What evidence can you share that demonstrates the impact of the engagement?
We received the first TV ad within two weeks, which was extremely fast, especially in a period when everybody was working from home. In the end, we had three TV spots and adjoining visual materials.
Our campaign was successful, but not through the roof. We ended up with 2,000 monthly donors, which is pretty good. We have around €4,000 (approximately $4,700 USD) entering the account each month. That was a period when everyone was doing intensive fundraising, especially for medical support. Donors in Romania received requests for hospitals.
It was our most successful SMS donation campaign, and it’s something that we want to continue. We evaluated our success after two weeks of broadcasting the TV spot, and we determined that it wasn’t working well enough.
We went back to Heraldist & Wondermarks and told them that we had a problem, and they had another meeting with us, where we each came with inputs on how to make it successful. We had another version of the spot in less than ten days, which was a bit more dramatic. It was definitely more successful than the first TV campaign.
We also managed to get spots on TV and radio pro bono. By the end of the campaign, our spot had been broadcasted around 5,000 times on media channels throughout the country.
How did Heraldist & Wondermarks perform from a project management standpoint?
The team at Heraldist & Wondermarks is exceptionally efficient. It was a crazy period when everybody was working from home, and Heraldist & Wondermarks was present from morning until evening.
We had email exchanges and calls, and we really had the sensation that people were working for us. They were in contact with us often, and they had something new for us every few days, or even every couple of hours sometimes. We mainly communicated through email, Zoom, or other videoconferencing tools.
What did you find most impressive about them?
It’s the fact that we felt like an important client. In a world where service providers tend to be less qualitative every day somehow, Heraldist & Wondermarks proved to be a very professional agency. They made us feel like a big client. There was never a feeling in my mind that we weren’t important because it was pro bono work.
Are there any areas they could improve?
I have no idea how their work is done, so I couldn’t say what they could do better. If we had a problem, we could discuss it at a higher level, and it wasn’t an issue.
Do you have any advice for potential customers?
For Heraldist & Wondermarks to do their work, clients need to move and agree fast to keep the project going. The client has to be willing to go into this process. We received great results because we came with answers quickly, and they came up with the products fast.