Web Experts in Drupal, WordPress, Gatsby & More

Hook 42 is a full-service, distributed web agency based in San Francisco, California, with team members across North America. We were founded with a mission to build a congenial, dynamic, and talented team to work on interesting digital problems. We are recognized leaders in the open source space and give keynotes, sessions, and trainings at notable events across the world.

 

We have experience in all facets of web solutions including Agile project management, content strategy, design, user experience, software development, SEO, social media, integrations, and more. Some technologies we focus on include CMS platforms (e.g. Backdrop, Drupal 7, Drupal 8, WordPress), static site generators (e.g. Gatsby, Next), search frameworks (e.g. Elasticsearch, Solr), JavaScript and decoupled frameworks (e.g. Angular, React, Vue), and programming languages and frameworks (e.g. NodeJS, PHP, Python, Symfony).

While leading the way with web development best practices, our talented team can dive deep to solve challenging problems in many important areas including accessibility, security, architecture, performance, analytics, and devops. Whether you need a multilingual site, marketing automation and A/B testing capabilities, or a complex migration from different content and data sources, we've got you covered.

If you have your own dev team, we can help with speciality consulting, peer reviews, audits, and staff augmentation. We can provide ongoing support, maintenance, and improvements for existing sites built by other teams. We handle "rescue projects" that are incomplete and need to get over the finish line. We do emergency site recoveries for hacked websites. We can help move your site to a new hosting platform (e.g. Acquia, Amazee.io, Netlify, Pantheon, Platform.sh) or migrate to a new CMS platform. We also design and build beautiful new websites from scratch.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2012
Show all +
San Francisco, CA
headquarters
  • San Francisco, CA
    United States
other locations
  • Asheville
    United States
  • Portland
    United States
  • Miami
    United States
  • Manchester
    United States
  • Richmond
    United States
  • Phoenix
    United States
  • Fairbanks
    United States
  • Montreal
    Canada
  • London
    United Kingdom
  • Dublin
    Ireland
  • Santa Cruz
    United States
  • Detroit, MI
    United States

Portfolio

Key clients: 
We have experience with many types of organizations including Enterprise, small/medium businesses (SMBs), startups, higher education, and non-profits. Some clients we've been fortunate to work with include Advance America, Amphenol, Autodesk, Cantor Arts Center, Gap, Go Overseas, Lingotek, Matterport, National Nurses United, Raytheon, Stanford, SunPower, UCSF, USC, and Zicasso.

Reviews

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Drupal Dev for Medical Device Company

"They’re smart and we’ve worked well as a team."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2017 - Oct. 2019
Project summary: 

Hook 42 helped develop a Drupal translation solution for a medical device company's website. Their team configured a method to allow for staggered website translation through a ghost language protocol.

The Reviewer
 
501-1000 Employees
 
Bothell, Washington
Charles Jackson
Senior Web Manager, FUJIFILM SonoSite
 
Verified
The Review
Feedback summary: 

Hook 42 provided a smart and talented team of developers. They are the experts in Drupal translation and that manifested itself over the length of the project. Their team was communicative and pleasant to work with. The project management was solid. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior web manager at FUJIFILM SonoSite. We’re in the ultrasound division of FUJIFILM.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hook 42?

We needed third-party Drupal development for our website due to some challenges we were facing with website translation. Our business requires translation for multiple foreign languages. The website sells medical devices internationally, and we’re not allowed to talk about the device until it’s approved by regulatory bodies.

Because we are based in Seattle, our website content is in English. However, because devices are approved in Germany, France, and other European countries months before the United States, we need a French, German, Italian, Russian, or Dutch translation to appear on the site before the English language version. Unfortunately, we couldn’t run these translations because the parent language was in English. All the other translations would get turned off. We needed to solve this problem.

SOLUTION

What was the scope of their involvement?

We knew that Hook 42 were experts in the field of Drupal translation. What we needed to do was basically duplicate the original American version of the website and use that as our source language. Thus, that source language would be hidden from the public and only changeable by an administrator. The website is very large and complicated.

We worked with them to build a new way of fixing the translation problem. With this new system, we create our content and then feed it into a separate translator that treats English as a separate language like German or French. It’s essentially a ghost language project. They are eventually going to be working with us to move the site from Drupal 7 to Drupal 8.

What is the team composition?

Aimee (CEO, Hook 42) and Kristen (CTO, Hook 42) and their team worked with us.

How did you come to work with Hook 42?

We contracted them because they were experts with Drupal website translations. We met Aimee and Kristen two years ago at various Drupal conferences and gradually formalized a strong working relationship. They’re truly the experts; they’ve written two books on Drupal translation and are very respected in the Drupal community. After trading ideas, we came across a similar idea at the same time and decided to work on the project.

What is the status of this engagement?

The engagement began in April 2017. The translation went live at the end of October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a very comfortable working relationship. They’re smart and we’ve worked well as a team. Any time there’s an issue, we can contact Aimee; how many times are people on a first-name basis with the CEO of another company? She’s been a delightful person to work with. They work through things very quickly.

How did Hook 42 perform from a project management standpoint?

When we started, we made it clear that we wanted to work with them directly and be transparent about the process. If they had a glitch or a question, we wanted to know exactly what was going on. We’re on a Slack channel with their developers and they talk to us any time something comes up. They respond quickly. We also have meetings and receive summaries from the project manager after the fact.

What did you find most impressive about them?

They had complementary skill sets to our team, and together we do some interesting and amazing things. I’m very glad we’re working with them.

Are there any areas they could improve?

Some of the developers are a bit hesitant to contact us. That may be a function of how they work with other clients, but for us, we’d be happy to answer a note from them any time they need help.

Do you have any advice for potential customers?

Don’t be afraid to chat with them. They’re very friendly, bright people, and you can take advantage of their brainpower. Don’t throw a project and detach. Engage with them and work with them because they are delightful to work with. We’ve learned a lot from them.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Overseas Programs Reviews Platform

“They really defined what a great agency could do, and we hold all our other vendors to their service standards.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2016 - Ongoing
Project summary: 

Hook 42 augments development efforts for a study abroad platform. They supported two major projects, including a site migration to Drupal 8 and dev work for a multi-faceted search feature in Elasticsearch.

The Reviewer
 
11-50 Employees
 
Berkeley, California
COO, Go Overseas
 
Verified
The Review
Feedback summary: 

The partnership with Hook 42 is strong, and the quality of their work is high. They are communicative, empathetic, and respectful collaborators, and their suggestions help meet ambitious goals.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a ratings and review website that connects study abroad programs. We have nine silos on the site dedicated to overseas study programs and providers. The information we host helps users make more informed decisions. We also help providers talk about their businesses and programs to attract new customers. We have a million monthly visitors on the user side and 10,000 providers. I'm one of the cofounders and the COO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hook 42?

They’ve been our go-to development resource for over three years. We have a talented development team, but whenever we have a big project, we go to them. We also work with them for smaller projects.

SOLUTION

What was the scope of their involvement?

They acted as an extension of our tech team, and they got to know us and our site very well. We worked on two gigantic projects together. In 2017, we migrated the entire site from Drupal 6 to Drupal 8. That was an enormous project that we couldn't handle internally. For the second large project, we turned to them to help us navigate through the 20,000 programs we had listed on the site.

We wanted a multi-faceted, responsive search feature that was fun to use. That was a huge data and UX challenge, and I believe we used Elasticsearch to connect all the programs to that product. The second project wasn't as broad as the migration, but the UX was much more complex. We utilized their frontend and UX knowledge, and they were phenomenally helpful.

What is the team composition?

At peak, we worked with five or six full-time people from their team. We had one main point person for the second large project.

How did you come to work with Hook 42?

Their founders are both based near our headquarters. I believe our CTO met them at a local Drupal event and felt good about them. We met them in person, and we liked what we saw.

How much have you invested with them?

We've spent between $100,000-$250,000, possibly more.

What is the status of this engagement?

We started working together around August 2016. Their collaboration with the company is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're great across the board, and they really helped educate us throughout our partnership. We’ve learned a lot from them, and we're so pleased to have such useful resources at the forefront of Drupal expertise. Their output and the quality of their product are always excellent.

How did Hook 42 perform from a project management standpoint?

Our calls with them are usually through Zoom, and they were willing to use Asana for our projects. Their invoicing and time tracking are always very detailed. Their communication is always very good, and we couldn't have done these large projects without them.

What did you find most impressive about them?

They're empathetic, and they help us meet ambitious goals. They rise to every challenge, and their patience is infinite. They always come back with a solution or an alternative idea, even for emergencies outside of the original scope. We have a healthy, respectful relationship, and we talk through everything in a compassionate, transparent way.

They really defined what a great agency could do, and we hold all our other vendors to their service standards. No other company has matched what Hook has given us from a communication or collaboration standpoint. Their partnership means a lot to us.

Are there any areas they could improve?

Sometimes, they let us be overly optimistic with estimates. We talked with them about it, and that optimism became more realistic over time. They could push back harder and help manage expectations from the start.

Do you have any advice for potential customers?

They're great to work with, and our project manager is a great communicator. Make sure that you have an advocate on their side, and I would highly recommend getting face time with our project manager, Adam (VP of Engineering, Hook 42).

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer