Horizon Marketing

Please describe your company and your position there.

I am a Business Consultant.

For what projects/services did your company hire Horizon Marketing, and what were your goals?

I hired Horizon Marketing to help me with online marketing for one of my clients. The aim was to optimize conversions costs and generate more sales. Both these goals were achieved.

How did you select this vendor and what were the deciding factors?

I was working with Mateusz from Horizon Marketing in marketing agency so I knew the quality he is able to deliver and how good online strategy skills he has.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They helped me to set up the online marketing strategy for my client including: Adwords Ads, Facebook Ads, Linkedin and email marketing. They created the Business accounts in each channel and integrated with client website. Since Jan 2018 they are running the campaigns in the mentioned channels with a big success.

How many resources from the vendor's team worked with you, and what were their positions?

I have been working with 3 people: growth hacker (owner of the company) and 2 campaign managers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to them we were able to decrease the marketing budget for around 60%, keeping 10% annual sales growth.

How effective was the workflow between your team and theirs?

We had a weekly calls during the first 2 years of cooperation. Now we are using mostly Slack and emails on a daily basis and we have calls when we ar planning bigger changes in the current strategy.

What did you find most impressive or unique about this company?

What I like the most about Horizon Marketing is that they are very good sparring partners - they challenged me many times which caused that together we were finding the best, often out of the box solutions.

Are there any areas for improvement or something they could have done differently?

They could think about in-house graphic designers because working with freelancers is sometimes not effective enough.

Please describe your company and your position there.

I'm a Performance Marketing Manager at a fast growing EdTech company, Boclips.

For what projects/services did your company hire Horizon Marketing?

Recently our company has experienced a period of fast growth, and shifted its services from B2T to B2B. We needed that change to be reflected in our advertising campaigns.

How did you select this vendor?

We pre-selected 4 companies based on peer recommendation. We found Horizon Marketing the most responsive and transparent. Comparing to other companies they were very clear about the scope of work. Contrary to some competitors who focused on impressing us with demand generation jargon, Horizon team explained their process and reasoning behind it in a manner understandable to all stakeholders.

Describe the scope of their work in detail.

After the intro meeting during which we provided Horizon with information about our business goals, personas, we shared all existing assets with Horizon. During the following weeks the team conducted a full audit of our Google Ads account and came back with a set of detailed recommendations on structure, key word strategy, bidding approach, assets, copy, audience and more. They explained how to prioritise our GA overhaul and provided us with extremely detailed best practice guide.

What was the team composition?

We were pleasantly surprised with Founder / CEO attending most meetings, and taking an active part in the project. His deep expertise was priceless.

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a steady improvement in conversion rate, as well as lead quality. Above all we now have a structure we can continue to build on, and a template for quick delivery of effective assets such as landing pages, forms, and ad assets.

How effective was the workflow between your team and theirs?

Very effective. We communicated via Slack and limited calls to absolute minimum, with each live call being closer to workshop full of practical advice.

What did you find most impressive about this company?

The ownership and transparency. They were proactive in understanding our business and keen to share their growth-hacking know-how.

Is there any area for improvement or anything that could have been done differently?

No. We're hoping to work with them again soon.

Please describe your company and your position there.

I am a marketing manager in a sports club in Wrocław. We teach people to train in groups. We made functional training.

For what projects/services did your company hire Horizon Marketing, and what were your goals?

We have a great product - a club for absolutely for everyone. If you want to start, you need to buy a beginner's course. We want to create a better life for everyone of us. We needed specialists to help us with this, and - we found them.

How did you select this vendor and what were the deciding factors?

Understanding our product and the topic, experience ind digital marketing and flow.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, Horizon analyzes our website. They help to optimize the website and activities. Than - the tests new solutions. The publish our campaigns on Facebook and Google. They prepare detailed reports for us. The have a great contact with us. We act for a common goal. That is great!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 persons. Mateusz, Ania and Radek.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Facebook Ads and Google Ads are very successfull. For one mounth we need to sale 72 places for the course. We have achieved the result 77 for this moment - it's half of the month. Wow! Retention after the course is 67%, but we planned 60%.

How effective was the workflow between your team and theirs?

If we have a question, we get back informations. We feel the flow. We contant with slack, we have a meeting online - when we need.

What did you find most impressive or unique about this company?

I am impressed with their support, and I know we can always count on them.

Are there any areas for improvement or something they could have done differently?

Even more effective in action, if possible. But I know that is possible.