Herefor Studio

Introduce your business and what you do there.

I’m the founder and CEO of a cocktail mix company. We make all-natural drink mixes for consumers.

What challenges were you trying to address with Herefor Studio?

We were looking for a design group to assist with brand identity and packaging. We had hired two designers, but they didn’t work out. We needed a large, professional, and communicative team.

What was the scope of their involvement?

They began the process by providing us with a questionnaire to fill out so they could get a better idea of our company. They designed a logo and packaging design. This included mailers, shot glasses, and sachets for our products. They also designed other swag items and artwork. 

What is the team composition?

We worked with three people: Jena (Director of Client Services), Ryan (Creative Director), and Corey (Creative Director). 

How did you come to work with Herefor Studio?

I made a Facebook post in a CPG group and it just took off. I received about 30 responses from companies interested in the project. I narrowed it down to a list of about 5–10 studios that I reached out to. After I whittled it down to my top 3 studios, I felt that Herefor Studio’s style best fit my company. 

What is the status of this engagement?

I started working with them in mid-July 2020, and we’re still working together. We’re almost done with this project, but I’m hiring them again for a new design project.

What evidence can you share that demonstrates the impact of the engagement?

They provided multiple design options, and it was actually difficult for me to pick one because all of their work was so good. We have the final artwork files, and I’ve shared them with internal stakeholders and potential retail partners. Feedback has been great. 

How did Herefor Studio perform from a project management standpoint? 

They’ve been better at communicating and hitting deadlines than almost any other company that I’ve worked with. They understood what we needed and provided exceptional customer service. They’re always on top of deadlines and make revisions quickly. They work with you to make sure you’re happy with the final product. 

What did you find most impressive about them?

It’s hard to single out one characteristic that impresses me because they’ve been so great all around. I have to say communication and design are their most impressive attributes. They’re the best designers that I’ve ever worked with. 

Are there any areas they could improve?

No. They’re perfect. 

Do you have any advice for potential customers? 

Make sure that your communication is good. You need to convey to them what you need if you want something specific. 

Please describe your company and your position there.

I am the Food Safety Director for our company. We are located in Somerton, Arizona. We have been in the agriculture field for over 100 years.

For what projects/services did your company hire Herefor?

Our company was expanding our product line and we in need of assistance with branding. We wanted to take our product and update the packaging so that it would appeal to a broader audience.

What were your goals for this project?

We are in the process of expanding into larger markets and knew that we needed to take our branding and packaging to the next level. An updated logo, website and package design were our goals for this project.

How did you select this vendor?

I began our search for the perfect vendor through acquanintences I had met at a conference and then through a Google search. I was then recommended to work with Herefor. Three companies were considered for the project. Herfor stood out with their overall energy, enthusisam and portfolio. The portfolio highlighted a modern look that was just the direction that interested our decision makers.

Describe the scope of their work in detail.

Herefor was flexible when it came to guiding us through the branding process. In-house we came up with concepts that we liked that were already in the industry. This gave Herefor an idea of concepts that appealed to us for our brand. Multiple phone conversations took place that allowed Herefor to lead us through the creative process. Herefor was able to create just the look that were were wanting for our brand. We were thrilled with the outcome and felt that it was a true representation of our company.

What was the team composition?

A team of three people were involved from our company to make decisions and oversee the project. Myself and one executive were hands-on throughout the process, with the third team member and CEO were given an overview throughout the process.

Can you share any outcomes from the project that demonstrate progress or success?

The branding campaign has been well received by all involved. The packaging is vibrant and surely showcases that our product comes from the desert.

How effective was the workflow between your team and theirs?

We worked with Jena on a regular basis and then met with the rest of the creative team when discussing details about the design and with shareouts. Herefor was very open to feedback. They were able to work with the feedback and provide us the logo and packaging that we needed for our company.

What did you find most impressive about this company?

Herefor is a company with several strengths. They stand apart from others in the industry with their creativity and sense of the industry. Herefor does an excellent job with creating a concept and being able to roll it out and make it a reality. The company is full of energy and ideas that allow a company to go in the direction needed to be a success.

Are there any areas for improvement?

Herefor was a wonferful company and hope to continue working with them in the future.

Please describe your company and your position there.

Core & Rind created deliciously creamy + dairy free Cashew Cheesy Sauce. Cashew Cheesy Sauce was born from years of development in our own kitchens.

Our culinary nutrition backgrounds inspired us to take this recipe to market to fill the void for a clean ingredient, shelf‐stable and plant‐based cheese alternative, making it one of a kind. I am CoOwner & CoFounder

For what projects/services did your company hire Herefor Studio?

Total rebrand for our 4 SKUs of Cashew Cheesy Sauce

What were your goals for this project?

A fresh new look, one that conveyed our mission and our style.

How did you select this vendor?

My business partner & I checked out a few different branding options, ranging in price and expertise. Herefor was our pick for a lot of reasons but their knack for a beautiful, effective design and easy to work with vibe helped us get to a YES.

Describe the scope of their work in detail.

Herefor has three folks on board at the moment. Jena is a fantastic communicator and coordinator. She helped us get our project to the finish line while conveying what we were looking for the two other talented folks on the team.

Corey & Ryan are both stellar, creative designers. I really liked how they brought our personality to our jars and our overall branding.

What was the team composition?

Jena, Corey & Ryan :)

Can you share any outcomes from the project that demonstrate progress or success?

I appreciated that this team was multitalented, and very good at listening and switching gears when we were honing in on the look and vibe we were going for. I am excited to be able to continue to work with them on future projects, and put our best foot forward with Herefor.

How effective was the workflow between your team and theirs?

Jena had an awesome timeline/flowchart that she used to keep us all on track, especially with a tight timeline we were up against. Also, them granting us patience when we had other irons in the fire that needed tending to was very helpful. I appreciated their flexibility.

What did you find most impressive about this company?

Their dynamic and the way they really jived together and understood each other very well, so it made getting on board with our goals smooth for all.

Are there any areas for improvement?

Excited to see what other fun/exciting projects they come up with!

Please describe your company and your position there.

I am the head of Operations and Client Services at We First. We are a purpose consultancy committed to business as a force for good.

For what projects/services did your company hire Herefor Studio?

We hired Herefor for a variety of design projects from packaging design to logo design to full brand identity

What were your goals for this project?

Our goals for the project were to create effective design solutions that were aligned with the strategy we had created.

How did you select this vendor?

I found Ryan on Working Not Working and he took a chance on us! The work stood for itself:-)

Describe the project in detail.

We have worked with Herefor on a variety of projects. The first being a brand identity and product packaging product for a start up. That in itself is a challenge and they were not only brilliant at visually articulating the strategy and the client'g thoughts, but also in navigating something that they were very close to to get to a solution that they loved.

What was the team composition?

We have worked with Ryan, Cory and Jena on the Herefor team.

Can you share any outcomes from the project that demonstrate progress or success?

Happy Clients! The Muniq client and Participate client are both so happy with the work and have implemented across all platforms. Herefor made We First look good and continues to do so:-)

How effective was the workflow between your team and theirs?

Great - very helpful, very accommodating, flexible and nice to work with. It's why we keep coming back with more work!

What did you find most impressive about this company?

They're down-to-earth people doing good work. We are the same and we want like-minded people around us. The design work has been spot on and very considered which is important to us.

Are there any areas for improvement?

nope.