What was the scope of their involvement?
At the beginning of the process, we didn’t know much about our options for a website. Our understanding of the digital world was fairly primitive, but they walked us through what it meant to provide our customers with a client-centric experience on our site. We had an earlier design, but they converted that into more modern UI [user interface] design language.
They really expanded the scope of what we thought we wanted. They ran a user envisioning and study exercise, where we mapped the user journey for a variety of customer personas. They helped us explore what our prospective customers might be looking for, and then built a wireframe that could deliver those client needs. After showing us a few mockups, they built the site from the ground up on an Agile platform in WordPress, which includes an in-app calculator that allows customers to choose the services they want and receive a customized quote.
We had conversations about search engine optimization and marketing strategies, and they have advised us on which campaigns might have the highest impact. They helped us build a brand story and narrative to support our internal marketing efforts. They also optimized our site’s interface, making contact information more visible to increase our conversion rate and the usability of our messaging services.
What is the team composition?
Dmitry is our project manager, and Stan is the lead designer. There were up to two other team members, depending on the stage we were in, so our team was usually between two and four people. I spoke mostly with Dimtry, especially regarding business strategy and vision, and Stan did the heavy lifting for the design.
How did you come to work with Heartbeat Agency?
How much have you invested with them?
We spent $15,000 for the initial build, and are discussing the second wave of website building for an additional $15,000.
What is the status of this engagement?
They started building the website in April 2015. We had two weeks to set user requirements, two weeks of design, and two weeks of development. The whole site was built by June 2015. We pay a retainer for occasional updates, edits, or help with branding, so our ongoing relationship is currently low-maintenance.