We create measurable impact through design.

We are a design consultancy based in Mumbai, serving clients across the globe.

We partner with CXOs, product & UX leads to solve strategic business problems through design. We are product thinkers in the guise of UX designers and brand strategists.

Experiences we design are informed by data, shaped by behavioural science & handcrafted by humans

Our key clients include Aditya Birla Capital, Pearson, Fox Star Studios, Informa Group, Omidyar Network India, Aavishkaar Group, HyperVerge, Bank of Baroda Financial, QI Spine, DBS Bank, ET Prime

 

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2012
Show all +
Mumbai, India
headquarters
  • 704, Corporate Annexe Goregoan East Mumbai
    Mumbai, MH 400063
    India
other locations
  • India

Portfolio

Key clients: 

Aditya Birla Capital, Pearson, Fox Star Studios, Informa Group, Omidyar Network India, Aavishkaar Group, HyperVerge, Bank of Baroda Financial, QI Spine, DBS Bank, ET Prime

HyperVerge Image

HyperVerge

QI Spine Image

QI Spine

Tribe3 - Aavishkaar Intellecap Group Image

Tribe3 - Aavishkaar Intellecap Group

HummingLive Image

HummingLive

ABC Image

ABC

Credit Mate Image

Credit Mate

Godrej Image

Godrej

Little Chefs Image

Little Chefs

Purple Squirrel Image

Purple Squirrel

Smart Trip Image

Smart Trip

Taylor & Francis Image

Taylor & Francis

Reviews

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AR Dev for Movie Production Company

"They managed a complex project with new technologies while keeping the end-client experience front and center."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
July - Sept. 2019
Project summary: 

Human Experience Design created an AR experience to market a movie production company's upcoming film. They created the user journey before building the experience using Google Lens.

The Reviewer
 
501-1000 Employees
 
Mumbai, India
Irshad Daftari
Head - Digital, Analytics & Partnerships, Fox Star Studios
 
Verified
The Review
Feedback summary: 

The length of visits to the page with the AR experience tripled, leading to improved performance across other marketing efforts and award nominations. Human Experience Design delivered a high-quality AR experience on time. They balanced the customer's needs with technological prowess.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a Walt Disney company that distributes and produces movies. I work as the digital marketing head and its my responsibility to create engaging experiences as well as increase awareness and consideration to watch for different films

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Experience Design ?

We wanted to create an engagement experience for a forthcoming film, for which we wanted to use cutting edge AR/VR, which would come alive from a number of surfaces and triggers.

What were your goals for this project?

a) Build a wow factor for the film by increasing engagement so that the film rated high on "Top of mind" scores b) Use a never-seen-before AR experience for the film

SOLUTION

How did you select this vendor?

We worked with Human Experience because they came back with a comprehensive customer solution that involved use of a technology rather than a technology solution. As the digital marketing head I was the final decision maker in this, and I had help from the head of IT to understand if the requirement on cloud and server space was alright

Describe the project and the services they provided in detail.

As said earlier - the project was to provide an end-to-end AR experience to the customer to enhance engagement and intent to watch a film release. The Human Experience team built the customer journey, the wireframes to capture it and then got down to coding the experience and building the animation that formed part of it. After our initial set of briefing documents and access to server, cloud and Google Lens developer platform Human Experience owned the rest of the project

What was the team composition?

The team consisted of 2 front-end developers, one designer and one overall team lead.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We saw a lift of around 3x in terms of time spent compared to a typical page. For the audience that engaged with the AR experience, we were able to export this to Google Ads and found they did better in terms of performance metrics. The project has also been shortlisted for a variety of digital awards, and we'll know the outcomes soon.

How was project management arranged and how effective was it?

We worked with Slack and Hangouts to share feedback, and set up weekly and then alternate day project update meetings.

What did you find most impressive about this company?

They managed a complex project with new technologies while keeping the end-client experience front and center.

Are there any areas for improvement?

Probably in estimating timelines realistically, since there was always a rush to finish.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    While we had tight deadlines, and they mostly delivered with full quality
  • 4.0 Cost
    Value / within estimates
    Competitively priced.
  • 4.5 Quality
    Service & deliverables
    Very good work overall, especially design-led
  • 4.0 NPS
    Willing to refer
    Good work ethic overall and an ability to grasp what the client wants.

Logo & Design Language Services for Social Enterprise

They’re genuinely friendly and provide crucial support. They also create top-notch designs.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2018 - Ongoing
Project summary: 

In addition to providing a logo and wireframe, Human Experience design created a design language that could visually convey scientific information in a digestible, easy-to-understand way.

The Reviewer
 
1-10 Employees
 
New Delhi, India
Founder & CEO, BioBlocks
 
Verified
The Review
Feedback summary: 

Although the project has yet to launch, internal stakeholders laud Human Experience Design’s overall visuals. The team proved capable of transforming strict demands and limitations into compelling designs. Amicable and collaborative, they continue to provide essential support.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of a for-profit social enterprise called BioBlocks. We make indoor and outdoor solutions to combat problems caused by air pollution as well as urban heat island effect. We seek to increase efficiency for cooling systems, using a data-driven, systematic, and sustainable approach.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Experience Design?

We wanted to create a design language that could present serious, scientific data while still being easily digestible by readers. We were starting from scratch and had to develop everything right from the company logo to the design language and theme to the website flow.

SOLUTION

How did you select this vendor?

As a serial entrepreneur, I often interact with various service providers. Aside from competency and relative expertise, I tend to look for teams that have good chemistry with my own. I got a positive vibe from Human Experience Design, not only from their previous work but from how they approached the project as a whole as well as how they tackled challenges.

What was the team composition?

Multiple people have worked on the project so far. Sanal (Founder, Human Experience Design) has been tremendously supportive and communicative throughout the entire process. I’ve also interacted with several designers, who provided top-notch suggestions and results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re still in the process of completing our project, so we don’t have any hard metrics. However, the logo, design language, and wireframes are progressing nicely. I’m certain that our work will resonate with customers when we launch.

How effective was the workflow between your team and theirs?

Given our various and, at times, difficult demands, their team has been really supportive. Although I have a small team with limited bandwidth, they’ve understood our constraints and accommodate them. They continue to help us lay down the proper groundwork for our product.

What did you find most impressive about this company?

I appreciate their overall approach towards the project in terms of the processes. They’re genuinely friendly and provide crucial support. They also create top-notch designs.

Are there any areas for improvement?

As they enter the next growth phase and begin dealing with more complex customers and ideas, it might benefit them to set up more robust processes to streamline the project.

5.0
Overall Score To sum them up in a phrase, they are top-notch.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They’ve been able to accommodate numerous delays on our end, and they always did their best to meet deadlines.
  • 4.5 Cost
    Value / within estimates
    Considering how expensive design can be, their work justifies their prices.
  • 5.0 Quality
    Service & deliverables
    The quality is excellent. They’ve done a fantastic job of putting my ideas down on paper.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them without a doubt. I’ve already referred them to a few friends.

Web Development & Mobile UI for Digital Knowledge Platform

“Given the exact nature of our design specs, Human Experience Design’s final deliverable was spot on from that aspect.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Mar. 2018 - May 2018
Project summary: 

Human Experience Design created the UI and concept web pages of a digital financial education platform. They designed a gender-neutral layout that empowers women without a stereotypical UX/UI.

The Reviewer
 
1-10 Employees
 
Mumbai, India
Urvashi Devidayal
Director & Co-Founder, EllePaisa
 
Verified
The Review
Feedback summary: 

Human Experience Design committed time and effort to thoroughly understanding the exact specs at a deep level. The team was dedicated to customer satisfaction and successful delivery. They were open-minded and excited about working on new concepts outside their comfort zone.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder and director of EllePaisa. Our digital knowledge platform educates, empowers, and encourages action for women to reach for financial independence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Experience Design?

Human Experience Design helped design a content site for EllePaisa. We requested an interface that looked professional and serious, yet not intimidating. A big challenge for us was making the design appealing and user-friendly while making sure it didn’t promote gender biases by using too many “feminine” colors.

What were your goals for this project?

We asked the team to design our site’s homepage and several content pages. In addition, they also created the mobile UI

SOLUTION

How did you select this vendor?

We found the team in a forum for the social sector. Our company is focused on empowering women to take an active role in finance and investments. We chose Human Experience Design because they understood our mission and overarching concept. Meeting these criteria was incredibly essential for us in our hiring decision.

Can you go into detail about the services they provided and the scope of the project?

The team designed and developed both our website and logo. We started off with a meeting that focused on understanding the full scope. Since then, we’ve have gone through multiple revisions to arrive at a design that has worked well for us.

What was the team composition?

It was good to see the whole team involved in our project at some level. 

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?  

It’s too soon to provide evidence like metrics. Given the exact nature of our design specs, Human Experience Design’s final deliverable was spot on in that aspect. The team took enough time to make sure we’d love the final design.

How was project management arranged and how effective was it?

The team was effective and responsive.  People from all different parts of their company worked together to deliver our project. 

What did you find most impressive about this company?

Human Experience Design showed enthusiasm about working on new concepts. They were a great, liberal-minded team to work with.

Are there any areas where they can improve?

We would have liked a tighter turnaround time.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding Guidance for Organ Donation Nonprofit

"Their ability to adapt to a concept quickly and produce a well-planned brand identity is remarkable."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2018 - Ongoing
Project summary: 

Human Experience provided their branding expertise to create a noteworthy identity for the website. They'll also handle future website design and development.

The Reviewer
 
1-10 Employees
 
Ann Arbor, Michigan
Kashvi Gupta
Project Lead, Donum
 
Verified
The Review
Feedback summary: 

The resulting branding for the company has garnered nothing but positive feedback thanks to their involvement. Human Experience's punctuality, clear communication, and exceptional feedback process are hallmarks of their work. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the project lead for Donum, a nonprofit that provides a compassionate and human digital experience to the important life decision of registering as an organ donor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Experience Design?

