Digital marketing with a human touch

Human Marketing is a human-to-human inbound marketing agency focused on ROI and dedicated to growing companies with a purpose. Our custom digital marketing strategies include business planning, content marketing, SEO, email marketing, website design and development, conversion rate optimization, social media marketing and paid advertising.

 

At Human Marketing, we work with a small number of companies so we can produce meaningful results, provide personal attention and offer complete transparency into our process. Our outlook on inbound marketing is simple: Treat prospects like people, and tie business revenue and relevance to every marketing activity.

To reach the right people with a message that resonates, you need an inbound marketing strategy rooted in real data. We interpret your analytics, make data-driven marketing decisions and translate the results into metrics that matter to your business.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2015
Show all +
Irvine, CA
headquarters
  • 9551 Irvine Center Drive
    Irvine, CA 92618
    United States

Reviews

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Digital Marketing & Strategy for Nonprofit for Teen Girls

"I was impressed at how quickly the team was able to adapt their e-commerce expertise to our nonprofit industry."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2019 - Ongoing
Project summary: 

Human Marketing is providing digital marketing efforts. Working on strategic projects, they execute on day-to-day needs including social media, e-communications, strategy, and analytics.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Alissa Zito Cruz
Chief Communications Officer, Step Up
 
Verified
The Review
Feedback summary: 

 Human Marketing's work so far has resulted in more than $25,000 in donations and overall exceeding both growth and performance goals. Remaining thorough and helpful, they're constantly pursuing ways to improve workflow and teamwork. Each of their recommendations made an immediate impact.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the chief communications officer for a nonprofit that mentors teen girls who may be living or going to school in under-resourced communities. We have approximately 30 employees and conduct programs in four markets nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Marketing?

We hired Human Marketing because we had decided to outsource digital marketing. As a nonprofit, we have a lean staff and we wanted to be sure we had robust expertise in the area of digital marketing and the ability to keep up with the trends. We needed an agency that could both execute our day-to-day needs, especially with social media and e-communications, but also guide us on strategy and analytics.

What were your goals for this project?

We wanted to grow our online community and increase engagement both online and among our membership.

SOLUTION

How did you select this vendor?

We formed a search committee that included board members with expertise in this industry. Our committee made a list of agencies to consider - some from research and some from personal connections and past experience. We conducted an initial round of outreach using an RFP and received three proposals. We interviewed the three agencies and then met a few additional times with our top selection, Human Marketing.

We selected Human Marketing because they had the capabilities to cover what we knew we needed, but their primary area of expertise seemed to be in an area that our nonprofit had never worked with before. We liked the idea that most of their clients were e-commerce clients and felt like they would bring a new perspective to our digital marketing efforts.

Describe the scope of their work in detail.

We conducted thorough onboarding meetings where we shared brand guidelines and our hopes and goals for our partnerships. Our team at Human Marketing got to work on a plan for us. They would work a certain number of hours each month on executing our essential work, but then allot a certain number of hours toward strategic projects. This enabled us to keep up with the work but also excel in new ways thanks to their expert guidance.

What was the team composition?

From the beginning, I've been so grateful for the size of the team allotted to our account. Each team member brings a key expertise and area of responsibility. We have always had one leader who is responsible for our account management, and then 2 additional team members who work with us on day-to-day execution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

From the beginning, our work with Human Marketing has exceeded expectations. One strategic project that they recommended within our first 6 months of working together resulted in more than $25,000 in donations to the organization. Overall, our online community has exceeded growth expectations and our e-communications are exceeding performance goals.

How effective was the workflow between your team and theirs?

Our Human Marketing team is responsive, thorough and helpful! They are constantly seeking ways to improve our workflow and teamwork. The team takes time to meet with us, both on a weekly basis, and with special quarterly reporting meetings and bi-annual in person meetings. The thoughtfulness goes a long way toward building our long-term partnership.

What did you find most impressive about this company?

I was impressed at how quickly the team was able to adapt their e-commerce expertise to our nonprofit industry. Their sound recommendations made an immediate impact.

Are there any areas for improvement?

We are beyond satisfied with our partnership with Human Marketing!

5.0
Overall Score We are so pleased with this investment.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Human Marketing is fast, reliable and consistently delivers projects early. We never worry about work not being completed when we need it.
  • 5.0 Cost
    Value / within estimates
    The rates are very reasonable given their expertise, the amount of time and talent they devote to our account and the results they produce.
  • 5.0 Quality
    Service & deliverables
    Their work makes an immediate impact and is of excellent quality.
  • 5.0 NPS
    Willing to refer
    I've already referred Human Marketing to a friend - that's how good they are! And I will continue to recommend their work.

Web Dev & Lead Generation for Coaching Education Platform

"They’ve been very collaborative, which is why we continue to engage with them."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2019 - Ongoing
Project summary: 

Human Marketing has supported the in-house team with a couple of different projects including creating a business roadmap, optimizing workflows, marketing, and website design and development.

The Reviewer
 
1-10 Employees
 
San Diego, California
Mark Tilson
President & COO, The Art of Coaching
 
Verified
The Review
Feedback summary: 

Human Marketing’s efforts have led to an increase in subscription trials, paid subscriptions, and revenue. The team is thoughtful and flexible, working hard to meet project needs. The blend of their capabilities makes them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president and COO of The Art of Coaching.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Marketing?

We actually had quite a few challenges. When I started working here about a year ago, I analyzed the business and realized that about 45% of our revenue was tied to subscriptions. However, we didn’t have a good lead generation and conversion ecosystem.

The second challenge was that our website didn’t effectively represent our products. So, I needed help with promoting our subscription business and improving the functionality of the website so that we could acquire new customers and convert them to paid subscribers.

We also had a deficiency in automated campaigns and workflows. We did have some campaigns but they weren’t reaching every person who visited our site.

SOLUTION

What was the scope of their involvement?

After carrying out an initial audit, Human Marketing presented us with recommendations and ideas of immediate and longterm opportunities. The bulk of their work to date has been developing a roadmap of the specific components of our business that we’ve been working on addressing.

They are also working on optimizing the workflows that we had in place and building additional ones. For the first 6–9 months, they primarily worked on e-mail workflows, along with leading marketing efforts and redesigning some of our website pages. 

Right now, they are working with us to develop a whole new website. The steps to get there include doing an audit of our current systems, understanding project requirements, and building the wireframes for the new site.

What is the team composition?

We have two primary points of contact but we work with four people in total, one of whom we brought on to manage the website development project. 

How did you come to work with Human Marketing?

I was researching local and regional agencies when I came across Human Marketing. I thought they would be a good fit because of the core competencies that they had listed on their website. They had also worked with an e-commerce company that I was familiar with so I reached out to them.

We reviewed five agencies and we picked them because they seemed flexible in terms of building a relationship based on our current needs while accommodating our longterm needs.

How much have you invested with them?

We’ve invested $75,000 so far but we’ve negotiated an increased, monthly retainer for 2020.

What is the status of this engagement?

Our engagement began in May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have a great point of reference because, historically, our organization didn’t have any analytics in place. But, from what we do know, the work done by Human Marketing has definitely led to an overall increase.

We’ve doubled the number of subscription trials from the previous year and we’ve seen an uptick in the number of paid subscriptions. Additionally, our revenue from subscriptions has also increased by around 21% since we started working with Human Marketing compared to the previous year. 

How did Human Marketing perform from a project management standpoint?

They’ve performed very well and project management has been one of the strong points of our relationship. Human Marketing is a relatively small agency so we’ve been able to work with their senior managers who are very responsive. 

We’re a small company with a seasonal, countrywide business so there are times when we’ve let things slip through the cracks. But, Human Marketing has helped us stick to deadlines and keep the projects on track.

What did you find most impressive about them?

They’re a very capable team which, in addition to their skills and expertise, has made this relationship work well. Their approach and their attentiveness have also been impressive. They bring a much more extensive capacity than we have in-house.

During the first 3–4 months when we were going through the process of identifying opportunities, the team was very adept, listening to our needs at the time and coming up with a well-thought-out plan of implementation. They’ve been very collaborative, which is why we continue to engage with them.

Are there any areas they could improve?

I don't have any suggestions. We did a pretty good job of assessing our needs right from the beginning and had them work on the elements that fit their skill set.

Do you have any advice for potential customers?

Identify who is going to be working on your account. We had a good idea of where we could gain traction quickly and the team was very responsive so, I would advise other companies to conduct a concise analysis of their needs and evaluate the recommendations that Human Marketing gives them. When you have a clear plan of action, it will help you with the execution and the setting of parameters for the engagement.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & PPC Services for IT Firm

"They truly care about the businesses they work with and make sure the project is done correctly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Ongoing
Project summary: 

Human Marketing provides ongoing SEO and PPC support for an IT company. They perform keyword analysis, work on writing and posting blogs, and keep the website relevant. 

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Scott Spiro
Director of Business Development, SugarShot
 
Verified
The Review
Feedback summary: 

The efforts have contributed to a growing client base for the business. The Human Marketing team continues to be a valued asset, their dedication to the work and top-notch work is respectable. Their investment in the business and industry itself is clear. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a company called SugarShot.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Marketing?

I hired Human Marketing to help us increase the value of our spend with Google through PPC and SEO efforts.

SOLUTION

What was the scope of their involvement?

For the SEO side of things, their team analyzes the copy on our website to figure out how well our keywords align with our needs. Their keyword analysis unearths the right choices we should make to appeal to our targets. They work on our blogging efforts, ensuring we’re posting the right content, writing it for us, and backlinking to our site. 

What is the team composition?

I work with Joel (Founder & Lead SEO Expert). 

How did you come to work with Human Marketing?

I followed a referral from a contact of mine. 

How much have you invested with them?

We’ve spent around $150,000. 

What is the status of this engagement?

We started working together in January 2016 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve noticed an increase in our client-base by 10%.

How did Human Marketing perform from a project management standpoint?

They’ve been great at managing the project. Whenever we have issues with billing or performance, they’re quick to correct the problem and communicate with us. 

What did you find most impressive about them?

They truly care about the businesses they work with and make sure the project is done correctly. If expectations aren’t met, they’re great at explaining the reasons behind their process so we understand everything. They really care about their clients in all these ways. They’re very capable and I enjoy working with Joel. 

Are there any areas they could improve?

No, I don’t have any suggestions. 

Do you have any advice for potential customers?

Go into the project with as much clarity about your needs as you can. Make sure you’re aligned on what you’re looking for so everyone is on the same page about what a win looks like. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Strategy Partner for E-commerce Business

“They do so much for us, and they’ve been doing it for so long, that we view them as a business partner of ours.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2015 - Ongoing
Project summary: 

Human Marketing handles on- and off-page SEO for a clothing company. They spearhead content creation, PPC campaigns, and backlinking, as well as track website KPI’s. They’re also in control of social media.

The Reviewer
 
1-10 Employees
 
Anaheim, California
Billy Thompson
President and Founder, Thompson Tee
 
Verified
The Review
Feedback summary: 

Investments have been returned four times over, and search engine rankings are comparable or better than those of larger brands. Their nearly daily communication, pricing transparency, and ROI-driven culture are evidence of their dedication to project success and relationship-building.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the President and founder of Thompson Tee Inc. We designed, invented, and patented a special undershirt that blocks underarm sweat for men and women. We sell through our website, Amazon, as well as several small international distributors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Marketing?

Neither my partner nor I had any direct e-commerce experience, so we engaged Human Marketing to handle all of our digital marketing.

SOLUTION

What was the scope of their involvement?

They handle both marketing and technical aspects of our site. They run our on-site SEO, which involves content creation for all of our blogs, in addition to our off-page marketing like email and PPC campaigns, backlinking, and online adds. On the technical side, they helped get our site up and running, and now they monitor our KPI’s like bounce rate and load time. Finally, they’re in control of our social media presence and determine all that content, as well as post frequency.

What is the team composition?

We have a project manage, but we also speak with the founder, along with two other people.

How did you come to work with Human Marketing?

We reached out after they were recommended to us by someone at a business consulting agency. That third party connected us with Human Marketing’s founder. They started doing some basic work for us like installing Google Analytics, and then we tiptoed into the relationship we have now.

How much have you invested with them?

We’ve spent between $200,000 – $1 million.

What is the status of this engagement?

We’ve been working together since April 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've always made more money than we spent with them, so for every dollar we put in, we're getting about four dollars back. We’ve also been able to take over the number one organic search spot for a lot of things that we’re competing against big consumer brands for. Also, we’ve been mentioned in leading men’s health and life magazines.

How did Human Marketing perform from a project management standpoint?

They do so much for us, and they’ve been doing it for so long, that we view them as a business partner of ours. We have a monthly review and then a quarterly review, which is much more in depth. We obviously communicate on an as-needed basis, which, I would imagine, is every other day. It really feels like they're our in-house marketing department.

What did you find most impressive about them?

What we didn't like about other digital marketing firms is that they kind of lumped a bunch of services into this monthly retainer, and you come to find out that a lot of that is very basic stuff. I understand that model, but with Joel and his group, you understand exactly what you’re paying for, and you know that your money is having an effect, that it’s producing results.

One thing that stood out was the content they're able to create and put out there. It's really helped us become an authoritative figure in the space. They also have a very ROI-driven culture, which is what we like. They're one of our most important business partners at this point.

Are there any areas they could improve?

They’re a growing company, and no company is going to be perfect, but as far as distinct areas needing improvement, I can't think of any. Obviously, they have growing pains that every company has, but they address those and get over them as needed. Any issues we've had are well within the tolerable range for our relationship.

Any advice for potential customers?

I would say just engage them and they'll take it from there.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer