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Claim ProfileInsights - Innovation - Technology
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas while helping reduce risk and non-marketing dollar spend.
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Market Research for Digital Marketing Company
"If one of our clients needs market research done again, we would definitely use Hotspex in the future."
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the review
The client submitted this review online.
Please describe your company and your position there.
I am the Co-Founder and Technical Director at a digital marketing company in the Philippines. Our company has about 10+ employees and we serve local and international clients that needs online marketing. I oversee the technical aspect of the business.
For what projects/services did your company hire Hotspex?
One of our clients needed market research done for their business. They wanted to pinpoint the right target market for their products and services.
What were your goals for this project?
Find the right target market particularly the demographics of the market our client is trying to penetrate.
How did you select this vendor?
We’ve worked with Hotspex before and we contacted them if they can help. They provided a quality proposal with fair pricing.
Describe the project in detail.
As soon as we selected Hotspex, we had an initial meeting to discuss the client’s requirements, objectives and goals. Within the first couple of weeks, we were going back and forth with their team on how to approach the market research study. After a month of intensive research, they came back to us with detailed insights on the client’s target market.
What was the team composition?
At the onset, there is a project manager that served as focal point. There were also other market research specialists that worked behind the scenes.
Can you share any outcomes from the project that demonstrate progress or success?
Our client was happy to receive the detailed insights on their target market with the help of market research done by the team. The management was happy and gave positive feedback on the outcome of the study.
How effective was the workflow between your team and theirs?
The workflow was pretty smooth as there is a focal person that handles and relays all the messages. They are easy to communicate with and gave us frequent updates on any development.
What did you find most impressive about this company?
I was amazed by how extensive their knowledge is on market research. Our client learned more details and insights on their target market. If one of our clients needs market research done again, we would definitely use Hotspex in the future.
Are there any areas for improvement?
Not that I know of. The quality of their work took some time and it showed in the final output.
Hotspex delivered detailed insights to the target market, satisfying the client and their customer. The team leads a smooth workflow, supplying regular updates and showing professionalism from start to finish. Their high level of knowledge stands out.