They provided consulting for our brand and we’ll continue to collaborate with them for our website’s design and development.

What were your goals for this project?

We wanted a young and dynamic company that would also be sensitive to the issue of organ donation.

SOLUTION

How did you select this vendor?

I liked their website’s originality and creativity as well as the fact that they were working with nonprofits to support social causes. This speaks tons about their values and design as well! They were the perfect fit for our organization.

Describe the scope of their work in detail.

Since I work in Michigan and they’re based out of India, it wasn't possible for us to meet, so they sent me a form to fill out with details about our organization. We chatted about our goals and expectations and they sent me three ideas. Based on my feedback, they were able to modify my selection and provided a design of my choice within a week! They went through an incredibly fast and well-thought-out design process.

What was the team composition?

I worked with their founder and director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received plenty of compliments on our brand identity.

How effective was the workflow between your team and theirs?

They’ve been great in this regard. Their team is approachable and equipped to work with teams from different countries, asking for feedback and being responsive to it as well. They communicated their ideas clearly, provided an approximate timeline, and worked within it.

What did you find most impressive about this company?

Their ability to adapt to a concept quickly and produce a well-planned brand identity is remarkable.

Are there any areas for improvement?

I look forward to seeing them grow as a company.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re always approachable and provide a quick turnaround.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They’ve met all our requirements.
  • 5.0 NPS
    Willing to refer

UI Design for Healthcare Company

“One user said that this was the best dashboard they’d ever used.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017- Mar. 2017
Project summary: 

Human Experience Design provided UI design services, working from requirements and rough layouts to put together wireframes and then the final design.

The Reviewer
Director, Healthcare Company
 
Verified
The Review
Feedback summary: 

Their interface design contributed to the successful completion of an excellent product, with feedback indicating that the design was stylish and fit for purpose. The team was available, responsive, and professional, ensuring they met all deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a consulting company that provides solutions on the IBM platform. I’m a director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Experience Design?

We needed resources to work on fine nuances of the UI. We can build excellent code in-house, but may not get the colors and format of the theme just right so it can wow the customers. We needed outside help for that.

SOLUTION

What was the scope of their involvement?

We had the requirements from the customer and a sense of what information we wanted to present. Our rough layout had the data elements that we wanted to present in the dashboard. We worked with them to define the order of what appears on the screen and where, then fine-tuned it according to feedback we received. They did all the finer points of the visual presentation and came to us with wireframes for all the other assets that they could embed into our dashboards.

What is the team composition?

Their founder was our point of contact.

How did you come to work with Human Experience Design?

We heard about them through word of mouth.

How much have you invested with them?

Less than $10,000.

What is the status of this engagement?

We started working together on January to March 2017. We’ll be engaging them again soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provide a critical part of our products, but not the bulk of the effort. One user said that this was the best dashboard they’d ever used. We got a service award from a large healthcare company for the work they helped us with. It was a key leadership dashboard used by all nationwide managers from across the healthcare company.

How did Human Experience Design perform from a project management standpoint?

They’re really responsive and made themselves available when we needed them. It’s always challenging to work with somebody offshore as by the time you wake up in the morning, it’s late evening for them. However, they made sure they were available for us when we had to present to a customer. We used email, WhatsApp, and WebEx to communicate.

What did you find most impressive about them?

They’re smart.

Are there any areas they could improve?

They should get more resources.

Do you have any advice for potential customers?

Be as open as you can with them. That’s the best way they can help you.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design for Education Management Company

"...they have an inclusive culture where they take ideas from everyone."

Quality: 
4.5
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Aug. 2019
Project summary: 

Human Experience helped design the UX of multiple products according to customer and stakeholder feedback. 

The Reviewer
 
10,000+ Employees
 
Bangalore, India
Digital Product Head, Education Mgmt. Company
 
Verified
The Review
Feedback summary: 

The designs have received positive feedback from internal stakeholders. It was a smooth collaboration marked by Human Experience's drive to solve problems. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was heading Digital Products for an education management company in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Experience Design ?

We were launching a couple of products and needed their expertise on UX design

What were your goals for this project?

We wanted to achieve product market fit for one product and increase engagement for the other two products.

SOLUTION

How did you select this vendor?

We searched online and contacted our references. We finally zeroed in on HumanX due to their experience in multiple industries including EdTech

Describe the project in detail.

We had weekly meetings to decide the design sprints and deliverables. Customer validation and feedback came along with stakeholder feedback which was incorporated in the designs

What was the team composition?

We were assigned a project manager and 2 UI/UX designers with one UX lead working in the backdrop

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw the designs appreciated across the company. It was too early to see tangible results in terms of users and business

How effective was the workflow between your team and theirs?

Very effective and simple. Sometimes it felt a bit difficult due to different cities.

What did you find most impressive about this company?

Eagerness to solve the problem for the user and they have an inclusive culture where they take ideas from everyone

Are there any areas for improvement?

Better coordination with remote themes

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer