What was the scope of their involvement?
James (Creative Director, Hersick + Webster) and Laurel (Art Director, Hersick + Webster) engaged me in extensive conversations to help discover my professional identity.
They first met with me to learn about my business and the space I work in. An initial deliverable that I’d wanted was a new logo, but they used the design process to not only arrive at a logo but to help me figure out what direction I wanted to take with my business.
We had weekly meetings to produce different branding elements for my business. They delivered a comprehensive brand strategy to clarify our target audience. They helped me choose on-brand language to reflect my business values. The partners delivered different branding options for me to choose from, and every stage of the process was iterative and fluid.
In the end, they delivered a logo, a website, and a variety of collateral brand elements, like internal and external décor for my workshop.
What is the team composition?
I just worked with James and Laurel.
How did you come to work with Hersick + Webster?
They were recommended to me by my good friend and advisor. She works in the marketing department of the University of Maryland, so even though I hesitated to seek professional assistance, I trusted her recommendation. I was also attracted to Hersick + Webster because they have a history of working with companies for social good.
How much have you invested with them?
I’ve spent somewhere under $10,000. I expect that the collateral materials, like Mailchimp templates, flyers, and notes will cost me an additional amount.
What is the status of this engagement?
We began working together in August of 2019, and the work is ongoing. My business opened in September, but the roll-out of the branding elements has been gradual.