culture are evidence of their dedication to project success and relationship-building.

BACKGROUND

Introduce your business and what you do there.

I’m the President and founder of Thompson Tee Inc. We designed, invented, and patented a special undershirt that blocks underarm sweat for men and women. We sell through our website, Amazon, as well as several small international distributors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Marketing?

Neither my partner nor I had any direct e-commerce experience, so we engaged Human Marketing to handle all of our digital marketing.

SOLUTION

What was the scope of their involvement?

They handle both marketing and technical aspects of our site. They run our on-site SEO, which involves content creation for all of our blogs, in addition to our off-page marketing like email and PPC campaigns, backlinking, and online adds. On the technical side, they helped get our site up and running, and now they monitor our KPI’s like bounce rate and load time. Finally, they’re in control of our social media presence and determine all that content, as well as post frequency.

What is the team composition?

We have a project manage, but we also speak with the founder, along with two other people.

How did you come to work with Human Marketing?

We reached out after they were recommended to us by someone at a business consulting agency. That third party connected us with Human Marketing’s founder. They started doing some basic work for us like installing Google Analytics, and then we tiptoed into the relationship we have now.

How much have you invested with them?

We’ve spent between $200,000 – $1 million.

What is the status of this engagement?

We’ve been working together since April 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've always made more money than we spent with them, so for every dollar we put in, we're getting about four dollars back. We’ve also been able to take over the number one organic search spot for a lot of things that we’re competing against big consumer brands for. Also, we’ve been mentioned in leading men’s health and life magazines.

How did Human Marketing perform from a project management standpoint?

They do so much for us, and they’ve been doing it for so long, that we view them as a business partner of ours. We have a monthly review and then a quarterly review, which is much more in depth. We obviously communicate on an as-needed basis, which, I would imagine, is every other day. It really feels like they're our in-house marketing department.

What did you find most impressive about them?

What we didn't like about other digital marketing firms is that they kind of lumped a bunch of services into this monthly retainer, and you come to find out that a lot of that is very basic stuff. I understand that model, but with Joel and his group, you understand exactly what you’re paying for, and you know that your money is having an effect, that it’s producing results.

One thing that stood out was the content they're able to create and put out there. It's really helped us become an authoritative figure in the space. They also have a very ROI-driven culture, which is what we like. They're one of our most important business partners at this point.

Are there any areas they could improve?

They’re a growing company, and no company is going to be perfect, but as far as distinct areas needing improvement, I can't think of any. Obviously, they have growing pains that every company has, but they address those and get over them as needed. Any issues we've had are well within the tolerable range for our relationship.

Any advice for potential customers?

I would say just engage them and they'll take it from there.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer