What was the scope of their involvement?
They helped us with our branding, including the colors, theme, and messaging that we put out. We maintain a very positive tone in the market. A lot of our competition talk about the pain point, but we cognitively maintained positivity. We don’t use negative words like frustration and pain in our blogs. We stand out from our competition because Haatzama took that approach.
They also helped us implement our marketing automation application and our CRM application. They have hands-on experience with Salesforce and Act-On, both of which we use internally.
They helped us create our website, along with a new explanation video, and integrated the website into our CRM through Act-On. It wasn’t actual development, but it was instrumental.
Our CRM and inbound lead flow are completely automated, and our entire CRM and marketing automation implementation was done by Angela [President, Haatzama Marketing].
We did a couple of tradeshows last year. Everything, from booth design to logistics, was taken care of by Haatzama. They continue to do that for our events.
What is the team composition?
I work with two dedicated staff members, but they have a few more on the design side.
How did you come to work with Haatzama?
I worked with Angela at a previous company. She was loyal and had hands-on experience. It worked out well for us to have an outside consultant rather than a full-time employee. We talked to a few entrepreneurs, but Angela knew exactly what we wanted.
How much have you invested with them?
What is the status of this engagement?
We started working together in May 2016 and the work is ongoing.