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We exist to help the world’s most ambitious leaders realise their true purpose and have more meaningful conversations with their audience.

$100 - $149 / hr
2 - 9
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Brisbane, Australia
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Branding and Content Creation for an Electrical Contracting Company

“Our new marketing and messaging are strong and help us stand out from the crowd.”

Willing to refer: 
The Project
$10,000 to $49,999
June 2018 - Ongoing
Project summary: 

Hatchet Agency facilitated a CRM automation and rewrote an entire client-facing messaging strategy. They helped an organization define its key objectives and express them uniformly across all platforms.

The Reviewer
11-50 Employees
Berrimah, Australia
Brett Adams
Director, Solar Energy Management Group
The Review
Feedback summary: 

Hatchet Agency delivered comprehensive branding and messaging complete with high caliber designs and content. Their work has been well-received and generated notable outcomes; three out of five users now recommend the brand. The team is flexible, skilled, and engaged.


Introduce your business and what you do there.

I am one of the directors of SEM Group, an electrical contracting company in Queensland, Australia. We offer electrical contracting, solar, and most recently metal fabrication services.


What challenge were you trying to address with Hatchet Agency?

We weren’t engaging with our customers as well as we should. Our sales process worked effectively, but was fairly disjointed. Our company needed help with branding and content creation.


What was the scope of their involvement? 

Hatchet Agency unified the messaging across our different businesses and websites. They helped us define our goals more clearly and understand what we wanted to achieve and why.  They developed all of our strategies for committing to a greener world, which is our central mission.

Our company is exceptionally busy and proficient, but we don’t have any in-house creative agency to facilitate our automation. Hatchet Agency has essentially rewritten how we communicate with our customers from a CRM point of view. 

Hatchet Agency guided us through the CRM process and explained why we needed one. We took their advice and got a system in place with the help of another vendor. They created the automations our internal team lacked the expertise or time for. The team has taken many tasks we’ve always wanted to do and made them happen.

What is the team composition?

I personally work with three people from the team. Casey (Director, Hatchet Agency) is our main point of contact.

How did you come to work with Hatchet Agency?

The current director used to work with a different company we’d hired in the past. We’ve spoken with many vendors over the years, and Hatchet Agency certainly seems to be more customer-engaged than most.

How much have you invested in them?

We have spent $60,000–$70,000 AUD (approximately $42,000–$49,000 USD).

What is the status of this engagement?

We began working together in June 2018 and have an ongoing relationship.


What evidence can you share that demonstrates the impact of the engagement?

Hatchet Agency put together an amazing presentation to show us the journey of our engagement and how much work they have done for us. The content and designs they created have been excellent and made a massive difference. The team’s work fully met our standards and we’ve received positive feedback.  

We keep an eye on social media and have noticed that three out of five people recommend in many forums where people ask who they should hire for solar. This result isn’t just based on our performance; I think it’s also due to our branding. Our new marketing and messaging are strong and help us stand out from the crowd.

How did Hatchet Agency perform from a project management standpoint?

We are a somewhat difficult client because we throw Hatchet Agency ad hoc projects left, right, and center. They use a Gantt chart to track our goals and timeframes. 

Our industry is very fast-moving, so we have to take advantage of trends as they arise. Hatchet Agency has to fit these additions into the overall project management and timeframes, and they’re typically very adept. 

What did you find most impressive about them?

Hatchet Agency took the time to get to know our business. Rather than just telling us what they thought we should do, they researched the market and what we stand for as a company. Their recommendations included what our message should aim to achieve and how to make our brand more cohesive. 

Are there any areas they could improve?

No. We are probably too demanding in our expectations. In our line of business, customers expect things overnight, which often isn’t achievable. As a general rule, Hatchet Agency’s work is exceptionally quick.

Do you have any advice for potential customers?

Hatchet Agency has a fresh mindset. They think outside of the box to help clients understand what they need to achieve. I recommend them with certainty to all my business colleagues. They’re a great match for any client who wants to satisfy their brand and get to know and interact with their customers better.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer