This review was updated on March 11, 2019, by the client. The original star ratings were: Overall - 5, Quality - 5, Cost - 4, NPS - 5. New content is below.
Please describe your company and your position there.
I was the VP of marketing and sales for the Oakland Athletics for 10 seasons.
For what projects/services did your company hire Hub Strategy and Communication?
We hired Hub Strategy and Communications as our advertising agency.
What were your goals for this project?
We wanted to create a unique brand personality that generated loyalty among fans and ultimately drove interest and ticket sales.
How did you select this vendor?
We collected a short list of agencies that were talented enough to deliver the world-class branding we desired, but small enough to give us the attention we wanted. We created a competition where agencies pitched their ideas. Although we had several good entries, Hub Strategy and Communications understood what we were trying to accomplish and delivered the creative energy we sought.
Describe the scope of their work in detail.
They handled brand positioning, strategy, and identity. They also created content, including campaigns and taglines, and scripted, produced, and edited TV spots. They wrote content, including headlines, for outdoor, digital, print, and select social media ads.
What was the team composition?
The team included the founder, creative director, design director, account manager, and support staff.
Can you share any outcomes from the project that demonstrate progress or success?
We achieved much together, winning the most prestigious advertising and sports industry awards. We had a clear and unique market position. Our team exceeded our 2014 goal of 2 million attendees.
How effective was the workflow between your team and theirs?
They were outstanding partners with excellent communication and open leadership. We had a complex production challenge in dealing with professional athletes and tight, uncertain schedules.
What did you find most impressive about this company?
A strategic partner, the team understood our needs. This wasn't advertising for the sake of advertising; their design and production got results. We appreciated their streamlined communication and the freshness that they brought, year after year. Their formal systems buttoned up production, avoiding bureaucracy and effectively eliminating layers in the creative process.
Are there any areas for improvement?
We were satisfied. It was challenging to create fresh content for eight seasons, but they did a great job.