What evidence can you share that demonstrates the impact of the engagement?
We've always made more money than we spent with them, so for every dollar we put in, we're getting about four dollars back. We’ve also been able to take over the number one organic search spot for a lot of things that we’re competing against big consumer brands for. Also, we’ve been mentioned in leading men’s health and life magazines.
How did Human Marketing perform from a project management standpoint?
They do so much for us, and they’ve been doing it for so long, that we view them as a business partner of ours. We have a monthly review and then a quarterly review, which is much more in depth. We obviously communicate on an as-needed basis, which, I would imagine, is every other day. It really feels like they're our in-house marketing department.
What did you find most impressive about them?
What we didn't like about other digital marketing firms is that they kind of lumped a bunch of services into this monthly retainer, and you come to find out that a lot of that is very basic stuff. I understand that model, but with Joel and his group, you understand exactly what you’re paying for, and you know that your money is having an effect, that it’s producing results.
One thing that stood out was the content they're able to create and put out there. It's really helped us become an authoritative figure in the space. They also have a very ROI-driven culture, which is what we like. They're one of our most important business partners at this point.
Are there any areas they could improve?
They’re a growing company, and no company is going to be perfect, but as far as distinct areas needing improvement, I can't think of any. Obviously, they have growing pains that every company has, but they address those and get over them as needed. Any issues we've had are well within the tolerable range for our relationship.
Any advice for potential customers?
I would say just engage them and they'll take it from there.