Your Home For Lead Generation
The Hivehouse Digital team is committed to helping growing businesses develop and execute digital marketing plans that complement their strategic visions and provide measurable results. Our clients understand that it takes a wide range of skills to market effectively online, and that it doesn't make sense for most growing companies to hire, train, and support a large team of marketing experts in-house.
R.L. Deppmann, EOS WorldWide, Total Security Solutions, Ashton Gray, Federated Service Solutions, New Eagle, Medical Advantage, Eastern Michigan University PPAT, GCI Consulants
EOS® Worldwide is a growing organization of successful entrepreneurs who are passionate about helping other business leaders succeed. These entrepreneurs use the Entrepreneurial Operating System® (EOS) to power their companies with a set of real-world, simple, practical tools designed to improve accountability, focus, and results.
The EOS Worldwide leadership team came to Hivehouse Digital with a goal of developing a scalable marketing infrastructure that would enable them to work efficiently and drive powerful results. As a long-time user of the Entrepreneurial Operating System in our own agency, the Hivehouse team was a natural fit to help EOS Worldwide achieve their goals.
First, our team worked with EOS Worldwide to develop an inbound marketing strategy that would complement their relationship-driven culture and support their long-term growth goals. Next, we launched an inbound infrastructure in HubSpot designed to automate repetitive tasks, deliver a personalized experience, and engage the EOS community with fresh content. Finally, we collaborated with another great Michigan-based agency, Loftopia, to launch a new website and blog integrated with an existing learning management system and shopping cart.
Today, we provide marketing strategy and support on an ongoing basis, seamlessly integrating our Inbound Marketing methodology and team with the EOS Process™.
Total Security Solutions (TSS) plans, produces, and installs bullet proof barriers in schools, banks, and other facilities that require security. Over the past several years, TSS has experienced tremendous growth and has partnered with Hivehouse Digital to help guide and execute their company strategy.
As their dedicated marketing team, we work with TSS to develop their future goals. We then design their yearly marketing plan around those goals and create online marketing campaigns that focus specifically on TSS’s target industries.
As part of this plan, we optimized their website to increase leads and better educate their customers. The new website is responsive, which allows architects and engineers in the field to easily view information about bulletproof glass and barriers on their mobile devices. The site is also integrated with HubSpot Marketing Automation software to capture and nurture leads using compelling content, Calls to Action (CTAs), landing pages, and email campaigns.
We’ve also produced a number of popular content offers to help educate customers about different aspects of bullet-resistant security.
- 50% increase in average monthly website visits since 2012
- 300% increase in average monthly leads since 2012
- Total Security Solutions was awarded The 2018 John G. Thodis Michigan Manufacturer of the Year Award (Small Tier)
Ashton Gray is a team of problem solvers who see possibilities where others see obstacles. They specialize in turn-key construction and real estate development projects from start to finish.
For this project, there was a full design and development project for their website to showcase more immediate benefit/value and enhance the user experience. Our team worked on branding throughout, SEO and sitemap work, as well as video testimonials, marketing collateral, and much more.
R. L. Deppmann is an employee-owned stocking manufacturer representative that sells products for HVAC and plumbing systems. Deppmann has established itself as a trusted resource that goes beyond selling products to help customers design and implement the right solution for their needs.
Deppmann came to Hivehouse Digital looking for a new website that was easy to use, attractive, and easy to update.
Before designing the website, we conducted a thorough analysis of their existing site. We also refreshed the logo, identified Deppmann’s brand archetype, and developed four buyer personas. These elements would be used to guide the web design, so that the finished product would target the right audience and provide qualified leads for the sales team.
Deppmann’s redesigned website is beautiful and built to serve their ideal customers. The site architecture, choice of images, and web content combine to provide exceptional service and education to Deppmann’s customers. These assets convey their Hero archetype to key customers in a way that resonates with their needs and pain points.
For this project, Hivehouse revamped their website for better user experience, to refine SEO best practices, fixed the sitemap, updated the design, and more. In addition, we also worked with FSS to clean up their HubSpot and create lead nurturing automated processes, sales and marketing alignment, and more to increase their revenue. Over the course of the long partnership between Federated and Hivehouse Digital, our digital marketing, HubSpot, and web design work have helped bring millions of dollars.
New Eagle specializes in mechatronic control systems - the electronic brains that drive mechanical systems. Their professional team provides specialized engineering services to overcome mechatronic control challenges, while their Raptor software tools and secure supply chain offerings provide the resources needed to create scalabe systems fast using efficient and reliable embedded model-based development.
A complete website overhaul was implemented, focusing on best practices for UX/UI design, search engine optimization, and seamless user experience. Our team also worked alongside New Eagle with creating new content offers to boost inbound marketing. HubSpot experts on our team utilized email marketing, automated lead nurturing processes, and more to lead to over 2 million in influenced revenue.
For over two decades, Medical Advantage has represented the gold-standard partner for enhancing efficiency and optimizing delivery of ambulatory healthcare services. This is achieved through a range of advisory and technology solutions, delivered both virtually and in-person, aimed at improving physician performance, driving better patient outcomes, and increasing value-based care revenue.
Hivehouse Digital refined the website performance and design to better optimize for SEO, user experience, and more. In 2 years, their website traffic has more than doubled. Our team worked alongside Medical Advantage to create more content offers, driving inbound lead generation and leading to half a million dollars in closed deals. In addition, our created campaigns covering social media tactics, downloadable content, paid posts, and blogs.
For Eastern Michigan University's Professional Programs & Training program, getting more awareness was the main goal they wanted to achieve. After establishing brand standards for posting, we created a regular schedule with frequent content offerings to display their classes. In addition, we ran targeted Facebook ads to school administrators, program directors, and more. Our team worked on creating automated nurturing email campaigns to lead prospects through the funnel. Our content team created blog articles showcasing the value in the courses compared to competitors, driving more traffic. Also, our video team created snippets from these interviews to show prospects online.
Hivehouse Digital revamped the website performance and design to optimize for user experience and SEO best practices. We also helped with their branding guidelines to create a uniform experience throughout the prospects. Our video team created videos for their podcasts and also audiograms, showing valuable snippets from each podcast. Our marketing efforts helped drive over half a million in revenue.
HOH Water Technology is an industrial water treatment provider based in Chicagoland, family-owned and operated for over 50 years. For three generations and counting, they've served commercial, industrial, institutional, and health care facilities throughout the Midwest and beyond, helping them maintain the right water chemistry so their heating, cooling, and industrial processes can perform at the best and most efficient.
For this project, Hivehouse Digital worked to increase SEO effectiveness in their site, reduce clutter around the main navigation bar, refined the sitemap, and increased keywords. Our content team worked alongside HOH to create blog content, moving them to the 1st position on Google when that topic was researched. Our team also helped create more content offers, increasing the inbound lead generation. Videos were created for their most popular blogs and around their 6K for Water event.
Kerfkore lightweight and flexible architectural panels are designed to reduce time and money spent on contour and large feature projects. Their lightweight panels are up to 80% lighter than traditional materials and their flexible panels reduce project time by up to 70% over traditional methods, no special tools required. Their precision design and process ensure consistency, stability and symmetry every single time.
The partnership with Kerfkore has been in place for a few years now and they've experienced tremendous growth. Firstly, our development team fixed the sitemap, increased SEO presence with keyword recommendations, refined the user experience while navigating the site, and more. Our video team made content based on their most popular blogs, which our content team had created while working alongside Kerfkore. Our HubSpot experts created strategized email campaigns for the company, offering video, blogs, content offerings, and more throughout.
Over the past 48 years, MRPR has partnered with businesses from multiple industries by providing a full-range of accounting services and business advisory expertise, helping these businesses thrive and grow in Michigan’s challenging and ever-changing economic environment.
Our team reviewed the website, offering recommendations for improved site performance and user experience. After getting approval on these changes, we implemented them and also refined based on SEO best practices, fixed the sitemap, produced a more seamless experience while navigating the site and more. Our team regularly posts social media content for them, providing industry insights, company culture content, and job opportunities. Our team created more content offerings, driving inbound lead generation and increasing overall revenue for the company.