What evidence can you share that demonstrates the impact of the engagement?
We don’t have a great point of reference because, historically, our organization didn’t have any analytics in place. But, from what we do know, the work done by Human Marketing has definitely led to an overall increase.
We’ve doubled the number of subscription trials from the previous year and we’ve seen an uptick in the number of paid subscriptions. Additionally, our revenue from subscriptions has also increased by around 21% since we started working with Human Marketing compared to the previous year.
How did Human Marketing perform from a project management standpoint?
They’ve performed very well and project management has been one of the strong points of our relationship. Human Marketing is a relatively small agency so we’ve been able to work with their senior managers who are very responsive.
We’re a small company with a seasonal, countrywide business so there are times when we’ve let things slip through the cracks. But, Human Marketing has helped us stick to deadlines and keep the projects on track.
What did you find most impressive about them?
They’re a very capable team which, in addition to their skills and expertise, has made this relationship work well. Their approach and their attentiveness have also been impressive. They bring a much more extensive capacity than we have in-house.
During the first 3–4 months when we were going through the process of identifying opportunities, the team was very adept, listening to our needs at the time and coming up with a well-thought-out plan of implementation. They’ve been very collaborative, which is why we continue to engage with them.
Are there any areas they could improve?
I don't have any suggestions. We did a pretty good job of assessing our needs right from the beginning and had them work on the elements that fit their skill set.
Do you have any advice for potential customers?
Identify who is going to be working on your account. We had a good idea of where we could gain traction quickly and the team was very responsive so, I would advise other companies to conduct a concise analysis of their needs and evaluate the recommendations that Human Marketing gives them. When you have a clear plan of action, it will help you with the execution and the setting of parameters for the engagement.