Please describe your organization.
We’re an internationally based online backup storage company. We backup information to the cloud. We backup computers, iPads, iPods, and the like. We allow customers to guard from of data loss or if they need to backup information for any other reason.
What is your role and responsibilities?
I’m the founder and CEO.
What was your goal for working with Hudson Integrated Web Agency?
Initially, we had two types of developers. We had internal developers writing the code for the back-end. So, we had that piece completed in-house.
We needed a vendor to create a website that would be the connection between the users and the back-end, which is extremely difficult because we’re dealing with multiple API [application programming interface] pulls and a lot of e-commerce going on back and forth. The system also has a mail system built in to help customers keep track of what they’re doing.
Please describe the scope of their work.
Design and development. They do our online marketing also. They do so much for us. They run Facebook, Twitter, all aspects of social media and different advertising as well. They’re our liaison with a filmmaking company that makes videos for us. They help get all that set up. They integrated the back-end to the front end seamlessly.
They’re working on mobile development now as well. It’s a lot of work. They haven’t gone ahead of schedule, but they’ve never fallen behind schedule. They’re always on target with what they need to do. They’re always in communication with me, and they do it right the first time, so I never have to ask them to redo work.
What was your process for selecting Hudson Integrated Web Agency with which to work?
We went to three or four different vendors in two years trying to find the perfect vendor. It was luck that we bumped into Hudson. We wanted to keep it local but, when we went to a local company for six months and spent a fortune of money, the whole thing fell apart. We subsequently went to an international company and they fell apart. Then, we went to a local family out of Long Island and they fell apart.
We were really desperate at that time. We were looking for a reputable company. There are so many companies out there. It’s hard to find one that’s reputable. Someone recommended Hudson and I went down to meet them. I was impressed and decided we’d give them a much smaller retainer than everyone else until they came through. But, they did come through. They did everything perfectly.
Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?
It was $50,000 and up depending on the project.
When was the work completed?
It’s ongoing work. We’ve been working with them two years. We have many more years of work to do together because I was so impressed how they handled this backup that I actually have them doing a few other projects that I’ve been working on with other investors. They’re quite amazing.
RESULTS & FEEDBACK
Do you have any statistics or metrics to track improvement from the project?
I set projections for all major metrics when we started the engagement. They were modest projections. For the small, modest increments I had planning this project out, we’ve surpassed all those beginning milestones. It’s going better than expected, and I would say we have doubled our goal in many cases.
Are you satisfied with their performance?
Is there anything unique or special about Hudson that really makes them stand out compared to other business partners?
It’s hard to say. I just put my blinders on and decided to go with them. A couple of the other development shops had their chance to win my business but didn’t. The other companies didn’t impress me like Hudson Agency did.
What advice would you give to future clients of theirs?
Make sure you have your project mapped out and express what that is. Hudson will take the project from there. The document they provide you for the build out is phenomenal. My cousin who also works for tech startups said all the companies he’s been with which are $5 million to $10 million dollar startups would’ve generated hundreds of millions of dollars if they could produce documents as professional as Hudson does.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
The only thing I’d say I’d do differently is I had a vision of the marketing process, and it’s in line with how I wanted it in the beginning but we had to do some trial and error testing with Hudson.
My plan wasn’t backed by a lot of statistics. When we created the marketing plan, for the first three months I wanted to go in a certain direction, but I let them do their research and after those three months I narrowed down the field and said I wanted to focus more on our current strategy, which we did, and they were happy to accommodate.
We ask you to rate Hudson Integrated Web Agency on a scale of one to five, with five being the top score. What would you give them out of five for the quality of their work?
For schedule, as in being on time and meeting deadlines?
Four. Just because none of us knew what Apple would do, and they kind of screwed with us. It wasn’t Hudson, it was just Apple.
For cost, as in value for your money and sticking with the original estimates?
For the overall score?
How likely are you to recommend Hudson Integrated Web Agency to a colleague?
Five. I’ve done that three times already.