The Different View
We are a creative agency focused on branding, UX and UI. We build and grow local and international brands in industries such as art & culture, IT, HR, fashion, e-commerce or NGOs.
Focus
Recommended Providers
Portfolio
Zitec, French Revolution, Hospice, Tiriac Auto, Majorel, Pluria, OAR (Ordinul Arhitectilor din Romania), WWF, Frisbo, AdsWizz, Habitat for Humanity, OKIAN, Bookcity

Ordinul Arhitectilor din Romania - Website
The Order of Architects of Romania aspires to the development of a cohesive and responsible professional community, guided by the deontological code of the profession of architecture as a liberal art in Romania.
We were in charge with:
- website architecture
- website design
- website development, together with our collaborators from Neo Vision

Aurus - Branding & UX UI
Aurus provides the software, network, and crypto infrastructure for global precious metals businesses to merge with the future of finance.
Each and every detail and asset is supportive of a tech-oriented, bold brand.
The wordmark and symbol’s industrial, non-ornate look reflects seriousness and trustworthiness from first glance, and the typography is reflective of the brand’s assertive philosophy. The colors bring a touch of openness and light up the consistently dark backgrounds, while the 3d renders and animations are making the brand infinitely dynamic and entertaining.
Full project here: https://www.highcontrast.ro/work/aurus

Blue Marble - Branding & Website
Blue Marble is a global organization that creates the necessary conditions and infrastructure to support insurance markets where they have not previously existed.
We work together in delivering:
- brand positioning
- messaging
- visual identity (logo, imagery, visual concept)
- brand manual
- website design
Full project here: https://www.highcontrast.ro/work/bluemarble

Bedrock - Branding
Bedrock is a French company, part of the Bertelsmann group, that provides a world-class end-to-end streaming platform for leading media companies.
We worked together on:
- brand positioning
- visual identity
- motion graphics
- brand manual

Klarwin - UX/UI Design and Web Design
Klarwin is the emerging European company specialised in technical consultancy, systems and services in the area of applied engineering for filtration, separation and purification of fluids and treatment of water. We designed the application that helps service engineers and clients monitor their equipment while using alerts, graphics and different views on multiple parameters.
What we did for Klawrin:
- UX/UI design
- web design
Full project here: https://www.highcontrast.ro/work/klarwin

Integral Consulting - Branding
Integral Consulting is a strategy consulting boutique from Switzerland. They help you create a roadmap for leading the future of work, and they believe in the sustainable approach of doing business.
Our work:
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Visual identity
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Logo design
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Illustrations
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Design system

Hospice - Hope on wheels event branding
Partnered up with Hospice and created a fresh new identity for their biking event in 2021, Hope on Wheels.
The two-day event invited biking enthusiasts to ride for a great cause. The soft script combined with the playful serif type expresses everything the event stands for compassion, energy and community.

NSSG - Branding & Website
NSSG is an international one-stop shop for risk and crisis management solutions. They help organizations operate with peace of mind in challenging environments.
What we did:
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Brand positioning
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Tagline
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Visual identity
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Website design
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Brand manual

Muzal - Branding & UX/UI
Muzal is the music discovery app that connects you with thousands of songs to explore and add to your playlists. They are part of RED Entertainment Group, a company that manages some of the largest projects worldwide in the Music Industry. What we did for Muzal:
- naming
- visual identity
- app UX/UI
- brand maintenance
Full project here: https://www.highcontrast.ro/work/muzal

Mingo - Branding and UX UI
Mingo is the platform where you go if you are planning to go to med school. Students test their knowledge and see the chance they have to get a spot at top universities.
We were in charge with:
- naming
- logo & visuals
- illustrations
- platform UX UI
Full project: https://www.highcontrast.ro/work/mingo
Client: https://mingo.academy/

Talent Reimagined - Branding and Website
Talent Reimagined is a brand new company from Switzerland that aims to reimagine the talent acquisition concept.
What we did for Talent Reimagined:
- brand positioning
- brand identity (logo, color, typography)
- website design
See full story here: https://www.highcontrast.ro/work/talent-reimagined
Check them out: https://talentreimagined.com/

Breakaway - Branding
Breakaway is the best specialty coffee place in town. The brand combines the two passions of the owners: coffee and cycling.
In bicycle racing, a breakaway specialist is a rider who is specialized in attacking the race from the start in order to show off their sponsor and to try their luck in winning the stage without having to fight with the whole peloton at the finish line.
Our part in the brand development:
- brand consultancy
- logo & visuals
- location signalistics
- packaging design
Full story here: https://www.highcontrast.ro/work/breakaway
Brand evolution here: https://www.instagram.com/breakaway.coffee/

Pluria - Branding and Website
Pluria reinvents the concept of "offices" for both companies and employees. Pluria mediates the relation between companies, employees and workspaces in a easy to use platform, offering complementary work environments for teams.
What we did for Pluria:
- visual identity
- website design
- website development
- brand maintenance
Full story here: https://www.highcontrast.ro/work/pluria
Check them out: https://pluria.co/

Majorel - Careers Website
Majorel is an international service company, specializing in customer experience and business process outsourcing and more than 50,000 employees. They needed a website that would make recruitment easier, based on a concept that can be adapted for many regions and cultures.
We came up with “It’s OK” campaign, currently running in Romania, Armenia and Georgia.
Deliverables:
- landing page concept
- website design
- copywriting
- website development
Full story here: https://www.highcontrast.ro/work/majorel
See the project here: https://createyourcareer.ro/

Dealul cu afine - Ecommerce Website Design
Dealul cu afine is a producer and seller of organic blueberries and healthy blueberry products. They needed help with a fresher, cleaner website design in order to improve their clients' experience online.

Jobby - Branding and UX UI
Jobby is the platform where candidates and companies fit together. Both entities can see their matching percentage, saving time for both sides of the recruitment process.
What we did for Jobby:
- analysis and positioning
- brand sprint & consultancy
- visual identity
- verbal identity
- platform UX UI
- launching campaign
Take a look: https://jobby.ro/

Bookcity - E-Commerce Website
Do you remember when you entered that bookshop downtown and you said “WOW”? That was Bookcity. Our job was to create the same feeling online, while keeping the shopping experience clean.
What we did for Bookcity:
- website design (e-commerce)
Full project here: https://www.highcontrast.ro/work/bookcity

Neo Vision - Branding and Website Design
Neo Vision is a digital agency with focus on strategy and software development. They convert business ideas into digital products and they are our partners when it comes to web development.
Since we share the playground, we helped them with:
- logo & visuals
- website design
- copywriting
Full story here: https://www.highcontrast.ro/work/neo-vision
Check them out: https://neovision.dev/

Telero - Branding & Website
Telero is the first platform to make teleporting work possible. Companies upload jobs for individuals all over the world, while the remote workforces connect to the robots and control them in real time from any worldwide venues. It was about time, wasn’t it?
What we did for Telero:
- analysis and consultancy
- brand positioning
- branding
- website design
Full project here: https://www.highcontrast.ro/work/telero

SPECTRA - Branding and Web Design
We created the brand positioning, naming, logo and all the visual elements for Spectra, then we designed and developed the website. We are now on an ongoing maintenance agreement for the brand and website.
Project here: https://www.highcontrast.ro/work/spectra

Dora - Branding and Website
Dora is the personal robot assistant that helps recruiters in identifying and selecting candidates through Social Media.
The client needed a new identity that would reflect the brand’s innovation, dedication and modernity. We helped with:
- brand positioning
- tagline
- logo & visual identity
- website design
More about the project: https://www.behance.net/gallery/83351109/Dora-Branding

OKIAN - Website Design and Development
OKIAN is the biggest Romanian online library with more than one million products. We are in charge with their identity since 2007 and 2015 was the perfect timing for a visual refresh. The new design was all about the customers: new features and sections dedicated to book lovers, responsive design and an amazing predictive search.
See the story of the project here: https://www.highcontrast.ro/work/okian-onlinepresence/
Explore the library here: http://okian.ro/

Mirro - Branding and Website
Mirro is the SaaS which improves the relationships between organizations and their people. Highly user-centric, scalable and with a self-service approach, it offers valuable business insight and solves current and upcoming HR issues.
The client needed a strong yet friendly identity for their HR tool. We have started with an in-depth analysis of the market and create the following:
- brand positioning
- name & tagline
- logo & visuals
- illustrations
- website design
- product styleguide
Full story: https://www.highcontrast.ro/work/mirro
Client: https://mirro.io/

MUSHIN.FM - Branding and UX UI
MUSHIN allows people to listen to their favourite music in public places. Using a smart AI algorithm, the MUSHIN platform generates a real-time and dynamic playlist intersecting the venue’s music library with the musical preferences of people in the location.
The startup has its roots in the agency and we are in charge with:
- naming
- logo & visuals
- app UX & UI

Frisbo - Showcase Website
Frisbo is the e-fulfillment service that takes care of e-commerce projects from storage and invoicing to packing and shipping.
In 2017 they lauched Frisbo Dashboard, a tool that allows clients to keep track of their online shops in real time. They needed a new visual identity to illustrate the new approach. We focused on the key points of the business, making the website fresh, simple, clear. The new Frisbo website is about bold colors, clean typo, illustration and straightforward call to actions.
Take a look at Frisbo website here: www.frisbo.eu
Reviews
the project
Branding for Blockchain Products & Services Company
"They're proactive, always proposing positive changes or ideas that could help our brand and design be stronger."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Head of Product & Business Operations at Aurus Technologies. We offer blockchain based products and services to the traditional precious metals industry to accelerate their digital transformation and access new revenue streams in crypto and DeFi.
For what projects/services did your company hire High Contrast?
High Contrast helped us with our entire rebranding strategy and on designing both our website and mobile app.
How did you select High Contrast and what were the deciding factors?
In just our first introductory meeting, High Contrast understood right away what our company needed regarding branding and design, giving us a complete proposal to move forward.
Describe the project in detail and walk through the stages of the project.
Our company went through an entire rebranding process, building a new website and launching a mobile app with the new brand style. High Contrast carried us through this process efficiently and with high quality, having their team fully committed on helping us to get the new branding right.
We had constant meetings and workshops to work on each of these projects (branding, app and website) and we achieved the launch of these in less than 5 months, and the feedback from our clients and stakeholders was extremely positive. High Contrast built a super professional Brand Book and Branding Kit for us to adequate our marketing to the new brand image, with new assets, colors and guidelines to ensure a proper consistency across our marketing channels and marketing material.
This was a challenging project to work on, and High Contrast delivered with top quality and commitment.
How many resources from the High Contrast team worked with you, and what were their positions?
We worked and continue working with four team members of High Contrast, Delia, Andrea, Bogdan and Emilia. It has been a real pleasure working with them and we have built a long-term partnership to keep growing our brand along with High Contrast as our official Design and Brand provider.
Can you share any outcomes from the project that demonstrate progress or success?
The outcome was positive a 100%. Feedback from our clients and stakeholders was incredible, as everyone has found our new brand and design very professional, minimalistic, innovative and attractive. Their brand book, guidelines, assets and designs have been very helpful and essential to display the new branding of the company properly in the market. Our collaboration has been a true success.
How effective was the workflow between your team and theirs?
The workflow between our teams has been very effective, both via email and meetings. We are always in touch and the High Contrast team is always available to assist us.
What did you find most impressive or unique about this company?
We were surprised about their commitment, talent and efficiency. We knew we had less than 4 months to launch our new branding, new website and new mobile app, and with High Contrast we were able to achieve these tight deadlines efficiently and without sacrificing quality. They're proactive, always proposing positive changes or ideas that could help our brand and design be stronger.
Are there any areas for improvement or something they could have done differently?
I can only mention positive comments about High Contrast, so there is nothing we need to improve.
the project
Branding, Web & Logo Design for Microinsurance Company
"High Contrast came up with something completely new and unexpected that we would never have dreamed of."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an executive at a microinsurance organization. We bring insurance to people who don’t currently have access to insurance services.
What challenge were you trying to address with High Contrast?
When I started at the company 18 months ago, I didn’t feel that our branding and website spoke to any of the audiences we needed to reach, so I wanted to revisit them. I brought on High Contrast for branding 101 — to go right back to the very beginning and start again with no preconceptions.
What was the scope of their involvement?
High Contrast took us through an iterative process to define our branding. They did a very comprehensive branding exercise that involved taking a step back and thinking about what we do, why, and who we do it for.
After we’d written down the results of this analysis, the High Contrast team came up with 2–3 creative designs fitting that brief, including the logo. We discussed the ideas internally and chose one option, which High Contrast further developed with some refinements and fine-tuning.
Once the branding was defined, the High Contrast team designed our new website from scratch using our new brand identity, including logo, colors, and fonts.
They used Figma to mock up the site, and an external team implemented it. High Contrast supported the developer during this WordPress implementation process.
Moving forward, we’ll be keeping High Contrast on a retainer as our creative design partner to help us develop materials such as presentations and other additions for our website.
What is the team composition?
We’ve worked with four people from High Contrast, including Rares (Founder & Creative Director), Emilia (CEO & Partner), a project manager, and a creative designer.
How did you come to work with High Contrast?
We’d worked for the same client as High Contrast on a different project, so I had some knowledge of how they worked.
We decided to go with them due to a combination of factors; they had a good portfolio, an attractive pricing model, and an easy, efficient, and well-organized way to work.
How much have you invested with them?
So far, we’ve spent about €10,000 (approximately $11,300 USD).
What is the status of this engagement?
