DIGITAL MARKETING & AD AGENCY FOR CONSUMER BRANDS
HANGAR12 specializes in marketing consumer brands through digital marketing and advertising, consumer promotions, social media and shopper marketing, and being one of the best consumer-centric marketing agencies.
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HANGAR12 is ranked a TOP marketing agency in the U.S. by Chief Marketer for over ten years. We employ both agency and brand-side marketing experts to craft brilliant solutions to grow brands by engaging consumers… everywhere. We've been leading with this approach for years on highly recognizable brands in the food & beverage, snacks, candy, retail, and home & office verticals.
HANGAR12's portfolio showcases work for Saputo, Kellogg's, ConAgra, Hillshire Brands, Sanford, and more.
HANGAR12 is a leading independent brand marketing agency for regional, national and global Consumer Goods. We believe that everything starts with your consumer. That’s our only rule. Our Consumer First® approach enables collaboration with your consumers throughout our process resulting in increased brand equity, product trial and brand loyalty.
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Focus
Portfolio
Family Recipe Consumer Promotion -- Case Study
Fresh Family Favorites with Frigo® Cheese
Objective
The key objective was to create an impactful way to boost brand awareness and engage young moms on Instagram around family recipes.
Target Audience
The primary target was Millennial Moms, ages 25-35 with 2+ children in the household, with interests in cooking, family activities, and spending time on social media.
Consumer First® Solution
We started with our audience of Millennial Moms and their interests in following Influencers and trendy cooking shows. Next, we tapped into Food Network's Retro Rad Chef, Emily Ellyn, a sour Freshness Expert. Emily created new recipes and we produced videos of her preparing and cooking the dishes with Frigo® cheese. We would use Instagram to showcase these new recipe sand develop an incentive for our Moms to share their recipes, too
The Experience
We launched the FRIGO® FRESH FAMILY FAVORITES recipe contest encouraging consumers to share PHOTOS of their Frigo® cheese-inspired family recipes. Moms could share their fresh family favorite dishes for a chance to Win a $2,000 gift card Grand Prize and Frigo® cheese for a year.
Results
The results exceeded all expectations for a PHOTO upload contest.
- 12,235 PHOTOS were entered by consumers on the website
- Doubled the number of brand followers on Instagram
- 1,200 additional photo entries were gained on Instagram
- 87,204 Video views across social media
- 1,500,000+ User Generated Content tagged with #FreshFamilyFavorites on Instagram
- 22 Million Impressions online increased brand awareness
The campaign won the Chief Marketer PRO AWARD.
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BeardGuyz Case Study
Beard Guyz needed a digital marketing strategy to increase brand awareness quick.
Hangar12's goal was to create a unified brand experience to boost awareness and drive in-store and online sales with the ultimate result of gaining distribution in Walmart.
We developed a brand persona, three how-to videos, paid social media, consumer rebates, SiriusXM ads, and Digital Banner Ads.
The campaign saw 83 million Impressions, 1.5 Million Engagements, 18,000 Digital Redemptions, 260,000 clicks to retailers, double digit sales increases, and best of all, distribution at 1,000 Walmart stores nation-wide.
When it comes to speed-to-market, that’s how Hangar12 shapes up sales fast!
Let us craft your next case study.
Reach out for a free consultation today!
Consumer Brand Partnership --Case Study
Partnering Like Brands to Increase Awareness Across Categories
The Treasure Cave brand, known primarily for blue cheese, sells its products in both the dairy and deli section. Consumers, however, don't usually head to the dairy section of the grocery store to buy blue cheese. Treasure Cave wanted to change that and expand its reach in that part of the store.
The Solution
After gathering appropriate shopper basket data to identify partners to help expand awareness, we collaborated with Frank's Red Hot, a partner whose recipes would accentuate and complement blue cheese perfectly. Plus, it would bring our brand to the hot sauce aisle.
We created an integrated marketing promotion for Treasure Cave to drive brand awareness and increase trial. Our campaign included online, in-store, and out-of-store elements as well as overlay additional media and support through a partnership with SeriousEats.com. Serious Eats helped with custom recipes, sponsored posts, and banner ads to encourage their Millennial audience to learn more about Treasure Cave cheeses.
The Results
Total sales went up in mid-single digits and both base and Incremental sales increased over a 12-week period. The campaign was also featured in Shopper Marketing Magazine.
Let us craft your next case study.
Reach out for a free consultation today!
Snack Food - Case Study
Making Family Snacking Incredible
Frigo® Cheese Heads®
The Challenge
New packaging. All-family product line-up. And a positioning solidly based on the delivery of snacking entertainment.
How do you bring these together while generating awareness for your brand – and its new look?
You need a hero.
The Solution
Hangar12 brought Frigo® Cheese Heads® and Disney/Pixar together to capture the buzz of the long-awaited Incredibles 2 movie and united families with a call to action to enter for a chance to win “Incredible Family Entertainment” and the opportunity to be the family hero and “Make Back to School Incredible.”
Consumers were directed to our promotion at www.CheeseHeadsInstantWin.com daily for a chance to instantly win prizes from May – November.
Program prizes during the summer months included movie tickets (for the whole family), a family entertainment system, and more. Brand lovers who did not instantly win were offered the opportunity to engage further on the brand’s Cheeseheads Unite platform for additional brand experiences and prizing.
An extensive geographically and demographically targeted digital media campaign exceeded projections and drove awareness of the Frigo® Cheese Heads® brand and partnership. What's more, the campaign grew the brand's all-important fan database by driving game entries.
Consumer First Approach
Family is everything. And we formulated a social media campaign that never lost sight of this goal of uniting family behind a please-all product. In fact, a creative and robust social media campaign on Facebook & Instagram included ads targeted to parents who are interested in Disney, Family & Parenting, Incredibles & Disney Movies/Characters. More than 2 million impressions were generated.
But the impressions weren’t isolated to the online experience. Shoppers heard the news throughout the entire path to purchase, including an on-pack sticker, shelf-talk, print ad, email campaign, and more.
The program extended beyond the movie launch into the back-to-school season with character wrappers inside packages of the most kid-focused products. What's more, the instant win sweepstakes prizes changed out to appeal even more strongly to families with school-age children, offering appropriately themed Incredibles 2 branded school backpacks, lunch boxes, and more.
The Results
Hangar12’s Frigo® Cheese Heads® Incredibles 2 program generated:
- 467 million impressions
- 108 million packages with Incredibles 2 characters
- 1.7 million game plays
- 123,000 unique consumer registrations
- 58 hours branded video viewed
- 33% engagement rate on social media
Sales
42.4% sales volume lift vs YAG
The program went to heroic lengths with consumers in solidifying the brand’s positioning as the all-family, entertaining snack cheese.
It was, in a word, “incredible.”
Let us craft your next case study.
Reach out for a free consultation today!
Reviews
the project
Social Media & Digital Marketing for Manufacturing Company
“They not only have the expertise, but they’re also very thorough and patient with us.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a marketing manager at Solaris Paper, a consumer packaged goods manufacturing company.
What challenge were you trying to address with HANGAR12?
We were looking for a new agency to help us with our social media and digital marketing efforts.
What was the scope of their involvement?
HANGAR12 helps us with our social media campaigns for Fiora, one of our brands. They create all the content and manage the whole strategy for us. We mainly advertise on Facebook and Instagram, but we recently added an ongoing search engine PPC campaign to the project.
HANGAR12 had to start almost from scratch. We initially provided some information and research that we had done in the past. However, getting to where we are today has been a very collaborative process.
Along the way, we’ve engaged in some side projects. Whenever we have a specific need, we go to them for help. As we evaluate the things that have gone really well for us this year, we start to think about 2022, planning other channels that we can go into.
What is the team composition?
I mostly work with 3–4 people from HANGAR12, including a social media analyst, an account supervisor, and an account director. However, I know that there are a lot more people working in our brand that we don’t interact with.
How did you come to work with HANGAR12?
Our company requires a very thorough search when we look for a new agency to work with. I had looked for many different agencies, but we didn’t see a good fit in any of them. Thus, I Googled for good social media agencies in Chicago and found HANGAR12’s website.
I sent them a message telling them that I was interested in talking to them, and they responded immediately. Then, we went through an RFP bidding process. It took a long time for us to get through that process, but they were very patient. Now, we’re very happy that we went through that entire process — they’re the right agency for us.
What is the status of this engagement?
We started working together in May 2021, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Our social media efforts have gone from a very flat to a very robust strategy, and the user engagement is very high. Everything is flowing, and HANGAR12 is doing very well. Additionally, the KPIs that we track are on goal, so we’re really happy about their work.
How did HANGAR12 perform from a project management standpoint?
HANGAR12’s project management is amazing. They’re thorough, organized, and thoughtful — they go above and beyond. On occasions, I have been writing an email to ask them for something, and they send it to me before I send the email.
We communicate mainly through email, and we have a weekly call. In addition to that, we schedule a lot of meetings when we’re talking about new topics or projects.
What did you find most impressive about them?
HANGAR12 has been a very good partner for us; they not only have the expertise, but they’re also very thorough and patient with us. They take the time to explain a lot of things that we’re not familiar with, so they’ve been an invaluable partner. Additionally, they don’t sugarcoat anything, nor do they try to take advantage of us when we’re looking at results, which I really appreciate.
Are there any areas they could improve?
Honestly, the constructive feedback falls more on our side. When we started, we didn’t have enough time to ramp up, so we crammed a lot of work on their side really fast. I wish I would have had more time to get them up to speed. However, they did great with the limited time that they had.
Do you have any advice for potential customers?
Be transparent about your expectations and budget; HANGAR12 can take it from there.
the project
Branding Services for Food Production Company
"They are open to conversations, suggestions, and debates."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I worked for Sara Lee as the Director of Creative Services. Overseeing visual identity and packaging for all retail brands.
For what projects/services did your company hire HANGAR12?
Hangar 12 (formerly Launch at the time), was our AOR. I worked side by side with them on many projects. Promotional, packaging, merchandising. They served as an extension of my team.
What were your goals for this project?
It wasn't 1, singular project. There were many. When I was hired, the company was in a major transition. We were consolidating 3 companies to 1 location. We needed to identify overlap and a singular process for creative development. They helped me get up to speed on all the brands activities and identify efficiencies.
How did you select this vendor?
A true partner - I even had a on-site coordinator dedicated to our business to help me with day to day needs. They also helped me manage and housed many of our digital assets when we were closing down the in-house creative resource. I couldn't have done it without them.
Describe the scope of their work in detail.
Hangar 12 is simply an amazing, professional creative resource. The beauty of them is they tailor themselves to the client needs. I've worked with them through a few different companies and they are quick to evolve. They stay ahead of the trends and apply them to everything they do. The work is strategic and thoughtful...even the smaller projects are taken seriously and considered just as important as the big ones.
And you are charged for the work you need....not the overhead they might have. The business model is flexible enough to help you with your small brands/projects - but easily take on your big ones too. It's great - because it is a single resource that you don't have to on board every time - no one has time for it! They already know and can apply their learning with each new initiative.
What was the team composition?
The team is a collective of seasoned professionals. Kevin did a great job of procuring the best of the best strategists, account, and designers. The business is run very nimbly. It can be ramped up for the bigger programs, and dialed back for the small ones. Bringing the cost savings to the client.
Can you share any outcomes from the project that demonstrate progress or success?
Success was ongoing. While I cannot share specifics - I can say that they continue to be one of my most highly recommended partners today.
How effective was the workflow between your team and theirs?
Again - communication and trust were key. They really served as an extension of my team. Being a smaller entity - I had access and support from the leaders of the team if needed. But the day to day people were top-notch too. They really were an extension of my team. At times, when double or triple booked - I could send them in my place and trust that everything was going to be as expected.
What did you find most impressive about this company?
Great creative and results are the cost for entry - and they have both. Its how they get there that I love the most. They are open to conversations, suggestions, and debates. And budget management, which was always a concern, was easy. No hidden fees or overages.
You agreed to the cost and that's what you were charged. If there was scope creep - you had a conversation right away, worked through it and adjusted accordingly. Sometimes you paid more, sometimes, they would suggest compromises to help keep us on budget....and on time!
Are there any areas for improvement?
No. Sometimes I think they are a hidden gem - although they have been around for many years. I have had the pleasure of working with this team for many years, with many roles and they continue to refine. They really figured it out.