Lean delivery of high quality software

GuideSmiths was founded on the vision that to deliver high-quality software in a timely and effective way you need a highly skilled team working directly with the customer.

From this vision we have grown into a company specialising in the technical transformation of our clients architectures utilising microservices and modern agile practices. Transformation is achieved by the tools, techniques and technologies we bring to clients.

We know great team dynamics and strong communication is absolutely vital to the success of any project. Our teams are pragmatic, productive and made up of highly skilled and hard-working individuals who are passionate about delivery and enjoy transforming your business.

However, many of our clients demand flexibility and cost savings. In response, GuideSmiths has pioneered remote working practices, successfully establishing teams in Hungary and Spain. We deliver cost savings by ensuring the team is lean and dynamic with our management team overseeing quality and productivity at all times.

Clients benefit from GuideSmiths expertise in continuous integration and our library of tools, supporting rapid and robust build and deployment processes. Everything we do is transparent to the client and our dashboards track our efficiency and progress to give clients peace of mind.


Our software experts have a truly remarkable range of technical knowledge and experience.

Node.js, .Net, Go, PostgreSQL, MySQL, MongoDB, SQL Server, Redis, RabbitMQ, Kafka, MSMQ, Hive, Spark, Hadoop, GraphQL, React, React Native, Angular, AWS & AWS Lambdas, Docker (Swarm), Ansible, Kubernetes, Linux & Windows are some of the tools we have recently embraced.

50 - 249
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London, United Kingdom
other locations


Key clients: 

We have successfully partnered with some of the biggest brands in the UK, such as the MailOnline (publishing), TES Global (EdTech), GSK (Pharma), Marsh McLennan (Insurance), BBFC (Media), MQ: Transforming Mental Health (Charity), Utility Warehouse & Hive/British Gas (Utilities), Fine + Rare Wine (Wine/Investment), PrivateFly (Private Aviation) and a large number of small to large start-ups/disruptors. 


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Frontend App Dev for Product Pitching

"The product launched on time and worked well."

Willing to refer: 
The Project
$10,000 to $49,999
July – Sept. 2018
Project summary: 

GuideSmiths did frontend development for an advertising product based on existing APIs, documentation, and design. The solution has launched.

The Reviewer
11-50 Employees
San Francisco, California
The Review
Feedback summary: 

The highly functional product launched on deadline. Customers can expect a responsive team that works quickly but should specify architecture requirements from the outset to avoid maintenance issues.


Please describe your company and your position there.

I lead product development for an investment firm that invests in early-stage founders.


For what projects/services did your company hire GuideSmiths?

We needed an outside vendor to develop a product for founders to craft their pitch.

What were your goals for this project?

We needed to launch the product by our deadline, write code that our in-house engineers could develop at a later date, and ensure the product behaved according to our designs.


How did you select this vendor?

I worked with them indirectly at a previous company and they were recommended by previous colleagues.

Describe the project and the services they provided in detail.

We provided the APIs, documentation, and design, and they built the project.

What was the team composition?

We worked with a project manager and two engineers. They wrote frontend code and our engineer wrote backend code and APIs.


Can you share any information that demonstrates the impact that this project has had on your business?

The product launched on time and worked well. We discovered that maintenance would be more difficult than expected due to some technical decisions that GuideSmiths made, but we take shared responsibility because we didn’t look at the code early enough.

How was project management arranged and how effective was it?

We had an active daily Slack channel where we would communicate and file bugs and assign priorities in Github. They were very responsive through both channels.

What did you find most impressive about this company?

Speed. They were able to start the project quickly and finished on time despite numerous design updates.

Are there any areas for improvement?

We’d appreciate more communication with regard to their architecture decisions. They were focused on speed to hit our deadline, but ideally, we would have preferred more emphasis on long-term maintenance of the finished product.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer