#HardToBeat
Hard Beat Communications is an award-winning, multi-cultural, woman owned digital PR and AD agency focused on executing digital PR and Advertising campaign management and SEO focused brand promotion and back link building, content creation and editing, global content distribution, branding and graphic design, as well as working with clients to deliver complete user interactions and developing complex technical solutions - apps, kiosks and websites, including cybersecurity services.
Founded in 2004 by Caribbean immigrant Felicia J. Persaud, our global diverse team ranges from Caribbean nationals to Americans, Hispanics and Asians, with over 100 years of combined experience in digital PR and Marketing. Hard Beat is part of the ICN Group of Companies that includes CaribPR Wire, News Americas News Network, Invest Caribbean and The Ritzury Group
We fundamentally understand the many cultural differences and speak to them individually.
We are unified in the values that we bring to our clients with an unrelenting curiosity that gets our hands dirty to delve to the root of your brand and customer needs, so that we speak to them at their core.
Every client and their customer is unique and we partner with you to ensure that you’re speaking to your target demographics and their many variables.
We are stubborn about bringing a more human feel to promotion, branding, innovation, design and technology.
We think beyond every interaction - whether ‘digital’ or ‘physical’, creating more fluid and interconnected experiences across all mediums.
Our interdisciplinary teams create holistic experiences that become more than the sum of their parts.
We combine our capabilities across multiple-mediums into a single solution, creating unified brand experiences that change industries and foster meaningful relationships with users.
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Portfolio
PR Newswire, Globe News Wire, Caroline Williams Agency, CImagine Media, Bowling Green Association
Celebrating 'Caribbean American Kamala'
A star studded global Caribbean inauguration celebration featuring U.S. VP-Elect Kamala Harris was held on Sunday night, Jan. 17, 2021.
Race Against An Athlete
Runners can race against a virtual top athlete using the app. App shows a virtual olympian dashing off in a 100m sprint. Runners can try their best to catch up. Little details like the gun-shot to start the race off, the crowds cheering and a flag draped celebration at the end add to the effect. Once the race is over, runners can compare their finish times, heart rates, speed etc with that of Usain's. They can visualize this comparison through graphics that show them to be 10% or 25% of top athlete. Runners can also share their stats on Social media and challenge other runners to beat their time.
TIMES SQUARE PHOTO EXPERIENCE AT DISNEY STORE
We designed and developed an iPad app for the one and only Times Square Photo Experience, exclusively at Disney Store Times Square. Times Square Photo Experience provides all Disney fans a chance to be on the big screen with their favorite Disney characters.
Digital Tourism Application
One of the world’s largest distributors of tourism brochures was looking for a way to bring their premium print brochure stand online into the digital world for more travelers to easily find the information they need for their adventures.We worked to design and develop an application that has been installed in over 200 locations across the US and Canada.
Mapping App
We created a comprehensive Monitoring & Evaluation system to track and monitor infrastructure projects in Solomon Islands. The site structures an approval process to determine which villages will receive funds for specific projects like bridge building and water tanks. Key features of the platform include enhanced usability of the app component, data visualization, and ability to update reports on the field via SMS.
Infrastructure Projects Monitored
662
Project total - $6.2M
NEXT GEN CONCEPT STORE
The client wanted to give customers a next-level convenience shopping experience with a more personalized touch through the first-ever Next Generation stores in Manhattan and Chicago.The Next Generation store system created detects the customer’s profile and provide information specifically for the customer, based on their shopping habits and preferences.
Customers can also interact with the digital screens to browse menus and self-order or view in-store promotions.
Carib ID Census 2020
We created a 2020 Census promo for non-profit CARIB ID to promote the 2020 Census to Caribbean immigrants who for the first time ever, can write in their ancestry or nationality on census forms because of the advocacy of the organization.
HEART STUDY
Hard Beat was approached by BullZii Marketing to deliver digitial and radio ad buys in South Florida for a heart study with a focus on the Caribbean consumer betwee 45-65.
Hard Beat was able to book digital ads in Caribbean American media and radio ads plus interviews on Caribbean American radio.
Hard Beat also created a press release and targeted Caribbean US media and social media inorder to secure qualified participants for the study.
Reviews
the project
Media Planning & PR Services for Charity Nonprofit
"Their small team was able to deliver so much within weeks."
the reviewer
the review
The client submitted this review online.
Introduce your business and what you do there.
BGA is involved in promoting NYC and its diversity as well.
What challenge were you trying to address with the vendor?
The Bowling Green Association collaborated with a number of Caribbean American organizations to celebrate history in the making with the election of the first Black, Caribbean and Indian American US Vice President, Kamala Harris and wanted a company that could deliver this.
There is only one agency that specifically focuses on this demographic and that is Hard Beat Communications.
What was the scope of their involvement?
Hard Beat conceptualized and executed every aspect of the event – from the name, vision, securing the artists on a pro bono basis, securing the VIP speakers including the Prime Minister of Jamaica, to garnering the television station to broadcast and webcast the event and most importantly, to securing Vice President Harris to deliver remarks and for the first time on record anywhere.
What is the team composition?
The team was very small that worked on this project and let by its CMO.
How did you come to work with the vendor?
I have known and worked with the CMO for many years and am well aware of her work, drive and commitment to their marketplace.
How much have you invested with them?
If you mean how much the Association has spent on projects with them over the years, I would says its been around USD 250 K.
What is the status of this engagement?
We hire the team on an as needed basis for special projects that target this demographic.
What evidence can you share that demonstrates the impact of the engagement?
The event premiered to wide acclaim with 24,000 views in one night; significant media coverage – both pre-and post and the engagement of the Biden team so I am very pleased with the delivery of Hard Beat.
How did the vendor perform from a project management standpoint?
Par Excellence. It could not have been better !
What did you find most impressive about them?
Their small team was able to deliver so much within weeks. And most of all their remarkable leader Felicia.
Are there any areas they could improve?
This was a flawlessly executed event. I only hope they do even more.
the project
PR Services for Media Production Company
"We were very satisfied with every step of their work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the president of Cimagine Media Group, headquarter in New York, we are an international marketing development and media production agency to help clients to promote client's branding strategies, marketing campaigns, and media relations.
For what projects/services did your company hire Hard Beat Communications?
We hire Hard Beat Communications to work with us on media relations and press release as well as business development in Caribbean market.
What were your goals for this project?
we wanted to attract as many media outlets as possible to cover our campaign news. and we wanted to get connected with companies in Caribbean regions.
How did you select Hard Beat Communications?
we did research and found Hard Beat Communications is a great company helping clients doing business in Caribbean and the CEO has great reputation in media and marketing field.
Describe the project in detail.
we discussed in person and over the phone about our press event and also established an outline of marketing strategy together then Hard Beat Communications executed and delivered the project on time and well done.
What was the team composition?
Hard Beat Communication provided 2 staffs to work with my team and everything went well from drafting press release to finalize the campaign proposal.
Can you share any outcomes from the project that demonstrate progress or success?
Press event was very successful and it was covered by most of the major media outlet online.
How effective was the workflow between your team and theirs?
They worked very efficient and productive and always listen to our feedback and made adjustments.
What did you find most impressive about this company?
CEO is very professional and has an amazing personality. The team at the company is very productive.
Are there any areas for improvement?
We were very satisfied with every step of their work and we have been using this company for 7 years. I strong recommend this company.
the project
PR Services for Civic Education Company
"They were highly ethical and prompt in replying."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Founder and Project Management Consultant. The Frederick Press is meant to challenge individuals to think critically when examining the news being presented to them, with the ultimate ambition of being able to make their own News. We aim to generate a movement among leaders in all industries using the Frederick Douglass’ self-made man concept.
For what projects/services did your company hire Hard Beat Communications?
To distribute Press Releases to the North-East corridor and the Caribbean community.
How did you select this vendor?
She is Caribbean American with unusually strong business ethics and dedicated to providing the best services.
Describe the scope of their work in detail.
Support was given to ensure that the best PR piece was submitted which included edits and edits.
What was the team composition?
I closely worked with the editor.
Can you share any outcomes from the project that demonstrate progress or success?
I have secured for the time one productive partnership.
How effective was the workflow between your team and theirs?
Excellent.
What did you find most impressive about this company?
They were highly ethical and prompt in replying.
Is there any area for improvement or anything that could have been done differently?
Excellent service.
the project
PR Services for Media Company
"The team's straightforwardness, knowlegde of market and flexibility was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am in charge of revenue and sales team for Mexico, Central America and Caribbean region.
For what projects/services did your company hire Hard Beat Communications?
PR Newswire looks to establish alliance with key partners worldwide in order to grow our market leading global distribution network. Hard Beat Communications has proven to be a valuable partner to grow and strengthen our reach within the Caribbean region.
What were your goals for this project?
Grow and strenghten our media positioning within the CariCom community.
How did you select Hard Beat Communications?
After a thorough research within the region, it was determined that Hard Beat met and exceeded all of our key points. We are now going on more than 10 years of relationship.
Describe the scope of their work in detail.
Hard Beat has developed and nurtured a close relationship with CariCom media. Through this relationship, Hard Beat helped strenghten our press release distribution network in the region.
What was the team composition?
Hard Beat's general manager, Felicia Persaud, managed all media negotiations directly and the IT teams´service implementation.
Can you share any outcomes from the project that demonstrate progress or success?
Our reach has increased in over 60% within the region.
How effective was the workflow between your team and theirs?
Timely, simple and flexible.
What did you find most impressive about this company?
The team's straightforwardness, knowlegde of market and flexibility was impressive.
Are there any areas for improvement?
Our goal is to keep growing reach within the region, so not much as an improvement but room to grow.
Thanks to Hard Beat Communications' efforts, the event premiered successfully to a total of 24,000 viewers, meeting the client's media engagement goal. The team performed all tasks promptly and impeccably despite their small number. The client commended their flawless event execution.