We started working together in March 2021, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
High Contrast’s work has received an overwhelmingly positive response from all the people we’ve consulted. Since we’re a small organization, we can’t survey many people to measure the success of our new branding. However, we’ve had great feedback, and our website has a modern and fresh look that better communicates our message.
Many things are happening with our business, and the website High Contrast designed helps with our customers’ awareness. Our revenue increased significantly last year, and the site is one factor that supports our business’s growth and development.
We’re so happy with the work they’ve done that we’ll continue working with them to improve our website and for creative input on marketing materials.
How did High Contrast perform from a project management standpoint?
They’re very good at project management. The High Contrast team is easy to work with, clear, and efficient.
Although one or two things have taken a few extra days, they’re good at communicating what’s happening, so there are no surprises, and I can adjust our plans to suit.
Our communication is via email and virtual meetings through Google Meet or Microsoft Teams. Overall, our partnership has worked really well.
What did you find most impressive about them?
I’m impressed by High Contrast’s great creative ideas. I was looking for a fresh take on what we do, and that’s exactly what they’ve delivered. All our stakeholders and the people we’re talking to appreciate their branding work.
High Contrast came up with something completely new and unexpected that we would never have dreamed of. I give them a top rating — I really appreciate what they do and how they do it.
Are there any areas they could improve?
No, there isn’t anything they need to improve.
Do you have any advice for potential customers?
Be as clear as you can be about what you need with any provider coming to support you. Also, be upfront in setting expectations and requirements.
the project
Brand Overhaul for Educational Foundation
"High Contrast had well-trained resources that understood and delivered our technical needs."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the general director of a foundation in Romania that implements social projects to further our country's educational efforts.
What challenge were you trying to address with High Contrast?
Our company name was similar to a big retail brand in Romania, so we needed a brand overhaul.
What was the scope of their involvement?
High Contrast initially built our brand guidelines to finalize the fonts, color schemes, and our programs' logo designs. They then designed our logos based on the new brand guidelines and our preferences. Upon accomplishing their initial deliverables, High Contrast then used Webflow to build our website from the ground up, incorporating new features and brand elements.
What is the team composition?
We worked with two designers and a project manager.
How did you come to work with High Contrast?
One of my colleagues was acquainted with their programmers. Trusting his recommendation, we reached out to High Contrast and discussed the project with their team.
How much have you invested with them?
We spent about €3,000 (approximately $3,400 USD).
What is the status of this engagement?
The branding project ran from August–October 2021.
What evidence can you share that demonstrates the impact of the engagement?
Our marketing efforts and High Contrast's rebranding solutions significantly improved our site traffic. From our team and stakeholders' perspectives, they delivered a functional and user-friendly website that met our standards.
How did High Contrast perform from a project management standpoint?
We communicated via Zoom and emails and relied on Figma for project management. High Contrast was a dependable partner that respected our challenging timelines.
What did you find most impressive about them?
High Contrast had well-trained resources that understood and delivered our technical needs. They were more professional than the other design and development agencies we worked with.
Are there any areas they could improve?
They seemed less motivated when we asked them to implement additional changes to our logos, but it all worked out well in the end.
Do you have any advice for potential customers?
Give clear instructions and deadlines. If you know what you want and can communicate it clearly, they'll deliver that accurately.
the project
Digital Marketing for Web-To-Print Company
"The selected consultant is the most experienced out of the competitors."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Dreamshare is a web-to-print company, specialized in cusom photo gift production. I am the sole shareholder and administrator of the Company
For what projects/services did your company hire High Contrast, and what were your goals?
The overall objective of the project was to improve the market image and performance of our company by building a strong brand and a modern online presence, corresponding to our values.
The specific project objectives were:
- To define the Dreamshare brand hierarchy based on the existing and new portfolio of products and its specific target groups
- To consolidate the overall image of the company by creating a colorful, joyful visual and verbal identity, together with collateral materials
- To clearly delimitate the main brand differentiate the sub brands for photo and custom gifts segments
The project comprised two phases:
Phase 1: Brand identity development (Brand positioning, Collateral materials design, Website update, Identity manual)
Phase 2: Online marketing strategy (Awareness campaign concept, Campaign materials creation
How did you select this vendor and what were the deciding factors?
The beneficiary company selected the consultant after evaluating competitive proposals and interviewing candidate consultants. The final decision was taken based on the consultant’s qualifications as presented to the company. Other two qualified competitors also issued offers for the project.
The decision of choosing High Contrast was mainly based on our previous cooperation, the respective company already knows our concept and developed some of the existing development stages with us.
Other aspects taken into account regarding to the consultant selection:
- budget efficiency, as time spent for brand and company acknowledgement will be spared, based on our previous cooperation
- as High Contrast already knows the brand, they can easier foree ways of improvement and development directions
- the selected consultant is the most experienced out of the competitors. They have the most complete team, impressive portfolio, and highest turnover
- the selected consultant is highly creative, a necessity for our project. The emotional and visual components are key for success
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The project included the following phases:
Phase 1: Brand identity development
✓ Brand positioning: insights gathering, market positioning, target market defining, visual and verbal communication, objectives and deliverables.
Deliverable: 1 analysis document, 20 pages pdf.
✓ Collateral materials design: creative concept for materials design, layouts and templates. Deliverables: voucher, products usage instructions, thank you cards/origami game card, photo envelope, stickers
✓ Website update: existing website analysis, design and text updates, developer modifications, testing and launch.
Deliverable: updated website according to the new objectives
✓ Identity manual: Brand identity, usage and context of use, visual and verbal directions, mockups, online identity, cross-branding manuals.
Deliverable: brand identity manual
Phase 2: Online marketing strategy
✓ Awareness campaign concept: Campaign creations based on customer brief, company headline and key visuals creation, implementation concepr defining.
Deliverable: Campaign creation concept
✓ Campaign materials creation (visuals and text): Selection of key producst for each campaign, headlines and body text, images editing, banners creation.
Deliverables: 18 x headlines & body text; 9 x campaign banners for the filtration systems brand Throughout the development phases, there was insured the account management (15% of the allocated project time), comprising customer and internal communication.
How many resources from the vendor's team worked with you, and what were their positions?
7 employees worked with us:
Emilia Jercan - Brand Specialist
Andrea Stan - Branding Designer
Ana Donos - UX/UI Designer
Rares Dragan - Creative Director
Delia Dinca - Account Manager
Bogdan Dobrescu - Developer
Alexandra Anghel - Copywriter
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The specific project objectives are:
✓ To define the Dreamshare brand hierarchy based on the existing and new portfolio of products and its specific target groups
✓ To consolidate the overall image of the company by creating a colorful, joyful visual and verbal identity, together with collateral materials
✓ To clearly delimitate the main brand differentiate the sub brands for photo and custom gifts segments
The company expects that one year after the completion and upon implementation of recommendations, the following key performance indicators could be achieved:
✓ 100% Increase in sales volume; in 2020, the number of orders was 986
✓ 100% Increase in turnover; in 2020, the turnover was of approx. €29,345
How effective was the workflow between your team and theirs?
The workflow was developed and implemented as planned, without interruptions or delays.
What did you find most impressive or unique about this company?
The thing that I like the most was their creativity.
Are there any areas for improvement or something they could have done differently?
Not at the moment
the project
Visual Identity for a Nonprofit Organization
"They understood our needs very well and were extremely patient and helpful, especially when facing short deadlines."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work as a communication specialist for HOSPICE Casa Speranței, a non-profit organization founded in 1992 in Brașov. HOSPICE introduced the concept of palliative care in Romania and is the largest foundation in the country that offers free specialized services of this type.
The organization has two hospitals with integrated services, in Brașov and Bucharest, mobile teams in four cities - Bucharest, Brașov, Făgăraș and Zărnești, six offices for palliative care and education and over 100 beds for hospitalization and related activities for people diagnosed with incurable diseases. In its 28 years of existence, HOSPICE has brought relief and hope to over 35,000 children and adults.
For what projects/services did your company hire High Contrast?
Every year, we organize an intensive marathon through which we raise awareness and involve the local community in fundraising for free services of palliative care for children and adults. High Contrast is in charge of the identity of the event (cross illustration and collateral materials).
What were your goals for this project?
We wanted to have a visual identity and a strong online campaign that would promote our annual event and create awareness for our social cause. The end goal was to motivate as many people as possible to take part in the cross in order to raise more funds than in previous years for our patients’ care services.
How did you select High Contrast?
We met at a networking event and they clicked with our cause. We were impressed by their portfolio and they agreed to offer their creative services in order to raise the awareness of our actions.
Describe the project in detail.
We wanted to change the identity of the previous annual cross event, so we had an initial discussion to set together what will be the main directions for this year, what to change and what to keep from last year, as we worked with them in the past also.
We kept on communicating through mail or calls and offered feedback along the way. They helped us create all the materials for the event: a new logo for the event, social media materials, website banners, posters, diplomas and so on.
What was the team composition?
The team was made of a creative director, a project manager, an illustrator and a copywriter.
Can you share any outcomes from the project that demonstrate progress or success?
More than 3200 people responded as being interested in our event and almost 2650 decided to participate actively in it. The funds raised at our running event this year reached over 37,000 euros.
How effective was the workflow between your team and theirs?
Everything was great, as in our previous collaboration, we had clear and transparent communication and we were kept in the loop constantly throughout the creation process. They understood our needs very well and were extremely patient and helpful, especially when facing short deadlines. We received very good feedback from our followers, runners and sponsors on the fresh and creative design.
What did you find most impressive about this company?
They are very responsible and professional. They never hesitate to ask if something is unclear and are very supportive in providing additional feedback and solutions if they see fit for our vision and objectives.
Are there any areas for improvement?
There is always room for improvement, but I would not hesitate to contact them directly and tell them my honest opinion as our collaboration is transparent and our discussions are always productive and understanding.
the project
Brand Identity, Web Dev & Logo Design for IT Company
"If you want a different point of view and a fresh, well-designed website, hire High Contrast."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I was the marketing manager of an IT company that provides outsourcing services and automotive software.
What challenge were you trying to address with High Contrast?
We hired them to help us with our brand identity.
What was the scope of their involvement?
High Contrast helped us with our brand identity. They created a new logo as well as internal and external materials. We also did some social media campaigns with them.
High Contrast also designed and developed a new website for us. They made the site more candidate-oriented, as the company’s goal was to hire more candidates through the website.
What is the team composition?
We worked with two designers, a copywriter, and a project manager. We also worked with Rares (Creative Director) and Emilia (CEO).
How did you come to work with High Contrast?
I previously worked with High Contrast to help create a new brand for a different company within the same group. When I moved to this role, we needed to change the brand identity, website, and logo. I wanted to work with High Contrast again because they did a great job on the previous project. They came up with cool, fresh concepts.
How much have you invested with them?
The budget was between €10,000–€25,000 (approximately $12,000–$30,000 USD).
What is the status of this engagement?
The project ran from February—December 2018.
What evidence can you share that demonstrates the impact of the engagement?
High Contrast made it much easier for candidates to apply through the website. Once the website launched, many more candidates applied through it, which was the purpose of the project. The website was more responsive, cool-looking, and fresh.
Our company’s visibility on social media also improved thanks to the great campaigns that we did together. I was satisfied with the quality of their work and liked working with High Contrast — they always had fresh ideas.
How did High Contrast perform from a project management standpoint?
The team’s deliverables were always on time. We held weekly meetings to discuss the progress and what was next. Our teams communicated through phone and email, and we had face-to-face meetings.
What did you find most impressive about them?
I loved High Contrast’s designers — they had great ideas for designing online campaigns, internal materials, and so on. They delivered very fresh ideas and different perspectives.
Are there any areas they could improve?
They could move closer to us and open an office here. High Contrast could also hire more people and create a bigger team.
Do you have any advice for potential customers?
If you want a different point of view and a fresh, well-designed website, hire High Contrast.
the project
Web Dev & Branding Services for UV Systems Provider
"They're very involved in the process by contributing new ideas, offering suggestions for improvement, and guidance."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Spectra offers UV systems for water, air and surfaces disinfection. Our mission is to guide clients in choosing the most appropriate UV disinfection solution for their business. I am the General Manager of Spectra.
For what projects/services did your company hire High Contrast?
We hired the High Contrast team for a full branding package. They helped us create the brand positioning, the visual and verbal identity and all the collaterals for Spectra mapped in a complete brand manual. Then, they took care of designing and developing our website and we currently have an ongoing maintenance agreement for the brand and website.
What were your goals for this project?
We wanted a brand that is aligned with the activities of the company and enables us to reach more visibility in our target market in order to have a growth of 100% in our clients.
How did you select High Contrast?
We analyzed local and national agencies, checked portfolios and had a meet and greet chat with all of them. Also, someone from my business network recommended High Contrast based on previous experience with them.
Describe the project in detail.
After we made our collaboration official, we established together the deliverables, timeline and our way of communication. We had an initial discovery meeting to make an analysis of the brand, market, competition and trends to better understand and define the needs and objectives of the brand.
Then, the team started the creative process and we kept constant communication via e-mail/phone. At each material created, we set feedback meetings to have a final say in the main direction selected and proceed further based on the things discussed with the final versions of all the deliverables.
At the end of the project, we had the brand positioning, naming, logo and all the visual elements of Spectra together with a ready to launch website
What was the team composition?
The project manager from the Beneficiary was Mr. Aurel Caras. The project manager from the Consultant was Ms. Emilia Jercan The team from High Contrast: Rares Dragan Senior Consultant Gabriel Raileanu Designer Bogdan Dobrescu Designer Ioana Cotrus Copywriter Delia Dinca Content manager Marius Ioance Developer Tudor Barbu Developer Andrian Solomon Tester
Can you share any outcomes from the project that demonstrate progress or success?
All the materials were delivered at the promised quality and our expectations were met. We have our branding complete, guidelines to keep taking advantage of its potential and a functioning website that keeps on bringing new promising clients.
How effective was the workflow between your team and theirs?
It was a very efficient process, we kept the communication with the Project Manager that made sure our feedback was implemented and we were always aware of what is the status of the project and made sure we were actively involved in its creation.
What did you find most impressive about this company?
They're very involved in the process by contributing new ideas, offering suggestions for improvement, and guidance based on the current reality and being always so proactive in implementing our feedback and adding more to it for the quality of the project overall.
Are there any areas for improvement?
There are always things that could have been improved, but through honest feedback and transparent communication we always managed to discuss and solve any issues or clarify any aspect in a quick discussion with them.
the project
Website Revamp for Computer Software Agency
"We felt heard and understood because our feedback was always implemented."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Founder and CEO of Footprints for Retail, a tech company that in just 5 years has developed, tested & validated a proprietary AI that uniquely transforms Indoor Location Intelligence into high impact advertising.
For what projects/services did your company hire High Contrast?
We hired High Contrast to help us in redesigning our website, including modern illustrations that help us better explain our technology, and recreating some of our brand elements like PowerPoint templates, demo videos, newsletter design, Social Media templates and case studies.
What were your goals for this project?
By redesigning the website, we wanted to develop a narrative on the footprintsforretail.com homepage that clearly states and illustrates the SaaS solution offered by Footprints and destined to Shopping Centers to understand, predict and address the behavior of their shoppers. We needed our homepage to have a much friendlier approach of our solutions in terms of language and design.
How did you select High Contrast?
We were actually approached by them and had a discovery meeting to see how we can work together. We felt a good chemistry, they understood what we do better than other agencies and that had a major impact on our decision.
Describe the project in detail.
We had an initial talk to clarify the main aspects of the project. We wanted us to be on the same page in terms of what Footprints does and what are our plans for the future and how they can integrate in our objectives for the website design. Then, the team started working on the project and we kept on offering feedback.
We received each proof of concept either through a quick call or communication via e-mail. Finishing the homepage design and the illustrations, we moved on to also having some side materials created:
- PowerPoint templates
- demo video
- newsletter design
- Social Media templates
- case studies.
What was the team composition?
The team included a creative director, a project manager, a web designer, an illustrator, a motion designer and a copywriter.
Can you share any outcomes from the project that demonstrate progress or success?
Our website has been redesigned and we can see how the traffic on the website has increased since then. Our initial vision for the website is very well aligned with the outcome. The website has a much friendlier approach now while still looking professional while the product and services are clearly exposed through fresh illustrations.
How effective was the workflow between your team and theirs?
I believe our communication was very fast and concise. The Project Manager was the main intermediate between us and the design team and made sure we are always informed about all the changes and updates throughout the project, and for us to have the final word on them.
What did you find most impressive about this company?
They were very eager in not just delivering the materials, but also suggesting points of improvement if they saw fit based on their experience. We felt heard and understood because our feedback was always implemented, but also guided and helped during the process.
Are there any areas for improvement?
Sure, but we already mentioned during our discussions these types of aspects as our communication has always been transparent, honest and productive.
the project
Web Development for Management Consulting Firm
"They’re a young, dynamic team that is rethinking the whole concept of work."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of Talent Reimagined. We are in the management consulting space, and we support organizations with talent acquisition transformation.
What challenge were you trying to address with High Contrast?
I engaged with High Contrast to support me with my brand identity and the development of my website.
What was the scope of their involvement?
We had a number of deliverables which started with the brand positioning and the analysis of my company’s identity. They did all sorts of creative work including logo design, color palette selection, fonts, and everything that would represent the brand moving forward.
From there, they supported and translated the design onto the website. They also worked on the content and copy, the testing, and eventually the launch. They used WordPress to develop the website.
What is the team composition?
I was in contact with at least four people. There was Delia (Account Manager), a website developer, Amelia (CEO), and Andrea (Designer).
How did you come to work with High Contrast?
They were recommended to me by a mutual contact who had worked with me to produce brand videos and corporate photography. Before I reached out to them, I went online and spoke to a couple of other companies, too.
What I liked about High Contrast was the freshness of their website. I also liked the fact that they were working on new and disruptive brands because that’s what I wanted to bring into this space. I also met with Amelia and liked her approach and the model that she was developing. That’s how it started.
How much have you invested with them?
We’ve invested around 15,000 CHF (approximately $16,900 USD).
What is the status of this engagement?
We started working from February–November 2020.
What evidence can you share that demonstrates the impact of the engagement?
It’s a bit too early to tell. I’ve been tracking the analytics of people coming to the site, but I’ve yet to understand where or what to improve on. So far though, I’ve had a lot of positive feedback from people about the functionality and look and feel of the website.
For me, I wanted to give a sense of being in a consulting space but also bring something different into it as well. The people who provided the feedback liked the fact that they are coming to a space that speaks to strategy but isn’t bombarded with information and over-idealized frameworks.
The site doesn’t show off content that doesn’t resonate with people. It’s easy, reassuring, it’s visual, and they get what we do. I think it has a lot to do with the design and the simplicity of it describing a solution that’s not so simple.
How did High Contrast perform from a project management standpoint?
I thought they performed well based on the way that they work. I was a bit unsure of the process in the beginning because I was thinking there would be some project management tool like Asana or Basecamp, but it was just Delia who was my main point of contact.
Her reaction was so fast that any time I wanted to find out more about where things were at, I could just send an email and there would be an immediate response.
What did you find most impressive about them?
I think they are really creative. Everyone I met had a certain edge to them. They’re a young, dynamic team that is rethinking the whole concept of work, and I get the sense that they’re all very connected.
When there were things that we didn’t agree on or that needed work, they were willing to flex, adjust, support, and take on feedback.
Are there any areas they could improve?
The only thing they could improve on is the transparency and the reporting they give around the management of my projects. It’s nothing big, but if I were investing 10 times the amount, I’d want to know where we were, and I would want more structure around updates.
Do you have any advice for potential customers?
My advice would be to aim to have more time up front. Do more brainstorming and workshopping together because I think it will create efficiencies downstream.
the project
Web & Software Dev for Fulfillment Company
"We are satisfied with the work High Contrast has done for us, and the quality is what we expected."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of an e-fulfillment company in Romania. We’re now expanding to Bulgaria and Hungary.
What challenge were you trying to address with High Contrast?
We wanted to build an online platform. We needed a company that could build an entire platform where users could onboard themselves, and we could integrate multiple warehouses, provide dashboards to users, etc. The main purpose was to improve our clients’ fulfillment experience with our business. We needed a website that was much more than a presentation website. High Contrast helped us with the new web solution as well as a solution for mobile so our users could see their orders and deliveries in real time.
What was the scope of their involvement?
It was a complex project, and we knew that High Contrast could present our services on the website and also build a dynamic dashboard for our users, integrate with multiple ERP solutions and warehouse management systems, and build multiple interfaces for different types of users. We use a software-as-a-service plastform, to which they needed to integrate an open API. They also needed to integrate with our warehouse management system, which has the same setup as it is a SaaS platform with an API.
How did you come to work with High Contrast?
We had worked with High Contrast before to build an online store platform. They were chosen from a selection of agencies. We hired them for a challenging project: a big online bookstore with 1.5 million products. The information came through different sources, and it needed to be populated and integrated for stock management, so it was a complex build. We went to High Contrast because, based on our previous experience, we knew they could handle it all.
How much have you invested with High Contrast?
High Contrast bills us by the hour. We have a confidential rate with them, which is €30 ($35) an hour. I don't know what they bill others.
What is the status of this engagement?
Our current project with High Contrast is an ongoing one. We started developing it a year ago, and our work together will continue for some time. It’s a project that has a lot of technological needs.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Our clients are currently using the solution, but we still have an entire roadmap of features that have not yet been implemented. The solution we are building is a working product that is in the mockup or wireframe stage and needs to grow. The user feedback is good. What we are doing in this fulfillment business is much more than the client usually expects, so they’re thrilled about it. We are satisfied with the work High Contrast has done for us, and the quality is what we expected. Our previous experience is what made us choose them again. We know we have good communication on what to expect and they deliver. We do discover bugs from time to time when a new release is done, but they’re usually fixed quickly so it’s not an issue.
How did High Contrast perform from a project management standpoint?
We interacted with 4 people in their agency: an account manager, their CEO and founder, the main developer on the project, and the designer who did all of the dashboards. I know they have other people on the server and API side, but I wouldn't know how many. Their project management is pretty good. They have an account manager who takes care of everything. We usually discuss the next feature that will be developed in advance, and they estimate deadlines. There might be times when they go over deadline, but they usually let us know that beforehand, which is fine. The communication is pretty good. There’s no week that passes that we don't have a meeting or a call, so we keep in touch pretty often. We use Trello for features, bugs, everything.
What did you find most impressive about High Contrast?
The main reason we work with High Contrast is that they don't expect to get specs from us for everything. They are proactive in participating in and contributing ideas to the project. We discuss features and build wireframes with High Contrast before they design and implement them.
Are there any areas High Contrast could improve?
Maybe they could take a more proactive role in bug discovery. On the other hand, that’s fine with us, because that gives us more time. The other way would be for them to have testing for a week or two before release, and they don't really like that, which I’m fine with. However, other clients may find that not structured enough.
High Contrast has gone above and beyond to exceed the needs and requirements of the client. The end clients and business partners have commended its new brand identity for its professionalism, innovativeness, and attractiveness. They are accessible, dedicated, and talented in the workflow.