What was the scope of their involvement?
When we started working together, I wasn’t sure what I wanted to do with the video. We decided to tell the product’s story by showing how it performs and helps customers achieve their goals. We concluded that the story should be a series of interviews with our internal people. We wanted to give the spotlight to our application scientists and principal engineers, so we structured the interviews with informal, open-ended questions designed to let these people talk about their own experiences.
The first video was an astronomical success and we were given a huge budget to make 7–10 more videos. When I left for a different company, I did two more projects with them that were virtually the same. We rebranded the facility and strengthened brand awareness before a new product launch. They brought a still photographer who shadowed the whole video and contributed awesome photos for our other print media. That provided even more value for our money and the materials they produced were useful in future projects.
What is the team composition?
At the beginning, we worked directly with Guy (Founder, Guy Bauer). We formulated plans and then he brought in one or two principal photographers, videographers, and the makeup artist. As the company grew, they added a lot of other talented people to their staff. We engaged a project manager and a still photographer.
How did you come to work with Guy Bauer?
I did an internet search and came up with three potential options. Guy was just starting his company and we were one of his first clients. He was honest and his prices were reasonable. I connected with him and wanted to give him an opportunity. I wanted to work with him on every video project that came after.
How much have you invested with them?
We spent about $40,000–$50,000 on my work with them at both companies.
What is the status of this engagement?
I worked with him in 2011 and 2012 at PerkinElmer. Then, I worked with him in 2013 at my other company.