Expert design. Effective products. Elated clients.

Guidea is a product design partner for leading companies including 20 of the Fortune 100. Our UX solutions are consistently rated as Visionary and Innovative by Gartner, Forrester, Fast Company and at CES. 

Since 2005 we have launched hundreds of products that touch millions of lives, in spaces ranging from astrophysics to digital therapies to network security. We’re looking forward to hearing about your UX challenge.

 
$50,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
Show all +
Bay Area, CA
headquarters
  • 1811 Granite Creek Rd
    Bay Area, CA 95065
    United States
other locations
  • 18201 FM 150 W
    Austin, TX 78734
    United States

Portfolio

Key clients: 

Adobe, Amgen, Bloomberg, Bristol Meyer Squibb, Cloudera, Dell, eBay, Express Scripts, Fidelity, Google, Honeywell, Humana, IBM Watson, Intel, Johns Hopkins, Johnson & Johnson, Macmillan, Mastercard, Nationwide, Novo Nordisk, National Science Foundation, PayPal, PBS, Pearson, Purina, Re/Max, RetailMeNot, USAA, Vodafone, WellDoc, Whole Foods, Yale Medical

Reviews

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UI/UX Design for Healthcare Company

"I truly felt they cared about our relationship and were looking out for our best interests."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2018 - Ongoing
Project summary: 

Guidea built a design language system and developed components and behaviors for creating digital and print assets, as well as a collateral library to house them and govern best practices.

The Reviewer
 
10,000 + Employees
 
Chicago, Illinois
Pam Nyberg
Director of Experience Design, Humana
 
Verified
The Review
Feedback summary: 

The system was well received by stakeholders, resulting in follow-on work for Guidea. Talented and supportive, the team produced high-quality deliverables on time and at a fair price. Constant communication, integrity, and a willingness to speak up made for a productive partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of experience design at Humana. We work in the health, wellness, and insurance fields.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Guidea?

We were creating digital solutions for provider practices, and we didn’t have a design language suitable for payer-agnostic situations—many times, provider practices want to brand online and physical materials with their own brand language rather than leveraging Humana’s branding.  We needed to create a flexible design language system that enabled quick modification of material appearance to support different practices’ brand identities.

SOLUTION

What was the scope of their involvement?

Guidea created a design language system that enables us to quickly brand digital and physical materials for our provider practice clients.

Our work with Guidea began with Discovery. They sought to understand what we wanted to achieve and conducted a design inventory of representative digital, print, and web assets.

In the next phase, Guidea explored different strategic directions for provider and patient materials. We eliminated those that didn’t align with our vision. Once a direction was chosen, they developed design principles and prototypes, which we further refined before testing.

Guidea then conducted consumer research with patients and providers to explore what each audience expected visual and digital collateral to look like from a health and wellness brand. They investigated two potential executions and determined which one or which combination of them rose to the top. They shared the results with us, and we aligned on what their recommended direction was.

Based on the research learnings, Guidea began constructing the digital and print components for use when creating websites, mobile apps, wearable apps, and physical print materials. As part of the component library, they included behaviors, examples demonstrating proper execution, and explanations so users of the library understood how the components should be applied. The end result will be a cohesive set of digital and physical assets for each provider client.

The collateral library Guidea helped us build is located in a centralized online application that people can access when building a new website, digital application or physical collateral. Components can be easily dropped into applications for convenient construction of digital or physical assets.  In addition, this library enables users to rapidly change the design language. For example, if a provider’s practice is acquired by a competitor, their materials could be transitioned to the new brand language in about a week.

To ensure the component library maintained its consistency, Guidea recommended we establish a gatekeeper and a governance committee.  They worked with a pilot team to demonstrate how to use the design language system and trained the gatekeeper on how to grant access, educate others, etc.  Once the team understood how to use the system, they launched it and it’s now in use.

What is the team composition?

We worked with 5–7 Guidea staff with UI/UX, Interaction Design, Developer and business backgrounds on the two workstreams.
 
How did you come to work with Guidea?

I identified five design consultancies as potential partners for this work. Guidea came recommended by a senior design leader I knew at another company. Their response to our RFP was solid, and once I discussed their proposal with them in more detail, it was clear they were the best fit for the project.

Guidea’s proposal reflected a best in class process with delivery of valuable materials in a format that made the most sense for our organization.  Humble and supportive, they explained technical details in an easily understood way, and they proactively provided recommendations based on lessons learned from past projects. They also had extensive experience creating design language systems for complex situations, which the other candidate firms didn’t.

What is the status of this engagement?

We started working with Guidea in January 2018. They’re still working with us on projects, but I’m no longer involved.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People were delighted with the outcome. As a result, Guidea received a follow-on project to apply the design language system to a digital application alongside our team. That follow-on engagement gave our team experience with the new system and enabled us to ask Guidea questions as we were learning how to apply it. It was an important project, and it was essential that the work be done quickly and to high quality.

Now that the design language system has been launched, multiple digital groups within our company have a central repository that they can leverage when creating digital and physical collateral. Broad use of the system is still ramping up. Thanks to Guidea, we have a shorter turnaround time when building digital and physical assets, as well as increased consistency and speed when changing brand languages.

How did Guidea perform from a project management standpoint?

Guidea was incredibly flexible during a time of uncertainty at our company. Expectations changed during the project, and Guidea rolled with them. Sometimes, they gave us more leeway than we deserved, but I appreciated that generosity. I truly felt they cared about our relationship and were looking out for our best interests. They managed well, delivered on time, and produced high-quality deliverables. I’ve worked at several top tier design firms, and I found Guidea’s work to be thoughtful and visually compelling.

Throughout the bulk of the project, I was in constant contact with Guidea. They never disappeared. We had weekly status meetings, and when questions arose during the week, I could reach out as needed.

What did you find most impressive about them?

Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing. The team was upfront about offering this guidance when we were trying to make important decisions, which established them as a trustworthy partner. Guidea helped us avoid several costly mistakes, and we’re in a great spot because of their guidance.
 
Are there any areas they could improve?

No. They did an excellent job across the board, and I always felt well-informed. I have nothing but good things to say about them and would certainly recommend them to anyone else who’s looking for someone to help with this type of work. I’ve already recommended them to another senior design leader at a different company.
 
Do you have any advice for future clients of theirs?

Clients shouldn’t be afraid to ask questions. This project wasn’t in my area of expertise, so I asked lots of questions and am much wiser as a result. Even though we got a great result, the most valuable takeaway for me was what I learned about this space from Guidea.

5.0
Overall Score We would hire Guidea again in a heartbeat.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They hit our deadlines.
  • 5.0 Cost
    Value / within estimates
    Guidea charges fair prices for their quality of work. I’m surprised they don’t charge more, but their rates allow us to do more follow-up work.
  • 5.0 Quality
    Service & deliverables
    Guidea delivers thoughtful and usable output that we can explain to others through their detailed documentation.
  • 5.0 NPS
    Willing to refer
    They are great to work with and deliver high-quality results.

From Beta to Production -- Core UX design

"Their depth and breadth of experience stood out to us." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - June 2013
Project summary: 

Guidea developed a web platform based on an existing beta version. After creating the product's UX, they used it as an informal guide for the UI, ensuring the systems worked in concert with one another.

The Reviewer
 
1-10 Employees
 
San Francisco, California
Adam
CEO, Edthena
 
Verified
The Review
Feedback summary: 

Communicative and professional, Guidea established a collaborative design process and was open to client feedback. Their extensive experience empowered them to produce designs that are still in use years after the engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Edthena, an education technology company. We focus on teachers’ professional development, serving clients primarily in the US education system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Guidea (A Theresa Neil Design Company)?

Our core user interaction is leaving timestamped comments on videos. Our beta platform allowed us to gather data that would guide the design of our production interface, and we needed to bring those ideas to life.

What were your goals for this project?

We set out to develop a new version of our product that solved the beta version’s limitations.

SOLUTION

How did you select this vendor?

A former colleague recommended them to us based on their founder’s significant industry experience related to UX design and video interactions.

Describe the project in detail.

We started with several interactive scoping sessions to define project goals. Then, they iterated on UX diagrams before ultimately translating them into UI specifications. I say translated because, in a very good way, the UX specs didn’t try to answer UI questions. This ensured that our functions and flows were strong before we started exploring specific UI techniques that could help us achieve our necessary interactions.

What was the team composition?

We worked with their CEO, CTO, and UI designer, as well as with the founder herself, Theresa.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Good designs age well, and, six years later, we’re still using key ideas developed in our engagement.

How effective was the workflow between your team and theirs?

Theresa was good at communicating and managing a design process remotely.

What did you find most impressive about this company?

Their depth and breadth of experience stood out to us.

Are there any areas for improvement?

No, not that I saw.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer