What were the results of the project?
Their quality is excellent, and we've been very happy with the results. Otherwise, we would not continue to use them.
There are a lot of factors that affect attendance in sports, so not all of our gains in ticket sales can be attributed positively or negatively to your ad campaign. But, in the five years we've been working with Hub, our attendance has increased every year.
Do you have any statistics or metrics on the project?
In terms of advertising awards, the one that we focus on in our industry is the National Sports Forum Award – ADchievement they call it. With Hub Strategy and Communication, we've won that, and have gotten second place a couple of times. In our work with Hub, we've won the TV category a couple of times as well as the outdoor category various times. There's a whole host of awards that we've won through the NSF ADchievement.
Hub has also entered our work into the Telly Awards and the American Advertising Awards, and a bunch of other awards that we've won. So, from a creative point of view, from the advertising industry, we've won many, many awards. I think we're recognized within the sports world as being one of the most creative, high-impact organization in terms of sports advertising. We're not afraid to go out on a limb, and hub definitely supports and strengthens us in that.
Is there anything unique or special about Hub Strategy and Communication that really makes them stand out?
First of all, agencies are really the people, and Hub has a great core of people led by DJ [O'Neil], the founder and creative director. One of the unique things with their structure, which I'm sure they would explain to you better, is that it's a relatively small agency, so you can get the personal attention from them, that you might not get from a much larger agency. Yet, because they structure themselves like a hub, they have a network of resources that they can call in when we need something special or specific. I think that also helps keep the work fresh because they have different writers and creatives they use, and that's important.
A final point is because DJ is both head of the business and the creative director, it allows for a smoother line of communication between the business and creative side of things. We're not dealing with outside people who get brought into the process late, and who may not understand the strategy, or it may be more difficult to get them to adjust on the fly, or anything like that.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
No. We're very pleased with Hub. They've been great to us and a really good partner.